Rupa Chaturvedi

Human Centered AI Institute

Founder

Vybe Snacks

Stanford University

Adjunct Lecturer (Product Design)

Miraj Sustainable Racing Club

California's first sustainable racing club

Founder & President

Reforge

Co-created the "Generative AI Products: How to get from Idea to MVP" course for product managers, design and user research leaders, consultants and founders. Understand AI by getting hands-on with this practical course taught by industry experts.

Partner

Uber

Head of Merchant & Ads Design

First Round Capital

Product & UX Design Mentor

Google

UX Design Manager

Amazon

I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Sr UX Designer, Alexa Shopping

Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Sr UX Designer

Sentient Technologies

Helped launch an AI-enabled shopping product that will change the way shoppers shop online. 
Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.

Helped launch a breakthrough AI enabled online shopping product within 5 months.
Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.

Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Head of Design - Visual Intelligence

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I'm building a world-class AI education institute that puts humans at the center of the AI revolution. Our mission is to empower professionals worldwide to create AI solutions that deliver tangible value for both businesses and end users. We're committed to making AI education accessible, enabling people from all backgrounds to help shape technology's future.

Hard truth for UX designers: if your role looks the same in 2 years, that’s a red flag.

If your value is defined by producing UI artifacts (wireframes, mockups, and redlines) you are in a precarious position. AI models are already exceptionally good at pattern matching and interface generation.

But if your value is defined by system design, you have never been more necessary.

There is a shift from "designing for the user" to "designing for the system."

When an AI agent acts on behalf of a user, it doesn't need a UI. It needs:

- Behavioral Specs: What is the acceptable range of autonomy for this model?
- Adaptive Context: How does the system pivot when the user’s intent is ambiguous?
- Human-in-the-Loop Protocols: When must the human step in for oversight?

These are design responsibilities. They require moving upstream to shape what the system learns and how it decides.

This is exactly why I developed the Advanced AI & Agentic Design curriculum. We stop looking at screens and start looking at system behaviors. We focus on defining constraints, designing for non-deterministic outcomes, and building trust in autonomous flows.

The designers who survive this shift will be the ones who can define the guardrails of the systems we are building. Learn more here: https://bit.ly/3MjqTzM

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

Google's Head of Product announced a shift from "writing-first to building-first culture."

Microsoft's CPO said "prompt sets are the new PRDs."

Product management went through a transformation in the past 18 months that UX designers are just starting to feel.

When you can see a shift happening in an adjacent discipline, you have visibility others don't. The question is whether you use it strategically.

I've been mapping what the PM precedent signals for UX roles—and how designers can position themselves while the industry is still figuring out what these roles look like.

Check out my latest newsletter for more on this:

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: Redefining UX Value: The Shift from Execution to Influence by Rupa Chaturvedi • 5 min read

Redefining UX Value: The Shift from Execution to Influence

Meta, Google, OpenAI, Anthropic - they're paying AI PMs up to $600K+.
Why? Because these PMs aren't writing PRDs anymore. They're architecting intelligent systems - designing model behavior, shaping evaluation frameworks, defining how AI thinks and decides.

The role has evolved from coordination to creation. And the market is paying accordingly.

Designers have a unique opportunity here. System thinking, behavioral specification, mental models - these are already in our DNA. Now it's about applying them to intelligence architecture.

Product's transformation is our preview. They're 12-18 months ahead on this curve, and their playbook is completely visible. We can see exactly which capabilities the market values and how to develop them.

In this week's issue, I break down what designers can learn from Product's transformation - the specific capabilities commanding these salaries and strategies for positioning themselves effectively.

Open article: The $600K Question: What AI PMs Know That UX Designers Don't (Yet) by Rupa Chaturvedi • 6 min read

The $600K Question: What AI PMs Know That UX Designers Don't (Yet)

I got a message this week from a UX Director at a FAANG company 6 weeks after completing MXDAI:

“Org changes have been constant here, and the structure is getting flatter every quarter. The expectations on designers have shifted too. My team and I are being pulled into more conversations about how the AI behaves, not just how it looks on the surface. PM and Eng expect us to have a clear point of view there, and if we don’t, we’re not really influencing the product. MXDAI helped me step into those conversations with more confidence. It’s made a noticeable difference in how I show up and how my team gets included.”

What resonated with me is how common this has become.

Across companies, designers are being asked to take on a level of strategic influence that isn’t written into the job description but is now core to how teams move forward. 

As orgs continue to flatten, leaders and ICs are figuring out how to stay relevant in a landscape where expectations rise even as layers disappear. The people who can bring clarity to messy AI questions and ambiguous decisions are the ones carrying a different kind of weight.

This is the work we focus on inside MXDAI.

We’re currently the number one AI design course on Maven, and now you know why.

Maven also extended the promo for one more day today, in case you’ve been considering joining the next cohort - take advantage of the 25% tuition discount - offer expires tonight/

If you’re facing similar changes or want to get ahead of what’s coming, feel free to reach out.

cc Maven

There’s been so much talk lately about PMs vibe-coding prototypes and PRDs being replaced with “just build something and show me.”
But here’s what I keep coming back to: designers need these skills just as much as PMs do, maybe more.

Our stakeholders are adopting AI tools at a pace that’s hard to ignore. The workflows between design, product and engineering are shifting fast. If designers don’t build fluency in this space, they’ll get left behind.

Vibe coding isn’t about learning to code. It’s about learning to build.

When you can build with AI tools, even scrappy prototypes, you collapse the distance between an idea and something you can actually interact with. You get to explore AI behaviors and edge cases hands-on instead of trying to explain them through diagrams and long documents.

And as you experiment with different tools, you start developing a deeper understanding of the underlying tech, the constraints, the limitations and what’s truly feasible. That knowledge changes how you design. It sharpens your instincts. It gives you language and clarity your stakeholders instantly recognize.

This is also where designers make a shift. You stop worrying about perfect wireframes and start focusing on how to validate your assumptions. You move from being the person who “hands things off” to becoming a strategic partner who brings real, testable workflows to the table.

Designers who lean into this aren’t just speeding up their process. They’re shaping how AI products come to life.

If you’re ready to invest in these skills, take a look at MXDAI: https://bit.ly/48o50YD 
We learn by doing. You’ll explore a range of AI tools, build real workflows, and leave with a portfolio-worthy project that reflects how AI design actually happens today.

NOTE: Currently, Maven is offering a flat 25% discount on the next cohort and its valid only for this. week.

FINN.no – mulighetenes marked

Leading the Trust product strategy, enhancing trust elements to foster trust between users across multiple marketplaces and strengthen overall marketplace trust. Leading the product team in delivering scalable, platform-driven solutions for both B2B and C2C product development, with expertise in digital trust and trust as a currency. 

Key driver of the Engagement & Trust area product strategy, ensuring alignment with business goals and scalability across diverse brands and verticals. Empowered teams to make informed decisions by providing clear direction and context.

Proven ability to lead and inspire high-performing, cross-functional product teams across geographies, delivering high-impact platform products with significant value across multiple brands.

Champion of a product-driven culture, fostering strong product communities (PM-community and Product Development Community) to enhance organizational success, belonging and efficiency. Mentor and coach for product managers, actively driving initiatives to upskill teams and improve organizational performance and culture.

Product Manager

Telenor

* Led the digital product development of all digital solutions for Telenor's Internet and TV offerings, with a primary focus on driving digital sales and increasing conversion rates.
* Acted as a Single Point of Contact (SPOC) towards the IT development environment, owned the business strategy and profitability goals for digital solutions and successfully managed a broad range of responsibilities that included developing product offerings, creating exceptional digital customer experiences and optimizing existing solutions and customer journeys.
* Operated both strategically and operationally and collaborated seamlessly with tech, commercial/business and UX teams to achieve digital sales goals.
* Achievements include three-fold increase in digital sales and delivered significant value both to the customers and the organization.

Digital Product Owner 

Allente Nordic

A merger between Canal Digital and Viasat Consumer

Business Analyst

Canal Digital AS

* Responsible for conducting business analysis at a Nordic level, handling a broad range of strategic and tactical business processes with a 360-degree perspective and comprehensive understanding of the company.
* Converted data into insights to adapt to constantly evolving user and business needs.
* Proactively responsible for conducting extensive analysis of industry trends to support the achievement of company goals.
* Identified areas for improvement, growth opportunities, and drove data-driven business development and problem-solving.
* Acted as a privacy coordinator.

Business Analyst 

* Ensured high-quality customer insights and decision support to guide CRM efforts and inform the entire organization.
* Contributed to the entire CRM process from ideation and planning to evaluation, including cost/benefit calculations, in close collaboration with all departments.
* Conducted analyses and evaluate the company's 1:1 activities and CRM actions to identify areas for improvement and growth.
* Was responsible for gathering insights through various quantitative and qualitative market research and other analyses.
* Served as an internal advisor on insight and analysis within the company.

Analyst CX Norway

* Led the development, construction, and implementation of quantitative customer and market research initiatives.
* Shared business insights and recommendations based on research findings and customer data with cross-functional teams.
* Contributed to the development and implementation of new tools and KPIs related to Customer Experience (CEX), Net Promoter Score (NPS), and Voice of Customer (VOC).

Analyst - Loyalty Development CX

* Led the strategic and operational technology area responsible for identifying and implementing new systems to improve customer management processes, service levels and customer satisfaction, as well as overseeing the operation and maintenance of existing systems.
* Responsible for roadmap and ensured successful product and process implementation throughout the project cycle, acting as both product manager and technical responsible for the implementation.
* Identified, evaluated and qualified new technology, providing qualified and substantiated recommendations, while staying up-to-date on market trends and business development and process improvements to increase customer satisfaction and profitability.
* Served as a liaison between developers, suppliers and the organization and led the procurement process for technical solutions.
* Ensured quality and documentation through process descriptions and ensured value chains on incoming deliveries and internal transfers for stable and expected results on technology-based services.

Technology Lead CRM 

Netpower

* Worked as a project manager and web consultant in a competent and innovative technical environment
* Managed project implementation, configuration, training, testing and documentation
* Held an independent and leading role in customer projects
* Led and followed up on implementation and development projects
* Identified customer needs and translated them into specifications
* Acted as a liaison between the customer and technical personnel

Project Manager/Web Consultant

TeleComputing

* Identified issues and found effective solutions for most advanced customers.
* Maintained ongoing communication with customers, project managers, customer contacts and suppliers/third parties.

Service desk senior support 

Norske Shell AS 

Web Developer Consultant

Mix Kiosk Vardåsen

* Worked part-time alongside studies, managing customers and overseeing operations and personnel in the absence of the managing director.

Assistant Manager

Fjellinjen AS

*Managed customer inquiries and complaints, assisting them in resolving issues and providing satisfactory solutions while studying

Customer Support 

Product Manager | Schibsted Nordic Marketplaces | Finn.no

🚀 Purpose-Driven Leader | Innovator | Product & Tech Enthusiast 🔥

🛠️ Passionate about building products that change the world and improve lives 🌍
🤖 AI Enthusiast, constantly learning and shaping the future of technology 🦾

✨ Experienced Product & Tech Leader with 19+ years of expertise across media, telecom and marketplace industries. Specializing in creating and executing product strategies that drive growth and innovation, aligning business goals with cutting-edge technology.

✨ Building trust and growth in marketplaces: Proven track record of leading product strategies, enhancing digital trust and delivering scalable, platform-driven solutions for B2B and C2C development. Expertise in digital trust and trust as currency.

✨ Strong product team and community builder: Passionate about fostering strong product-driven cultures, mentoring product managers and building high-performing, cross-functional teams that thrive in fast-moving environments.

✨ Strong strategic and operational leadership: Skilled at setting aligned direction and purpose, bringing clarity to complex situations and aligning teams to drive meaningful change and operational excellence.

✨ Recently completed an Executive Master of Management in business innovation and commercialization, strategic business development and change management at BI Norwegian Business School 🎓

✨ Inspired to build my own or contribute to a mission where I can use my product expertise and strong leadership to create meaningful, lasting change and improve people’s lives.

Here to connect and collaborate with visionary leaders and changemakers to drive innovation and make a lasting impact together. Let’s shape the future! 🔥

#ProductManagement #TechnologyLeadership #DigitalBusiness #Innovation #ChangeManagement #ProductLeader #StrategicPlanning #BusinessDevelopment

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