Rupa Chaturvedi

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I’m a UX Design Leader and AI/GenAI specialist who blends 0→1 invention with platform-scale delivery. I build high-performing global teams, architect systems and information frameworks, and turn ambiguous problems into durable products that move KPIs.Highlights:- 0→1 to v2 at scale: From concept to launch to systematized patterns—GenAI assistants, video discovery, conversational shopping, AR/3D visualization.- Platform UX and IA: Unifying fragmented surfaces into responsive, multi‑platform systems; shaping primitives for workflows, analytics, and monetization.- Design org building: Scaling diverse, distributed teams; codifying operating cadences; partnering with research and content; aligning roadmaps to outcomes.- AI design enablement: Equipping UX orgs to design AI responsibly—expanding influence beyond UI via model evaluation, systems thinking, AI‑first mental models, and AI workflows.Selected outcomes:- Built a 14-person global design org across 3 continents; shipped 80+ features in under 5 months; consolidated a multi‑platform system; meaningful KPI impact.- Incubated 0→1 GenAI initiatives (consumer LLM assistant, Merchant Copilot, AI creative tools, video discovery)—adopted by SMBs and enterprises globally.- Scaled a conversational shopping product from 0→1 to 1M WAUs in under 6 months; 20+ patents granted/published; launched AR “View in Your Room/AR View” with press coverage.- Taught and enabled 1,500+ professionals via a human-centered AI institute; consistent 5/5 ratings; partners include Reforge, Stanford, Maven.Today, I focus on platform UX, AI-assisted experiences, and design org development—bringing product strategy, systems thinking, and responsible AI to enterprise and SMB workflows.

UX Design Manager

Over 4000 people signed up for my talk on Designing for Trust in AI Agents yesterday.

As the industry continues to dig deeper on what AI agents can do, the question of whether users will actually trust them to do it seems to be top of mind for many of us product builders.

I've been experiencing this firsthand. I've tested Claude Cowork, Cora, Manus, and a handful of other agents over the past few months. They're fast. They're thorough. And I keep finding myself unable to use what they produce.

The pattern I keep landing on: we've designed agents to optimize for speed to output instead of speed to understanding. The industry celebrates execution time. Users care about whether they can actually do something with the result. Those metrics have almost nothing to do with each other.

I wrote up the core ideas from the session in this week's newsletter. It goes deeper on where the trust gap actually lives and why the usual mechanisms (transparency, guardrails, reversibility) don't solve the underlying problem.

If you'd like to watch a replay of the talk, comment AIUX and I will send you the recording link.

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: The Speed Paradox: Why AI Agents Feel Impressive But Unusable by Rupa Chaturvedi • 7 min read

The Speed Paradox: Why AI Agents Feel Impressive But Unusable

Reforge

Leading the Experience product development team to build a world class membership. 

With Reforge, you can do the best work of your career.

Product Lead

NerdWallet

- Led a team of 3 growth PMs (and broader Product Development organization of ~30 PMs, designers and engineers) to build personalized financial product comparison marketplaces within Mortgages, Personal Loans and Insurance verticals. 
- Owned all marketplace partner API integrations and its platform infrastructure.

I manage all end-to-end product development for each product within our lending verticals at NerdWallet, which include mortgage, student, personal, small business and auto loans.

Senior Product Manager

Product Manager, Lending Verticals

I lead business strategy and P&L, product development and user growth for NerdWallet’s student loans business. We help students and recent college grads manage their money and student loan debt through objective content and comparison tools.

Product Manager, Student Loans

Corporate product partnerships: May - November 2017

I focused on cultivating corporate-level partnerships with companies that share NerdWallet's consumer-first mission. I worked closely with NerdWallet's Product team to identify and create partnerships that integrate into our product experience. Also responsible for implementing partnerships that led to new user acquisition growth, working cross-functionally with teams across Product, Marketing, Content and Business Operations.

Education referral partnerships: August 2015 - April 2017

I led business development and partnerships for NerdWallet's Higher Education vertical. Responsibilities include setting the vertical's partnerships vision and strategy, both inbound and outbound partner outreach, end-to-end deal implementation and relationship management. Promoted January 2017.

Business Development Lead

Promoted to senior analyst in July 2015. 

Responsibilities include writing financial and career advice for college students, and leading marketing and communications efforts for NerdWallet's Higher Education vertical.

...

NerdWallet gives consumers and small businesses clarity around all of life’s financial decisions. When it comes to credit cards, bank accounts, mortgages, insurance, loans or expenses like hospital costs and medical bills, consumers make almost all their decisions in the dark. NerdWallet is changing that, helping guide consumers'​ decisions with free, accessible tools, research and expert advice.

Headquartered in San Francisco, we employ more than 400 passionate “Nerds” -- and $100 million in capital from IVP, RRE Ventures, iGlobe Partners and Silicon Valley Bank -- to disrupt the personal finance industry. Named one of the Bay Area News Group’s Best Places to Work, we offer: a world-class benefits package; flexible vacation; and amazing perks, from catered meals to a dog-friendly office and dedicated time for volunteering.

We’re growing rapidly. If you’re interested in joining an amazing team made up of leaders from Box, JPMorgan, LinkedIn, Trulia, Visa, Zynga, among others, please visit http://www.nerdwallet.com/careers

Sr. Marketing Analyst, Student Loans

UCLA

Facilitated a two-credit UCLA Community Health Science course in Intergroup Dialogue. Created custom designed two-hour dialogue workshops aimed at leadership training and diversity awareness. 
I also supervised and trained a team of 10 student facilitators to promote leadership and civic engagement and initiated partnerships between various campus organizations.

Intergroup Relations Program Analyst

Passionate lead product manager and previous business development leader with 8 years experience working in the consumer services and Fin-Tech industries. Skilled in cultivating strategic partnerships to build both the supply and demand sides of a business, developing consumer product experiences along with go-to-market strategies focused on hyper-growth, scale, and new market expansion. I have a Bachelor of Arts (B.A.) in Philosophy from UCLA.

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