Founder — BizDev Labs. Progressive outbound BDR agency (45+ SaaS clients 🚀)

In 2020, I quit my job with $3K in the bank and no plan. 

Two years later, I built a multi-million-dollar BDR agency and earned a spot on Forbes 30U30.

Today I am redefining the role of a BDR. I believe the BDR role is a lifelong career. And my goal is to build the most tenured BDR team on the market.

—-

Outside of work, I was an Olympic-class windsurfer. 

I lived in Israel, Canada, USA, England, Mexico, Hong Kong, Portugal and Aruba.

Roy Itzhaki

LeadHer Magazine

LeadHer Magazine is a quarterly print and digital publication spotlighting female founders, startups, solopreneurs, entrepreneurs, and leaders who are building boldly and leading with authenticity.

We share the real stories behind the rise - the wins, the pivots, and the messy middles - to inspire, connect, and empower women in business. From startups to seasoned entrepreneurs, our features go beyond the highlight reel to capture the raw, unfiltered journey of brand building and leadership.

Alongside our powerful founder features, we also partner with aligned sponsors and brands to connect them with a highly engaged audience of vision-driven women. Opportunities include ad placements, editorial-style features, and founding partner spots in our inaugural year.

Real. Raw. On the Rise.

Founder & Editor In Chief 

Hoodies & Wine

Branding Before Marketing 

Solopreneurs, Early-Stage Startups, and Aspiring Entrepreneurs Ready To Discover or Revamp Their Brand 

Most startups invest in marketing too early - without a brand that’s ready to convert.
* They throw money into ads, SEO, content, or social... and it doesn’t work.
* Why? Because the message isn’t clear. The visuals are inconsistent. The positioning is vague.
* Branding isn’t fluff - it’s the strategy behind how you show up and why people buy from you.

Branding makes everything else (sales, marketing, showing up online) easier and more effective.

Founder

Entreprenista

Member

The Outlier Project

RevGenius

Pivot

Pivot is a business operations and outbound sales agency Co-founded by myself and Wendy Warrington. We help early-stage SaaS startup companies with operations infrastructure, GTM, and outbound sales. Our method focuses on clarifying goals, reflecting on obstacles, and making strategic adjustments to achieve desired outcomes.

Co-Founder

Apollo.io

Community Lead

Arketa

Senior Sales Development Representative

Accelity

Business Development Representative

Cope Notes

Sales Development Representative

I’m a scrappy resourceful professional & self proclaimed hoodies and wine enthusiast that really just likes to be cozy and enjoy a good glass of wine. 

If you found yourself here it might be because you didn’t start your business to feel overwhelmed by branding decisions, scattered messaging, and marketing that never quite hits the mark.

You’re here because you have a vision - and you’re ready for a brand that reflects it.

Right now, you're doing your best to market your business, but your messaging feels inconsistent, your visuals lack cohesion, and your audience doesn't seem to connect the way you'd hoped.

You know you need a strong brand, but every time you sit down to figure it out, it feels like a guessing game.

Your biggest challenge?

You're trying to grow your business without a clear, scalable brand foundation - and it's holding you back.

What I help with at Hoodies and Wine:
- Brand strategy rooted in clarity, alignment, and growth
- Go-to-market branding for early-stage businesses
- Founder identity and brand positioning
- Messaging frameworks and storytelling that actually convert
- Visual identity design that matches your brand personality
- Brand clarity sessions (First Pour) to define your message before marketing
- Fractional brand advisor support (without the full-time cost)
- Brand foundations that build investor confidence
- Cohesive brand assets for marketing, sales, and online presence
- Strategic brand support for accelerators, investors, and startup portfolios

If this resonates send me "Brand" in a DM!!

Veronica McGibney 🎩

LeadHer Magazine Digital Subscriptions Are Officially Here!! 

When I launched the very first issue of LeadHer Magazine in January, the goal was simple:
Create a platform that shares the real journeys of female founders - not the highlight reels.

Stories that show the decisions, pivots, risks, and resilience behind building something meaningful.

Since then, one question kept coming up:
“Is there a subscription?”

So with the wave of a (very imaginary) magic wand… I’m excited to share that LeadHer Magazine now officially offers digital subscriptions.

Subscribers receive access to all four issues released each year, delivered digitally so you can read them anytime.

A small window for new subscribers:
If you subscribe before April 12th, your subscription will still include access to the January Launch Issue - our very first edition cover featuring Susana Briscoe-Alba.

Along side 13 other incredible women: 
Christina Fair
Maria Catherine
Abby Gates
Tiffany Spalding
Lauren Daniels, MBA
Laurel Mintz
Emefa Boamah
Derya Karaarslan
Alexis Campisi
Gunjan Sud
Karolina Powalka
Danielle Nelson
Kate Milligan

A few business that we love: 
Jenna Reed Walker with Reed Walker Design Collective
Debbie Quintana with Jocelyn & Co., LLC
Denise Beers Kiepper with DBK CO. Ltd
Alexis Campisi with Life&Lemons Legal

And our incredible sponsors who hosted our launch event 210 Events

After April 12th, new subscriptions will begin with the April issue.

So if you’ve been curious about the issue that started it all, now is the perfect time to join.

Subscribe at leadhermagazine.com 
or 
With the link in the comments 

And yes… print subscriptions are coming!!

We’re currently working through the logistics to make that available soon. In the meantime, printed copies of each issue are still available through print-on-demand on the website.

Thank you for supporting LeadHer Magazine and the women whose stories deserve to be seen, documented, and remembered.

This is just the beginning.

Cheers 🍷

***
I'm Veronica, founder of LeadHer Magazine a quarterly publication created to tell the real stories of female founders - not the polished highlight reels, but the raw, unfiltered realities of what it looks like to build while balancing life, loss, motherhood, and self-doubt.

Veronica McGibney 

Founder & Editor-In-Chief @ LeadHer Magazine | Momx3 | Enjoyer of Wine, Whisky, and Coffee

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