Ex Meta | Data-Driven | Mentor

I’m a global GTM leader turned AI operator. I've spent the last decade helping companies like Meta, the BBC, and early-stage startups scale through brand storytelling, strategic partnerships, and product-led growth.

Today, I’m the Head of GTM & Chief of Staff at Ruli, a legal AI startup I helped build from the ground up. I wear many hats, from shaping the GTM strategy to working directly with customers and engineers to make the product better every week.

Outside of work, I serve on the board of a community foundation and write a weekly AI newsletter called Mama Bear, where I explore the intersection of tech, work, and humanity in plain English.

What drives me:

I believe technology should be in service of people, not the other way around. I’m excited about tools that make us more curious, capable, and connected. Whether it’s AI, workforce training, or platform design, I’m drawn to ideas that bridge the gap between human potential and real-world impact.

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Lennar

Vice President Marketing

ZeeMee

Vice President of Brand Partnerships & Strategy at ZeeMee

Chegg Inc.

Marketing & Business Development Lead, creating unique brand integration opportunities within Chegg's platform, marketing to the college audience through high impact digital, social & experiential programs. Worked with the following brands - American Express, Red Bull, Starbucks, Microsoft, Adobe, Sony, Spotify, Hulu, Uber, Lyft, Target, PB Dorm, West Elm, Dr Pepper, FX, and more. 

Worked / Relationships with the following music artists - Taylor Swift, Ed Sheeran, Macklemore & Ryan Lewis, Rachel Platten, Shawn Mendes, Kaskade, Chainsmokers, Avicii, Wale, Big Sean, Big Boi, T-Pain, U2, Imagine Dragons and more.

Worked / Relationships  with the following music labels, organizations - Warner Music Group, Universal, Interscope, RCA, Columbia, Grammys and more.

Marketing & Partnerships Lead

W.H. Freeman / Macmillan Publishing (dynamicbooks.com)

Early Stage Interactive Textbook Platform focused on Product Development & Marketing Programs For College Student Acquisition

Marketing Director

Astrology Dating

Early Stage Start Up - Designed and built astrology based dating site, focusing on product development & marketing (audience acquisition)

Marketing / Product Director

enKap

Designed & built content destination marketing to and housing an exclusive community of individuals working in FDA Regulatory industries.

Product Development and Marketing Director

MOLI

Early Stage Social Networking Platform - Marketing Program Set-Up, Acquisition-Performance Based Marketing, Analytics, DFP integration, Ad Operations

Marketing Manager

As the Vice President of Brand Partnerships and Strategy at ZeeMee, I lead the creation and execution of unique and customized marketing programs for brands that want to reach and engage with the college audience. With over 12 years of experience in this field, I have built strong and lasting relationships with some of the most influential and innovative brands, music artists, and organizations in the industry, such as American Express, Red Bull, Starbucks, Spotify, Taylor Swift, Warner Music Group, and more.

I am passionate about leveraging new media, online marketing, and social media marketing to deliver high impact and measurable results for my clients and partners. I am also a strategic thinker and an ad-product builder, who constantly seeks to improve and innovate the brand partnership business for ZeeMee, a dynamic and fast-growing platform that connects students and colleges through video profiles. My mission is to help brands and students discover and connect with each other in meaningful and authentic ways.

taplio

The Battle

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James Sleeman

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