Penbrothers

The founders at Penbrothers recently brought me onboard with a special mission: to build a world-class sales team. With our eyes set on a bold growth target, and the backing of Mynavi, one of Japan's HR leaders, momentum's on our side.

Though our roots are in Manila, we embrace the global stage with our remote-first approach. We have a super diverse and entrepreneurial team with ample room to grow. If you're open to considering a new avenue for career growth you should get in touch.

Interim Head of Sales

500 Startups

As a resident mentor I've had the chance to mentor 100's of startups around the Globe, being part of the very exclusive group of mentors who got a perfect 5 out of 5 rating from both founders and 500's staff. Apart from mentoring I've also led the development of the curriculum and materials of 500's current Global Growth Program.

500 STARTUPS is the most active early stage global venture capital firm. Notable investments in the 500 portfolio include Twilio, Canva, The RealReal, Talkdesk, Udemy and Ipsy.

Resident mentor

Hone

Course Facilitator

Plug and Play Tech Center

Startup Mentor

MentorCruise

Mentor

GrowthMentor

RevGenius

Member

The Unicorn Playbook

🦄 90% of startups fail. We can do better.

I want to help more entrepreneurs beat the odds. I’ll be blogging weekly at The Unicorn Playbook, sharing some of the ‘secret’ frameworks, methodologies and templates I’ve learned from working at the top startup programs in the World.

Writer

Startupbootcamp

Startupbootcamp Scale Osaka is an equity-free opportunity for high-growth mature startups to accelerate their market entry into the world’s 3rd largest economy, with a focus on business development and running pilots with some of Japan’s largest corporates.

Tokyo Tech Startups

Tokyo Tech Startups is a group of entrepreneurs/engineers who have a strong interest in tech and startups. We share a common goal to grow Tokyo’s tech/startup ecosystem.

We identify Japanese startups with potential and provide them with the stage to connect with the two most critical resources: capital and talent. We run one event every month. By doing this we set the foundation for the Japanese startup ecosystem to flourish.

Advisor

💀 Tough to get customers and investors? I know why | 200+ Startup mentor @500Startups | 2x Founder | Japan nutcase 🇯🇵

I speak to fearless founders every day.
They all struggle with the same 5 things:


ººº FUNDRAISING
Raising funds is really hard and the survival of the company often depends on it.

ººº SALES
Low email and call conversion rates make it incredibly difficult to reach any significant revenue goals.

ººº TEAM PRODUCTIVITY
Difficulty in managing and communicating with people spread across time zones and geographies.

ººº PRODUCT-MARKET FIT
Uncertainty about the market fit of the product, too many pivots and little results.

ººº FOCUS
Drowned in work, grappling with priorities and lack of focus, feeling overwhelm and stress.

As a founder you need to fix these.
For a chance at crossing the Valley of D3ath.

_____

When I mentor founders, I give them a hard time. 
I challenge them. Push them to their limit. 
It's a painful process and it’s not for everyone.
That's often the cost of resurrection.

Get in touch if you feel I can help with any of my (ob)sessions:

*One Liner: From Zero to Hero.
*KPIs: Make it to cash, dodging the crash.
*High-Tempo Testing: Fail fast. Fail forward.
*Cold Calls: 20 hacks to ‘manipulate’ any conversation
*Early Research: Validate any idea with $5 (for Post-Its).
*Fundraising: 7 slides I stole from the #1 investor in the World
*Cold Emails: Beat 99% of the World at writing emails that convert
*Remote teams: How to avoid hiring amateurs (and keeping them working for you)

Rui Bom

AW Rostamani Group

Acting Group CFO a.i.

Member of the Finance Leadership team and business partner to the Group CFO across strategy and finance domains. Responsible for the Group’s financial reporting, consolidation, external audit, credit management and HoldCo(s). Led or (co-lead) cross-functional initiatives driving automation, improving (financial) reporting and the control environment.

Corporate CFO

The HEINEKEN Company

Advisor to the Group CFO and member of the global Finance Leadership Team, overseeing and supporting across the full scope of the Group CFO activities, e.g., strategy, global/regional business performance (financial KPIs and Economic Profit contribution, growth models), finance transformation, digital strategy, corporate governance, production of materials to the Supervisory Board. Lead in key projects on behalf of the Group CFO.

Chief of Staff to the Group CFO & Finance Transformation Lead

Invited by the Group CFO to set-up and lead the new Global Finance Transformation strategy (reporting to the Group CFO and joining the global Finance Leadership Team). In this role, I was also leading the Global Finance Capability and Change teams, responsible for embedding and monitoring of the new strategy in the operations and across the business.

Global Lead Finance Transformation

BRASSERIES DE BOURBON

Member of the Management Team and Board of Directors (representing the HEINEKEN Group as the largest shareholder), overseeing the areas of Finance, Procurement and Information & Technology (managing team of 23 FTEs). Achieved highest historical profit performance over 3-year tenure.

Finance Director

Business partner and controller to the Global Supply Chain Sourcing category.
Preparation of business cases on inflation mitigation and supplier cost savings and monitoring of budgets, covering a span of spend over EUR 1B (scope: Europe, Brazil and Mexico).
Accountable for HEINEKEN’s global savings definitions, target setting (together with the Global Procurement Leadership team), monthly tracking and reporting to the business.
Responsible for scaling the Global Supplier Finance program in 20 countries, dealing with the three supplier banks.

Strategic Business Control Manager Commerce

Work-stream lead managing cross-functional team responsible for the design and implementation of the new intercompany charging models.
Managed an operational team of 7 FTEs responsible for setting-up E2E operational processes, customer service and monitoring interfaces across multiple systems, across 24 Operating Companies.
Key team member designing new finance and operational processes, controls and reports.
Support to Management Team on business cases, target setting and strategy.

Manager - Transfer Pricing & Operations

Deloitte

Led advisory projects for large cross border multinationals aligning their value drivers with optimal supply chain structures. Industry focus on renewable energy, CPG, FMCG and mobile technologies.

Senior Manager Business Model Optimisation

Team lead in various advisory engagements with regional HQs operating or moving to Singapore/ASEAN region regarding feasibility and implementation of supply chain optimization, IP management and M&A.

Manager Transfer Pricing

Advised external clients on valuation of IP (B2B and B2C), profit allocation strategies and supply chain optimisation models.

Manager - Transfer Pricing

Preparation of business analysis and financial modelling.

Business Analyst - Transfer Pricing

A senior Finance executive and leader with broad international experience, working at the highest levels in listed corporation and family conglomerate. Have successfully run operations hands on and spent close to a decade in the world's largest professional services firm leading restructuring and transformation projects.

Driven by creating and executing strategy into business outcomes, in an innovative, straightforward, and pragmatic manner. Analytical and data driven, always pursuing opportunities to improve, and keen to take on the ownership and responsibility to deliver. Emotionally intelligent, and as a leader and team member, I am optimistic, seek trust, integrity, transparency and operate with empathy in relationships.

taplio

The Battle

Rui Bom

João Moleiro

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