Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

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Founder/CEO at AvidaLAB, Artist Manager, Marketing and Branding Strategist, Art Historian and Curator, Business Mentor.

Who am I? 

A melting pot of windblown colors 

A force of proud awareness 

A woman who gets to the bottom of everything 

A kaleidoscopic professional


I'm Simona, a seasoned marketing and communications executive with extensive experience in the entertainment industry.


Throughout my career, I have managed high-level projects for prestigious companies such as National Geographic, Fox Entertainment, and A&E Television Networks.


As the founder and CEO of AvidaLab and AvidaLab Studio, I combine my passion for cutting-edge, AI-driven artistic innovations with my experience crafting compelling brand narratives. I oversee the design and creation of digital artworks, as well as architecture and interior design projects, pushing the boundaries of creativity.


My art expertise stems from my studies at an art-focused high school and my degree in Humanities from La Sapienza University in Rome, where I specialized in Contemporary Art History and wrote my thesis in Aesthetic Philosophy.


I excel at developing strategic marketing and branding initiatives for the art and entertainment industry and providing valuable consultation for art collectors at any stage of their journey.


I have a wealth of experience and a diverse network of professionals from around the world, making me a trusted partner for marketing and branding needs in the art and entertainment industries.


If you're looking for a forward-thinking leader with a passion for art and a strategic marketing mindset and a proven track record in the entertainment industry, let's connect and explore potential collaborations.

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The Battle

Roxana Irimia

Simona B.

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