Rupa Chaturvedi

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I’m a UX Design Leader and AI/GenAI specialist who blends 0→1 invention with platform-scale delivery. I build high-performing global teams, architect systems and information frameworks, and turn ambiguous problems into durable products that move KPIs.Highlights:- 0→1 to v2 at scale: From concept to launch to systematized patterns—GenAI assistants, video discovery, conversational shopping, AR/3D visualization.- Platform UX and IA: Unifying fragmented surfaces into responsive, multi‑platform systems; shaping primitives for workflows, analytics, and monetization.- Design org building: Scaling diverse, distributed teams; codifying operating cadences; partnering with research and content; aligning roadmaps to outcomes.- AI design enablement: Equipping UX orgs to design AI responsibly—expanding influence beyond UI via model evaluation, systems thinking, AI‑first mental models, and AI workflows.Selected outcomes:- Built a 14-person global design org across 3 continents; shipped 80+ features in under 5 months; consolidated a multi‑platform system; meaningful KPI impact.- Incubated 0→1 GenAI initiatives (consumer LLM assistant, Merchant Copilot, AI creative tools, video discovery)—adopted by SMBs and enterprises globally.- Scaled a conversational shopping product from 0→1 to 1M WAUs in under 6 months; 20+ patents granted/published; launched AR “View in Your Room/AR View” with press coverage.- Taught and enabled 1,500+ professionals via a human-centered AI institute; consistent 5/5 ratings; partners include Reforge, Stanford, Maven.Today, I focus on platform UX, AI-assisted experiences, and design org development—bringing product strategy, systems thinking, and responsible AI to enterprise and SMB workflows.

UX Design Manager

Over 4000 people signed up for my talk on Designing for Trust in AI Agents yesterday.

As the industry continues to dig deeper on what AI agents can do, the question of whether users will actually trust them to do it seems to be top of mind for many of us product builders.

I've been experiencing this firsthand. I've tested Claude Cowork, Cora, Manus, and a handful of other agents over the past few months. They're fast. They're thorough. And I keep finding myself unable to use what they produce.

The pattern I keep landing on: we've designed agents to optimize for speed to output instead of speed to understanding. The industry celebrates execution time. Users care about whether they can actually do something with the result. Those metrics have almost nothing to do with each other.

I wrote up the core ideas from the session in this week's newsletter. It goes deeper on where the trust gap actually lives and why the usual mechanisms (transparency, guardrails, reversibility) don't solve the underlying problem.

If you'd like to watch a replay of the talk, comment AIUX and I will send you the recording link.

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: The Speed Paradox: Why AI Agents Feel Impressive But Unusable by Rupa Chaturvedi • 7 min read

The Speed Paradox: Why AI Agents Feel Impressive But Unusable

Growth at Lyssna

With expertise honed in growth and performance marketing, my role as a Growth Marketing Specialist focuses on leveraging product analytics to drive user acquisition and retention. At the core of my competencies lies a deep understanding of user research, enabling tailored strategies that resonate with target audiences and optimize conversion rates. My efforts are instrumental in elevating startups to new heights through data-driven insights and innovative marketing tactics.

The intersection of creativity and analytical prowess defines my approach to performance marketing. Collaborating across disciplines, we've shaped dynamic campaigns that captivate and convert, evidencing the power of meticulous planning and adaptation in the fast-paced tech landscape. My mission remains steadfast: to deliver growth that not only meets but exceeds startup expectations, fostering a culture of success and continuous improvement.

Ruben Lozano

I’m happy to share that I’ve obtained a new certification: Bridge for Billions certified mentor from Bridge for Billions!

I am so proud of this announcement. I have working hard every year to be able to apply for this important mission.

Time to help people to grow: https://lnkd.in/eFd7ZUd4

#GrowthMentor
#GrowthMindset
#LearningByDoing

Say 👋 to the 20 new mentors who joined GrowthMentor in December.

This month’s group has scaled SaaS to $50M ARR, led product and GTM at LinkedIn and Instagram, and built and exited bootstrapped companies.

They’re here to help founders and marketers get unstuck from SEO and performance marketing to pricing, monetization, product strategy, and sales.

Check out their profiles + book a call: https://lnkd.in/dCrcSVCd

Welcome aboard 👇

Anastasia Kotsiubynska
Chris Dankowski
Daniel Layfield
Fabrizio Erra
Jamie Boyle
Jehan Lalkaka
Josh Boone
Mark Mukhin
Nick Malekos
Palu Phillips
Patrick Nancarrow
Patrick Sweny
Ruben Lozano
Sebastian U.
Shalev Morag
Sjors van den Dries
Stelios Constantinidis
Stephanie Reese
Yariv Drori
Zach Yungst

#PeopleHelpingPeople

I’m happy to share that I’ve obtained a new certification: Top 50 Mentor from adplist.org!

#GrowthMentor
#MarketingMentor
#TopMentor

I’m happy to share that I’ve obtained a new certification: 3000 Mentorship Minutes from adplist.org!

#GrowthMentor
#MarketingMentor
#TopMentor

🗞️  Paid Advertising is evolving...
Paid Search is changing and slowly decreasing performance in most of the markets and industries because a) the users are changing their research behaviours, and b) the platforms are changing the user experience and the user interface.

Google Ads was losing revenue after many accounts were underperforming, so we changed the budget strategy to diversify into different growth channels. That was a note for Google Ads, but also for Perplexity and OpenAI, and it is just a question of time before those platforms will adapt the experience to add ads.

Now this is becoming a reality. I am looking forward to starting testing all these new platforms and placements.

https://lnkd.in/erkxbFxU

#PaidAdvertising
#LLMsAds
#Marketing

Open article: OpenAI to begin testing ads in ChatGPT's free tier by perplexity.ai

OpenAI to begin testing ads in ChatGPT's free tier

Great time to discuss what will happen in 2026. I think by far this is going to be the most important year for many of us.

Worth attending as many live events as you can to learn from industry leaders.

#Lyssna
#LivePanel
#Research

In 2026, research leaders are being asked to:

👉 Prove impact faster
👉 Scale practice without losing quality
👉 Integrate AI responsibly
👉 Keep research relevant in high-pressure decision environments

That tension is real – and it’s exactly what we’re unpacking in our upcoming live panel.

Lyssna CEO, Mateja Milosavljevic, will be joined by:

✅ Julian Della Mattia, Senior User Insights Manager at DuckDuckGo 
✅ Nikki Anderson, Founder of Drop In Research

This isn’t a trend talk. It’s an honest, peer-to-peer conversation about:
🤷‍♂️ What’s actually helping research get used in decisions
🤷‍♂️ How leaders are demonstrating ROI without oversimplifying the work
🤷‍♂️ Where AI is genuinely adding value – and where it isn’t

If you lead research, support research teams, or are growing into leadership, you’ll leave with practical ideas you can apply immediately.

👉 Register now and join us live - https://loom.ly/pyaTQxQ

#lyssna #ux #uxchallenges #2026 #research #uxresearch #userresearch

G2 has acquired Capterra, GetApp, and Software Advice in a strategic move to dominate the B2B market review space. 

As AI continues to disrupt the research process, G2 is experiencing a decline in traffic, a significant revenue stream. However, G2 is making substantial efforts to remain relevant in the research landscape. This acquisition is expected to facilitate its goal of market dominance in reviews.

We will see how this will impact and benefit the users we already have in G2.

#B2BReview
#G2
#ResearchProcess

This is going to be a big change in the paid advertising area for growth marketing managers.

#ChatGPTAds
#Growth
#Experiments

ChatGPT has officially announced ads.
A major shift in the business model of the world’s leading AI assistant, used by 800M+ people every week.

Here's what you need to do to prepare for it & the tool that'll help:
https://lnkd.in/eNDfejvX

taplio

The Battle

Rupa Chaturvedi

Ruben Lozano

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Performance ScoreRupa Chaturvedi's LinkedIn Performance

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taplio

The Battle

Rupa Chaturvedi

Ruben Lozano

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rupa Chaturvedi's LinkedIn Performance

Performance ScoreRuben Lozano's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRupa Chaturvedi's LinkedIn Performance