Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

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Sterling Investment Management

I specialize in crafting compelling narratives that drive financial literacy and well-being. 
My day-to-day involves diligent research, data analysis, and strategy development to produce insightful articles and LinkedIn posts. 
I’m committed to delivering value through content that informs and engages, while also contributing creative ideas for visual storytelling.

Merging my extensive business experience with digital marketing knowhow to drive companies online presence. Promoting the company’s mission of spreading financial literacy. I craft compelling content strategies and lead Sterling's digital outreach.

Head of Financial Education and Digital Outreach

Content Writer & Social Media Strategist

Working as a social media manager for a corporate and handling their LinkedIn and Instagram pages. Lead generation via various platform for their products and services.

Lead Generation Specialist

Offbeat Syllabus

•	· Founded Offbeat Syllabus as a Startup to take ahead my inclination and interest in Art & Craft field
•	· Single handedly started social media platforms in order to create awareness and encourage various Art forms.
•	· Handled the technical requirements and worked on social media platforms like Facebook and Instagram in order to generate business by launching various social media ads
•	· Recruited various Artist from All over India with unique Art forms in order to cater to customer needs and requirement by conducting online and offline workshops.
•	· Have conducted online workshops on various Art forms by myself and catered to more than 50 to 55 participants at one time

Early Startup at Offbeat Syllabus

Medini Handicrafts

•	Established online and offline event for Art training courses and workshop
•	· Introduced new methods, practices and systems to reduce turnaround time.
•	· Procuring and retaining contemporary and traditional artist from various parts of India
•	· Recruited, interviewed and hired new staff members and developed training materials for employees.
•	· Handling digital and social media marketing activities
•	· Marketing activities like building & maintaining consumer database, content marketing and management
•	· Developing new marketing strategies and promotional platforms to encourage sales and business development
· Developed marketing materials and campaigns to boost brand awareness and customer engagement.

Co-Founder

IndiaIdeas.com Limited

•	Handling & maintaining of Insurance vertical portfolio PAN- INDIA
•	Responsibility of handling merchants like Life Insurance Corporation of India (LIC), HDFC Life Insurance, National Insurance Corporation (NIC- Kolkata), India-First Life Insurance, Royal Sundaram Insurance (Chennai) etc
•	Client relationship management of Insurance merchants worth more than 100 crores annual approx
•	Revenue building activity by providing business solutions to Insurance corporate merchants
•	Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
•	Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
•	Worked with existing customers to increase purchases of products and services.
•	Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

Business Development Manager

Kotak Mahindra Bank

•	Working in Cash Management Services department of the bank, handling 32 branches in Mumbai & Navi Mumbai
•	Worked with customers to understand needs and provide excellent service.
•	Understanding pain points of key accounts and offering customized online payment solutions
•	Retaining clients for branches by maintaining key accounts turnover and throughput balances
•	Data analysis and portfolio management of key accounts
•	Providing product training to internal stakeholders
•	Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Cluster Incharge - Manager - Product Sales

PayU Payments Private Limited

•	Offering online payment solutions to key accounts across West Region
•	Handling two verticals Ecommerce and Compulsive merchants
•	Understanding requirements of merchants and presenting marketing collaterals to retain key accounts
•	Understanding transaction volume & turnover of the merchants and providing product solutions accordingly
•	Key account management and data analysis
•	Offered friendly and efficient service to customers, handled challenging situations with ease.
•	Increased customer satisfaction by resolving issues.
•	Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

Assistant Manager

American Express Services India Ltd

•	Business development and marketing to High Net-worth Individuals (HNI) and Ultra- High Net-worth Individuals clients
•	Client interaction and Acquisition of High Net-worth Individuals (HNI) and Ultra- High Net-worth Individuals
•	Identifying premium markets and selling premium products
•	Business development with help of direct marketing activities such as endorsements in multi-national companies
•	Handling issues and queries of clients on daily basis
•	Business reporting to Channel Sales Manager

Relationship Officer

RELIANCE INDUSTRIES LTD

Topic - "A study on the demand and supply gap and strategies for addressing the shortfall in natural gas industry"

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Roxana Irimia

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