HIGGS HUB

• As a Brandketing Strategist, I use branding + marketing to help clients promote their businesses so that they can grow and be successful. I keep the brand’s integrity in all media to guarantee consistency and memorability.
• Developed and executed brand strategy successfully for small businesses, medical practices, and
entrepreneurs in South Florida, also Venezuela, and Brazil.
• Designed email marketing campaigns and email automation strategies -including graphics and copy- to keep client engagement and increase B2C engagement in South Florida.
• Designed -concept, graphic, and copy- advertising pieces to be used in printed media.
• As social media manager, I create content -graphics and copy- with a base strategy of increasing reach and engagement for my clients and positioning them as experts in their field, therefore, growing followers and converting some into clients.
• As a social media consultant, I successfully guided clients to manage social media platforms by themselves and understand insights in the nonprofit and healthcare industry.
• Provided advice regarding the budget for marketing and advertising to optimize resources and accomplish goals.
• Developed and executed communication strategies for my clients, creating content in different formats to be used on social media platforms, youtube, email marketing, marketing collaterals, etc.
•Designed logos, brand applications, and graphics for social media and video. Creation of ready to print
materials, including but not limited to business cards, flyers, brochures, banners, step, and repeat, promotional products, t-shirts, etc.
•Used data analysis to understand consumer behavior. Determining client retention rate, ROI, ROAS, hence, developing strategies and recommendations to increase/improve client retention and loyalty.
• Wrote, proofread, and edited texts for communication strategy in different media.
•Other projects: designed websites and video editor for a podcast.

Founder 

Coral Gables Chamber of Commerce

Director at Board of Directors

Chair for the Membership Committee 

Chair of the Women's Business Network Committee

Women for Success Nonprofit

Advisory Board Member

Co-Chair Communications Committee

Committee Member Women for Success Nonprofit

Networking Maverick, LLC

Committee Member  Networking Maverick

Franchise

• Managed day-to-day operation. Trained and developed a great team with low turnover. I held team meetings periodically to ensure we were all on the same page and discovered what I could do to help them perform with excellence.
• Consulted with customers to assess needs and strategize to propose optimal solutions for their
communication and marketing needs to accomplish their goals.
• Aligned branding and marketing initiatives and sales strategies with client goals to increase B2B and B2C engagement.
• Oversaw each project from beginning to completion, ensuring we kept things on time and within budget. 
• Effectively communicated all project details -verbally and in writing- to the graphic designer/production specialists and the customer service specialist to meet deadlines, delivering high-quality products and excellent customer service.
• Successfully managed two employees, local vendors, and independent contractors.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Designed, produced, and installed exterior signage, interior signage, wayfinding signage, vinyl graphics, window graphics, small vehicle graphics, boat graphics, wall graphics, banners, pull up banners, step, and repeats, posters, flags, tents, flyers, postcards, brochures, event programs, stickers, labels, logos, and more.
• Learned all working positions inside my business in case of employees' absence or emergency. I was able to take over their responsibilities, including but not limited to executing customer service, graphic design, production, and installations.

Franchise Owner

BNI Chapter Coral Gables

Growth Coordinator

BNI Chapter Coral Gables 

Event Coordinator

Centro Medico Loira.

Anesthesiologist

Unidad Quirurgica Kerval C.A

Administrative Assistant

Hospital Central IVSS "Dr. Miguel Perez Carreno"

Brandketing Nerd & Strategist with over six years of combined experience in branding, marketing, signs, printing & graphics. She loves to have fun bringing brands to life!

Creative professional based in Miami with an exceptional background in Healthcare, Branding, and Marketing. Proven leader with an engaging demeanor and success working in the most demanding environments. Talented in training and successful mentoring teams and comfortable working with people at all organizational levels. Track record of improving overall operations and increasing corporate value. Highly creative -and able to multitask- in developing brands and executing B2B and B2C marketing strategies across various printed and digital media (earned and paid media). Forward-thinking, resourceful and effective communicator in English and Spanish.

Rosella Papale

Melinda Van Fleet

Melinda works with high performance business people and teams developing the strategy, process planning, and actions they need to fulfill their goals and dreams without the struggle.  I can also incorporate Human Design and Energy Empowerment into any group training.

Utilizing her 30+ years of experience building businesses, and her passion for working with people. 
Melinda teaches real life tools they can build their business, confidence, increase productivity, and achieve the success they desire. 

Certified in energy healing as well as a certified life and business coach through WCI.

Weekly podcast- The Wake-Up Call and The Success Codes
Archived two podcasts - Good Karma Success Coach and Crush It In Sales

Business & Relationship Expert (Coach/Mentor)

Good Karma Sportfishing

Melinda is "The wizard behind the curtain." 
And...
Good Karma Sportfishing is more than just fishing!  

Responsible for branding, strategy, planning, and business growth. 

Initiated business idea and related offerings such as affiliate blog, 1:1 coaching, App, online courses, 2 monthly paid membership groups, and podcast.

www.goodkarmasportfishing.com 
Weekly Podcast on Spotify, iHeart Radio, iTunes and Stitcher and website
Captain Ryan Van Fleet provides a high quality fishing charter in the Upper Florida Keys.  Key Largo, Tavernier and Islamorada.  Reef and Off Shore.  Equipped with a Seakeeper 2.

Co-Founder

Two Adirondacks LLC

Sales rep for various accessory and home decor companies in the Florida.

Built territory over last 11 years to over $2.5M total annual sales. Worked with between 25-40 vendors at a time. Relationship based selling.

Top Performing Sales Rep (FL)

Xingpath Holdings Ltd

Xingpath Holdings Ltd. is a privately held HK based manufacture owning 16 factories within China and Vietnam.  We offer amazing prices, quality and customer service on a wide variety of products.  We also offer trend and design service.

Regional Sales Manager- North America

ShopNBC/Value Vision Media

Areas- Handbags, Accessories, RTW, Textiles, Collectibles, Coins, Holiday, Home Decor, Table Top, Housewares/Cookware, Serta

Sr. Buyer

Target

Girls and Boys Sleepwear- License and Target Brand
Dancewear
Product Development- Collaborated with Internal Design Team and Extrernal Vendors

Buyer- Childrens Sleepwear

Elder-Beerman

Ladies RTW Buyer- Better Private Label and Branded
Sweaters, Knits, Collections

Buyer- Ladies Better RTW

Victoria's Secret

Merchant

Saks Fifth Avenue

Associate Merchant- Folio Catalog

From Stuck to Success.

I help entrepreneurs and coaches grow their business. 

And I love helping couples who are in business together. My husband and I have been in business together since 2012 and it's not always easy, so great to have a mentor to help you!

How do I help? A combination of strategy, planning, intuition, and energetics.

Inner peace and balance- very intentional.

Seeing patterns, and stopping them from continuing to throw "spaghetti against the wall."

And most important- empowering them.

Are you ready? 

_________

When I became a 7 figure sales rep, I didn't "retire my husband" like many coaches do (their journey), I helped him build & live his dream. Good Karma Sportfishing & Coaching (Jan 2012+)
_________
Melinda incorporates all her business (over 30 years), life experience, and intuition- corporate buying, independent sales and small business- into practical tools and methodologies to increase motivation, empowerment, confidence, and sales.

Certified Life and business coach globally. South Florida, Miami, Coral Gables, Florida Keys, Key Largo, Islamorada.

Energy Practitioner and Human Design Coach —as transformational tools (optional). 

Micro Topics I help w/:

-Relationships especially masculine & feminine energy 
-Entrepreneurship- especially starting a new business
-Sales Strategy
-Social Media
-Time Management/Process Planning
-Leadership & communication
-Confidence/Mindset
-Visibility and owning your voice

Additional:
-Merchandising/ Product Development/ Buying/ Procurement
-Writing/ Self-Publishing
-Speaking/ Video
-Website assistance/ SEO
-Human Design- individual, couples & teams
-Mindset/Intuition/Confidence
-Energetics/Quantum

Podcasts- The Success Codes Podcast and NEW! The Wake-Up Call Podcast (4/28/24 release)
Apple, Spotify, and YouTube and www.melindavanfleet.com

Both Bestselling Books on Amazon Paperback, eBook and Audible:
-Confidence Master For Couples- Roadmap to a More Intimate Relationship
-Life & Love Lessons- How to Discover Confidence Through Your Spiritual Journey

Brief About: Melinda and her husband Ryan (Good Karma Sportfishing and Coaching) were laid off at the same time in 2009.  When they moved to The FL Keys they didn't have any jobs, hardly any money, didn't know anyone and they never even been there.  But they figured out and both created successful businesses.  

Melinda always said, "Someday when we get our $hi! together we will help others.

taplio

The Battle

Rosella Papale

Melinda Van Fleet

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