Rupa Chaturvedi

Human Centered AI Institute

Founder

Vybe Snacks

Stanford University

Adjunct Lecturer (Product Design)

Miraj Sustainable Racing Club

California's first sustainable racing club

Founder & President

Reforge

Co-created the "Generative AI Products: How to get from Idea to MVP" course for product managers, design and user research leaders, consultants and founders. Understand AI by getting hands-on with this practical course taught by industry experts.

Partner

Uber

Head of Merchant & Ads Design

First Round Capital

Product & UX Design Mentor

Google

UX Design Manager

Amazon

I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Sr UX Designer, Alexa Shopping

Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Sr UX Designer

Sentient Technologies

Helped launch an AI-enabled shopping product that will change the way shoppers shop online. 
Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.

Helped launch a breakthrough AI enabled online shopping product within 5 months.
Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.

Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Head of Design - Visual Intelligence

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I'm building a world-class AI education institute that puts humans at the center of the AI revolution. Our mission is to empower professionals worldwide to create AI solutions that deliver tangible value for both businesses and end users. We're committed to making AI education accessible, enabling people from all backgrounds to help shape technology's future.

Hard truth for UX designers: if your role looks the same in 2 years, that’s a red flag.

If your value is defined by producing UI artifacts (wireframes, mockups, and redlines) you are in a precarious position. AI models are already exceptionally good at pattern matching and interface generation.

But if your value is defined by system design, you have never been more necessary.

There is a shift from "designing for the user" to "designing for the system."

When an AI agent acts on behalf of a user, it doesn't need a UI. It needs:

- Behavioral Specs: What is the acceptable range of autonomy for this model?
- Adaptive Context: How does the system pivot when the user’s intent is ambiguous?
- Human-in-the-Loop Protocols: When must the human step in for oversight?

These are design responsibilities. They require moving upstream to shape what the system learns and how it decides.

This is exactly why I developed the Advanced AI & Agentic Design curriculum. We stop looking at screens and start looking at system behaviors. We focus on defining constraints, designing for non-deterministic outcomes, and building trust in autonomous flows.

The designers who survive this shift will be the ones who can define the guardrails of the systems we are building. Learn more here: https://bit.ly/3MjqTzM

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

Google's Head of Product announced a shift from "writing-first to building-first culture."

Microsoft's CPO said "prompt sets are the new PRDs."

Product management went through a transformation in the past 18 months that UX designers are just starting to feel.

When you can see a shift happening in an adjacent discipline, you have visibility others don't. The question is whether you use it strategically.

I've been mapping what the PM precedent signals for UX roles—and how designers can position themselves while the industry is still figuring out what these roles look like.

Check out my latest newsletter for more on this:

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: Redefining UX Value: The Shift from Execution to Influence by Rupa Chaturvedi • 5 min read

Redefining UX Value: The Shift from Execution to Influence

Meta, Google, OpenAI, Anthropic - they're paying AI PMs up to $600K+.
Why? Because these PMs aren't writing PRDs anymore. They're architecting intelligent systems - designing model behavior, shaping evaluation frameworks, defining how AI thinks and decides.

The role has evolved from coordination to creation. And the market is paying accordingly.

Designers have a unique opportunity here. System thinking, behavioral specification, mental models - these are already in our DNA. Now it's about applying them to intelligence architecture.

Product's transformation is our preview. They're 12-18 months ahead on this curve, and their playbook is completely visible. We can see exactly which capabilities the market values and how to develop them.

In this week's issue, I break down what designers can learn from Product's transformation - the specific capabilities commanding these salaries and strategies for positioning themselves effectively.

Open article: The $600K Question: What AI PMs Know That UX Designers Don't (Yet) by Rupa Chaturvedi • 6 min read

The $600K Question: What AI PMs Know That UX Designers Don't (Yet)

I got a message this week from a UX Director at a FAANG company 6 weeks after completing MXDAI:

“Org changes have been constant here, and the structure is getting flatter every quarter. The expectations on designers have shifted too. My team and I are being pulled into more conversations about how the AI behaves, not just how it looks on the surface. PM and Eng expect us to have a clear point of view there, and if we don’t, we’re not really influencing the product. MXDAI helped me step into those conversations with more confidence. It’s made a noticeable difference in how I show up and how my team gets included.”

What resonated with me is how common this has become.

Across companies, designers are being asked to take on a level of strategic influence that isn’t written into the job description but is now core to how teams move forward. 

As orgs continue to flatten, leaders and ICs are figuring out how to stay relevant in a landscape where expectations rise even as layers disappear. The people who can bring clarity to messy AI questions and ambiguous decisions are the ones carrying a different kind of weight.

This is the work we focus on inside MXDAI.

We’re currently the number one AI design course on Maven, and now you know why.

Maven also extended the promo for one more day today, in case you’ve been considering joining the next cohort - take advantage of the 25% tuition discount - offer expires tonight/

If you’re facing similar changes or want to get ahead of what’s coming, feel free to reach out.

cc Maven

There’s been so much talk lately about PMs vibe-coding prototypes and PRDs being replaced with “just build something and show me.”
But here’s what I keep coming back to: designers need these skills just as much as PMs do, maybe more.

Our stakeholders are adopting AI tools at a pace that’s hard to ignore. The workflows between design, product and engineering are shifting fast. If designers don’t build fluency in this space, they’ll get left behind.

Vibe coding isn’t about learning to code. It’s about learning to build.

When you can build with AI tools, even scrappy prototypes, you collapse the distance between an idea and something you can actually interact with. You get to explore AI behaviors and edge cases hands-on instead of trying to explain them through diagrams and long documents.

And as you experiment with different tools, you start developing a deeper understanding of the underlying tech, the constraints, the limitations and what’s truly feasible. That knowledge changes how you design. It sharpens your instincts. It gives you language and clarity your stakeholders instantly recognize.

This is also where designers make a shift. You stop worrying about perfect wireframes and start focusing on how to validate your assumptions. You move from being the person who “hands things off” to becoming a strategic partner who brings real, testable workflows to the table.

Designers who lean into this aren’t just speeding up their process. They’re shaping how AI products come to life.

If you’re ready to invest in these skills, take a look at MXDAI: https://bit.ly/48o50YD 
We learn by doing. You’ll explore a range of AI tools, build real workflows, and leave with a portfolio-worthy project that reflects how AI design actually happens today.

NOTE: Currently, Maven is offering a flat 25% discount on the next cohort and its valid only for this. week.

Clarify

Marketing Lead

Responsible for Product Marketing initiatives related to our premium Membership product. Some highlights of my work: 
• Architected GTM Strategy for Membership Features: Developed feature launch tiering system, positioning and messaging, and GTM enablement for multiple features and products.
•Responsible for Sales Enablement - created sales decks, use case maps, sequence copy, ran positioning tests, and helped win renewals with roadmap previews. 
• Led solutions + lifecycle marketing for early B2B business, achieving 100% of our lead and revenue targets.
• Executed large-scale campaigns including RefAI (9,500 virtual registrants), Inside Reforge, PM Skills Grader, in-person member meetups, and new pricing/packaging.

Previously responsible for full lifecycle marketing initiatives for Reforge for Teams: Acquisition, Activation, Expansion, Retention, Sales to Marketing Handoff, Reporting, System Automation, and more.

Sr. Product Marketing Manager

Content Optimization Lead

Formlabs

N.A. Growth Program Manager

N.A. Demand Generation Manager

HubSpot

Responsible for creating remarkable quarterly demand-gen campaigns. 

Led 3 custom campaigns and helped: research, develop the creative brief, create a content strategy, work with developers and designers through creation, work with channel owners to build a promotional strategy, and then measure the results and optimize for 90-days. We would also work with regional marketers to localize this campaign globally. 

- Q1: Not Another State of Marketing - full industry report for marketing professionals and 9 supporting articles/interviews, and a direct mail version of the report. Main LP: hubspot.com/state-of-marketing
- Q3: Sell From Anywhere - a filterable collection of content for sales reps and managers to help with the transition to remote selling. This was paired with a 4 episode YouTube series. Main LP: hubspot.com/sell-from-anywhere
- Q4: Sell Smarter, Grow Better - an industry report paired with a full editorial series (5 interviews that we turned into a YouTube Series, 5 blog posts, and 5 podcast episodes. Main LP: hubspot.com/sales-enablement-report

Marketing Manager, Global Demand Gen Campaigns

I help onboard new HubSpot Agency Partners into the Agency Partner Program and act as their Customer Success Manager throughout their lifetime with HubSpot. My responsibilities include account management, strategic consulting, process creation, and product training.

Customer Success Manager - Partner Program (Internal: Channel Consultant)

Hüify - Inbound Marketing and Sales Agency | HubSpot Partner

As a project manager for Hüify, the number 2 highest reviewed HubSpot partner agency, I was responsible for managing $30k MRR worth of B2B SaaS client relationships and leading a team of 2 Inbound Consultants in those projects.

A few of those projects included:
- Led 3 website redesigns: enowsoftware.com , linksinsurance.com , eonsolutions.io
- Pillar page: (ranked on 1st page of google for targeted topic in one weekend) 
link: https://www.eonsolutions.io/implementing-operational-excellence 
- Facilitated hiring process: brought on 1 new intern and 1 full time employee.

Project Manager

As an Inbound Marketing Consultant with Hüify, I played the following roles with $3-10 million dollar B2B SaaS Companies:
- Account manager: I worked on 5+ projects simultaneously ranging from website redesigns to email workflows to facebook ads, and was responsible for translating the progress of those projects directly to the client via Slack or Zoom calls.
- HubSpot Expert: I have received over 5 certifications in the HubSpot academy and know how to strategize and execute marketing automation campaigns through HubSpot at an advanced level.
- Story-teller: Data is useless without the story. I can interpret marketing data at an advanced level, but more importantly, can make informed decisions with that data and translate those decisions to the client. 
- Teammate: Communication was the lifeblood of our agency, and I communicated at a fast-paced and effective level, helping our agency grow to it’s most profitable (and first $1 million) year in its history.

Inbound Consultant

ORS Partners

As a full-time Search Analyst for ORS Partners, an Outsourced Recruiting Solutions firm, I sourced candidates for Recruitment Consultants' pipelines, phone-screened entry-level candidates, and conducted industry research to stay on top of any potential sales opportunities for ORS or opportunities for large pools of potential candidates (lay-offs, etc.)

Search Analyst

Stratus Interactive

A summer internship for Stratus Interactive, a full-service marketing firm that fully embraces the digital world, understanding its value and implications for organizations of all sizes. 

In this internship, I gained a beginner-level understanding of HubSpot as well as a better understanding of the inner workings of a HubSpot partner agency.

Digital Marketing Intern

A summer marketing internship for ORS Partners, who provides Outsourced Recruiting Solutions (ORS) to emerging growth, middle market, and Fortune 1000 companies.

Marketing Intern

Marketing @ Clarify

I am currently a Marketing Lead at Clarify, where we are building a modern CRM that will make you cry tears of joy rather than tears of agony. I also recently completed a Master's Degree at Emerson College, where I concentrated on Strategic Planning and Marketing Communications and graduated with a 4.0.

Chris Eberhardt

I love this campaign so much and am fiercely jealous of the copywriter who came up with it. 

It's interesting, simple, smart, and doesn't use the words "AI", "insights", or "data". 

Props.

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