Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

Today I was reminded why I do what I do. 🔥

At the end of last year, I lost my love for LinkedIn and pretty much stopped posting altogether. Today, I was in a room surrounded by so many people that I actually met through personal branding and my LinkedIn. It was surreal! 

Being in the room reminded me of my love and passion for LinkedIn, as well as the importance of connection. It showed me you can meet some incredible people just through a personal brand. It reminded me the power your personal brand can have, and that showing up and putting in effort can mean so much more than just your job title. 

It was so fantastic to celebrate the launch of KIC's new long form newsletter The Ritual, thanks for getting me in the room Nicole Maycroft!💕

And this is your reminder, that there's a reason you're building your personal brand, there's a reason to show up. Don't let the self doubt take over.

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

This is a metric you need to be keeping an eye on.👀

When you start creating content, most people think that the most important metric is reach, engagement or the number of connection requests. But the metric you need to really be keeping an eye on his profile views. 

Why? 

These are people who are actively going out of the way to learn more about you and your business. These people could become clients are mental even lead due to your next career move.🚀

Don’t get me wrong it’s still important to track reach and engagement, but if you’ve been neglecting profile views you’re seriously missing out.

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What's the best performing format on LinkedIn? 👀

Well you're not going to like my answer. 

The format that gets the most engagement and most reach is going to be a format that not only can you execute week after week, but also a format that your audience becomes familiar with.

💡If you love talking to audiences - video might be for you 
💡If you're a fantastic storyteller - try long form 
💡If you're straight to the point - stick with short form

The real secret to getting great reach is consistency and clarity in your content and your personal brand.

Sometimes getting started is the easiest part of building personal brand. 🤪

I started my personal branding journey over five years ago and in the last 6 to 12 months I’ve struggled with consistency and finding a passion and purpose with my content. 

The bottom line is I know I love LinkedIn. I love personal branding. And I love being able to help inspire others and teach them ropes so they can capitalise on the power of a personal brand. 🔥

The biggest battle any creative will face is burnout and the marathon of content creation. 

I’ve been fighting this battle for months and the biggest thing that got me out of a rut was finding a renewed “why”. 

💡The why behind creating
💡The why behind building 
💡The why behind connecting 

So remember that creativity comes in ebbs and flows. Sometimes you can have a little fun with a personal rebrand 👀

How long should you spend writing a piece of content? 🤔

Most of my posts I write and edit under 5 minutes. No that's not a typo. 

I've never been great at pre-scheduling content, even though this is my number one piece of advice if you're trying to build a powerful personal brand. I write my best content in the moment. 

And I know a post won't be worth sharing if I cannot create it in under 5 minutes. But that doesn't work for everyone. 

💡Some will spend an hour editing the perfect video.
💡Others will spend 10 minutes writing a text post. 

There's no right or wrong answer. 

At the end of the day, if your post is giving value to your target audience, then you know you've got a good post, whether it takes you 5 minutes or an hour.

Back to doing what I love the most! 🔥

In a few weeks I’ll be taking the stage at The Social Summit. I was lucky enough to do this last year and I can’t wait to do it again. 

Mostly people called me crazy because I love public speaking despite my anxiety, but there’s something so magical about sharing the stage with some of the industry’s best. I love getting to share my journey and insights  to inspire other others. 

🚨If you haven’t got your ticket yet use DC 9TO530

I need to do more of this... 🤯

This afternoon I ran a virtual personal branding 101 session! This is one of my favourite training sessions to run - and honestly I forgot how much I love being able to share my experience with others so they can upskill and take charge of their own personal brand! 

2026 is the year people need to take personal branding seriously.
💡If can land you your dream job
💡It can double your earning capacity
💡It can teach you unparalleled confidence 
💡It can connect you with your dream mentor 

Thanks to Utkarsh Manocha for having me in! 🚀

PS if your team or community are keen to learn more about personal branding slide into my DMs 👀

You don’t have to quit your day job to have a killer personal brand. 👀

Since I started building my personal brand 5+ years ago I’ve balanced my 9-5 career, freelancing in personal branding and working as a content creator. 

It’s not necessarily about giving it all up, but finding a way it can harmoniously live together. 

🔥Your schedule 
🔥Your content pillars 
🔥Your branding
🔥Your voice 

Each week the balance might look a little different, but I’m walking proof you can have your cake and eat it too. So what’s holding you back?!👏

I’m embarrassed to admit this. 🙈

But I haven’t given my LinkedIn profile a proper update since Jan 2025. 

It feels ironic as one of the easiest wins I share with my clients - spend the time upgrading your profile. You need to treat it like your website landing page. 

🔥Up to date info 
🔥Inviting and engaging banner 
🔥Fresh profile image 
🔥Intentional key words and descriptions 

It’s the easiest way to make or break a first impression with a potential client, mentor or new connection. 

Yet it’s the place I’ve neglected the most. 🤪

So if a LinkedIn profile upgrade has been on your to do list you’re not alone. Time to give it a refresh 👏 

When did you last update your profile? 👇

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The Battle

Rosie Chong

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taplio

The Battle

Rosie Chong

Fazar Taufik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosie Chong's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRosie Chong's LinkedIn Performance