Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life.

No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

How often do you hear “Claude” mentioned in meetings these days? By now, Claude feels like everyone’s French cousin living abroad - the one people call whenever they need help.

Roxana Irimia 

VP Marketing at Chili Piper 🌶️ | ex-Head of Marketing at lemlist | “she’s the marketing roxstar” | FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Marketers who chase volume → get replaced by AI 
Marketers who develop judgment → become irreplaceable

AI can already handle most of the execution: writing copy, building reports, scheduling campaigns, producing content at scale.

But it can't:

→ know which message lands with this specific buyer 
→ spot the strategic shift before the data catches up 
→ make the call when there's no clear answer

If you want to stay valuable as a marketer in 2026:

1. Get closer to revenue 

Know which campaigns create pipeline, not just leads.

2. Talk to customers every week 

Use their words, not yours, to describe the problem.

3. Develop a point of view 

Pick a position and defend it, AI can't do that.

4. Make decisions faster than you're comfortable with  

Judgment is a muscle, the only way to build it is to use it.

Spent 3 days with 100 CMOs, VPs, Heads of Marketing at Exit Five’s retreat. 

Everyone wants to use AI, meet expectations, drive more pipeline, prove impact, juggle strategy and execution, keep the CEO happy… while also dreaming about buying land, moving to a farm and raising goats.

Great time to be a marketer. 😀

Lucas Perret

Operations Lead @lemlist

Just a guy obsessed with tech and ways it solves business problems 🤓

I believe people should spend all of their time on meaningful activities such as building relationships with others.

That’s why I spend all of mine solving the inefficiencies I encounter at work by building the right processes and systems for my team.

I am all about networking and discussing anything related to operations, so if you are interested in having a quick chat then feel free to reach out to me. 💌

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The Battle

Roxana Irimia

Lucas Perret

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taplio

The Battle

Roxana Irimia

Lucas Perret

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roxana Irimia's LinkedIn Performance

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