Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

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Lucas Perret

lemlist

Operations Lead

Sales Operations Manager

Growth Manager - Product & Ops

Growth.Talent

Community Member

Miuros

Growth Marketer

Pretto

Netatmo

Netatmo is a leading smart home company creating simple, beautiful smart solutions for a safer and more comfortable home.

My missions: 
- Reported weekly business results and marketing campaigns results, shared best practices internally
- Created and managed marketing assets (product sheets, Amazon A+ pages and Amazon store, landing page, user cases...)
- Conducted customer analysis (price sensitivity, average shopping basket, loyalty...) with recommendations

Junior Product Marketing Manager

BNP Paribas Cardif

BNP Paribas Cardif insures 100 million clients in the world. As the insurance subsidiary of BNP Paribas, it is the leading provider of personal insurance solutions.

My missions: 
- Preparation and organisation of the monthly strategic committee with the marketing and commercial directors of the 35 CARDIF countries: presentations intended to train, inform, inspire and raise awareness on the major trends of the market
- Market watch (trends, innovations, competition, new players) and proposal of new insurance concepts
- Identification of the highest potential markets
- Strategic recommendations and key success factors for each of the selected countries
- Analysis of the home & car insurance portfolio

Marketing Strategy Analyst

Synomia

> For a return of 3 months as a Data Consultant. I have been able to support a multitude of stakeholders (SMEs, ETIs, large groups, agencies, firms, institutes, etc.) by responding to their marketing and communication issues.

My missions: 
- Identification of business opportunities on the digital environnent 
- Social listening: data collection, sentiment analysis, identification of customers insights on social media
- Participation in the development of new business solutions
- Organization of training to help clients handling Synomia digital tools

Data Consultant

Synomia - Agence Conseil en Data

> Elected as one of eight key Data startups for the year 2017 by Maddyness and the Hub Institute, Synomia is a Consulting Agency specialized in data marketing.
As a data consultant, my role is to use our home-developed artificial intelligence software to draw insights which serve to define my clients brand’s platform and multi-channel communication strategies, highlight market growth opportunities, and improve customer satisfaction.

Client’s problematics include: production of editorial content, development of marketing offers, building communication strategy, SEO performance and optimization , web marketing, social media monitoring

Main projets: 

- Gap analysis and identification of opportunities
-Performance monitoring 
-Support the creation of editorial content for several clients

Data Marketing Consultant

Starterre

> Starterre is an independent automotive distributor that distributes vehicles of all brands from all over Europe.

My missions: 

Market study
-Competitive intelligence
-Pricing study
-Pricing

Supplier negotiation
-Evaluation and selection of tenders

Quality control:
-Inspection of goods

Junior International Purchaser

Agrati Group Fastening Systems

> Agrati is the worldwide leader in fastening solutions. 

Internal project  for MAN Trucks
-Understanding  business issues regarding a key account
-Process analysis and modelling  (customer service, supply, logistic, IT and quality)
-Gap analysis in order to define new process answering to the customer need
-Participation  to the negociation with suppliers
-Organisation of a big amount of data and information into a report for the top management
-

Sales & Marketing Director assistant

Operations Lead @lemlist

Just a guy obsessed with tech and ways it solves business problems 🤓

I believe people should spend all of their time on meaningful activities such as building relationships with others.

That’s why I spend all of mine solving the inefficiencies I encounter at work by building the right processes and systems for my team.

I am all about networking and discussing anything related to operations, so if you are interested in having a quick chat then feel free to reach out to me. 💌

taplio

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Roxana Irimia

Lucas Perret

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