Rupa Chaturvedi

Human Centered AI Institute

Founder

Vybe Snacks

Stanford University

Adjunct Lecturer (Product Design)

Miraj Sustainable Racing Club

California's first sustainable racing club

Founder & President

Reforge

Co-created the "Generative AI Products: How to get from Idea to MVP" course for product managers, design and user research leaders, consultants and founders. Understand AI by getting hands-on with this practical course taught by industry experts.

Partner

Uber

Head of Merchant & Ads Design

First Round Capital

Product & UX Design Mentor

Google

UX Design Manager

Amazon

I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Sr UX Designer, Alexa Shopping

Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Sr UX Designer

Sentient Technologies

Helped launch an AI-enabled shopping product that will change the way shoppers shop online. 
Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.

Helped launch a breakthrough AI enabled online shopping product within 5 months.
Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.

Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Head of Design - Visual Intelligence

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

I'm building a world-class AI education institute that puts humans at the center of the AI revolution. Our mission is to empower professionals worldwide to create AI solutions that deliver tangible value for both businesses and end users. We're committed to making AI education accessible, enabling people from all backgrounds to help shape technology's future.

Hard truth for UX designers: if your role looks the same in 2 years, that’s a red flag.

If your value is defined by producing UI artifacts (wireframes, mockups, and redlines) you are in a precarious position. AI models are already exceptionally good at pattern matching and interface generation.

But if your value is defined by system design, you have never been more necessary.

There is a shift from "designing for the user" to "designing for the system."

When an AI agent acts on behalf of a user, it doesn't need a UI. It needs:

- Behavioral Specs: What is the acceptable range of autonomy for this model?
- Adaptive Context: How does the system pivot when the user’s intent is ambiguous?
- Human-in-the-Loop Protocols: When must the human step in for oversight?

These are design responsibilities. They require moving upstream to shape what the system learns and how it decides.

This is exactly why I developed the Advanced AI & Agentic Design curriculum. We stop looking at screens and start looking at system behaviors. We focus on defining constraints, designing for non-deterministic outcomes, and building trust in autonomous flows.

The designers who survive this shift will be the ones who can define the guardrails of the systems we are building. Learn more here: https://bit.ly/3MjqTzM

Design & AI Leader | Stanford Lecturer | AI enablement for UX orgs | ex-Uber, Google, Amazon

Google's Head of Product announced a shift from "writing-first to building-first culture."

Microsoft's CPO said "prompt sets are the new PRDs."

Product management went through a transformation in the past 18 months that UX designers are just starting to feel.

When you can see a shift happening in an adjacent discipline, you have visibility others don't. The question is whether you use it strategically.

I've been mapping what the PM precedent signals for UX roles—and how designers can position themselves while the industry is still figuring out what these roles look like.

Check out my latest newsletter for more on this:

This is the AI UX Brief - my weekly newsletter on designing intelligent systems, leadership in the AI era, and navigating the messy reality of AIUX. F

Open article: Redefining UX Value: The Shift from Execution to Influence by Rupa Chaturvedi • 5 min read

Redefining UX Value: The Shift from Execution to Influence

Meta, Google, OpenAI, Anthropic - they're paying AI PMs up to $600K+.
Why? Because these PMs aren't writing PRDs anymore. They're architecting intelligent systems - designing model behavior, shaping evaluation frameworks, defining how AI thinks and decides.

The role has evolved from coordination to creation. And the market is paying accordingly.

Designers have a unique opportunity here. System thinking, behavioral specification, mental models - these are already in our DNA. Now it's about applying them to intelligence architecture.

Product's transformation is our preview. They're 12-18 months ahead on this curve, and their playbook is completely visible. We can see exactly which capabilities the market values and how to develop them.

In this week's issue, I break down what designers can learn from Product's transformation - the specific capabilities commanding these salaries and strategies for positioning themselves effectively.

Open article: The $600K Question: What AI PMs Know That UX Designers Don't (Yet) by Rupa Chaturvedi • 6 min read

The $600K Question: What AI PMs Know That UX Designers Don't (Yet)

I got a message this week from a UX Director at a FAANG company 6 weeks after completing MXDAI:

“Org changes have been constant here, and the structure is getting flatter every quarter. The expectations on designers have shifted too. My team and I are being pulled into more conversations about how the AI behaves, not just how it looks on the surface. PM and Eng expect us to have a clear point of view there, and if we don’t, we’re not really influencing the product. MXDAI helped me step into those conversations with more confidence. It’s made a noticeable difference in how I show up and how my team gets included.”

What resonated with me is how common this has become.

Across companies, designers are being asked to take on a level of strategic influence that isn’t written into the job description but is now core to how teams move forward. 

As orgs continue to flatten, leaders and ICs are figuring out how to stay relevant in a landscape where expectations rise even as layers disappear. The people who can bring clarity to messy AI questions and ambiguous decisions are the ones carrying a different kind of weight.

This is the work we focus on inside MXDAI.

We’re currently the number one AI design course on Maven, and now you know why.

Maven also extended the promo for one more day today, in case you’ve been considering joining the next cohort - take advantage of the 25% tuition discount - offer expires tonight/

If you’re facing similar changes or want to get ahead of what’s coming, feel free to reach out.

cc Maven

There’s been so much talk lately about PMs vibe-coding prototypes and PRDs being replaced with “just build something and show me.”
But here’s what I keep coming back to: designers need these skills just as much as PMs do, maybe more.

Our stakeholders are adopting AI tools at a pace that’s hard to ignore. The workflows between design, product and engineering are shifting fast. If designers don’t build fluency in this space, they’ll get left behind.

Vibe coding isn’t about learning to code. It’s about learning to build.

When you can build with AI tools, even scrappy prototypes, you collapse the distance between an idea and something you can actually interact with. You get to explore AI behaviors and edge cases hands-on instead of trying to explain them through diagrams and long documents.

And as you experiment with different tools, you start developing a deeper understanding of the underlying tech, the constraints, the limitations and what’s truly feasible. That knowledge changes how you design. It sharpens your instincts. It gives you language and clarity your stakeholders instantly recognize.

This is also where designers make a shift. You stop worrying about perfect wireframes and start focusing on how to validate your assumptions. You move from being the person who “hands things off” to becoming a strategic partner who brings real, testable workflows to the table.

Designers who lean into this aren’t just speeding up their process. They’re shaping how AI products come to life.

If you’re ready to invest in these skills, take a look at MXDAI: https://bit.ly/48o50YD 
We learn by doing. You’ll explore a range of AI tools, build real workflows, and leave with a portfolio-worthy project that reflects how AI design actually happens today.

NOTE: Currently, Maven is offering a flat 25% discount on the next cohort and its valid only for this. week.

Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Join Bradley Metrock & Kane Simms this  Tuesday (Dec 9) at their special half-hour conversational AI year-in-review with Nikola Mrksic (CEO, PolyAI), hosted by Bradley. 

Will be a valuable look back at a transformative year and glimpse ahead to some predictions for 2026.

Registration is here (and gets the audio and video files emailed to you afterward): https://lnkd.in/gknK9hju

Anne Cantera , Emily Jones 🌵 , Blake Hicks , Micah Tinklepaugh , Soo-Jin Lee , Jessica S. , Dr. Jess M. , Steve Brennan , René Paccha …

Yaddy A.

NLU & UX Architect | Patented Human Factors Engineer | Conversational Ai Designer 🤖

Open article: Welcome! You are invited to join a webinar: Conversational AI in 2025: The Year in Review. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: Conversational AI in 2025: The Year in Review. After registering, you will receive a confirmation email about joining the webinar.

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The Battle

Rupa Chaturvedi

Yaddy Arroyo

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The Battle

Rupa Chaturvedi

Yaddy Arroyo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rupa Chaturvedi's LinkedIn Performance

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