Penbrothers

The founders at Penbrothers recently brought me onboard with a special mission: to build a world-class sales team. With our eyes set on a bold growth target, and the backing of Mynavi, one of Japan's HR leaders, momentum's on our side.

Though our roots are in Manila, we embrace the global stage with our remote-first approach. We have a super diverse and entrepreneurial team with ample room to grow. If you're open to considering a new avenue for career growth you should get in touch.

Interim Head of Sales

500 Startups

As a resident mentor I've had the chance to mentor 100's of startups around the Globe, being part of the very exclusive group of mentors who got a perfect 5 out of 5 rating from both founders and 500's staff. Apart from mentoring I've also led the development of the curriculum and materials of 500's current Global Growth Program.

500 STARTUPS is the most active early stage global venture capital firm. Notable investments in the 500 portfolio include Twilio, Canva, The RealReal, Talkdesk, Udemy and Ipsy.

Resident mentor

Hone

Course Facilitator

Plug and Play Tech Center

Startup Mentor

MentorCruise

Mentor

GrowthMentor

RevGenius

Member

The Unicorn Playbook

🦄 90% of startups fail. We can do better.

I want to help more entrepreneurs beat the odds. I’ll be blogging weekly at The Unicorn Playbook, sharing some of the ‘secret’ frameworks, methodologies and templates I’ve learned from working at the top startup programs in the World.

Writer

Startupbootcamp

Startupbootcamp Scale Osaka is an equity-free opportunity for high-growth mature startups to accelerate their market entry into the world’s 3rd largest economy, with a focus on business development and running pilots with some of Japan’s largest corporates.

Tokyo Tech Startups

Tokyo Tech Startups is a group of entrepreneurs/engineers who have a strong interest in tech and startups. We share a common goal to grow Tokyo’s tech/startup ecosystem.

We identify Japanese startups with potential and provide them with the stage to connect with the two most critical resources: capital and talent. We run one event every month. By doing this we set the foundation for the Japanese startup ecosystem to flourish.

Advisor

💀 Tough to get customers and investors? I know why | 200+ Startup mentor @500Startups | 2x Founder | Japan nutcase 🇯🇵

I speak to fearless founders every day.
They all struggle with the same 5 things:


ººº FUNDRAISING
Raising funds is really hard and the survival of the company often depends on it.

ººº SALES
Low email and call conversion rates make it incredibly difficult to reach any significant revenue goals.

ººº TEAM PRODUCTIVITY
Difficulty in managing and communicating with people spread across time zones and geographies.

ººº PRODUCT-MARKET FIT
Uncertainty about the market fit of the product, too many pivots and little results.

ººº FOCUS
Drowned in work, grappling with priorities and lack of focus, feeling overwhelm and stress.

As a founder you need to fix these.
For a chance at crossing the Valley of D3ath.

_____

When I mentor founders, I give them a hard time. 
I challenge them. Push them to their limit. 
It's a painful process and it’s not for everyone.
That's often the cost of resurrection.

Get in touch if you feel I can help with any of my (ob)sessions:

*One Liner: From Zero to Hero.
*KPIs: Make it to cash, dodging the crash.
*High-Tempo Testing: Fail fast. Fail forward.
*Cold Calls: 20 hacks to ‘manipulate’ any conversation
*Early Research: Validate any idea with $5 (for Post-Its).
*Fundraising: 7 slides I stole from the #1 investor in the World
*Cold Emails: Beat 99% of the World at writing emails that convert
*Remote teams: How to avoid hiring amateurs (and keeping them working for you)

Rui Bom

kencko

Ignae 

HealthyBaby

Lindt & Sprüngli

Led the Lindt brand with full operational and P&L responsibility, N-2 to the Group CEO. Creating the vision of a high performing team delivering solid and sustainable growth across share, sales, profit and equity during 5 consecutive years.

General Manager

Danone

Leading the cross functional team to launch the HappyFamily Organics brand in China.

Business Unit Director

Leading the Global Innovation Program for ACTIVIA

Global Marketing Director

Leading the Business Acceleration Team to deliver the innovation program for Danone Nutricia - Early Life Nutrition in Greater China

Associate Marketing Director

Leading a mix of Danone Dairy brands Strategy (equity, design, architecture, targeting, innovation), marketing plans design & delivery (pack, product, marketing plan, communication strategy, marketing toolbox production), P&L (cost, profitability, pricing) and Business performance (volume, $sales, $share).

Brand Marketing Manager

Procter & Gamble

Senior Assistant Brand Manager with pan-European leadership for new product launches, single point of contact for all competitive threats from key market players, people management responsibility, budget owner and team leadership across R&D and technical functions, finance, consumer research, sales and communications planning agencies (eg: Saatchi & Saatchi, Mediacom, Digitas, amongst others)

WE Marketing Head & Shoulders - Brand Management

EMEA (Europe, Middle East & Africa) Initiative Manager. Annual retail turnover in excess of 250MM$ across the EMEA region. This included a major re-stage, spanning from product innovation, and manufacturing capability to entire branding re-invention.

Program/Business Management - Initiative Diamond Leadership

Development of the plant’s operational strategy focused on cost structure reduction. Implementation of APO production planning optimization tool, processes’ value stream mapping and supplier’s reporting programs;

Process Engineering - Product Supply

Start small, aim high, see beyond.
Proven business and brand builder in Global CEO track with 19+ years’ experience leading teams within and across multi-national FMCG Companies. Comprehensive management experience in global, regional and local business units, developed & developing geographies, growing & recessive markets and in starting, accelerating and turning around of businesses. Leadership experience with multi-cultural, high performing, led-for-impact teams. Lived & worked across Europe, Asia and the USA with full P&L accountability and proven, sustainable, year on year market share gains. Engineer with robust manufacturing and logistics background. Passionate coach with a creative mindset, who relishes change, other than in core values.

taplio

The Battle

Rui Bom

Gonçalo Vilarinho (魏恭乐)

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