Ross Haleliuk

Venture in Security

Industry's top newsletter (750,000 reads annually) about building startups, as well as business and investment sides of cybersecurity. Covering topics like venture capital, go-to-market strategies, and business models in cybersecurity.

Author | Blogger

Cyber for Builders (Amazon Best Seller)

'Cyber for Builders: The Essential Guide to Building a Cybersecurity Startup'  is the most comprehensive resource about building the future of cybersecurity available on the market. Within hours of the official launch, the book instantly became the Amazon best seller in several categories. In 2024, 'Cyber for Builders' got recognized as Book of the Year at the SANS Difference Makers Awards, the most prestigious recognition available to cybersecurity authors globally. 

Most cybersecurity books talk about how to do security. This book is different as it is intended first and foremost for builders - startup founders, security analysts, security engineers, marketing and sales teams, product managers, VCs, angel investors, software developers, investor relations and analyst relations professionals, and others who are building the future of cybersecurity.

Author

Inside the Network

Inside the Network is all about building category-defining cybersecurity startups.

Collectively, we’ve spent decades building, researching, and investing in cybersecurity companies. On this podcast, we invite you to join us inside the network where we bring you the best founders, operators, and investors building the future of cyber.

We will talk about the hard parts of the founder journey - launching companies, getting to product-market-fit, raising capital, and scaling to an exit. Both the success stories and the epic failures. We are here to make the founder journey easier, but not too much easier because anything worth building is hard (but you already knew that 😊).

Podcast Co-Host

Clutch Security

Clutch is addressing the increasingly critical challenge of non-human identity security within modern enterprises.

As digital infrastructures expand and become more complex, the management and security of non-human identities—ranging from API keys and secrets to tokens and service accounts—have emerged as a pivotal yet often neglected aspect of cybersecurity. Recognizing this gap, Clutch is developing an enterprise platform dedicated to the comprehensive protection and management of these identities.

Angel Investor

Security Tinkerers

Member of The Security Tinkerers, a non-profit organization championing the advancement of cybersecurity. I am proud to be part of a community of world-class CISOs, CTOs, cybersecurity CEOs, and industry leaders. Our collective mission, encapsulated in our byline "Advancing cybersecurity through trust," focuses on fostering growth and innovation in the cybersecurity field. Through collaborative efforts, we aim to nurture a safer digital environment by sharing knowledge, resources, and expertise.

Member

Nullify

Nullify augments your AppSec team with AI agents capable of carrying out multiple levels of product security work autonomously.

SANS Institute

The SANS Difference Makers Awards shine a light on the cybersecurity practitioners who are leading innovative developments in the industry, who’ve made outstanding security achievements, and who are contributing back to the InfoSec community in ways that deserve recognition.

Advisory Board - SANS Difference Makers Awards 

Stealth Startup

Cybersecurity has been caught in the same patterns for too long. The hardest problems remain unsolved - not because they’re impossible, but because we haven’t asked the right questions.

It’s time for a new approach. A new way of thinking. A product that doesn’t just tell CISOs they’ve got problems. We have a lot of visibility. It’s time to make security actionable. 

Having built and scaled products for the past decade, I am embracing the most ambitious journey yet. It’s time to build. More soon.

Co-founder & CEO

Amazon Web Services (AWS)

AWS & CrowdStrike Cybersecurity Accelerator in collaboration with NVIDIA is an equity-free program designed to empower cybersecurity startups from EMEA and US with product development, GTM and fundraising support.

Mentor - AWS and CrowdStrike Cybersecurity Accelerator

LimaCharlie

LimaCharlie enables organizations to detect & respond to threats, automate processes, reduce the number of vendors, and future-proof their security operations.

We do it by giving security teams full control over how they manage their security infrastructure. Get full visibility into your coverage, build what you want, control your data, get the security capabilities you need, for however long you need them, and pay only for what you use.

Head of Product

Experienced operator & builder shaping the future of cybersecurity. Now working on something new. 

📙 Book about building the future of cybersecurity 👉🏻 cyberforbuilders.com
📬 Blog & newsletter 👉🏻 ventureinsecurity.net
🚀 Angel syndicate for security practitioners  👉🏻 visangels.com

"Write something worth reading or do something worth writing." —  Benjamin Franklin

“Life is too short to do mediocre work, and it is definitely too short to build shitty things.” — Stewart Butterfield, Co-Founder of Slack

"As you start to walk on the way, the way appears." — Rumi

In security or otherwise, trends are temporary. Stick to fundamentals.

Director of Product

Let me say this out loud: the rate of growth of cyber startups will never match the rate of growth of the new AI companies. Even new AI x security companies won't just fly off the shelves because they are AI-native. 

The reason is pretty simple: in cyber, growth moves with the speed of trust, not the speed of shipping new features. Interestingly enough, as AI is accelerating the speed of shipping new features it's actually extending the speed of trust so POCs can become longer. 

If the current trend continues, I think it's going to drive a lot of the tourist VCs out of cyber because they just won't be able to justify investing in "slower-growing" security companies over all these "AI supernovas" with $10M ARR after one year. Looking at this nice chart from Bessemer, cyber is gonna stay as "Cloud Centaur" by default and by design. 

Over the long term, this is going to be a good thing for the industry, I think. 

And yet, none of this changes the fundamentals of the security market, the fact that cyber is a trillion-dollar opportunity, and that there will be many fantastic returns. It's just that successful companies in cyber will probably look like pretty average AI startups in other industries if all you look at is ARR. 

P.S. Yes, I know, there's Delve and similar companies that are "AI-native and cyber" but I'll stand my ground that the reason they're growing so fast is because they are sales enablement tools and not security or compliance tools. What they do is super valuable but it's a different market ("get your cert to sell to enteprises") with different rules of the game.

Security product leader, author, advisor, board member and investor.

WinFully on Technologies

As the founder and CEO of Arihant Information Systems, I am completely committed to drive the digital evolution in healthcare industry. 

Our firm stands at the intersection of technology and patient care, offering heuristic IT consulting & implementation services that empower healthcare organization. We understand the unique challenges faced by the healthcare sector, and our expertise lies in crafting tailored products and solutions that streamline operations, enhance data security, and improve patient outcomes. Whether you're looking to develop an HIPAA compliant application, Clinical data exchange solution, or harness the power of data using IT solution design & development, our team is equipped to guide you every step of the way. 

By partnering with us, healthcare organizations gain access to cutting-edge IT solutions and benefit from our strategic insights that ensure sustainable growth and adaptability in a rapidly changing landscape. Let's collaborate to build the future of healthcare together.

Our Services: A Full Range for Healthcare Professionals
-> Healthcare IT Consulting 
-> Interoperability solutions
-> End-to-End Product Design and Development
-> Healthcare Audit and Compliance


Products That We Can Build
-> Integrate with different healthcare systems (EHR, LIS, RIS, CMS, PIS)
-> Improve patient engagement using portals that let users access their medical records, schedule appointments, and connect with healthcare professionals.
-> Telehealth Platforms: In a time when remote care is becoming common, we assist in the construction of robust and user-friendly telehealth systems.
-> Billing and Revenue Cycle Management Systems: With our cutting-edge billing systems, you can streamline billing procedures and guarantee prompt reimbursements.
-> Pharmacy management systems: Streamline the management of inventory, prescriptions, and billing to optimize pharmacy operations.

Chief Architect, Technology Consultant, Principal

Cognizant

-> Achieved 65% month over month saving in returns processing for retail Industry: 
Designed and implemented end-to-end system which allows customers to return their product without manual intervention. This completely automated system helped customers to get their refund back on the original form of payment or as a gift card which they can use for further purchase.

-> Saved at least 10+ million of revenues lost during COVID, gained huge customer satisfaction.  Curbside pickup was one of the best initiatives, in which complete new implementation of system which then needs to integrate with existing order platform. Real time customer arrival updates, notifications to customer, online payment authorization etc.

-> This helped client with performance increase and reduce overall transaction time. Fulfillment center processing where I helped client with design, implementation, and end to end delivery. Responsibility includes DB migration, Cloud migration, API management, security etc. This helped our client to replace older system with the new cloud-based systems. 

-> Overall sales increased by 150%, Increased overall sales. Pricing Markdowns for retail store in which I designed overall infrastructure, implemented backend technology pricing markdowns for millions of products. Designed whole product and pricing lifecycle design for retail industry. 

I help Retail to setup Cloud infrastructure, Software development. Helping client to achieve highly scalable, reliable and resilient architecture.

Proposed cloud infrastructure setup plan and timelines
Helped development team to organize, plan and setup SAFEe model.
Provide high level project design documentation and solution for secure application development.
Plan, estimate, design, architect and implement overall architecture using Spring Boot, Maven for GCP.
Support team in technical design, solution, implementation and documentation using spring boot, graphQL, ReactJs, Spanner, BQ, Apigee, Datapower etc.

Sr. Solutions Architect

Kaiser Permanente

-> Saved millions of dollars processing cost of medical records. When, I worked for KP, this was part of bigger success for that year, which provided simple and rich experience to all insured members. Designed, developed, and delivered medical documents portal which helps members to download their medical records eg: EOBs, lab results, doctors visit details etc. at one place. 

-> Saved millions, achieved 200% satisfaction from insured member and increased new member flow. When, I worked for Kaiser Permanente where I was involved in different initiative to improve patients experience. Worked on patient forms eg: medical request forms, FMLA, Disability etc. I was involved in end-to-end designing, solutioning and implementation of whole system. This project was really appreciated and saved patient’s time. This also allowed them to send medical records to 3rd party as required.

-> Gained 35% customer flow month over month, Significant increase in revenue and Significant edge over competitors. When, I worked with KP where I was involved in different initiative to improve patients experience. I got opportunity to work on Online patient registration portal (Total System Upgrade). Online Registration is one of the important components for end-to-end Revenue Cycle Management, Claims Processing. 

-> Increased Site Traffic (Increase by 400%) and gained customers interest by designing and implementing “Site Search” portal for KP. This feature was implemented for members and non-members to provide more information about overall healthcare needs, insurance plans, news, articles on common health issues etc.

Technical Product Owner

1. Plane, design, architect and implement web application.
2. Make design decision to use Angularjs, typescript and gulp. 
3. Use of Npm and Gulp to build project. Created and used Jenkins build for daily deployment.
4. Created and unit tested complement spring MVC application.
5. Integrate with REST service created using Axway.
6. Design and develop websphere portal based application using spring, JSF and Java.

Previous:
IBM WebSphere portal, WCM, JSR 286, J2EE, JS, Hibernate

Programming Skills:
1) Programming Languages: Spring, Sprint Boot, JSF and Java, J2EE, Hibernate, SQL.
2) OS Platform: Windows professional 98/XP, Windows 2000 Professional, Linux.
3) Scripting Languages: AngularJs, Typescript, Java Script, UNIX shell scripting, XML, HTML 4.0.
4) Tools/IDEs: Eclipse IDE, RAD 7.5, 8.0, 9.0.
5) Maven as a build tool along with Spring MVC and Spring Portal
6) Mapping tech Dozer and Orika.

Lead Software Engineer

Perficient

-> Increased 50% more customer and overall increase in revenue 2+ Million. When I worked for Blue Shield of California (BCS) as a consultant, I was part of overall technology optimization, end to end solutioning for insurance portal which provides rich customer experience to insured members. This initiative also helped them to optimize their data layer, simplified business logic into modules, handled critical business issues like insurance plans, Medicare, Medicaid and created streamline experience for insurance buyers. 

As a Sr. Developer i worked on
1. Spring MVC Portal, Websphere Portal Server, Websphere Application Server, JSR 168, JSR 286
2. AJAX, JQuery, OO JS etc.
3. Handlebar Templates, Java, J2EE
4. Mapping tech Dozer, Orika etc.
5. Maven along with spring MVC and Spring Portal
6. AngularJS 1, Angular 4, gulp, grunt, jasmine, karma, mocha, chai etc

Lead Technical Consultant

U. S. Steel

1. Analyze and understand new system requirement (analysis, design phase and verification and validation approach).
2. Provided support for the conversion of internet and intranet sites into IBM Websphere Portal Product.
3. Portal development JSR 168, JSR 286 Inter-Portlet communication, web content management (WCM), Creation of libraries, site, site areas, content etc.
4. RAD (rapid application development) IDE for maintaining and enhancing existing portlet (RAD Version 7.0, 7.5, 8.0.3.
5. RSS feed implementation using feed-reader portal and java API.
6. Implementation and conversation of AD Group users to Java implementation and vise-versa etc.
7. JSP, Servlet, JDBC, Java script, WSDL, SOAP, Hibernate, XML.

Java Apllication/Web Developer

University Of Alabama in Huntsville

Graduate Teaching Assistant for Data Structure and Object Oriented Programming Languages

Graduate Teaching Assistant

Linksys

1. TCP/IP layers and OSI layers, protocol like BGP, EIGRP and OSPF etc.
2. Wireless (Linksys) Devices like Routers, Range Expanders, Access Points, Network Adaptors, Print Servers and Camera.
3. Security Configuration (WEP, WPA) on LAN, WAN and Internet, wireless devices.

V-Customer (Technical Support/Network Engineer)

VM Infotech

1. Project related Socket Programming and establishing network within company. Configuration on network devices using C++, UNIX Scripting.
2. Programmed network security configuration using java socket API in order to exchange data from java front end to server side J2EE application.
3. Developed J2EE based web services on the server side in order to provide access to enterprise backend applications and SQL data source to show consolidated data information.
4. Configured, developed, tested and debug various custom Portlets and Portlet-services on the websphere portal 6.0 server.
5. Developed java code to developed and interact with the database using JDBC.

Software Developer

I am the founder of "WinFully On Technologies" (formerly Arihant Healthcare Technology), an IT consulting and implementation firm specializing in **Healthcare, FinTech, and E-Commerce**. With over **17 years of experience** in the IT industry, I have a proven track record of driving innovation, delivering complex projects, and helping organizations achieve their digital transformation goals.  

Throughout my career, I have collaborated with industry leaders such as **Perficient, BCBS, Kaiser Permanente, Macy's, CVS Health, and Cognizant**, enabling them to enhance their digital strategy, optimize IT infrastructure, and achieve measurable business outcomes.  

At WinFully On Technologies, we are dedicated to delivering innovative IT solutions tailored to each industry's unique challenges, with a strong emphasis on Healthcare Interoperability and Clinical Data Exchange.  

### **Key Expertise & Services:**  
- **Healthcare IT Consulting & Implementation:** Specialized in **HL7, FHIR, DICOM, Mirth Connect**, and other integration engines for seamless clinical data exchange.  
- **FinTech Solutions:** AI-driven fraud detection, blockchain integration, and regulatory compliance.  
- **E-Commerce Transformation:** Omnichannel integration, secure payment systems, and supply chain optimization.  
- **Cloud Platforms:** Expertise in **GCP, AWS, Azure, IBM Bluemix, and Oracle Cloud.**  

### **Project Delivery and Impact**
- Patient referral and 360-degree solution
- Population and Treatment
- QHIN Integration
- Clinical Data Exchange (Interoperability)
- Patient Registration and Claims Processing
- Curbside Pickup & Order Management System for Retail
- Returns Systems for Retail
- Insurance Portal Optimization
- Pharmaceutical Image Data Exchange

### **Select Achievements:**  
- Delivered end-to-end clinical and image data exchange solutions for healthcare and pharmaceutical organizations.  
- Designed and implemented patient registration portals, online forms, and message center applications to improve patient experience and streamline RCM processes.  
- Developed curbside pickup systems, order management, and returns management solutions for large-scale retail operations.  
- Optimized digital infrastructure and insurance portals, improving efficiency and user experience for major healthcare payers like BCBS.  


### **Let’s Collaborate:**  
I am passionate about helping start-ups and mid-scale organizations elevate their digital strategies, implement innovative technologies, and achieve scalable growth.  

🌐 Visit **https://winfully.digital** to learn more.

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