Getting Senior Leaders to Optimal Performance and Sustainable Growth Without Burnout

You’re capable, experienced, and used to handling pressure. Yet certain moments quietly destabilise even strong leaders.
► When you step into a new role and realise the rules have changed
► When a restructuring, missed promotion, or sudden shift knocks confidence more than you admit
► When performance still looks “fine”, but decision-making feels heavier and slower than it should

These moments don’t look dramatic from the outside. 
They look like coping.

And this is where many leaders hesitate —
waiting for clarity to return on its own,
until the cost shows up as loss of judgment, credibility, or energy.

👉 This is where my work begins.
I partner with senior leaders and leadership teams during high-stakes transitions — where clarity, authority, and direction matter more than speed.

My clients typically come to this point when they need to:

✔️ Make clear, grounded decisions under pressure 
✔️ Re-establish authority and presence in a new or changing role 
✔️ Navigate career transitions or restructuring without loss of momentum 
✔️ Lead teams through complexity, transformation, or sustained change 
✔️ Perform at a high level without sacrificing health, focus, or integrity

I bring 17+ years of experience from Fortune 500 organisations (P&G, General Mills, GSK, Syngenta), combined with professional executive coaching and mentoring (ICF PCC, EMCC SP). 

I understand the realities of senior leadership — competing priorities, political complexity, and the expectation to “hold it together” while everything shifts.

My clients often describe the biggest shift not as improved performance alone — but as clearer thinking, steadier confidence, and the ability to lead without constantly operating in reactive mode.

If you’re navigating a meaningful transition — whether you’re still in role or between chapters — and sense that waiting is no longer the right strategy, you’re welcome to message me here on LinkedIn to explore whether working together makes sense.

— 
🌐 tatianarueff.com 
📩 tatiana@tatianarueff.com 

For organisations, I also design and deliver senior leadership workshops and keynotes on leading through high-stakes transitions — enabling sustainable performance, clarity, and resilience under pressure.

Tatiana Rueff

𝐎𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐡𝐢𝐟𝐭𝐬 𝐢𝐧 𝐦𝐲 𝐨𝐰𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 
𝐜𝐚𝐦𝐞 𝐰𝐡𝐞𝐧 𝐈 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐬𝐞 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦 𝐚𝐫𝐨𝐮𝐧𝐝 𝐦𝐞.

Early in my corporate career, 
I believed strong leaders absorb pressure.
So I did.

I filled decision gaps.
Clarified ambiguity others left open.
Carried risk quietly.

It worked - for a while.

Until I stepped into a role with broader scope and higher expectations.

What had made me effective before
no longer worked in the same way.

I wasn’t leading.
I was compensating.

And it was exhausting.

Senior leadership isn’t demanding only because of workload.
It’s demanding when ownership is unclear - especially above you.

When no one clearly holds the decision:
- meetings multiply
- alignment rounds repeat
- pressure rises quietly

The turning point for me was learning to say:

“This is mine.”
 Or
 “This is not.”

Clean authority is lighter than quiet over-responsibility.

That shift changes not only performance -
but your own sustainability.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐡𝐨𝐧𝐞𝐬𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟,
𝐰𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐜𝐚𝐫𝐫𝐲𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠
𝐭𝐡𝐚𝐭 𝐰𝐚𝐬 𝐧𝐞𝐯𝐞𝐫 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐲𝐨𝐮𝐫𝐬 𝐭𝐨 𝐡𝐨𝐥𝐝?

Executive & Leadership Transition Coach (ICF PCC) | Strategic Clarity & Conscious Authority for Senior Leaders in Transition | Ex-Fortune 500

𝐀 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲.
𝐈𝐭 𝐞𝐱𝐩𝐨𝐬𝐞𝐬 𝐢𝐭.

I remember a senior leader telling me, two weeks into his new role:

“𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘐’𝘥 𝘧𝘦𝘦𝘭 𝘣𝘪𝘨𝘨𝘦𝘳.
𝘐𝘯𝘴𝘵𝘦𝘢𝘥, 𝘐 𝘧𝘦𝘦𝘭 𝘮𝘰𝘳𝘦 𝘸𝘢𝘵𝘤𝘩𝘦𝘥.”

Nothing had gone wrong.
But suddenly:

- his pauses felt longer
- his decisions felt heavier
- his agenda felt political
- and his usual confidence felt… slightly shaken

This is what most people don’t say out loud.

The title changes overnight.
The internal recalibration doesn’t.

In the first weeks of a bigger role, something subtle happens:

You become more careful.
You prepare more.
You replay conversations.
You try to get alignment before taking a stance.

Not because you’re incapable.

Because visibility amplifies self-doubt before it amplifies authority.

And people are already assessing:

- Can they hold pressure?
- Can they make clean decisions without over-consulting?
- Can they tolerate disagreement without softening too quickly?

A bigger title doesn’t stabilise you.
It magnifies whatever is already there.

And if that recalibration doesn’t happen early,
hesitation quietly becomes your leadership signature.

If you’ve recently stepped into a bigger role (or you’re about to) the real question isn’t:

“𝑯𝒐𝒘 𝒅𝒐 𝑰 𝒑𝒓𝒐𝒗𝒆 𝒎𝒚𝒔𝒆𝒍𝒇?”

It is:

“𝑾𝒉𝒂𝒕 𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒐𝒇 𝒎𝒆 𝒊𝒔 𝒔𝒉𝒐𝒘𝒊𝒏𝒈 𝒖𝒑 𝒖𝒏𝒅𝒆𝒓 𝒕𝒉𝒊𝒔 𝒍𝒆𝒗𝒆𝒍 𝒐𝒇 𝒆𝒙𝒑𝒐𝒔𝒖𝒓𝒆?”

If this phase feels familiar, message me “𝐋𝐞𝐯𝐞𝐥.”
This is the window where stabilisation is easier (and far less costly) than correction later.

Building ⭐ performance teams that deliver true digital transformation

I’m a technology and transformation leader passionate about turning strategy into meaningful outcomes - for people, teams, and organizations.

Over the past decade, I’ve led initiatives across pharma, healthcare, and digital ecosystems, helping global teams deliver innovation that matters. My focus is simple: connect human insight with technical excellence to create environments where people perform at their best.

I believe transformation isn’t just about systems or tools; it’s about trust, clarity, and purpose. As a coach and author of A Life in Motion, I apply that philosophy to help leaders align strategy with culture, and vision with execution.

I’m always exploring opportunities where I can combine leadership, technology, and coaching to drive organizational growth and help teams create extraordinary results - sustainably and together.

Eduardo dos Santos Silva

Am I a day late to celebrate International Women’s Day? 🌸
I don’t think so 
- and for a few reasons.

The first one is obvious.
I did celebrate it with the women closest to me ❤️‍🔥

The second reason?
Probably just as obvious.

𝐄𝐯𝐞𝐫𝐲 𝐝𝐚𝐲 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐝𝐚𝐲 𝐭𝐨 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐭𝐡𝐞𝐦. 🌷

Sometimes people quietly wonder:
“What about celebrating men?”
Or any other group they care about.

But that’s the beauty of celebrating. 🎉
It’s not about replacing one group with another 
- it’s about recognizing everyone.

There’s space to celebrate all of us.
Every single day. 🥳

And then there was a third reason.
I wanted to connect it with my TEDxYouth Basel experience. 🎤

Because women were everywhere that evening 
- helping drive the show together with men.

The two fingers in the photo? ✌️
That’s my daughter supporting me.

The whole family came along. 👨‍👩‍👧‍👦
On the stage were brilliant young women 
- including one wonderful mentee -
speaking about the power of women.

But also about science 🔬, curiosity 🤔, care ❤️, psychology 🧠
and what it means to become better human beings.

Behind the scenes, the same story:
incredible people working together 
- men and women - 
to make that night happen.

And one more personal highlight for me:
meeting three amazing TEDx coaches
who inspired and taught me 
- even though I wasn’t one of their mentees.

Thank you Anna Gumenna, Alice Ekonomou and Mar Serra 🙏
What a pleasure and honor to work alongside you.

Because as one of the speakers said 
- and I couldn’t agree more:

𝐖𝐨𝐦𝐞𝐧 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐦𝐞𝐧.
𝐓𝐡𝐞𝐲 𝐚𝐫𝐞 𝐛𝐞𝐬𝐢𝐝𝐞 𝐮𝐬.

That’s how I see it. 🤝
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?

🍃 A Life in Motion | Growth. Transformation. Results.

We like to believe our biggest decisions are emotional.

Love.
Career moves.
Investments.
Friendships.

But strip away the romance and something remains:

Limited time.
Limited information.
Uncertainty.

In other words… an optimization problem.

That’s the uncomfortable idea behind "Algorithms to Live By".

Not that we should live like machines.
But that we already navigate life through trade-offs
- consciously or not.

📖 Full reflection below.

Now I'm curious, 
are you choosing your decisions, or repeating a pattern?

View newsletter: Book Reviews & Recommendations

Intro In the age of AI, writing a book summary that has anything to do with algorithms may feel misleading - so let’s start there. Algorithms to Live 

Open article: We’ve Been Living by Algorithms All Along by Eduardo dos Santos Silva • 6 min read

We’ve Been Living by Algorithms All Along

To round up Q1
let’s talk about something 
that doesn’t get talked about enough.

Men’s mental health. 🧘‍♂️🧠

On March 21st, I’ll join colleagues, 
friends and complete strangers 
for a 25 km walk in Basel.

The goal is simple: create space.
Space for conversations.
Space for silence.
Space for men to show up as they are.

The initiative started after one of us tragically took his own life while struggling with mental health.

Many around him were shocked.
They didn’t know.
He hadn’t spoken.

For many men raised to be “real men,”
silence is not unusual.
“Don’t cry.”
“Handle it yourself.”
“Man up.”

Those messages are still very present.
And they can be lonely ones.

The good news?
That’s not the only option.
🤝 There are people who want to help 
- if we give them the chance.
🤝 The people who care about us? 
They love us despite our weaknesses and with them.
 🤝 And most problems have more than one possible ending.

Sometimes we know all this…
and still, it’s hard.
💡 Afraid of being judged.
💡 Unwilling to burden others.
💡 Not knowing where to begin.

When I was invited to join the walk, 
I didn’t see it as a chance to “help others.”
I saw it as a chance to be part of something honest.

Maybe I’ll support someone.
Maybe I’ll be the one supported.

Sometimes walking side by side 
- even in silence - 
is enough to make things lighter.

If this resonates, join us.
📍 Basel
 📅 21 March 2026
 🚶 Walk for a Bloke

(More details in the link/QR code on the poster.)

P.S. Yes, the walk is for men.
But women are more than welcome to help us spread the word.
Someone you know might need this more than you think.

Walk for a Bloke Basel invitation

Most adults think curiosity belongs to children.
Yet curiosity might be the most underrated professional skill we have.

Curiosity asks why before jumping to conclusions.
Curiosity listens instead of preparing the next reply.
Curiosity dares to explore what we don’t yet understand.

In our latest episode of A Life in Motion, I had the pleasure of discussing curiosity with Pinar Wennerberg, John Todorovic, and Annika Mohlin 
- and what it means for leadership, learning, and growth.

🎙️ Episode 12: Curiosity
Watch the short clip below.

And if it sparks your curiosity, the full conversation is available on all major podcast platforms.

One honest question:
When was the last time curiosity changed your mind?

All lives are like roller coasters…
but which roller coaster, exactly?

I was reading a post from a good friend
and found myself thinking about it.

Me, 15 years ago, wouldn’t step into any roller coaster 
- except the “It’s a Small World” ride at Disney 🤣

I was really, really afraid of heights.

💡 Isn’t life similar?

We see thrilling rides in front of us
and choose the safe children’s version instead…

Then my kids came.

I didn’t want them to inherit my fears,
so I started getting on every ride.

Even the ones that were clearly not for me 🤣

💡 Again, life isn’t so different.
Sometimes the incentives appear,
and we jump in without knowing what we’ll feel.

Fast-forward eight years of roller coasters…
and many lessons along the way.

You know that moment at the top,
when the cart is about to drop 80 or 120 meters?
(or 195m - the tallest one in the world)

Screaming doesn’t stop the cart.

But noticing the fear 
- and how I reacted to it - 
slowly helped me enjoy the thrill
instead of just fearing it.

“And the cart will come back up, right?”
Yes… but that’s not the full story.

It comes back up
because it will go down again.

💡 Promotions and layoffs work like that too.

Another benefit of taking the rides:
I learned how different they are.
The tall, fast, thrilling ones? I can handle those.
The smaller ones with constant twists and sharp turns?
Those make me sick in minutes.

💡 Very useful in life 
-  because that’s how we make better decisions.

I can tell the kids:
“This one, I’ll skip.”
And I know exactly why.

Works with jobs and “opportunities” too 🤓

But there’s something else I’ve noticed.
Some people seem to stay on the same ride for years 
- maybe their whole life.

Me?
Two or three rounds on the same coaster could finish me; either from dizziness… or boredom 🤣

Imagine a whole life like that.

When I think about what makes a ride really bad,
it’s rarely that it was once uncomfortable.

It’s when we get back on it,
knowing it’s not right for us 
- or not right for this moment.

Here’s the good news though:
every ride eventually stops.

And then we can step down
and choose another one.

Choose another one? Not today.

Today I’m stepping off
and getting an ice cream instead 🍧🍨 😜

Some of us need a new ride.
Some of us need a break.
Both are allowed.

Where are you on your roller coaster right now?

He came in looking down. I knew it.
“I lost, Dad,” he said immediately.

But then he added something else:
“I don’t understand what he did in the opening.”

A bit of context.
It was a junior chess tournament last Saturday.
The “opening” is the first sequence of moves 
- and young players quickly learn the common patterns.

He’s not a chess master…
But lately, he’s been beating me 10 out of 10 times 🤣

So when he said that, I replied right away:
“Well, the other boy made an illegal move, 
and you accepted it.”

No, I wasn’t watching the game.

I was reading my book on another floor
(and preparing a summary for you - coming Thursday!)

But I had seen the opponent.
A year or two younger.
And I know my son.

Most of the time, if I say something like that,
we’ll never know whether I was right.
But in chess?

Every move is recorded.
You can replay the whole game.

And sure enough 
- one of the bishops, which must stay on white squares,
had magically appeared on a black one.

“How did you know?” he asked.

That part doesn’t really matter.
(Don’t worry - I explained 🤣)

What mattered was this:
it reminded me why I love coaching.

No. I’m not the best chess player.

I’ve been developing something else.
💡 Helping someone see what they don’t yet see.
💡 Partnering to understand what went wrong - without blame.
💡 Asking the question that unlocks a new path.
💡 Creating space for self-discovery and growth.

And that moment reminded me of something else:
coaching is a long-term commitment.

One-off tricks can fix small things.
But knowing someone deeply?

That multiplies the impact.

“But how do you know your coaching is effective, Eduardo?”
No, it’s not because I can’t beat him anymore 🤣😜
Results alone are never enough.

They’re influenced by many variables.

I know it works because I saw it on his face;
he saw it, too!

He understood what happened.
And he told me what he would do differently next time.

That’s the moment that matters.

In my view, every person already has what they need.
My job? To help them see it.

Curious 
- what makes a coaching relationship successful for you?

𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧?
This may hurt some friends’ business here 🤐 but…

👉 𝐇𝐚𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

As LinkedIn keeps changing - again and again -
people often ask me how to use this space.

Sometimes I even ask myself the same question.

The truth?
Abandoning it is always on the table.

Last week alone I saw:
💡 Someone who has posted hundreds of value-added posts…
 …get 100k+ views on a post complaining about LinkedIn.

💡 Someone with a very clear positioning and offers…
 …sharing how frustrating it is to scroll past AI-generated content all day.

💡 And many people posting the same posts (literally the same!)
 …giving little value while taking space and attention.

It’s not surprising that many potential readers don’t engage anymore.
Some simply left because they stopped seeing value.
And yet…

𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐞𝐧𝐨𝐫𝐦𝐨𝐮𝐬 𝐯𝐚𝐥𝐮𝐞 𝐡𝐞𝐫𝐞.

1️⃣ It’s still the most human major social platform.
(and with far fewer trolls than most places)

2️⃣ There is still incredible content 
and millions of brilliant people to connect with.

🙏 Those connections continue to positively impact my life.

3️⃣ Opportunities are still everywhere
 for those who invest, give, and build their brand here.

“But how, Eduardo?” people asked me last week.

The honest answer is…
I don’t know.

𝐁𝐮𝐭 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭. 😜

Maybe not fully yet -
but you probably have a hint.

Every time I ask people about their approach here,
they share brilliant ideas.

Ideas that work for them…
but may not work for me.

And that’s the beauty of this place:
we can experiment.
❤️‍🔥 change what you post
❤️‍🔥 change how you comment
❤️‍🔥 rethink your DMs
❤️‍🔥 rebuild your profile
❤️‍🔥 reshare more content
❤️‍🔥 start (or stop) a newsletter
❤️‍🔥 reconfigure your feed

Earlier this year I changed my own frequency
from 3 posts per week to 2.

Did fewer people see my content?
You bet.

Did it work better for me?
𝐘𝐨𝐮 𝐛𝐞𝐭!

Now I’m experimenting again.
I started removing the “bell set to All” from most profiles.

I want to see what happens with my feed
and whether it creates more value for me.
(Don’t worry - I kept a few special profiles saved 😁)

I’ll keep adjusting what I do here,
depending on my needs and my goals.

Because my strategy…
works for me.

What’s the strategy that works for you?

P.S. Working with someone to clarify your strategy 
-  whether in LinkedIn, life, or business -
is often the fastest way to accelerate success.

I somewhat missed that and hope it is not too late... because this is a great opportunity. I will try to attend, too, because Aurélie Baillet🎙🪄💎 is amazing and our voices are such important tools we have available to use - and enhance. Maybe you will join, too?

Speak with Confidence • Leadership Trainer & Consultant • Creator of the Voice Of Impact™ Method • Voice Coach • Speaker • Singer

If you’ve ever:

- felt invisible in meetings,  
- talked fast to “get it over with”  
- or softened your tone to not sound “too much”...

This is for you.

I’m hosting a new free masterclass to help professionals like you reclaim impact through their voice.
Especially in high-pressure moments.

Seats are limited.  
Reserve yours now 
👉 subscribepage.io/H7Tufs

The voice doesn’t lie.

It reflects exactly how you show up in the world and who you're ready to become.

#VoiceOfImpact #ExecutivePresence #LeadershipCommunication
#LeadershipTraining #WomenInLeadership

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The Battle

Tatiana Rueff

Eduardo dos Santos Silva

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taplio

The Battle

Tatiana Rueff

Eduardo dos Santos Silva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tatiana Rueff's LinkedIn Performance

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Performance ScoreTatiana Rueff's LinkedIn Performance