Ruben Hassid

Master AI before it masters you.

Founder

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

BREAKING: Google released a professional headshot prompting guide.

1. Take a clear photo of yourself.
2. Upload it to Gemini, by Google.
3. Click “Tools” and then “create images.”
4. Make sure it's on "Thinking" (bottom left).
5. Use this prompt guide: https://lnkd.in/dqKd-qGM.

____

Prompt: "A professional, high-resolution, profile photo, maintaining the exact facial structure, identity, and key features of the person in the input image. The subject is framed from the chest up, with ample headroom and negative space above their head, ensuring the top of their head is not cropped. The person looks directly at the camera, and the subject's body is also directly facing the camera. They are styled for a professional photo studio shoot, wearing a smart casual blazer. The background is a solid '# 141414' neutral studio. Shot from a high angle with bright and airy soft, diffused studio lighting, gently illuminating the face and creating a subtle catchlight in the eyes, conveying a sense of clarity. Captured on an 85mm f/1.8 lens with a shallow depth of field, exquisite focus on the eyes, and beautiful, soft bokeh. Observe crisp detail on the fabric texture of the blazer, individual strands of hair, and natural, realistic skin texture. The atmosphere exudes confidence, professionalism, and approachability. Clean and bright cinematic color grading with subtle warmth and balanced tones, ensuring a polished and contemporary feel."

tl;dr:
✦ Get your angle right. 
✦ Lighting is everything. 
✦ Dress for the job you want. 
✦ Use a solid, neutral studio background. 

Help others create better headshots ♻️ repost this.

PS: I write a newsletter to 172,000+ readers.
↳ Join us for free at how-to-ai.guide.

Professional Headshot Prompts (with AI) → 

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Prompt Frameworks (structure, logic, clarity)

✦ Prompt Templates (plug-and-play, fast results)

✦ Marketing Prompts (ads, campaigns, growth)

✦ Writing Prompts (blog, copy, storytelling)

✦ Sales Prompts (outreach, closing, follow-ups)

✦ Business Prompts (strategy, planning, ops)

✦ Education Prompts (lesson plans, study guides)

✦ Image Generation Prompts (art, visuals, branding)

Copy-paste my best prompts into your own stack.

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

1. ChatGPT + slides = gamma.app

☑ It's much better than PowerPoint.
☑ Create beautiful decks in seconds.
☑ Works like ChatGPT, with text prompts.

2. ChatGPT + writing = claude.ai

☑ It's much better to write with taste.
☑ It sounds better, more human than ChatGPT.
☑ Pro tip: teach it your "style", it's the best feature.

3. ChatGPT + voice-to-text = wispr.ai

☑ It's much better than typing.
☑ Correct it once, and Wispr will remember it.
☑ Trying it truly feels like magic. Super accurate.

4. ChatGPT + video editing = opus.pro

☑ It's much better than Adobe Premiere Pro.
☑ Upload your long video, or your YouTube link.
☑ It generates 20-40 perfect Tiktok-like videos.

5. ChatGPT + vibecoding = blink.new

☑ It's much better than WordPress.
☑ Treat like ChatGPT, but to build anything.
☑ Apps, websites, softwares, sky is the limit.

6. ChatGPT + searching the web = perplexity.ai

☑ It's much better than Google.
☑ The entire company's mission is to find answers.
☑ My go-to is to prompt both Perplexity + ChatGPT.

7. ChatGPT + artsy images = midjourney.com

☑ It's much better than any other AI for images.
☑ It's been years Midjourney is ahead. It still is.
☑ Do not expect perfect text, but artsy images.

8. ChatGPT + music = suno.com

☑ It's much better than any other AI for music.
☑ Feels like magic: type a prompt, get music.
☑ Some of them went viral already on Spotify.

♻️ Repost this list to help others discover better AI.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

by Ruben Hassid

This AI is the "ChatGPT to find people".

And I can't believe what just happened:

It's a public dataset from Bright Data.

1. It's free. You create an account in like 1 min.
2. You prompt it like ChatGPT, "Find all [x people]".
3. You wait 5-15 min, and you have a complete list. 
4. Export your entire list to an Excel, with URLs.

ChatGPT can't. Not even Linkedin?

I have every AI consultant in NYC, SF & London.

This should take weeks, and $$$$ of dollars.

♻️ Repost this to help others find people with AI.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to:

1. How to AI - how-to-ai.guide
Perfect for non-technical people to master AI.

2. OpenAI Academy - academy.openai.com
The official academy of ChatGPT & OpenAI.

3. Coursera - https://lnkd.in/e8gQBJ9n
Learn Machine Learning with Andrew Ng.

4. Veo course - https://lnkd.in/dV69TkwH
The official guide to master Veo, the video model from Google (which is the best on the market).

5. Midjourney course - https://lnkd.in/divdXvMp
The quick & easy (and free) guide for Midjourney v7.

6. Perplexity Labs - https://lnkd.in/dYWTYyrT
The most interesting Perplexity feature, explained.

7. To replace consultants - https://lnkd.in/dy8wC9Xg
This one is me. But useful to master search & slides.

8. OpusClip to edit video - https://lnkd.in/dPyJskNM
The best AI to edit videos (to this day).

9. Write a thesis with AI - https://lnkd.in/dY8H7UDK
I made this guide for my ex. I'm not kidding.

10. Claude from A to Z - https://lnkd.in/dJGkd68m
The official guide for Claude, from Claude's team.

11. ChatGPT images - https://lnkd.in/dh45EePJ
Still me. But I cover 80% within 12 slides. Not bad.

12. Gemini prompting - https://lnkd.in/gbmYrKJB
The best prompt guide, straight from Google.

13. Guide to AI agent - https://lnkd.in/d_e2FP2u
OpenAI made this (somehow) unknown guide.

14. Deepdive into LLMs - https://lnkd.in/d2eAsrsa
If you have 3 hours → an absolute goldmine.

PS: I just made a doc with all of the best free AI guides. Access it → https://lnkd.in/ddUac-cD.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to.

By Ruben Hassid

 

You underestimate the power of good prompts.

Here are 5 frameworks to copy & paste:

(access my prompt guide: https://lnkd.in/dGYgcQ_7)

1 ‑ R‑A‑I‑N
☑ Act as a (ROLE)
☑ State the (AIM)
☑ Use the provided (INPUT)
☑ Hit the (NUMERIC TARGET)
☑ In this (FORMAT)

Example:
 ☑ ROLE: Senior product designer
 ☑ AIM: Redesign our fitness‑app onboarding to cut time‑to‑first‑workout by 30 %
 ☑ INPUT: Attached funnel metrics
 ☑ NUMERIC TARGET: 30 % improvement
 ☑ FORMAT: Mobile UI wireframe + KPI table

2 ‑ C‑L‑A‑R
☑ Given the (CONTEXT)
☑ List any (LIMITS)
☑ Describe the (ACTION)
☑ Define the expected (RESULT)

Example:
☑ CONTEXT: Raw Q1 sales data
☑ LIMITS: Focus on the 3 biggest churn drivers
☑ ACTION: Quantify impact & propose 2 fixes
☑ RESULT: Two‑slide executive brief

3 ‑ F‑L‑O‑W
☑ Specify the (FUNCTION)
☑ Set the audience (LEVEL)
☑ Define the (OUTPUT)
☑ Clarify the (WIN METRIC)

Example:
☑ FUNCTION: Travel copywriter
☑ LEVEL: First‑time solo travelers to Japan
☑ OUTPUT: 700‑word blog post
☑ WIN METRIC: 1 % keyword density + call‑to‑trip checklist

4 ‑ P‑I‑V‑O
☑ State the (PROBLEM)
☑ Provide key (INSIGHTS)
☑ Choose the (VOICE)
☑ Outline the desired (OUTCOME)

Example:
☑ PROBLEM: B2B SaaS missed ARR targets
☑ INSIGHTS: Diagnose bottleneck & reposition
☑ VOICE: Startup coach
☑ OUTCOME: Two plays + 90‑day revenue forecast

5 ‑ S‑E‑E‑D
☑ Describe the (SITUATION)
☑ Define the (ENDGOAL)
☑ Supply illustrative (EXAMPLES)
☑ List the (DELIVERABLES)

Example:
☑ SITUATION: Build a 4‑week prompt‑engineering cohort
☑ ENDGOAL: Fundamentals → domain adaptation
☑ EXAMPLES: Weekly hands‑on projects
☑ DELIVERABLES: Rubric + teaser tweet

I'm Ruben Hassid & I share daily guides on AI for non-technical people. Follow for weekly prompts.

And if you find it helpful, click on the ♻️ reshare button to help someone else prompt better.

RIP Mckinsey.

Use these prompts to replace $500/hr consultants:

1. Go to gamma .app
2. Click on "Create with AI".
3. Paste the prompt you need:

✦ SWOT Analysis
Create a 10–12 slide deck titled ‘SWOT for [BUSINESS/PROJECT]’. Include: brief overview, goals, Strengths, Weaknesses, Opportunities, Threats, top 5 priorities, 30-day action list.

✦ Competitor Comparison
Make a 10–12 slide deck ‘Competitor Snapshot: [INDUSTRY/REGION]’. Include: who the competitors are, price/features table, pros/cons, where we’re better/worse, and 3 moves to win in 90 days.

✦ Customer Persona
Build an 8–10 slide deck ‘Who We Serve’. Include: 2–3 personas with photo/quote, pains, goals, buying triggers, channels they use, and what message works for each.

✦ Value Proposition & Message House
Create a 8–10 slide deck ‘Why Choose [PRODUCT/BRAND]’. Include: problem in one line, promise in one line, 3 proof points, before/after example, short tagline options, and website hero copy.

✦ Go-to-Market Launch Plan
Produce a 12–14 slide deck ‘Launch Plan for [PRODUCT]’. Include: target customer, simple message, channels (email/social/partners), 4-week content calendar, small budget split, and launch checklist.

✦ Pricing Options
Create a 8–10 slide deck ‘Pricing for [PRODUCT/SERVICE]’. Include: good/better/best packages, what’s included, who each package is for, simple discount rules, and a clear recommendation.

✦ KPI Scorecard
Make a 8–10 slide deck ‘Scorecard for [TEAM/BUSINESS]’. Include: 6–8 must-have metrics, what each metric means, target vs current, how often to check, and who owns each metric.

✦ 30-60-90 Day Plan
Build a 10–12 slide deck ‘First 90 Days for [ROLE/PROJECT]’. Include: goals, quick wins, weekly rhythm, stakeholders, risks, and checklists for day 30, 60, and 90.

✦ Budget & Break-Even
Create a 8–10 slide deck ‘Simple Budget for [PROJECT/STORE/APP]’. Include: costs list, expected sales, break-even point, best/base/worst case, and money-saving ideas.

✦ Risks & Mitigations
Produce a 8–10 slide deck ‘What Could Go Wrong (and Plan B)’. Include: top risks in plain words, how likely/impactful each is (red/yellow/green), owner, and the backup plan.

I updated my free AI courses Google Doc.

Here's the list (and the links):

☑ The doc itself: https://lnkd.in/dwdzwMTN

How to AI - how-to-ai.guide
OpenAI Academy - academy.openai.com
Learn Machine Learning with Andrew Ng. https://lnkd.in/drXrma7u 
Veo course - https://lnkd.in/dbhDqqcp 
Midjourney course - https://lnkd.in/dKh_hD2F 
Perplexity Labs - https://lnkd.in/dAkB7fBe 
To replace consultants - lnkd.in/dy8wC9Xg
OpusClip to edit video - lnkd.in/dPyJskNM
Write a thesis with AI - https://lnkd.in/d_gzCTUg 
Anthropic Academy - https://lnkd.in/dzBrpgze 
Claude from A to Z - https://lnkd.in/dRTiyg9T 
ChatGPT images - lnkd.in/dh45EePJ
Gemini prompting - https://lnkd.in/dqc3AK6n 
Guide to AI agent - https://lnkd.in/d444VKxj 
Deep dive into LLMs - https://lnkd.in/d7i_ZsuH 
Nano Banana guide -  https://lnkd.in/d8R-Tz9r

---

My best GPTs (last updated, October 29th, 2025)

Prompt Maker - https://lnkd.in/ePWMRiKn
Mission GPT - https://lnkd.in/dWEX92vd
Color Theory - https://lnkd.in/dfcSWTJ8
Calendar GPT - https://lnkd.in/dwBVrJq2
Gamma PPT builder - https://lnkd.in/diJjvabn
Hook Generator GPT - https://lnkd.in/dFqETrPp
Business Plan - https://lnkd.in/dm3CpJKt 

---

My AI expert team

Alex Hormozi email expert: https://lnkd.in/dyGf5fhc 
Chris Voss negotiation: https://lnkd.in/eu8uw253
TED public speaking: https://lnkd.in/ey2aT9ge
Naval on Philosophy: https://lnkd.in/ecMsix4H
Pixar storytelling secrets: https://lnkd.in/diwYnSwm
Elon Musk on running a business: https://lnkd.in/esN-taQC
The Science behind productivity: https://lnkd.in/ed-GhspJ
Warren Buffet to invest (not to trade!!): https://lnkd.in/eixKq28P
Robert Greene on seduction and power: https://lnkd.in/dwqBexXz 

♻️ Repost this for others.

BREAKING: Google released nano banana pro.

Here's how to (exactly) prompt the new viral AI:

✦ 15 slides to master the prompting basics.
✦ Don't miss slide 15, it's a little bonus for you.
✦ I wrote a full guide here: https://lnkd.in/dZ96-CFS.

Help others prompting better by ♻️ reposting this.

PS: I write a newsletter to 161,000+ readers.

Join us for free at how-to-ai.guide.

NANO BANANA PRO PROMPTING GUIDE:

How to get ChatGPT to never sound like an AI again:

(save it for later, to copy & paste)

Prompt: "Act as my Anti-AI-Voice Editor.

When I paste text after this, rewrite it so it reads like a clear, specific human. Not like ChatGPT, Claude, or a generic “AI thought leader”.

Rules:

1. Preserve content, change only the voice

* Keep my ideas, claims, POV, tense, and person (I/you/we).
* Keep roughly the same length and structure unless the structure is a banned pattern.
* Don’t invent stories, numbers, or promises.
* Output only the edited text. No notes.

2. Hard-ban words (remove/replace with short, concrete language)
 
Banned words list (must not appear in the final output):

delve
realm
harness
unlock
tapestry
paradigm
cutting-edge
revolutionize
landscape
potential
findings
intricate
showcasing
crucial
pivotal
surpass
meticulously
vibrant
unparalleled
underscore
leverage
synergy
innovative
game-changer
testament
commendable
meticulous
highlight
emphasize
boast
groundbreaking
align
foster
showcase
enhance
holistic
garner
accentuate
pioneering
trailblazing
unleash
versatile
transformative
redefine
seamless
optimize
scalable
robust
breakthrough
empower
streamline
intelligent
smart
next-gen
frictionless
elevate
adaptive
effortless
data-driven
insightful
proactive
mission-critical
visionary
disruptive
reimagine
agile
customizable
personalized
unprecedented
intuitive
leading-edge
synergize
democratize
automate
accelerate
state-of-the-art
dynamic
reliable
efficient
cutting-edge
cloud-native
immersive
predictive
scalable
transparent
proprietary
integrated
scalable
plug-and-play
turnkey
future-proof
open-ended
intelligent
AI-powered
next-generation
always-on
hyper-personalized
results-driven
machine-first
paradigm-shifting

3. Hard-ban expression patterns — with approved rewrites

For each pattern below, detect exact or loose matches and rewrite using one of the “Use instead” options.

A) The “IN A WORLD WHERE” DRAMA
Formula: “In a world where [scary/overwhelming change], [virtue/edge] becomes [currency/advantage].”
Use instead (pick one):

* Today, [specific change]. So [practical implication for the reader].
* Because [concrete change], do [specific action] to get [specific result].

B) The “MOST PEOPLE VS FEW WHO” SPLIT
Formula: “Most people [lazy thing]. The few who win [disciplined thing].”
Use instead:

* Among [group], [specific stat/observation]. What works: [one tactic].
* Personal stance: I do [specific practice] to avoid [specific downside].

C) The “STOP DOING X. START DOING Y.” SWITCH
Formula: “Stop [old habit]. Start [new habit].”
Use instead:

* If you’re doing [X], switch to [Y] when [condition], because [reason].
* Replace [X] with [Y]: [1–3 concrete steps the reader can take].

....."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/gkR5HNcW.

Stop saying “𝗗𝗼𝗻'𝘁 𝘂𝘀𝗲 𝗱𝗮𝘀𝗵𝗲𝘀” to ChatGPT.

Use this exact prompt instead:

(access my entire guide: https://lnkd.in/gXEupiXP)

Step 1: Open ChatGPT
Step 2: Go to “Personalization” (bottom left)
Step 3: Find “Custom Instructions”
Step 4: Add this specific prompt:

"Systematically replace em-dashes (“—”) with a dot (”.”) to start a new sentence, or a comma (”,”) to continue the sentence."

✦ My favorite AI guides: https://lnkd.in/dSj2SU9Z.
✦ My newsletter (also free) at how-to-ai.guide.

You want to share it with your network? ♻️ Repost it.

How to remove em–dashes in ChatGPT →   

The One Prompt For ChatGPT-5.1 

(to copy & paste, save for later)

Full GPT-5.1 guide: https://lnkd.in/dvP8QD_i
___

Act like the {ROLE best suited to this task}.

Goal: {OUTCOME}

Inputs:
- Context (audience, use-case, channel):
- Preferences (tone, length, language, formatting):
- Constraints (time/budget/policy/risk):
- Data / links:

Missing info & assumptions:
- If something truly blocks a good answer, ask 3 focused questions in one batch.
- If details are fuzzy but not blocking, state your assumptions explicitly and continue without waiting.

Solution persistence:
- Act as a senior autonomous collaborator.
- Once the goal is clear, gather context, plan, and carry the work to a complete, usable result in this reply.
- Do not stop at analysis or generic advice; produce concrete outputs (drafts, plans, code, examples) where relevant.
- If the user asks “should we do X?” and “yes” is reasonable, also show or draft how to do X instead of leaving them to follow up.

Working style:
- Be direct, practical, and truth-seeking.
- Avoid filler, repeated acknowledgments, or process narration unless explicitly requested.
- Think carefully before answering; check for obvious gaps or contradictions, then respond once using the structure above.

___

♻️ Repost this prompt to help others with AI.

ChatGPT is not the best at everything.

Here is the best AI to learn (anything):

→→ https://lnkd.in/dMcU-Cn6 ←←

✦ It's called NotebookLM.
✦ Entirely free, directly from Google.
✦ Built to learn exactly what YOU want to learn.

Here is a step-by-step guide on how to use it best:

Step 1. Create your own notebook.

☑ Go to notebooklm.google.com.
☑ Click on "Create a new notebook".
☑ Upload sources, like YouTube videos, PDFs...
☑ You can upload up to 50 sources. That's a lot.

This is what makes NotebookLM better than ChatGPT: you control what the AI knows & says.

Step 2. Explore the different features.

☑ Chat with it like ChatGPT.
☑ Create a podcast from your sources.
☑ You can (literally) join the podcast and talk to AI.
☑ Create a mindmap, quizzes, flashcards, reports...

The podcast is by far the craziest AI feature I have tested this year. It feels like a fever dream. Unreal. 

Step 3. Access my favorite notebooks.

☑ Email expert: https://lnkd.in/dyGf5fhc.
☑ Power expert: https://lnkd.in/dwqBexXz.
☑ Storytelling expert: https://lnkd.in/diwYnSwm.

Bonus: Master NotebookLM today.

I wrote a guide on my blog to master NotebookLM:
↳ click here: https://lnkd.in/dMcU-Cn6.

At the end of this newsletter, you will master:

1. How to find the best YouTube videos.
2. How to best use NotebookLM with YouTube.
3. Access all of my personal notebooks, with links.

♻️ Repost this to help your network discover it.

This is my favorite ChatGPT prompt shortcut.

(worth saving for later)

Add one of these at the very start of your prompt.
Example: ELI5: [your topic] → get a kid-friendly explanation.

(more prompt tips at: https://lnkd.in/dGYgcQ_7)
——

/ELI5 is used to explain as if to a 5-year-old.
/TLDR summarizes a very long text in a few lines.
/STEP-BY-STEP lays out reasoning step by step.
/CHECKLIST turns a response into a checklist.
/EXEC SUMMARY gives a quick executive-style summary.
/ACT AS makes ChatGPT speak in a specific role.
/BRIEFLY forces a very short answer.
/JARGON asks to use technical vocabulary.
/AUDIENCE adapts the response to a chosen audience.
/TONE changes the tone (formal, funny, dramatic, etc.).
/DEV MODE simulates a raw, technical developer style.
/PM MODE gives a project-management perspective.
/SWOT produces a strengths/weaknesses/opportunities/threats analysis.
/FORMAT AS enforces a specific format (table, JSON, etc.).
/COMPARE puts two or more things side by side.
/MULTI-PERSPECTIVE shows several points of view.
/CONTEXT STACK keeps multiple layers of context in memory.
/BEGIN WITH / END WITH forces starting or ending with something.
/ROLE: TASK: FORMAT: explicitly defines the role, the task, and the format.
/SCHEMA generates a structured outline or a data model.
/REWRITE AS: rephrases in a requested style.
/REFLECTIVE MODE prompts the AI to reflect on its own answer.
/SYSTEMATIC BIAS CHECK asks to identify biases.
/DELIBERATE THINKING forces slower, more thoughtful reasoning.
/NO AUTOPILOT forbids superficial, autopilot responses.
/EVAL-SELF asks for a critical self-evaluation of the response.
/PARALLEL LENSES examines from several angles in parallel.
/FIRST PRINCIPLES rebuilds from fundamental basics.
/CHAIN OF THOUGHT shows intermediate reasoning.
/PITFALLS identifies possible traps and errors.
/METRICS MODE expresses answers with measures and indicators.
/GUARDRAIL sets strict boundaries not to cross.

——

Subscribe for free at my newsletter on "how to AI" with English, not code → how-to-ai.guide.

RIP software.

This AI builds any software (in seconds):

And no. I don't talk about Lovable, but Blink.

It took me 10 minutes to 1) prompt 2) create 3) host on a domain 4) and make an entire software usable.

Here's the step-by-step (from the video):

1. Go to Blink .new
2. Upload pictures of the software you want to copy.
3. Or give it a prompt. Here's mine from the video:

Prompt: "Build a Typeform competitor."

4. Once you have generated the software, test it.
5. If there is an error, say it. It will correct it.
6. You can connect your Stripe to receive payments.
7. It's already hosted on a domain (with a URL).

The software industry is worth over $200 billion.

And AI is replacing it with screenshots & prompts.

♻️ Repost this video if you think it's the future too.

The Anatomy of a GPT-5.1 Prompt:

1. Role
Assign a clear identity for the model. Define who it should “be” while solving the task.

(to read the full guide on GPT-5.1: https://lnkd.in/dmcdTuY6)
 
2. Primary Objective
State the core outcome you expect. Keep it direct and actionable so the model knows what success looks like.

3. Scope
Outline what the model should focus on — and what it should avoid. Give boundaries that keep answers relevant.

4. Tone and Style
Specify the voice, phrasing, and level of formality you want. This ensures responses feel consistent and on-brand.

5. Structure
Explain how the answer should be organized. Use short paragraphs by default, and rely on bullets only when needed for clarity.

6. Autonomy and Reasoning
Tell GPT-5.1 to think through the task. Ask for structured reasoning, and allow it to make sensible assumptions instead of bouncing decisions back.

7. Tool Usage (Optional)
If tools or external steps are available, define how and when they should be used to ground suggestions.

8. Verbosity and Limits
Set expectations for depth and length. Keep responses concise unless the task requires more detail.

9. Interaction & Closing
Guide how the model should wrap up: no repetition, no apologies, and always end with a clear next step.

♻️ Repost this if you learned something.

NEWS: Gamma launched a new prompt library.

100+ prompts to kill PowerPoint (with AI):

→ Prompts for any use case. 
→ Prompts for consultants.
→ Prompts for marketers. 
→ Prompts for sales pros. 
→ Prompts for educators. 

Plus, Gamma now shares API and workflow guides:

→ Instantly send decks when deals close. 
→ Summarize webinar recordings into decks. 
→ Turn YouTube videos into 5-slide insight decks. 
→ Auto-create and send custom proposals. 
→ Generate carousels from a topic list. 

1. Access the prompt library here: 
↳ https://lnkd.in/dhQEYSSW

2. Access my list of free AI guides: 
↳ https://lnkd.in/ddUac-cD.

3. Or my own internal google doc: 
↳ https://lnkd.in/dSj2SU9Z.

4. You learned something?
↳ ♻️ Repost this image to help your network.

Gamma launched new prompts for their AI making slides. It's new.

How to force ChatGPT to sound like you:

✦ Go to the bottom left > 'Personalization'.
✦ Select the right "Base style and tone".
✦ Full guide here: https://lnkd.in/dvP8QD_i

Personally, I love "Efficient" and this prompt:

---- 

PROMPT: 

Write like a direct, skeptical expert helping a smart but busy founder.

Style:
* Be concise and practical first. Cut filler and small talk.
* Use clear, straightforward English at ~8th-grade level.
* Prefer short sentences and short paragraphs.
* Avoid emojis, exclamation marks, buzzwords, metaphors, and motivational fluff.
* Do not use em dashes (“—”) but replace them with starting a new sentence or using a comma instead.

Stance:
* Assume I’m ENTJ (the MBTI personality): I value straight answers, strong opinions, and clear trade-offs.
* Get to the point quickly; lead with the answer or recommendation.
* Take a forward-thinking, innovative view, but stay grounded in reality and constraints.
* Push back if my assumptions look wrong. Avoid simply agreeing.

Reasoning & accuracy:
* You are an expert who double-checks important claims and is openly skeptical.
* When facts may be outdated or uncertain, say what you know, what you don’t, and what you’re inferring.
* When appropriate, use the web to verify time-sensitive or niche information and cite key sources briefly.

Working style:
* If crucial information is missing, ask up to 3 focused questions in one batch; otherwise state your assumptions explicitly and proceed.
* Prioritise decision-useful answers over theory. Always show what to do next.

---- 

♻️ Repost this prompt to help others get up to date.

The 7 Best AI Tools in 2025 (Tried & Tested)

1. ChatGPT (not Deepseek)
2. OpusClip (not Submagic)
3. Blink (not Replit) 
4. Nano banana (not ChatGPT)
5. Perplexity (not Google)
6. Gamma (not Canva) 
7. Wispr (not Keyboard)
8. Claude (not ChatGPT)
9. Granola (not Otter)

☑ ChatGPT
↳ to replace Deepseek.
↳ advanced chat for research and tasks.
↳ deep search, smart answers, fast results.

☑ OpusClip 
↳ to replace Submagic.
↳ best for video subtitles and captions.
↳ auto-generate, edit, and style in seconds.

☑ Blink
↳ to replace Replit.
↳ code, build, and deploy in your browser.
↳ instant feedback, real-time collaboration.

☑ Nano banana pro 
↳ to replace ChatGPT.
↳ create images, write, and brainstorm.
↳ now with Nano for fast, smart visuals.

☑ Perplexity
↳ to replace Google.
↳ the gold standard for search.
↳ find anything, anywhere, anytime.

☑ Gamma
↳ to replace Canva.
↳ top tool for slides and website.
↳ design stunning presentations with prompts.

☑ Wispr
↳ to replace Keyboard.
↳ voice-to-text made simple.
↳ type with your voice, hands-free.

☑ Claude
↳ to replace ChatGPT.
↳ write, edit, and polish your work.
↳ clear, fast, and always on point.

☑ Granola
↳ to replace Otter.
↳ best for meeting notes and transcripts.
↳ record, transcribe, and organize with AI.

♻️ Repost to help one person from your network.

People think AI know-how costs $1,000s. It doesn't.

So I made a list of the 9 best free AI guides:

1. ChatGPT fundamentals.

Learn the (very) basics of ChatGPT in 3 minutes.

Link: https://lnkd.in/dA7kiYaA.

2. OpenAI Academy — academy.openai.com.

The official academy of ChatGPT & OpenAI.

3. ChatGPT for any role.

Quick prompts from the OpenAI Academy.

Link: https://lnkd.in/dedMMx6M.

4. Set up your ChatGPT.

No one taught you how to (properly) set up ChatGPT.

Link: https://lnkd.in/dA3FGZjc.

5. Be rude to ChatGPT.

The do’s and don’ts of deep prompt engineering.

Link: ruben.substack.com/p/sorry.

6. How to go from 0 to 10,000 followers.

How to get your first 10,000 followers on Linkedin. Using AI.

Link: https://lnkd.in/dP_6piGk.

7. Claude prompting, advanced techniques.

Only for people comfortable with prompt engineering.

Link: https://lnkd.in/d2MUdFZD.

8. Gemini prompting guide

The best prompt guide, straight from Google.

Link: https://lnkd.in/dqc3AK6n.

9. Prompting 101 by Anthropic.

An entire course on how to prompt Claude.

Link: https://lnkd.in/dNyFUTyg.

✦ I collect the best free AI guides from the web. 
↳ Access my list: https://lnkd.in/ddUac-cD.
↳ Or my own google doc:  https://lnkd.in/dSj2SU9Z.

Roman Pikalenko 🇺🇦🦩

Kaizen

On March 7th, 2023, I decided to quit my safe & comfortable job…

…all to start my own business 🔥

You see, I was freelancing in one way or form for almost a year then:

→ Ran 3 group coaching programs for young marketers to build their personal brands
→ Got booked for eight 1:1 consultations about LinkedIn Growth 
→ Started doing external engagement for my friend’s client 

By the time the calendar hit 2023, I was earning 75% of my full-time job income

Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap 

I had to figure out 2 major things for myself:

→ How to position myself and where to find my ideal clients
→ What services to offer and at what price

Now, I help 6-figure founders build, grow, and scale their personal brands on LinkedIn

All through a Done-For-You Premium Ghostwriting 

- You don’t need to write your content
- You look at the inbox full of leads
- You run your biz smoothly

If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place

Book a 30-min consultation with me

And let’s explore how it would look like if we worked together

✌🏼

Full-Stack Ghostwriter

Limelight

I worked in a B2B SaaS company for almost 2 years in the past. 

It made me realize just how plagued the industry is with features nobody cares about, branding nobody remembers, and products nobody uses.

I've also been creating content on LinkedIn for 3 years now. And in all that time, I've been pitched (very poorly) by a lot of brands that undervalued my work and made the collaboration problematic. There was no easy way to partner up. 

When David reached out to me asking to join as an Advisor, it felt like a perfect match.

Not only I had a chance to contribute to building a great SaaS product, but also helped shape it in a way that would benefit end users like me.

As an Advisor to Limelight, I help build the first-ever B2B creator ad platform. I've been beta-testing the product from the start and it’s impressed me so far. The team is extremely fun to work with and is receptive to every bit of feedback. 

If you're a brand or creator looking to partner up with either, I'd recommend checking them out. 

If you are a brand or creator looking to collaborate with me, get in touch via my
Limelight storefront: https://app.limelighthq.com/p/roman-pikalenko.

Advisor

Slush

I never thought I’d be an entrepreneur.

But I was training to become one without realizing it. 

It’s 2019, I’m in my last year of uni. 

I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world

(Let that sink in) 

And it was right in my “backyard”, in Helsinki. 

I applied to volunteer there. Sustainability team.

During the event:

— I met cool new people & made new friends

— Learned that volunteering is hella fun

— Fell in love with Slush Magic (iykyk) ✨

and all without spending thousands of €€€ 

(I was a broke student 🤷🏻‍♂️)

I left wanting more. 

2021: I went to Slush again. Became a Group Lead. 

2022: I volunteered at Slush again.

And this year, I rose up to be a Team Lead.

(yay me)

A Text Production Team Lead in charge of written social media content and then some. 

Perfectly aligned with my ghostwriting ambitions. 

I now have a team of 4 legends. 

All are hungry ambitious young people like me that want to make a difference. 

If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event. 

If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼

See you at the event 🔥

Text Production Team Lead

Shield

Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:

“Check your inbox :)”

There was a contract to sign.

You see, I’ve been following SHIELD and using their tool for 2 years then. 

They had a vibe and functionality. Their team was top-class. 

I wanted in. 

3 months of negotiations. I finally quit my job. They were open for business.   

When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter. 

Results?

I was able to:

- Cut down 1 hour of newsletter research
- Cut down 1 hour of newsletter writing (1,5 sections)

This freed up 2 hours for my teammate, Jaziel, to:

- Strategically place a fitting theme every week
- Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)

We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.

More than that, we were getting weekly newsletter love mentions.

Often from creators and profiles that would normally get unnoticed. 

Now, I apply the same mentality with my clients. 

I put them in the spotlight through the right stories and content. 

So they too can receive love mentions from their community (and make that $$$).

Content Writer

Recright

In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job

Learned how to build systems, distribute & connect multiple channels.

Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.

From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.

Our goal? Understanding where our resources were best spent.

My biggest problem was streamlining the entire process:

- Multiple social media channels
- New website & email automations
- Analyzing data & reporting it back to the team

I felt lost…

“What do I focus on?”

This was the wrong question to ask. The right one was:

“What experiment will bring the most result for our main objectives?”

See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.

Here’s what I did in the next 5 days:

- Analyzed what has and hasn’t worked before
- Checked which of the current experiments would bring the best results
- Laid out the step-by-step execution plan & time blocked it in my calendar

What’s the worst that could happen?

(Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)

But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.

My biggest achievement was learning how to build systems, distribute & connect multiple channels.

Because of that I now always take a data-driven structured approach to solving complex problems. 

Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying. 

Even though I had to constantly check in with the team.

About 1,5 years later, I felt that I reached my maximum potential in that role:

And eventually, I quit to start my current Ghostwriting business.

✌🏼

Growth Marketer

Growth Marketing Intern

Laurea Entrepreneurship Society

Before I found my 1st paid marketing role in 2021, I decided to volunteer. 

Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.

(which explains my current entrepreneurial ambitions so well btw)

One of my biggest responsibilities as the Head of Marketing for me was running our events.

That meant:

- Finding speakers & partners for the events
- Creating content to promote the events
- Hosting the events

There was a week before the summer break, when we accelerated all the event production.

I ended up hosting 3 back-to-back webinars & workshops in a single week.

Main challenges?

→ Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email

→ Dealing with last-minute delays, changes, and people not responding

The promotion was done in the priority approach, accelerating the volume of content the closer the events got.

The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.

I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.

….

How did I get through the week?

Simple. I just f*ckin did. 

Sometimes there are no fancy hero endings.

I did learn that event marketing is tough if you have no idea what you’re doing.

And I learned a whole lotta stress management techniques when things get hot.

When my 1-year term was done, I knew that the team was in the right hands.

(I may have hired specific people for the next HoM to avoid the headaches I had)

✌🏼

Head Of Marketing

The Old Irish Pub

In 2020, I hit rock bottom:

→ No job
→ Ran out of savings
→ Stuck in a small town (Vaasa)

Then I accidentally saw a job ad:

“Looking for a bartender. The Old Irish Pub.”

I thought it was the pub in Vaasa as it just opened.

Sent my application & resume

Got the response back:

“We’d love to interview you!”

Only the email address was from The Old Irish Pub Helsinki

“Helsinki?! It’s 4,5h away from us”

3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.

And oh boy, what a job it was:

→ Constant night shifts
→ Lifestyle that drained my health
→ Dealing with less desirable customers we had to call ‘guests’

There were of course good moments too: met some of my best friends there & the love of my life. 

But in the 2nd month, sh*t really hit the fan. 

We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:

- Broken glass & me getting cut
- Rude guests & me getting screamed at
- More drink orders we could handle & me chugging Red Bulls

And I had to train 2 new runners

Looking back, I always ask myself “How the hell did I manage to get through the night?”

My honest answer?

The adrenaline I had + the caffeine I drank made me feel like a machine.

In a single night I:

- Got glass cuts 6 times
- Drank 3 Red Bull cans
- Served 100+ drinks & cocktails
- Served at least twice no. of shots
- Managed at least 5 very drunk guests
- Taught the runners how to thrive on busy nights
- Ruled the kitchen with my teammate constantly supplying the bar with glasses

It was chaos. I hated the cuts. But I loved the adrenaline rush.

Now, whenever things get intense, I look back at my bar job.

And I always remind myself:

“You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”

…

As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.

✌🏼

Bartender

Upbeater

***✍️ Story writing in progress...***

Growth Hacking Marketer

Digital Marketing Manager

Hitachi ABB Power Grids

Sales Intern

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when people look you up…

You don’t want them to find a quiet profile, a repost from last year, or a pitch deck disguised as a post.

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren’t struggling with volume.
They’re struggling with clarity.

Clarity of what to say.
Clarity of how to show up.
Clarity of what content makes them look like a leader — not just another expert.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

For the past 2 months, I've been prepping for today.

Tonight, I'm flying to Tokyo for 16 nights, and I plan to work no more than 1h/day.

Here's how:

This is a milestone for me.

In 2.5+ years of running my ghostwriting business, this will be the first trip where I'm almost 100% hands-off.

6 clients. 22 LinkedIn posts per week. And the entire month of November covered.

I prepared 88 posts in advance.

Here's the exact process I used:

Step 1: Prioritize what's happening right now before I look ahead.

I didn't jump straight into November content. I made sure current and next-two-weeks content was locked in first.

If I let present work slip while planning ahead, I'd be stuck putting out fires right now.

Step 2: Map everything out and categorize by difficulty.

I looked at the entire month I'd be gone (Nov 9 to 26) and went client by client.

I categorized them by:

→ Who was easiest to write for based on how long I've worked with them
→ How fast their review process is
→ How proven their topics are
→ How hands-off they are.

One client gives me the green light on almost everything and has 5 specific daily topics.

Another was still ramping up, so I waited until early October to write for them once I had enough context.

Step 3: Schedule strategic work sprints with recovery time built in.

→ I picked two weekends, two weeks apart, to work extra hours.
→ I left one weekend in between to rest and recharge.
→ During those sprint weeks, I worked evenings and weekends writing for all 6 clients.
→ This kept me from burning out while still hitting my deadline.

Step 4: Microbatch by topic and structure for maximum efficiency.

For each client, I created a topic-per-day structure similar to my client who already had 5 specific topics mapped to each weekday.

This let me batch write in focused sessions instead of jumping around randomly.

I grouped similar topics together and knocked them out one by one.

Step 5: Split my writing into two distinct phases.

Phase 1: V1 drafts.
Raw thoughts, structure, and ideas dumped onto the page.

Phase 2: Final drafts.
Editing, adding visuals, stress-testing hooks, and leaving annotations for the client explaining my choices.

This two-phase system kept me from getting stuck in perfectionism during the creation phase.

Result: 88 extra LinkedIn posts prepared in 2 months.

I submitted everything a week before my trip. That gave me the final week to handle client edits, review feedback, and analyze all the work we've done so far to keep improving.

And now I get to spend 16 nights in Japan working no more than 1 hour a day.

PS. I’m going to Tokyo, Kyoto, Osaka, and Nagano. Any recommendations? 🇯🇵

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

Sales teams are sitting on the most underused follow-up asset: 

Their CEO's LinkedIn posts.

Your CEO posts 3x/week on LinkedIn.
Your sales team never references it.

That's a missed opportunity.

I've been writing LinkedIn content for climate tech CEOs and founders for 2.5+ years. Companies that repurpose founder content for sales enablement shorten their 6-12 month B2B sales cycles.

Here's how to write LinkedIn posts your sales team can actually use in follow-ups:

Tip 1: Start posts with problems your prospects are facing right now.

Open with the exact challenge your ideal customer is dealing with today. Use their language, not yours. For example: "Everyone's talking about scaling from $5M to $20M, but nobody talks about what breaks when you hit $10M."

When your sales team follows up, they can say: "Saw our CEO wrote about the challenges at $10M ARR. Curious if you're experiencing any of that?" Instant warm conversation starter.

Tip 2: Use the borrowed credibility format to create instant relevance.

The format: "I met a [prospect's role] who [achieved impressive result]. Here's what they did differently..."

Example: "I met a VP of Operations who cut their energy costs by 40% in 8 months."

When your sales team reaches out to similar prospects, they can say, "Our CEO just shared a story about a VP Ops in a similar situation. Thought you'd find it relevant."

Tip 3: Reference internal triggers that signal buying readiness.

Call out the specific moments when companies realize they need a solution. Things like: "Growing past 5-6 crews," "Drowning in service tickets," "Hitting the limits of spreadsheets."

These triggers tell prospects: we know exactly where you are. When sales follows up, they can ask: "Are you hitting any of these inflection points?" It naturally qualifies the prospect.

Tip 4: Include real numbers and metrics from your experience.

Don't just say "we helped a client save time." Say: "We helped a $25M company reduce their reporting time from 40 hours/month to 4 hours/month."

Specific numbers establish credibility and give sales concrete data points to reference. When a prospect asks "can you quantify the impact?", your sales team points to the CEO's post.

Tip 5: End with niche-relevant engagement questions that filter for qualified prospects.

Don't ask generic questions like "What do you think?" Ask questions that only your ideal customer can meaningfully answer.

Examples:
• "What's the biggest bottleneck you're hitting between $10M and $20M?"
• "CFOs: how are you currently tracking sustainability metrics?"

When prospects comment, they're self-identifying as qualified leads. Your sales team can follow up directly with context.

—

Using CEO content for sales enablement is one of the most underrated tactics in B2B.

Your sales team gets warm conversation starters. Your prospects feel understood, not sold to. Your CEO's content drives pipeline.

—

How often do you repurpose your CEO's LinkedIn content for sales?

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

Day 3 in Tokyo: I sumo wrestled Waka and won.

One of my clients gets 1-2 investor inbounds every month.

Not from cold emails.
Not from pitch decks.

From LinkedIn posts.

Most Series A founders pitch investors 1:1 and wait for 199 'nos' before they get a 'yes'.

But there's a faster way.

Educate investors at scale through content so when you do reach out, they already know who you are, what you're building, and why it matters.

I've written 550+ LinkedIn posts for climate founders raising capital. The ones that generate investor attention aren't the "vulnerable" Crying CEO posts.

They're story-driven posts weaved with actionable insights, proof of progress, and direct answers to questions investors are already asking.

Here's how to do it:

1/ Don't just celebrate milestone. Show traction.

Don't post: "So excited to announce we hit 10,000 users! 🎉"

Post:

• The specific problem those 10,000 users were trying to solve
• How fast you got there (6 months vs. 2 years matters)
• What you learned that changed your product roadmap

Investors care about your ability to learn fast and iterate. Show them you're paying attention to the right signals.

2/ Take a public stance on where your industry is heading.

Most founders play it safe.

They share news and add a generic "exciting times ahead" take. That's not thought leadership. That's commentary.

Instead, show how you think about your market.

What's everyone getting wrong? Where will regulation force the next wave of innovation?

Pick one POV per post, explain your reasoning, and back it with data or first-hand experience.

Investors follow founders who see around corners.

3/ Spotlight your team in a way that shows why they're invaluable.

Don't post: "Thrilled to welcome Sarah to the team! She's amazing."

Do post:

• Why you hired Sarah now (what gap did she fill?)
• The specific problem she'll solve in the next 90 days
• What her track record signals (ex-Tesla, scaled X from 0 to $10M)

When you spotlight a hire, you're saying: "Look at the caliber of people betting on us."

4/ Share takeaways from the rooms you're in without name-dropping.

Meeting takeaways show you're having the right conversations with customers, partners, advisors, and other founders.

Format: "Had a conversation this week with a [CFO at a Fortune 500] about [their biggest procurement challenge]. Here's what I learned..."

Then share 2-3 takeaways that show you're absorbing information investors care about.

—

One of my clients? Their posts reach ~1,200 VCs per month.

Another gets 1-2 investor DMs and connection requests monthly without cold outreach.

They're not posting about struggles or origin stories.

They're posting proof they understand their market, execute fast, and think like Series B-worthy founders.

That's what gets you in the room.

—

What story angles tend to work best for you with investors?

At the World Economic Forum, a Native American chief asked a CEO: 

"Could you explain where from your home to your office, you stop being a grandfather?"

That question haunted Ulf Stenerhag for years.

I work with climate founders every day. The ones who stick with it? They're driven by something deeper than market opportunity.

For Ulf, it was that single question.

How could business leaders make decisions at work that would harm their own grandchildren?

In 2018, after 20 years running a successful pharmaceutical supplier, he sold everything and founded WAYOUT WATER, on a mission to solve the global water crisis while eliminating plastic pollution.

Here's what I learned from his story:

1/ The best climate solutions solve multiple crises at once.

1.3 billion plastic bottles are used daily. Over 2 billion people lack clean drinking water. And the bottled water we buy? Contaminated with microplastics and forever chemicals. Ulf didn't just want to provide clean water, he wanted to eliminate the entire broken system.

2/ WAYOUT's Micro-Water Plants turn any water source into drinkable water using only solar power.

Each system:

• Supplies 8,000 liters per day—enough for 2,000-3,000 people
• Prevents 5.7 million plastic bottles annually
• Saves 483 tons of greenhouse gases per year
• Converts even salt water into high-quality drinking water
• Operates completely off-grid

3/ One decision can compound for generations.

Ulf's entire company exists because of one question about being a grandfather.

He once said: "Since then, I can't make decisions that are bad for future generations."

That's the difference between a founder chasing an exit and a founder building a legacy.

—

Every Monday, I share stories of exceptional climate leaders. 

Know someone worth nominating? Drop their name below.

taplio

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Ruben Hassid

Roman Pikalenko 🇺🇦🦩

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The Battle

Ruben Hassid

Roman Pikalenko 🇺🇦🦩

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