Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

InvoZone

Summary: Leading GTM execution, sales strategy, and strategic partnerships to scale revenue, optimize pipeline, and expand market footprint across regions.

Achievements:
- Scaled revenue from $5M to $18M in 12 months by launching a data-driven GTM strategy and leading a 12-person sales org targeting high-growth SaaS verticals.
- Closed $4M+ in enterprise deals by navigating complex multi-stakeholder sales cycles and delivering consultative solutions tailored to client pain points.
- Reduced CAC by 35% through AI-enabled sales automation, ICP refinement, and outbound process optimization across regions.
- Expanded into 3 new markets in under 9 months, establishing strategic partner ecosystems and local GTM frameworks to drive early traction.
- Built a high-performing sales team across 10+ countries, driving 120% quota attainment through enablement, forecasting accuracy, and CRM optimization.
- Generated 30% of new ARR through partner-led GTM initiatives, co-selling motions, and joint value proposition frameworks with tech alliances.
- Improved pipeline velocity by 45% by redesigning sales stages, automating follow-ups, and aligning marketing and SDRs with enterprise AE efforts.

Head of Business Development

Summary: Drove mid-market and enterprise B2B sales efforts while supporting GTM execution and account expansion strategies.
Key Contributions:
• Boosted revenue by 60% YoY by identifying high-potential accounts and closing $2M+ in net-new SaaS contracts.
• Built scalable outbound sales campaigns using ICP targeting, sales automation and lead scoring models.
• Developed partnership opportunities with technology and reseller partners, contributing 25% to new business.
• Improved win rates by 35% by leveraging consultative sales techniques and aligning proposals with buyer pain points.

Business Development Manager

-Defined user personas, ideal customer profile, and streamline processes. 
-Discovered new platforms, channels, and markets to increase company's market share.
-Generated and qualified leads; successfully converted them into business opportunities to build a new revenue stream for the company. 
-Strategise and refactored sales strategies overtime to find the right market fit. 
-Developed a Sales engine from scratch.
-Trained sales reps.

Senior Business Development Executive

InvoGames

Head of Sales Marketing

InternetNow Teknologi Sdn. Bhd.

- Developed and implemented data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. 
- Raised product awareness and knowledge among prospects and effectively communicated customer feedback with management to prioritize business and information needs.
- Assisted in driving InternetNow's revenue growth through outreach emails & cold calls, social and video with a focus on setting Demo's with prospects for the sales team.

Sales Development Representative

Best Events Productions

- Planned and coordinated sales-driving, brand-building for Best Events Productions on LinkedIn and direct marketing.
- Managed development of event proposals, detailed time-and-action plans, and execution strategies.
- Actively managed business bookings, record denials, make network referrals.
- Maintained a strong relationship with customers to fully understand their business needs while offering a very high level of customer service.
- Assisted in the preparation and monitoring of sales, department and budgetary reports as and when required.

Sales Marketing Executive 

Worthy Book

- Managed to form marketing collaborations for the firm’s corporate clients with various merchant brands, from different industry verticals which added further value to the clients business.
- Acquired and retained potential merchant brands for company's corporate client; "Digi Telecom" to support MyDigi Rewards campaign.
- Formed collaborations with potential merchants to reward Public Bank Quantum MasterCard / Visa Credit Card members.
- Effectively managed Content Management System (CMS) for MySamsung Members App.

Sales And Marketing Associate

Empowering businesses through ever evolving growth landscape | $25M+ Impact and Counting 🚀

I’m a global sales leader with over a decade of experience scaling revenue engines for SaaS, B2B tech and service companies from early-stage startups to Fortune 500 clients.

I architected a $30M+ revenue engine by deploying data-driven GTM strategies, streamlining sales cycles through a combination of AI-enabled sales automation and performance-based forecasting models, all while building and leading a 40+ member sales org across 10+ countries.

Whether it’s quota design, CRM strategy, RevOps alignment or sales enablement, I form consultative partnerships with C-level execs to create predictable, measurable growth through market expansion of global teams with enterprise clients.

If you're looking to:

* Build predictable pipelines
* Navigate complex sales cycles
* Enter new markets
* Scale GTM operations

Let's connect!

Asfand Rafiq

Half the industry is asleep.

Meanwhile, Salesforce just showed us a glimpse of the future.

4,000 jobs gone.
45% of support wiped out.
AI doing nearly 50% of the conversations humans used to handle.

If that doesn’t wake you up, nothing will.

I watched the same pattern inside a software development firm built on outdated habits:

Too many steps.
Too much manual work.
Too little impact.

So I rebuilt the sales engine:

One funnel.
Automated touchpoints.
Reps focused only on revenue moves.

Outcome?

Higher conversions.
Cleaner pipeline.
Less dependency on headcount.

If you want to stay relevant:

Cut the noise.
Automate the drag.
Prioritise what actually drives revenue.

Those who adapt will grow.
Those who don’t will be replaced.

Global Sales Leader | Strategy-driven GTM | Scaled Teams & £25M+ ROI

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Roxana Irimia

Asfand Rafiq

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taplio

The Battle

Roxana Irimia

Asfand Rafiq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asfand Rafiq's LinkedIn Performance

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Performance ScoreAsfand Rafiq's LinkedIn Performance