Ronen R. Pessar

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

We build and run your in-house outbound systems and team to outperform your competitor’s SDR teams at a fraction of the cost. Have each Rep in 40 conversations per day. Every day. 

💋I DON’T KISS AND TELL💋
[BUT MY CLIENTS DO]

💙 “I bet the house on Outbound Operators in ’25. By April, just four months in, we had already surpassed all of ’24’s SQLs. It’s like black magic.”
— Sol Broady, Head of Corp Dev @ MCI(Hired 4 SDRs instead of 34)


💙 “You smoked them. That’s over. They got the boot. You crushed them. You guys are the winners for SDR.”
— CRO, $300M+ independent digital marketing agency (600+ employees)
^ after a bake-off against another SDR firm. (Hired 1 SDR instead of 12)

Outbound Operators delivers a managed outbound system you fully own in-house. 

Built on Buckets™️, it’s the most CAC efficient pipeline engine on the planet.

🚀 WHAT YOU GET: 

ALL things SDR done for you: 
* Recruit + hire top SDRs
* RevOps (tech stack build)
* Onboarding + coaching 
* Strategic guidance

Ramping in 1–3 months, your new SDRs will consistently create more qualified pipeline at a lower CAC/TCO than hiring, training, doing tech setup/RevOps, and managing SDRs yourself.

Result: 
25–40 live decision-maker conversations per rep per day.

Our model is simple: You own it all in-house. We design it, run it, and hand you the keys. 

• One or two experienced SDRs placed in your org
• Powered by Buckets (our proven system)
• Producing pipeline = to 10-20 SDRs

Why clients choose us:

1) Faster ramp: 1-3 months to full output (vs. 9 to 12 months for typical SDRs)

2) Low CAC and TCO:Avoid $450k-$1.2M+ in wasted trial-and-error SDR teams with headcount bloat and bad strategy.

3) More output, 10x quicker, with fewer reps (PE friendly): 25 to 40 live decision-maker conversations per rep, per day.

4) We prove it before you commit. In a single 90-minute proof of concept we'll get 20+ live conversations with your buyers right before your eyes. 

The equivalent to 3-4 weeks of work for 1 SDR done in 90 minutes.

🔥 Stop lighting cash on fire with SDRs. 
🔥Plug in a system that works.
📥 DM me here on LinkedIn
🧑‍💻visit www.outboundoperators.com
📆 find time to chat: https://tinyurl.com/4h4vf35p

PS: Not ready to bring the whole kit and caboodle in-house quite yet? 

Ask about our network of fractional cold callers for hire!

Chief Executive Officer

1 - I build SDR teams to hit pipeline goals as a fractional leader (bespoke consulting)
2 - Cold Call Training (live and course)
3 - Message-market fit: 100% done-for-you email and cold call campaigns. 

**coming soon: Cold Calling Bootcamp**

Ronen 🧡 Pessar

I'm about to p*ss off my entire industry.

But someone has to say it.

Parallel dialers ruined cold calling.

Sales engagement platforms ruined cold email. 
And LI automation tools are getting shut down…

We've scaled spam, but not conversations.

The outbound "trends" we see?

→ 1 random convo every 30–65 dials
→ Numbers spam-flagged before lunch
→ Prospects annoyed before they even say “hello”
→ Multichannel “do more” (aka spam-the-TAM) as a strategy

It feels productive because the dial count is high.

But honestly, it's just expensive noise.

We ditched parallel dialing, mass emailing, and “social selling."

Our quality convos jumped from 0–2 → 25–40/day (per rep). With fewer reps. Same hours.

8–12 conversations per hour.

Cold calling isn’t dead.

But the way most teams are doing it is.

If you care about pipeline, stop scaling waste.

Build for signal, not noise.

PS: Can someone make this make sense? Plz.

JSESSIONID

linkedin.com/feed/

li_at

LinkedIn

In outbound, meetings don’t matter | Cofounder @ Outbound Operators

Scare a salesperson in 2 words ⬇️

I'll go first:

Q 4

🚨I'm hiring for a 6-figure Senior SDR 🚨

This role is a career-maker. Read on.

🥇 Company: quack.ai
📍Fully remote (USA or Canada only)  

💰 𝗖𝗼𝗺𝗽: OTE: $100,000 - 120,000
[Salary: $50k -60k | Comm: $50k - $60k, uncapped]

🫵 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
• Cold Calling only 
• Can handle 40 live convos every day
• 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱

To get the job, you'll cold call with us, live. 

If you're ready to show off your skills on the phones.
Apply here: https://lnkd.in/d8NhfmnF

PS: Know a killer cold caller? Tag a friend!

Open article: Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI by outboundoperators.recruitee.com

Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI

My favorite strategy when someone's ghosting?

Hit em with a late fee

Not sure how to go about it? I'll give you an example ⬇️ 

When I was 10 years old, I lost a tooth. 

Usually, when this would occur, I'd expect a few bucks under my pillow when I woke up the next morning. 

But this night in the early 2000's was different. 

There was no dollar when I woke up. 

Tragic? A little bit. 

What'd I do next though? I hit the tooth fairy with a quid-pro-quo: 

"If you don't give me the cash tonight, tomorrow night your fee will go up to $24.00"

A 2,400% interest rate 

The tooth fairy didn't DARE mess with me again. 

And you better believe that dollar showed up under my pillow the next night. 

Follow me for more tips like this

(2) Notifications | LinkedIn

not making cold-calls, but teaching ppl how to cold call?

hell no

not posting on LinkedIn, but teaching people how to go viral?

also hell no

not sending emails, but sharing best email practices... 

very hell no 

"Well Ronen... coaches don't play ya know"

Listen, it's not personal. The game changes. 

and you have to be in the trenches to stay relevant...

am I wrong?

Cold-calling fact:

Calling people who pick up the phone is better than calling people who don't. 

"No shit, Ronen. Thanks for the groundbreaking advice"

I'm serious though. 

If a prospect picked up once, they’ll pick up again.
You can always call them back.
You can always have another conversation.

Once that happens, everything changes:

1) You never need to “war dial” and risk pissing them off.
2) No single call really matters. Stop pushing. You’ll get another shot.
3) There’s no such thing as “the right time or day” - it’s always the right time.
4) Never leave voicemails before you have a conversation. It's a warning shot. 

Once you start calling people who actually answer the phone…
Cold-calling stops feeling cold.

LinkedIn Login, Sign in | LinkedIn

"Ronen, there's NO WAY that your reps are getting 20-35% connect rates when cold-calling"

I get one of these dm's once a week. 

So I decided to drop a value bomb on ya'll

The biggest issue with cold-calling in 2025? 

Nobody's picking up the damn phone. 

Well, at least the people you're calling aren't. 

Reps at Outbound Operators are having 40 conversations per day, with 20-35% connect rates on any given day. 

It isn't rocket science. 

But most people don't know how we're doing it. 

So I'm going to show you EXACTLY how our reps are:

• Getting a 20-35% connect rate when dialing
• Having 40 conversations per day with their ICP
• Booking more sales qualified opps than anyone else in the space

I lay it all out in a new video (step-by-step)

All you need to do:

Comment "Calls" 
(and make sure we're connected)

And I'll shoot it over 🤙

If SDRs disappeared tomorrow?

90% of companies would be gone in 12 months.

No meetings.
No pipeline.
No new revenue.

Just CEOs crying into their Series A funding.

But sure, keep setting SDRs up to fail with:

• a 2% connect rate
• a 98% failure rate
• a broken list from 2017

…and then blame them when you miss quota.

The disrespect is wild.

SDRs aren’t lucky to have a job.

You’re lucky they haven't walked out yet.


Today, I'm especially thankful for Sales Development. 

You should be too. 

Happy thanksgiving y'all! 
🦃

It should never take more than 3 days for SDRs to dial.

You don't have time to waste with non-productive weeks (or months).

• 1-2 days: on the phones
• 1 month: at 80% to quota (or better)
• 2 months: already at or exceeding quota

a typical SDR ^
At quota between months 1-2

Get outta here with that '3 weeks of onboarding' trash

On his FIRST day Gabriel Rojas already set one. 
👏 amazing first day, Gabe!!! 🎉

also... 
he had 14 connects 
on 47 dials
[30% dial to connect]

which means, 
1. learning happens very quickly
2. results happen very quickly 
   
Day one, yall.
Should look like this.

If it doesn't... https://lnkd.in/dHEq-sCj

We scaled Outbound Operators to $1M+ ARR in <18 months

If I was going to do it all over, here's what I'd do different:

1 - offer financing with buy now, pay later options for early-stage companies who are a bit more spend conscious. everyone wins. (we do this now)

2 - double down on documenting process + working with VAs... delegation is a game changer (buy back your time by Dan Martel changed my view on this)

3 - focus on balance, not ruthless, brute-force never ending hustle... my mind and body burn out VS staying energized

4 - say no to about 80% of the things I said yes to: bad clients, terms not aligned with what we do best, random marketing stuff, and so much more

Biggest thing on this list is the last one. Distraction comes in many shapes and sizes, and they get thrown at you every day. 

The more focused you can stay, the faster you'll scale. 

To infinity and beyond 🚀

Board meeting math is hilarious.

CEO: “We need more pipeline.”

CRO: “Let’s hire 12 SDRs.”

Board: “Approved.”

Three months later…

12 SDRs + 9 tools + $1.2M in burn

= 3 meetings that never showed.

Everyone: “So $4,735 per meeting is… fine, right?”

PS: What’s your favorite way to set $1.2M on fire?

In the last 2 weeks, I recorded:

→ 30 short videos
→ 10 podcast episodes w/ Ryan
→ And I’m just getting started.

Why?
Because the truth about cold calling needs a louder voice.

Its the number 1 channel for predictable, scalable revenue going into 2026.

Too many outsource to agencies that don’t know their market.

So I went on a sprint.
To build the clearest, most actionable library on outbound sales anywhere on YouTube.
Real tactics. Real calls. Real talk.

If you want to:
• Build a real outbound machine
• Have reps that can actually sell
• Or just stop burning cash on SDRs

Check out the channel.
You’ll get better with every episode.

https://lnkd.in/gSZY9Z4A

📍 YouTube: Ronen Pessar

Use a gimmicky call opener and your prospect won’t respect you.

No respect, no conversation. 
No revenue. 

Sure, gimmicks get attention, but…

They lower your status.
They destroy trust.

I use this opener. 
It works 98% of the time. 

“Hi <name>. This is Ronen Pessar. You weren’t expecting my call. It’s actually the first time I’ve reached you. I was hoping you might help me out for a brief moment.”

98% of the time they say.

“Sure.”

If you want the full script, check it out here: https://lnkd.in/gMSZtAfH

My anti to-do list 

(Specifically in sales)

1) Don't waste my time with pikers (aka tire kickers)

2) Gimmicky call openers 

I say this because I use to do it. I thought I sounded cool, but I feel like it's a 10/10 way to make yourself look like a fool.  And yes, gimmicky call openers do make me want to throw my phone out he window. 

3) Lengthy follow up emails that prospects won't read. 

Follow up emails need to be short, to the point, and easy to read. If they're long, people won't read them and you just wasted 30 mins of precious dialing time. 

4) Avoid energy vampires like the plague. 

Your energy is precious, so safeguard it. People can either suck the life out of you or give you energy. Choose to be around people that give you energy. 

5) Listen to everyone, but be careful who you take advice from

Sahil Bloom said "don't use someone else's map to navigate your reality."
Most advice is just what worked for that person. Think for yourself because more often than not, you already know the answer, you just need to do it.

Here's the EXACT voicemail playbook that turns 18.3% of my VMs to a callback (and meetings set).

[share this with your cold calling friends]


Step 1: Don’t leave voicemails.
Step 2: See Step 1.

😁

[I'll break it down in the first comment]

I will never use a parallel dialer again

I was a power user & fan for years, but that all changed for  1 consistent reason

More dials ≠ more revenue. 

Here’s why

Outbound sales is a long-term strategy, most results happen on follow up activities (not the first conversation)

Which makes sense because in outbound, the people you add to a list should be qualified, but there will be no urgency. 

Parallel/multi line dialers are a short term results tool. 

In the first 1-2 months, I will have lots of conversations and solid results. 

But then…

100% of the time that will tank and it will drop quickly. 

Because I will regularly connect with all the people who actually answer (on the first 1-5 attempts), and the prospects left on my list will NEVER answer. 

^ this is why most Nooks/Orum users will eventually have a conversation every 50 to 100 dials (1-2%) around month 3-4 of using the tool. 


TL;DR

Using a parallel dialer guarantees 1 thing…

that I call people who never answer the phone, a lot more often. 

Over 12 months, it will barely move the needle. 

Challenge me on this.

Want to book 40% more meetings in Q4?

Try this method:

Step 1: Offer your prospect $150 to take a meeting with your AE. 

Step 2: Offer your AE another $100 to take the meeting and add it into their pipeline

Step 3: Get paid $500 for a qualified meeting by your company. 

Step 4 (this is where it gets interesting): Raise $100K from angel investors, go to your local YMCA. Offer everyone $150 to pretend to be a prospect of a B2B SaaS company, and take a meeting with your AE. 

Step 5: Repeat step 2. 

Step 6: Negotiate a 10% increase in pay with your company because of how many meetings you're bringing in. 

Now, you have over $200k in cash, and can rinse and repeat until you reach your first milly. 

Then keep reinvesting profits. 

...and they say making money is hard 🙄

I'm sorry if this ruffles some feathers...

But most people that want to be successful, won't be. 

It's not because they're not motivated, it's because their actions don't match their words. 

Six figures. Fast-track to sales glory. A career with massive growth. Everyone wants that. 

But when it's time to pick up the phone?

ALL that motivation and talk disappears.

If you're not scared of 150 calls a day
If you love the idea of 40 live convos a day
If you're the type who wants a shot, to prove you're a dawg... 
(not JUST post about it...)

I’m hiring.
Offers going out asap.

[link in profile]

I have a bone to pick with sales coaches...

But not for the reason you think. 

Yes, I will admit. There are some legit coaches out there that will make you a better seller. 

BUT, the vast majority of people professing to "get you to $1M commission years"....

Have either 1) never done it themselves. Or 2) done it themselves, but worked at a company who's valuation shot up from $500M to $100B in 8 years.

They might be legit, but they were swimming downstream, working for a company that would've crushed either way. 

I think sales coaches have their place in making you a better seller. Especially if you've been a seller for years, and want to sharpen your skills. 

I do NOT think however, that SDR's should hire a sales coach. 

The only way to get better as as SDR is to DO MORE REPS. 

Have more conversation, fail more, and learn from better sellers around you. 

Don't waste your hard earned commission dollars on a coach. 

Please and thank you 💕

Hiring an agency is a horrible idea.

They will burn a whole in your wallet when you:

- don't have PMF
- don't know who your ICP is 
- don't have a solid marketing plan
- don't have your sales process locked down

Instead, hire an agency when you:

- have PMF
- have some brand awareness 
- have a sales funnel with predictable numbers

If YOU can't get your first five customers, how can you expect someone else to do it for you?

Agencies are NOT a go-to-market strategy. 

They are not a way to kindle a fire. 

But... they can be a great way to add fuel to it.   

Start the flame, then hire people to help you turn it a wildfire 🔥

PS: paying for appointments is insane. I can offer someone $250 to take a meetings, and flip that for $500, $750.. $1,000... who ever thought this was a good idea?!?

ServiceChannel

ServiceChannel empowers facilities and store operations teams to provide the best possible guest experience at every location. 

Our commercial and enterprise customers achieve brand excellence through our SaaS platform that provides a single source of truth, a marketplace that connects businesses with top service providers, and professionally managed services. 

Our platform provides real-time, data-driven visibility over business-critical assets, service providers and spend, driving significant ROI and growth for our customer organizations.

Business Development

WithMe, Inc.

WithMe provides an amenity to increase revenue at cafes, co-working spaces, and multifamily homes. I completed the full sales cycle from prospecting to closing. 

• Total quota was 57; sold 76 - 133% 
• Conducted market research and analyzed industry trends to identify new business opportunities
• Collaborated with cross-functional teams to develop and execute strategic plans for customer acquisition and retention
• Managed relationships with existing clients, providing exceptional customer service and ensuring high levels of client satisfaction
• Communicated between customer and service technicians to provide prompt solutions

Business Development Executive

Brondell Inc.

Mark Cuban backed company. Created first air filtration system designed to kill 99.9% of Covid. Brondell is an emerging developer and distributor of innovative, eco-friendly home products that foster a healthy, comfort-enhancing, and socially responsible lifestyle.

• First hire to learn entire extensive product line virtually
• Difficult troubleshooting frequently requires sales skills
• Used CRMs Zendesk and NetSuite
• Communicated between customer and service technicians to provide prompt solutions

Customer Service Representative

TRX Training

Dream job that I lost due to Covid 💩

• Answered calls and emails from all over the world about TRX products, the worldwide leader in suspension training
• Spanish was very useful
• Promoted to working with the MAPS support team. A MAPS kiosk performs a full body scan in under 30 seconds to assess how well the body moves
• Working with MAPS I had to coordinate between sales reps, commercial customers, and technicians
• I had to learn a lot of specifics about the product, and my day to day required using lots of technological jargon
• Manage TRX Professional Education Course enrollments and education profiles via NetSuite, ZenDesk, Jira, and SalesForce CRMs
• Provide support for shipment routing and tracking for both Ground and LTL Freight shipping
• Coordinate RMA/returns for e-Commerce and Commercial Sales, including LTL Freight returns for prosumer and third-party partners
• Provide support/information to contractors, architects and structural engineers with installation of commercial anchoring solutions

Commercial Customer Service Representative

FLOODWATER

Actually started in November 2019, 3 weeks after they opened, and worked until September of 2021, but wanted my professional work to show up first 🙃

Tip percentage still growing, up to 22.3%, 2nd highest on the staff. All about that growth baby! 

As of December 2021 I was one of their top regulars, but obviously don't go as much since I'm a sober dad now! I still go there occasionally on Sundays to watch my New York Giants since they are one of the few local bars with NFL Sunday Ticket.

Server

Marin Brewing Company

I worked as a server at Marin Brewing Company, which was located directly across from my old job, Rustic Bakery. I would often see the same guests who are pleasantly surprised to see my there. While there aren't as many regulars as at Rustic Bakery, the regulars at Brew Co spend more time there, and expect to be treated like they are in their own home. I did a good job of making the guests at both jobs feel like they are at home, as evidenced by my high tip percentage of 21.5%.

The venerable Marin Brewing, which opened its doors on April Fool’s Day 1989, closed its doors on January 31, 2022. RIP Brew Co 😢

World Language Connection

I taught beginning Spanish, with ages ranging from 5-11. Position requires proficient knowledge of the language, organization, public speaking skills, and the ability to entertain, while maintaining a serious environment. Of course patience is key, as kids don't always have the attention span I wish they would : )

Spanish Teacher

RUSTIC BAKERY

I mostly worked as a cashier at a fast paced organic bakery. There are hundreds of regulars, and many expect to not only be remembered, but to have their orders remembered as well.

I began working as a cashier with very little training because the general manager was on vacation. When she returned I worked more as a busser, where I was a valuable asset, as I would  fill in as a cashier when needed, and break the other cashiers so the managers wouldn't have to. Then when I started opening for the Bay Club, I had to switch to being the closer, so I had to learn to be barista as well. Monday through Wednesday I would work 4:45 AM to noon at the Bay Club, then work 1-7 at Rustic Bakery; this shows I am capable of working an arduous day, and if I really want to do something, I can accomplish it. 

This job was initially just supposed to be a summer job, so I was never really considered for a managerial position, but I liked it so much that I decided to stay for longer than just a summer. In my finals months there, I carried myself in a way that people often asked if I was the owner.

Cashier

Bay Club Marin

I opened the gym and worked the front desk from 4:45 AM to noon Monday through Wednesday. Waking up for this job while working 50-60 hours a week is probably the most difficult thing I have ever done in my life. Very high profile members such as Jerry Rice and Lt. Gov Gavin Newsom. When I worked the café, I did it by myself, which helped me to manage my time better. After my shift ended at 12, I would usually briefly work out, then rush over to Rustic Bakery and work from 1-7!

Front Desk, Café Associate

The Holistic Salesman | Sports and Fitness Enthusiast | Sober Dad and Husband | Low tox living | Spreading Pawsitive Energy 🐶

Being the best man for my wife Katia McKennee, and our little man Jackson is my #1 priority in life. The steps to thrive at those things also result in me being the best version of myself professionally and personally. 

I'm here to grow and help others along the way 🚀 

I am a former college athlete, with a strong work ethic and dynamic energy. I worked in restaurants for 11 years, then made the natural transition to customer service at TRX in April of 2019. As someone who used TRX in college, it was a seamless transition. Unfortunately I was laid off along with 40 others due to the pandemic, and bounced around for a few years as many did.

I've been in sales since June of 2022, and wish I had jumped in straight out of college like so many people do! My parents were both in sales and I wanted to blaze my own path... rejecting that sales was in my blood all along. The transition was just as smooth as my move to TRX was! I obtained 133% quota during my time in my first ever sales role, and have been growing as a person and seller ever since. Increasing my emotional intelligence makes me a better seller, husband, father, and friend.

I quit drinking Valentine's Day of 2022 and I'm very proud of that 💪 Meditating and/or doing Buddhist chanting everyday has been a crucial aspect of controlling my energy to harness my success. 

Here's a link to practice chanting in Japanese you want to challenge yourself:

https://www.youtube.com/watch?v=LYC15nHTAL4

Hablo español, lo cual es bastante raro para un pelirrojo alto 😎

If this all sounds interesting, check out my podcast: 👀 (It was about sports for a while, but I recently transitioned to sales and health content :)

https://www.youtube.com/channel/UCLtnkoB2UtyaNvwBgaXgQUg?sub_confirmation=1

Thanks for reading if you've made it this far, and shoot me a DM to let me know what caught your attention

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