Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life.

No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

How often do you hear “Claude” mentioned in meetings these days? By now, Claude feels like everyone’s French cousin living abroad - the one people call whenever they need help.

Roxana Irimia 

VP Marketing at Chili Piper 🌶️ | ex-Head of Marketing at lemlist | “she’s the marketing roxstar” | FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Marketers who chase volume → get replaced by AI 
Marketers who develop judgment → become irreplaceable

AI can already handle most of the execution: writing copy, building reports, scheduling campaigns, producing content at scale.

But it can't:

→ know which message lands with this specific buyer 
→ spot the strategic shift before the data catches up 
→ make the call when there's no clear answer

If you want to stay valuable as a marketer in 2026:

1. Get closer to revenue 

Know which campaigns create pipeline, not just leads.

2. Talk to customers every week 

Use their words, not yours, to describe the problem.

3. Develop a point of view 

Pick a position and defend it, AI can't do that.

4. Make decisions faster than you're comfortable with  

Judgment is a muscle, the only way to build it is to use it.

Spent 3 days with 100 CMOs, VPs, Heads of Marketing at Exit Five’s retreat. 

Everyone wants to use AI, meet expectations, drive more pipeline, prove impact, juggle strategy and execution, keep the CEO happy… while also dreaming about buying land, moving to a farm and raising goats.

Great time to be a marketer. 😀

I Help D2C E-Com Brands Convert Icy-Cold Prospects Into Flaming-Hot Buyers | Certified Direct Response Copywriter | Top 10% Freelancer on Upwork 🏆

Here's what kills most DTC brands:

Spending a ton on ads but sending that traffic to a money-bleeding landing page.

That’s where I save your business. 

I'm a Certified Direct Response Copywriter with 5+ years of experience. I help DTC brands 2x revenue growth with high-converting landing pages — without wasting ad budget or traffic.

🟡 Results?

- $3M+ in sales in just 2 months (supplement brand)
- $350,000+ generated in sales (haircare brand)
- 2x revenue growth & 1M+/month (beauty brand) 
- 50%–100% CVR lifts for multiple DTC brands

🟡 Why trust me?

- Not just a copywriter, I am your growth partner. 
- A certified professional with a proven track record. 
- Trusted by top DTC brands around the world: ALPHA LION, SIMPLY NOOTROPICS, ZEA RELIEF, JACK STILLMAN, BODY BLENDZ, AIRWAAV, & many more! 

🟡 What founders say about me?

"Laiba is an exceptionally skilled and tactical copywriter with a deep understanding of user experience, advertising, funnels, and the full landscape of e-com marketing. She is a true strategic thinker, doesn’t require hand-holding, and proactively drives projects forward. Her attention to detail and ability to think holistically make her an invaluable asset to any team." - Manu Verma, Australia. 

🟡 What types of copy can I help you with?

- Landing Pages & Sales Pages
- PDPs, Listicles & Advertorials
- Ecom Website Copywriting 
- Meta Ads Copy + Strategy 

Ready to grow your brand in 2026? DM me here on LinkedIn or email me at: 📩laibafatima369@gmail.com

Cheers,
Laiba Fatima

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Roxana Irimia

Laiba Fatima 🟡

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The Battle

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Laiba Fatima 🟡

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roxana Irimia's LinkedIn Performance

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