Business Development @Chargebee | Passion met Profession | SaaS Sales |

Account Executive specialising in helping India's digital-native startups and scale-ups accelerate with AI-powered infrastructure.

With 8+ years of driving revenue across India's tech ecosystem—from seed-stage founders to unicorn engineering teams—I've built trusted advisor relationships by combining technical fluency, consultative selling, and a deep understanding of developer workflows.

What I Do:
- Drive revenue across a portfolio of mid-market accounts spanning fintech, SaaS, logistics, gaming, and Internet verticals.
- Navigate complex technical evaluations with CTOs and engineering leaders on AI/ML infrastructure—vector search for RAG implementations, semantic caching for LLM optimisation, real-time data requirements for conversational AI, real-time use cases for fast apps, etc.
- Educate technical buyers on the Enterprise architecture of Redis, Value proposition, Impact on app performance & revenue and POC-to-production scaling strategies

Track Record:
- Consistently exceed quota: 155% (Q2 FY26), 120% (Q1 FY26), 
- Top Global Rep at Chargebee (FY23): 158% attainment
- Closed multiple high-value deals with unicorns and high-growth startups

My Approach:
- MEDDICC + GAP selling methodologies 
- Multi-threading across founder, CTO, and engineering stakeholders 
- Cross-functional collaboration with Product, Engineering, and Marketing teams 

Let's connect if you're:
- Building fast AI-powered products/apps and looking for infrastructure for production scaling & performance
- Part of India's startup ecosystem (founders, VCs, accelerators, developer communities)
- Interested in discussing responsible AI adoption, LLM use cases, or India's tech landscape

📧 malasanerushikesh@gmail.com, rushikesh.malasane@redis.com

Rushikesh Malasane

Elevating Sales Teams Working In B2B SaaS - 18 Years Experience.

Being yourself is key in sales and that’s why I developed a unique sales approach by combining my natural introvert approach together with developed extrovert characteristics. If I can do it, it's something you can do too, so you want to get a 𝗙𝗥𝗘𝗘 𝟭𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻? 👇🏻

I cannot deny that sales have changed over the last 18 years, but there are some principles that are still the same. Being myself in a role as account manager, SDR, Account Executive, Sales Manager, Head of Sales and Chief Commercial Officer I have seen sales being personal, but with the introduction of technology it became more “spray and pray”. However nowadays it is back to a more personal approach, with supporting technology like video, social media channels. The question is how can you combine the best practices over the years in a modern suitable approach. 

I believe that the “go-getter”, “can-do” and “being yourself” mentality, combined with the technology available is part of the success. The other part can be trained, but differs per individual. With that said I believe that sales reps need professional support to succeed in the role. 

Sales reps that succeed in combination with proper reporting tools will set your organisation up for success. 

My experience in working in the United States, United Kingdom, Germany, Switzerland and the Middle East allows me to help organisations liaising with different cultures and buying processes. 

Oh and a bit of myself: living close to Amsterdam together with my wife and 3 year old daughter. Being in the countryside allows me to do outdoor activities and pick up my hobby gardening.

👉🏻 If the above sounds interesting, please book a FREE 15-minute coaching session here: https://calendly.com/roel-cozijnsen 👈🏻

Bob Burg: “People buy from people that they know, like, and trust”

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