Ex Meta | Data-Driven | Mentor

I’m a global GTM leader turned AI operator. I've spent the last decade helping companies like Meta, the BBC, and early-stage startups scale through brand storytelling, strategic partnerships, and product-led growth.

Today, I’m the Head of GTM & Chief of Staff at Ruli, a legal AI startup I helped build from the ground up. I wear many hats, from shaping the GTM strategy to working directly with customers and engineers to make the product better every week.

Outside of work, I serve on the board of a community foundation and write a weekly AI newsletter called Mama Bear, where I explore the intersection of tech, work, and humanity in plain English.

What drives me:

I believe technology should be in service of people, not the other way around. I’m excited about tools that make us more curious, capable, and connected. Whether it’s AI, workforce training, or platform design, I’m drawn to ideas that bridge the gap between human potential and real-world impact.

Rouge Y.

I help DTC brands at every stage of growth - whether they’re just starting out, expanding into new markets, or scaling their sales - to maximize their online presence and drive digital growth through:

• Consulting & Strategy
• Go-to-Market Strategy in the MENA region
• In-house Fractional E-commerce Management

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What we will solve together 👇 

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬? 

→ We'll experiment and uncover strategies tailored to your products, your market, and your brand.

𝐔𝐧𝐬𝐮𝐫𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐢𝐧𝐯𝐞𝐬𝐭? 

→ I’ll guide you with channel-agnostic solutions that focus on what drives real results.

𝐍𝐞𝐞𝐝 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲? 

→ I’ll help you sort out the P&L and optimize for profit, avoiding the trap of chasing vanity metrics.

𝐍𝐞𝐰 𝐭𝐨 𝐌𝐄𝐍𝐀? 

→ I bring 10 years of local e-commerce insights and will guide you on brand localization, from language to culture, platforms, and consumer habits.

taplio

The Battle

Rouge Y.

Soumayya Libdi

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