Rupa Chaturvedi

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I’m a UX Design Leader and AI/GenAI specialist who blends 0→1 invention with platform-scale delivery. I build high-performing global teams, architect systems and information frameworks, and turn ambiguous problems into durable products that move KPIs.Highlights:- 0→1 to v2 at scale: From concept to launch to systematized patterns—GenAI assistants, video discovery, conversational shopping, AR/3D visualization.- Platform UX and IA: Unifying fragmented surfaces into responsive, multi‑platform systems; shaping primitives for workflows, analytics, and monetization.- Design org building: Scaling diverse, distributed teams; codifying operating cadences; partnering with research and content; aligning roadmaps to outcomes.- AI design enablement: Equipping UX orgs to design AI responsibly—expanding influence beyond UI via model evaluation, systems thinking, AI‑first mental models, and AI workflows.Selected outcomes:- Built a 14-person global design org across 3 continents; shipped 80+ features in under 5 months; consolidated a multi‑platform system; meaningful KPI impact.- Incubated 0→1 GenAI initiatives (consumer LLM assistant, Merchant Copilot, AI creative tools, video discovery)—adopted by SMBs and enterprises globally.- Scaled a conversational shopping product from 0→1 to 1M WAUs in under 6 months; 20+ patents granted/published; launched AR “View in Your Room/AR View” with press coverage.- Taught and enabled 1,500+ professionals via a human-centered AI institute; consistent 5/5 ratings; partners include Reforge, Stanford, Maven.Today, I focus on platform UX, AI-assisted experiences, and design org development—bringing product strategy, systems thinking, and responsible AI to enterprise and SMB workflows.

UX Design Manager

Over 4000 people signed up for my talk on Designing for Trust in AI Agents yesterday.

As the industry continues to dig deeper on what AI agents can do, the question of whether users will actually trust them to do it seems to be top of mind for many of us product builders.

I've been experiencing this firsthand. I've tested Claude Cowork, Cora, Manus, and a handful of other agents over the past few months. They're fast. They're thorough. And I keep finding myself unable to use what they produce.

The pattern I keep landing on: we've designed agents to optimize for speed to output instead of speed to understanding. The industry celebrates execution time. Users care about whether they can actually do something with the result. Those metrics have almost nothing to do with each other.

I wrote up the core ideas from the session in this week's newsletter. It goes deeper on where the trust gap actually lives and why the usual mechanisms (transparency, guardrails, reversibility) don't solve the underlying problem.

If you'd like to watch a replay of the talk, comment AIUX and I will send you the recording link.

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: The Speed Paradox: Why AI Agents Feel Impressive But Unusable by Rupa Chaturvedi • 7 min read

The Speed Paradox: Why AI Agents Feel Impressive But Unusable

Nixa Espínola

Dexcom

Leading a dynamic team of senior UX, UI, and content designers focused on creating the next generation of monitoring systems for patients with T1 and T2 diabetes.

Product Design Lead (Technical Manager), Dexcom Labs

User Experience Design Lead, New Markets

adplist.org

• Member of a global organization of +20K mentors committed to making mentorship in Product Development accessible for all. As a community we recently achieved $1.3M in pre-seed funding.

Design Mentor

Genomo

• Built a diverse team comprising biotech co-founders, UX/visual designers, marketers, and tech writers, providing mentorship and management.
• Spearheaded the vision, strategy, and roadmap for a B2B/B2C marketplace in Genetics, Genomics & Bioinformatics; successfully pitched and launched an MVP.
• Graduated from UCSD StartR Rady Accelerator Program, 2021 cohort.

 Founder • Head of UX • Principal Product Designer

Sysmex America, Inc.

• Managed the execution of Sysmex's first Design System.

Product Design Lead (Consultant)

Illumina

• Led, designed, and launched sophisticated cloud-based genomic software with 90% success rates, and user satisfaction averages of 6.5/7.
• Increased systems' efficiency by 6x. Enhanced scalability of B2B data management platforms through comprehensive system-level design, ensuring a seamless, user-friendly interface.
• Drove product innovation and design enhancements by leveraging customer feedback, data analytics, and engagement metrics to shape product roadmaps.
• Facilitated Design Thinking workshops and collaborative sessions across business units, mentoring new hires and contractors.

Sr. Interaction Designer, Experience Design Lead 

Save the Water™ (STW™)

As Technology Associate Director: UX, I spearheaded the enhancement of our organization's digital channels, focusing on areas like Information and Interaction Design, Visual Design, Usability, Branding, and SEO.

• Established and led a top-performing, geographically diverse team of UX, UI, and visual designers, along with researchers.
• Orchestrated the redesign of SavetheWater.org in nine months with zero-budget, and a fully remote, volunteer team.
• Implemented a design strategy that boosted new visitor traffic by 25%, returning visitors by 50%, and elevated monthly online donations from $250-$300 to nearly $2,000.
• Solidified a design process that emphasized rapid iteration and lean experimentation. 
• Cultivated strong stakeholder relationships through weekly one-on-ones, regular design critiques, and monthly progress reports to the Board of Directors.
• Supported the Director of Technology in recruitment, onboarding, and mentoring diverse team members, introducing User-Centered Design principles throughout the organization.

Technology Associate Director: UX  

As Sysmex's first UX and Product Design Lead, I drove UX strategies for various cloud-based projects. My role encompassed planning, coordinating, and implementing key roadmaps to enhance our cloud ecosystem. My diverse responsibilities included Product and Project Management, Visual Design, User Research, Interaction Design, Content Strategy, and UAT.

My commitment to Goal-Directed and User-Centered Design methods enabled me to offer strategic direction and elevate UX as a fundamental aspect of product development.

• Owned a large-scale redesign project to create cohesive, seamless, and elegant experiences across all B2B applications and cloud platforms.
• Pioneered organization-wide adoption of User-Centered Design methods, elevating UX to a pivotal role in product development, and resulting in the establishment of Sysmex's Global UX Design team in 2022.
• Planned and executed Sysmex's first Usability study, establishing a user research process that now serves as the company's standard.
• Regularly presented concrete solutions to senior leadership, ensuring monthly communication.
• Successfully cultivated and nurtured collaborative relationships with key partners and stakeholders.

UX, Product Design Lead

BB&T

At BB&T (now Truist), I orchestrated the end-to-end experience design of the award-winning mobile banking app: U by BB&T. 

• Co-invented a patented Electronic Receipt-Linking Database System.
• Co-created and designed 15+ new features impacting 2.5M weekly users, driving the acquisition of 450K new digital customers (18% growth) and increasing app store ratings from 2.3 to 4.8 within the first year of product release. 
• Earned accolades including the Javelin Mobile Banking Leader Award (2016) and J.D. Power Award for Highest Customer Satisfaction in Mobile Banking Apps among U.S Banks (2020).
• Played a key role in over 100 research sessions, collaborating with research teams on planning, execution, and analysis.
• Mentored new hires and contractors.
• Successful track record of delivering consistent, user-friendly solutions on time and within budget.

User Experience Lead for iOS & Android Apps

HUGE Inc.

At Huge, I contributed to the redesign of Veja São Paulo, a popular Brazilian weekly magazine with over 11M monthly users.

I worked closely with stakeholders and team members in planning and developing effective online strategies. My role involved creating detailed documentation to improve User Experience, including competitive analyses, user flows, wireframes, functional specifications, and reports.

• Provided concrete recommendations for enhancing Information Architecture, Usability, and Interaction Design.
• Collected, documented, analyzed, and prioritized key business and customer requirements.
• Created and updated essential deliverables like site maps, user flows, competitive analyses, mood boards, and functional specifications.

Interaction Designer

Multiplica

As a UX Designer & Information Architect, I was able to directly contribute to the planning, coordination, and execution of large-scale redesigns that included e-commerce and B2B platforms accessed by up to 17M unique users per month.

• Authored Chapter 11 of the book "Persuabilidade, converta seus usuários em clientes" (Persuation, convert your users into customers), sponsored by Multiplica and published by Editora Manole (Brazil, 2012).
• Contributed to the development of a brand-new business offering for one of our top clients, which resulted in a 45% increase in expected sales - for the first year alone.
• Coordinated cross-functional and multi-site teams, including information architects, visual and interaction designers, user researchers, and developers.
• Frequently evaluated design solutions and project activities to ensure the effective execution of standards.
• Helped research, evaluate, and recommend new and emerging Usability research techniques as well as processes’ innovations.
• Consistently developed and maintained relationships with internal teams, clients, and vendors.

UX Designer & Information Architect

UX & Product Design Leader | Mentor | Entrepreneur | AI Enthusiast | Lifelong Learner

I strategize, research, design, code, and direct projects and teams. I am a patent holder, award-winning, multidisciplinary UX and Product Design leader with over 10 years of experience in Human Centered Design across startups, agencies, non-profits, and Fortune 500 companies.

I’ve impacted millions of people by driving the vision and design of 50+ digital solutions and by successfully managing the entire UX lifecycle - from product definition to post-market release - of projects ranging between $100M and zero dollars.

With over 5 years of experience in transformational leadership, I've built and led high-performing cross-functional teams, creating environments that thrive on diversity, empathy, and teamwork. 

As a multidisciplinary designer, I am intimately involved with every phase of the product journey from requirements gathering, to strategy, research, design, development, and commercialization.

I am currently working at the intersection of science, technology, and creative thinking where I thrive on fostering deep customer empathy, and nurturing breakthrough innovation while partnering with multi-functional and cross-organizational teams.


Leadership:
Driving strategic thinking, building and managing cross-functional teams, recruiting and mentoring talent, developing strong relationships with strategic partners, and introducing user-centered design practices across organizations.

Expertise: 
UX Strategy & Design / Information Architecture / Interaction Design / User Research / Usability Engineering/ Visual Design.

Specialties: 
Agile & Lean methodologies / Mobile Experiences (Android & iOS native and responsive apps) / Cloud Software.

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