Founder — BizDev Labs. Progressive outbound BDR agency (45+ SaaS clients 🚀)

In 2020, I quit my job with $3K in the bank and no plan. 

Two years later, I built a multi-million-dollar BDR agency and earned a spot on Forbes 30U30.

Today I am redefining the role of a BDR. I believe the BDR role is a lifelong career. And my goal is to build the most tenured BDR team on the market.

—-

Outside of work, I was an Olympic-class windsurfer. 

I lived in Israel, Canada, USA, England, Mexico, Hong Kong, Portugal and Aruba.

Roy Itzhaki

JFrog

● Execute targeted GTM campaigns driving quality SQLs and generating over $2M in net new logo pipeline 
● Partner with Product Marketing and Sales to launch a security-focused outbound motion that aligned customer pain points to differentiate product value, improving meeting conversion rates 
● Craft persona-based cadence messaging frameworks, resulting in a 31.3% opportunity conversion rate 
● Capture competitive intelligence during prospect interactions and share findings with PMM leadership 
● Identify common objections to inform objection-handling guides and sales enablement content
● Shape the social selling narrative internally by educating teams on brand positioning and buyer psychology
● Drive thought leadership at RSA, KubeCon, and MeetUps, generating 100K+ LinkedIn impressions and elevating brand presence in open source and security markets
● Spearhead a vendor-based GTM strategy leveraging procurement to generate warm engagements
● Build and refine email templates based on persona-based pain points and win/loss analysis and feedback
● Optimize cadence frameworks with input from product marketing to reflect shifts in buyer needs and industry trends
● Lead enablement sessions for GTM training, social selling, and objection handling to upskill peers
● Deliver competitive positioning enablement sessions, helping Sales to better differentiate in discovery calls
● Scale GTM outreach campaigns targeting CISOs and VPs of Engineering to increase pipeline velocity in ABM accounts based on industry verticals

FY'2024: 104%
--
Q4 2024: 98%
Q3 2024: 104%

Senior Growth Marketing - Enterprise GTM, AMER

● Translated technical product value into compelling messaging used across sales and marketing touchpoints
● Built a new lead workflow automation, saving over 1,500 team hours annually, eliminating $126K in operational inefficiencies, and increasing marketing-sourced lead productivity by 98%
● Revamped JFrog’s G2 profile, enhancing competitive positioning, expanding category coverage, and contributing to increased inbound review volume and brand visibility
● Developed scalable messaging playbooks to enable AE engagement with technical and C-Suite audiences
● Managed end-to-end Drift video outreach to drive higher personalization and lead conversion
● Drove consistency in brand voice across outbound channels through close collaboration with content and PMM teams.
● Conducted win/loss analysis and captured voice of customer insights to sharpen positioning of JFrog’s security and software supply chain solutions
● Scaled LinkedIn campaigns to drive SQLs and deepen executive engagement across strategic accounts
● Compiled prospect feedback to refine positioning and messaging for emerging personas
● Quantified a GTM campaign impact by building a productivity gains model that demonstrated $500K in additional pipeline due to workflow automation between tools

Attainment:
Q2 2024: 100%
Q1 2024: 114%
Q4 2023: 156%
Q3 2023: 200% (Ramp)

Transforming Software Delivery with JFrog! (NASDAQ: FROG)
JFrog is spearheading DevSecOps AppSec and Cloud Security, offering an enterprise platform as the single source of truth for software. We're the engine behind distribution, management, security, and automation of software.

Imagine software releases with agility and global scale. With JFrog, you're commanding your SDLC! JFrog empowers DevOps, AppSec, and MLOps, providing unmatched secure code-to-production control & visibility.

Growth Marketing - Enterprise GTM, AMER

Comeran Carpets

- Joined a family business of high-end, custom-made rugs to fit unique design requirements
- Utilized Microsoft Office tools leveraging spreadsheets, systems, and processes to complete tasks/ progress
- Fostered and maintained partnerships with leading design centers across the US to develop a distinct brand
- Increased sales by adjusting the company’s model amid disruptions to supply chains at times of uncertainty

I am honored to be a part of a long-running family business of high-end, custom-made area rugs to fit unique design requirements, that allow people and businesses to be exactly as they want to be. Unique. Bold and Beautiful.

Be Unique. Be Bold. Be You!

Comeran Carpets International has been supplying high-end, custom-made area rugs in the USA for over 35 years. As a family business, we started supplying our rugs through leading Design Centers, such as Stark Carpet and Decoration & Design Building in NY, and in the past years, our primary focus has shifted to working directly with architects and interior designers.

Whether for residential or commercial use, we manufacture the best quality rugs in any design, size, shape, color, material, and weaving technique as desired by our customers. We hold no stocks. Each rug is tailor-made to match unique customer requirements. We transform your vision into a true work of art!

Operations and Business Development

Women in Leadership CSUEB

- Directed fellowship team meetings with top scholars from the undergrad and graduate business school 
- Drove the importance of social impact of women in leadership with industry leaders through engagement 
- Executed, researched, produced, and devised plans to fine-tune complex projects with a mentor 
- Prepared detailed reports and presentations on financial literacy to convey findings and recommendations

Women In Leadership Fellow

Finanli, Inc.

Digital Content Marketing Intern

DECA Inc.

- Coordinated, planned, and managed events for the entire chapter emphasizing reputation/ campaign
- Strengthened competition performance by creating a sense of belonging using team-building activities 
- Organized schedules to assure everyone was on task and aware of duties ahead of competitive events 
- Fostered strong cross-group collaboration within the chapter with time management and organization in mind
- Managed marketing activities, ensuring the successful completion of projects and tasks within deadlines
- Oversaw special projects and conferences in our DECA Chapter @Granada High

"DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe." DECA Inc.

Marketing Events Manager - Conferences

Cafe Olé

- Increased overall sales by 30% by training a team of 10 student-employees & making strategic decisions
- Researched and developed marketing tactics and planned new sales proposals for higher profitability
- Improved communication between all employees by implementing a growth-mindset check-in approach
- Developed promotional strategies across different marketing channels by conducting market research
- Managed marketing & sales trends, gathering data on consumers & competitors to make strategic decisions

Sales Operations Manager

- Provided exceptional customer service by addressing customer inquiries and resolving issues efficiently
- Demonstrated strong sales skills through suggestive selling, resulting in increased upsells & purchases
- Effectively operated cash registers, handling financial transactions accurately and efficiently
- Implemented a customer-centric approach, resulting in significantly improved customer satisfaction rates
- Collaborated with team members to meet and exceed sales targets
- Utilized effective communication and interpersonal skills to enhance experience

Customer Service Sales Associate 

Strategic and creative marketer with a strong foundation in product positioning, go-to-market strategy, and sales enablement, specifically within cloud security, DevSecOps, cybersecurity, and the SaaS B2B ecosystem. I specialize in turning customer insights into compelling messaging that resonates with technical audiences and drives pipeline growth. Think of me as the translator between technical complexity and market clarity, fueling awareness, engagement, and revenue growth.

My background blends GTM execution, campaign development, and community engagement with a passion for storytelling that simplifies complex technology. Whether launching outreach marketing campaigns, enabling sales, or refining messaging for technical buyers, I bring clarity, energy, and a deep understanding of what moves markets. From launching outbound GTM motions and engaging strategic ABM accounts, to gathering competitive intel and refining persona-based messaging, I sit at the intersection between Product, Sales, and Marketing to bring stories to life and deliver measurable impact.

Key Areas of Focus:
✅ Product Messaging & Competitive Positioning
✅ GTM Campaign Strategy & Pipeline Acceleration
✅ Sales Enablement & ICP Development
✅ DevSecOps, Cloud, MLOps, & SSC Security
✅ B2B Marketing Strategy
✅ ABM, Growth Campaigns & Buyer Journey Optimization

Outside of work, you’ll probably find me dancing salsa, deep in VR, refining investments and financial strategies, or geeking out over the latest tech trends. I’m all about bold storytelling, smart GTM moves, and building bridges between people and products. Let’s connect!

#ProductMarketing #Cybersecurity #Growth #SoftwareSupplyChain #DevSecOps #CloudSecurity #B2BMarketing #GTMStrategy #WomenInTech #SaaS #SalesEnablement #TechnicalMarketing

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The Battle

Roy Itzhaki

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