Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

Mentoria Digitals.

Lead Copywriter

Fyreline

As a Fintech Founder, you know LinkedIn is a goldmine, but it’s tough to stand out in the noise. 

Here's how I help you get noticed, get leads, and build your authority:

1. Deep Dive Research (1 Week)
We start by understanding your target audience's struggles. What keeps them up at night? What problems are they desperate to solve? I'll dig into this for a week so we can craft content that speaks directly to their needs.

2. Tailored Content Strategy (Based on Research)
After understanding your audience, I’ll create a content strategy that positions you as the go-to expert in your industry. Your content will not only attract your ideal clients, but it will also build trust and authority.

3. Bi-Weekly Content Plan
I'll send you a document filled with questions to spark ideas for your posts. These questions are based on what we’ve learned about your audience. Once you answer them, I’ll craft the perfect content around your insights.

4. Custom Content Creation (2-3 Days)
I’ll create content that speaks directly to your audience’s needs and challenges. Plus, I’ll design custom graphics to make everything look top-notch. You’ll have 2-3 days to review and give feedback.

5. Scheduling & Monitoring
Once you approve the content, I’ll schedule it for you on LinkedIn. We will keep tracking every month to know what's working and what's not. From there, we will adapt to the new strategy.

Founder

Achieve over +1M organic views on TikTok, leveraging trending topics and user-generated challenges to amplify brand visibility and engagement.

Developed and implemented social media strategies across multiple platforms to enhance brand visibility and engagement.

Created compelling content calendars, incorporating a mix of visuals, videos, and copywriting to drive audience interaction.

Managed social media advertising campaigns, optimizing targeting and budgets to maximize ROI.

Monitored social media analytics using tools like Hootsuite and Google Analytics to track performance and identify areas for improvement.

Cultivated relationships with influencers and brand ambassadors to amplify reach and promote brand partnerships.

Provided strategic recommendations based on market trends and competitor analysis to stay ahead in the rapidly evolving social media landscape.

Responded promptly to customer inquiries and comments, maintaining a positive brand image and fostering community engagement.

Successfully resolved crisis situations and managed reputation risks by implementing effective communication strategies.

Social Media Manager | Content Strategy | Engagement Optimization

H.IKEUCHI & CO., LTD. 

Developed and executed public relations campaigns to enhance brand awareness and maintain a positive corporate image.

Cultivated relationships with key media contacts and influencers to secure press coverage and endorsements.

Drafted press releases, media kits, and other promotional materials to effectively communicate key messages and company initiatives.

Organized press events, product launches, and media tours to generate buzz and drive media attendance.

Monitored media coverage and sentiment, analyzing results to measure the impact of PR efforts.

Addressed media inquiries and interview requests, serving as a spokesperson for the company.

Collaborated cross-functionally with marketing, sales, and executive teams to align PR strategies with overall business objectives.

Proactively identified potential PR risks and developed crisis communication plans to mitigate negative publicity.

Public Relations Specialist | Media Relations | Crisis Management

Max Mara Fashion Group

Developed and executed social media campaigns to promote brand awareness and drive customer engagement.

Created visually stunning content and collaborated with photographers and designers to showcase brand aesthetics.

Managed social media advertising budgets and optimized targeting to maximize reach and ROI.

Analyzed social media metrics and insights to assess campaign performance and inform future strategies.

Engaged with followers and responded to inquiries and comments in a timely and professional manner.

Collaborated with influencers and brand ambassadors to amplify brand messaging and reach new audiences.

Stayed updated of industry trends and emerging platforms to identify new opportunities for brand exposure.

Coordinated cross-functional teams to ensure alignment of social media initiatives with broader marketing objectives.

Social Media Manager | Audience Growth | Crisis Response

Assisted in drafting press releases and media pitches to promote company events and announcements.

Monitored media coverage and compiled press clippings for analysis and reporting.

Supported social media content creation and scheduling across various platforms.

Conducted market research to identify trends and competitive analysis.

Assisted in organizing and coordinating PR events and press conferences.

Contributed to the development of media lists and building relationships with journalists.

Provided administrative support to the PR team, including managing calendars and scheduling meetings.

Participated in brainstorming sessions for new PR strategies and campaigns.

Public Relations Intern | Campaign Optimization | Media Engagement

Ralph Lauren

Assisted in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.

Conducted market research and competitor analysis to identify key trends and opportunities for brand differentiation.

Coordinated the production of marketing materials, including brochures, catalogs, and promotional signage.

Managed email marketing campaigns, including list segmentation, content creation, and performance tracking.

Assisted in organizing and executing events, including fashion shows, product launches, and store openings.

Supported social media efforts by creating content calendars, scheduling posts, and monitoring engagement metrics.

Provided administrative support to the marketing team, including budget tracking and invoice processing.

Contributed to brainstorming sessions and creative ideation for upcoming marketing initiatives.

Marketing Assistant | Copywriting | Influencer Collaboration

Avant PR

Drafted compelling press releases and media pitches to secure coverage for clients.

Assisted in creating content for social media channels and monitored engagement metrics.

Conducted influencer outreach and managed relationships with influencers and bloggers.

Supported the organization and execution of press events and product launches.

Researched media outlets and compiled media lists for targeted outreach.

Assisted in monitoring client mentions and coverage across various media platforms.

Provided administrative support to the PR team, including database management and scheduling.

Contributed ideas and participated in team meetings to develop PR strategies.

Public Relations Intern | Press Releases | Influencer Partnerships

Adriatic Development Group

Assisted in developing marketing materials, including brochures, flyers, and presentations.

Conducted market research and analyzed data to identify customer preferences and market trends.

Managed social media accounts and created content to increase engagement and followers.

Assisted in organizing and promoting events to enhance brand visibility and attract potential customers.

Contributed to email marketing campaigns by designing templates and analyzing performance metrics.

Supported the development and execution of digital marketing strategies, including SEO and SEM.

Assisted in coordinating with external vendors and agencies for marketing initiatives.

Provided administrative support to the marketing team, including maintaining databases and preparing reports action ratings.

Marketing Internship | Email Marketing | Social Media Engagement

Bangkit Energy & Pro Logistic Sdn Bhd

Conducted site inspections and surveys to assess project feasibility and identify potential challenges.

Assisted in the design and development of civil engineering plans and drawings.

Collaborated with project managers and contractors to ensure timely and cost-effective project execution.

Conducted material testing and quality assurance checks to maintain project standards.

Participated in project meetings and provided updates on progress and challenges.

Assisted in preparing project proposals, cost estimates, and project schedules.

Resolved technical issues and provided solutions to ensure project success.

Conducted risk assessments and implemented safety measures to prevent accidents and ensure compliance with regulations.

Civil Engineer | AutoCAD | Project Management

I write content design for Fintech Founders that breathes fire like my dragon 🐲

Fintech founders are great at building companies.
But building authority on LinkedIn?

That's where most struggle (and waste months trying to figure it out).

You’re busy growing your business.

You don’t have time to:

→ Post 3–5x a week
→ Create premium graphics
→ Network with dream clients
→ Build a content plan that actually drives leads

And if you don't fix this?

You stay invisible while your competitors scoop up:

→ Bigger clients
→ Better partnerships
→ More influence in your industry

It's harsh, but it's the truth.

Here's how I make it simple for you with The Founder's Storyline™:

✅ Storytelling strategy that builds authority + trust
✅ Ghostwritten posts (3, 4, or 5 per week) in your voice
✅ Scroll-stopping carousels + infographics for every post
✅ LinkedIn profile optimisation (optional add-on)

These aren’t just content pieces.
They’re premium storytelling assets designed to make you unforgettable.

The result?

→ 20+ hours saved monthly
→ More leads without chasing
→ A brand that speaks before you do
→ The positioning of a fintech leader that people trust

Because if you’re not controlling your narrative, someone else is.

DM me "Founder’s Storyline™", and I’ll send the details.

Nur Habibah Saidi

Most founders overthink their “storytelling strategy.”

But they forget one simple truth:

Stories start small.

Especially for fintech founders juggling 100 things a day.

→ Posting becomes a task
→ Storytelling feels like a luxury
→ And sharing personal moments is awkward

So they skip it.

Or they default to big moments:

→ Investor wins
→ Launch stories
→ Burnout recoveries

But here’s the truth I’ve seen after 30+ founders:

The most powerful stories aren’t the loudest.
They’re the ones that feel the most real.

Not “a lesson on resilience.”
But “a cracked mug I still use every morning.”

Not “why empathy matters.”
But “how a janitor’s smile held me together that week.”

Small moments spark connection.

They make people stop scrolling.
They make your voice feel human.
They make your message easier to remember.

Next time you're stuck, start here:

→ What small detail changed your perspective?
→ What ordinary thing taught you something big?
→ What moment felt too small to post, but keeps coming back to you?

Start there.
That’s your story.

Because founders don’t need to say more.
They need to feel more and write from that place.

If your content feels “flat,” start looking smaller, not bigger.

P.S. What’s a small moment that taught you something big?

I co-write LinkedIn Content Design & Educational Email Courses for B2B fintech SaaS founders that breathe fire like my dragon 🐲. 35+ founders trust me to turn technical jargon into trust and signups.

taplio

The Battle

Roxana Irimia

Nur Habibah Saidi

Followers

Posts

Engagements

Likes

Performance ScoreNur Habibah Saidi's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Roxana Irimia

Nur Habibah Saidi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nur Habibah Saidi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNur Habibah Saidi's LinkedIn Performance