Lead In 30

Co-founder of Lead In 30 - the future of leadership development. Organizations use Lead In 30 as the new way to train and develop leaders.

Co-Founder

Lone Rock Consulting

We help senior executives teams get aligned and accelerate achieving Key Results. Honored to work with leaders of some of the biggest companies in the world.

Senior Partner, Co-Founder

CULTURE PARTNERS 

Was senior partner and worked with senior executives of Amazon, Lockheed Martin, General Motors, Cigna, HCA, Hormel, and other companies in 14 countries.

Senior Partner

Spectrum Association Management

Was on the senior leadership team of a market disruptor called Spectrum Association Management based in Texas. Helped transition the company from being a Hill family-owned startup to a corporation managing more than 900 communities. 

This experience was basic training in building process to drive scale and customer experience design to drive growth. Was quite the ride!

Vice President of Growth

Bonneville International

I worked as an executive for a national broadcast company during the final glory days of traditional media. We purchased underperforming media brands in top 50 markets and my role ultimately became to help turn them around. 

This is where I began learning the importance of culture management. How do you turn underperformers into revenue and ratings leaders in less than three years? I discovered you have to change the culture.

Vice President of Operations

KSL Media

Worked as a reporter and anchor, and then led news and sports teams at KSL Media. Covered news events ranging from a tsunami in Indonesia that killed 250,000 people to Olympic Games to Elizabeth Smart's disappearance and remarkable return.

Director of News, Programming, and Reporter/Anchor

KTSA Radio

Was general assignment reporter for KTSA Radio.  Covered everything from the LA riots following the Rodney King verdict to the lunch time massacre in Killeen to the daily news events in San Antonio. Ok, those were the BIG stories. Let's be honest - I was usually reporting on house fires and car chases.

News Reporter

Cofounder of Lead In 30 • Upgrade your leaders • Human resources and leadership development

It was one of the most memorable moments of my career. I was standing in the front of the room finishing a meeting with the top 200 leaders of a large hospital system in the DC area. I handed the microphone to the CEO to close us out. What he said shocked me and has stuck with me for years. After hours of discussion about the culture of his organization of 18,000 people that day he ended the meeting looking into the eyes of his top 200 and saying into the microphone, "I have come to an inconvenient and disgusting conclusion that I am the problem."

That's a direct quote.

He was gone less than two months later. 

He left.

For almost a decade I've traveled the world meeting with leaders of some of the world's biggest companies. Amazon, Walmart, Lockheed Martin, General Motors, Johnson & Johnson, Cigna, Hormel, BD, Darden Restaurants, Fox, and HCA to name a few. I've averaged 165 flights a year. New York, London, Singapore, Sydney, New Zealand, and a lot of less notable locales have been stops along the way.

Here's what I've learned...

Leaders make or break an organization.

They are the competitive advantage.

Or the anchor sinking the ship.

One leader can change everything. Positively or negatively.

After years of consulting senior executives on their company-wide culture transformation projects I'm now spending all of my time with a smaller group of leaders. Call them executive coaching clients or whatever you want. They are leaders of teams, divisions, business areas, or enterprises that aren't yet who they want to become.

We help successful executives grow their careers through strengthening their leadership effectiveness.

That's the phrase we wrote as we founded our firm.

Perhaps you're that leader who could benefit from our questions, perspective, and proprietary models. Or maybe you know that leader.  

DM me. 

I'd love to chat. 🎯

Russ Hill

Jim Farley didn’t panic. He built urgency without chaos. That’s why Ford beat the clock on EVs. In 2020, Farley took over a Ford that was years behind Tesla...

Deadlines loomed. Pressure was mounting. 
But instead of demanding all-nighters and pushing heroics, Farley made a counterintuitive move:

He gave teams six-week decision windows.
If an experiment failed in week 3, they pivoted in week 4, not in the next quarter.

He publicly celebrated a team that killed its own initiative after the data didn’t hold up.

The message?
“We’re not chasing perfection. We’re chasing fast learning.”

During critical sprints, Farley held daily standups; not to pressure, but to unblock.

Because urgency doesn’t mean chaos. 
It means removing drag.

It means more communication, not silence.
It means more clarity, not more fear.

And it worked:
- The Mustang Mach-E shipped in under 3 years
- Smart risks replaced politics
- Teams stayed engaged without burning out

Urgency sharpens focus. Panic narrows it.

If your team is spiraling under pressure, ask yourself:
- Are we building urgency or just spreading fear?
- Are we removing blockers or just piling on noise?
- Are we pushing clarity or defaulting to chaos?

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Cofounder of Lone Rock Leadership • Upgrade your managers • Human resources and leadership development

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Michelle Gass joined Levi's as incoming CEO in 2020 and walked into a culture of paralysis. The teams weren't lazy. They weren't incompetent. They were terrified. Here's what happened:

Years of cost-cutting and operational tightening had created an invisible rule: don't risk anything. Don't try anything new. Don't be the person who fails.

So they didn't.

Product launches slowed. Innovation stalled. Meanwhile, competitors were moving fast, and Levi's - a 170-year-old icon - was at risk of becoming irrelevant.

Most CEOs would double down. Push harder. Set aggressive targets. Demand more output.

Gass did the opposite.
She launched what she called "permission to play" sessions.

Here's how they worked: Cross-functional teams got 90 days to test ideas that normally would have required 6 months of approvals. No business case required upfront. No punishment for failure. Just experiment, learn, iterate.

The only rule? Share what you learned, whether it worked or not.

Within 6 months, the results were undeniable. A digital-first denim line launched in half the normal time. Sustainable fabric experiments that would have been "too risky" became real products. Store teams tested customer experience changes that increased conversion by 12%.

The breakthrough wasn't the specific ideas. It was then that people started moving again.

Here's what most leaders miss: Movement isn't motion.

Motion is activity. Meetings, emails, busy work. Movement is progress toward what matters.

And movement happens when you remove the friction, not add more pressure.

I see this constantly when coaching executives. A director will tell me their team is "being thorough" or "doing their due diligence."

But when I dig deeper, the pattern is clear: people are stalling because they're afraid of being wrong.

Watch for these signals that fear is blocking your team:

They ask for "one more analysis" when they already have the answer. They schedule meetings to prepare for meetings. They wait for perfect information that will never come.

Contrast that with teams where fear has been removed: They make decisions with 70% of the information. They test small, fail fast, and adjust. They self-correct instead of waiting for permission.

They move.

The difference isn't capability. It's psychological safety.

This is exactly what we address in Lead In 30. We give leaders a systematic process to identify what's blocking movement, remove the friction, and create the clarity teams need to act without fear.

If your team has the talent but lacks the movement, let's talk.

P.S. If you found this valuable, repost for your network ♻️

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Lead with impact.

When Josh Silverman took over Etsy in 2017, teams were working 60-hour weeks, going nowhere. He made ONE radical decision that changed everything. Here's how he transformed chaos into clarity:

Most leaders think more direction means better results. They add initiatives, create new priorities, and launch fresh campaigns. 

But here's what actually happens: teams freeze. 
When everything's important, nothing's important.

Silverman inherited exactly this problem.

The company was drowning. Not in debt or bad products, but in priorities. Over 50 competing initiatives, each with its own champion, its own meetings, its own urgency.

Nobody could tell you what Etsy's actual strategy was. Ask five different employees and you'd get five different answers.

Silverman's approach was surgical.

He didn't ask teams to prioritize their own work. That's how you get 50 initiatives in the first place. Instead, he identified the 3-4 metrics that would actually move Etsy's business: seller growth, buyer engagement, revenue per customer, and platform stability.

Then he did something radical: he killed everything else. Not paused. Killed.

Product features that teams had spent months building? Scrapped if they didn't tie to one of those four goals. Marketing campaigns? Cut if they couldn't demonstrate impact on the core metrics.

The reaction was predictable. Outrage, resistance, and fear that critical work would fall through the cracks.

But here's what happened: within 90 days, teams stopped asking "What should I work on?" and started asking "Which of our four goals does this impact most?"

The energy didn't change. The direction did.

Etsy's stock price increased significantly within a year. But the real shift happened internally. Teams moved faster, made better decisions, and actually knew if they were winning or losing.

This is the Clarity Paradox: the more you add, the less people understand. When clarity is absent, the void fills with assumption. Teams make up their own priorities, pursue their own definitions of success, and wonder why leadership seems disappointed.

The 3rd Leader framework starts exactly where Silverman did: with clarity. 

Not the kind of clarity that lives in strategy decks, but the kind that changes how teams make decisions every single day. 

Then it creates the alignment that prevents people from working at cross-purposes. Finally, it generates the movement that actually changes outcomes.

If you're leading a team that feels busy but not effective, working hard but not making progress, the issue probably isn't effort. It's clarity.

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Jim Sinegal built Costco into a $400B giant. But the secret wasn’t strategy; it was something deeper. One principle, repeated for 40 years, made all the difference...

Before launching Costco in 1983, Jim Sinegal spent 30 years learning retail under Sol Price at FedMart.

What he learned wasn’t a tactic. 
It was a philosophy:

Charge members, not markup.
Offer deep discounts.
Pay employees better than anyone else.

Most leaders publish values on a slide deck once a year.
Sinegal lived his - every day, for decades.

When he and Jeff Brotman founded Costco, those principles weren’t negotiable. They were the operating system.

Fair wages. Low margins. Member value first.

Even after stepping down in 2011, Sinegal still showed up every Tuesday at HQ.
Same desk. Same routine. Same values.

He’s 89. And still there.
Not for nostalgia, for consistency.

That consistency built culture.
That culture built trust.

And trust built a $400B company with an $86B private label brand (Kirkland).

No gimmicks. No pivots. No quarterly reinventions.
Just one message, lived relentlessly for 40+ years.

That’s what The 3rd Leader framework is all about:
Clarity → Alignment → Movement.

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When Carol Tomé became CEO of UPS in 2020, the company was drowning in complexity. Thousands of processes. Endless meetings. Here's how she turned it around with one simple mantra:

She inherited a company running on autopilot toward mediocrity.

Package delivery drivers followed 23 different standard operating procedures. Middle managers spent 60% of their time in meetings about meetings. A simple pricing decision required 14 approval layers.

The company wasn't failing. It was suffocating under its own weight.
Tomé didn't start with a big announcement or a flashy restructuring plan. She started with questions.

Which of these 23 procedures actually prevent errors? Which meetings drive decisions versus consume time? Which approval layers add insight versus just delay?

The answers were uncomfortable.

Most processes existed because they'd always existed. Most meetings happened because they were on the calendar. Most approval layers were vestiges of leaders who'd long since moved on.

So Tomé introduced one mantra: "Better, not bigger."

Then she cut. Not randomly. Systematically.

She eliminated initiatives that created confusion without driving results. She simplified processes that buried frontline teams in unnecessary detail. She gave teams clearer guidance, not more guidance.

The distinction matters more than most leaders realize.

Your brain craves simplicity. Too much detail doesn't create clarity, it collapses it. When you pile on processes and initiatives, you're not helping your team execute. You're paralyzing them.

Within 18 months, UPS reported its strongest operating margins in over a decade. Customer satisfaction scores rose 12%. Employee engagement jumped 15%.

But the most telling metric? Decision velocity increased 3x. 
The company could move.

Complexity kills execution. Simplicity scales it.

If you want to apply this in your organization, start by asking three questions:

Which processes confuse your team more than help them? Which initiatives exist without clear ownership or measurable impact? Where are you adding when you should be subtracting?

This is the foundation of effective leadership. Clarity doesn't come from adding more strategy. It comes from ruthlessly eliminating what doesn't serve the mission.

In my work with leaders at Amazon, Walmart, and hundreds of other organizations, the ones who transform performance master this skill. They use frameworks that force simplification, not complexity.

You'll find this and more frameworks in my latest book: Deliver: Why Some Leaders Get Results, and Most Don't. Available now at https://lnkd.in/eaiPFZhw.

You can dive more into creating clarity by cutting the noise so teams can focus on what actually moves the business forward.

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Lead with impact.

When Dara Khosrowshahi walked into Uber in August 2017, the company was imploding. Travis Kalanick had just been ousted as CEO. The #DeleteUber movement had cost them 200,000 riders...

Susan Fowler's blog post had exposed systemic harassment. Employees were leaving. Investors were panicking. The board was fractured.

Every leadership playbook said the same thing: Come in strong. Make bold moves. Show decisive action. Fire people. Announce a turnaround plan.

Khosrowshahi did the opposite.

He brought something Uber had never seen: calm.

Leaders are emotional thermostats. Your mood sets the temperature for everyone around you.

Walk into a meeting stressed? Your team tenses up. Bring calm confidence? They settle in and focus. Project urgency as anxiety? They panic. Channel urgency as motivation? They mobilize.

This isn't theory. Research on emotional contagion shows that leader emotions spread to teams within minutes. Your state becomes their state whether you say a word or not.

Khosrowshahi's first major decision showed exactly what steadiness looks like.

Two weeks in, he sent a company-wide email titled "What I saw at Uber." Instead of a rah-rah speech, he acknowledged the dysfunction directly: "There are a lot of things we need to change about how we operate and the culture we have built."

No deflection. No blame. No manufactured optimism.

In his first all-hands meeting, employees asked hostile questions. He answered each one directly, often saying "I don't know yet, but here's how we'll figure it out." Where Travis projected certainty, Dara projected thoughtfulness.

When London threatened to revoke Uber's license, he didn't lawyer up aggressively. He met with regulators personally, apologized for past behavior, and negotiated probation.

Calm over combat.

Employees started using a phrase: "Dara energy." That calm confidence became Uber's new operating system.

Most leaders track everything except the thing that matters most: their own emotional state.

Here's the system I use with Fortune 500 leaders:

Before every important meeting, ask yourself three questions:

1. What energy am I bringing right now? (Assess honestly)
2. What energy does this situation need? (Be strategic)
3. What's the gap, and how do I close it? (Take action)

If you're bringing pressure but need collaboration: Remind yourself that your job is to enable, not control. Replace "I need them to" with "How can I help them."

This is one of the pillars of my new book, "Deliver: Why Some Leaders Get Results and Most Don’t."

Execution speed is not a mystery. 
It is what happens when clarity, authority, and trust exist in the same system.

If you want an early copy before the November 10 release, join the Advance Reader Group.

You’ll get the full PDF now, and two signed print copies after you leave an honest review.

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You announce a major change. The team resists. It looks like defiance, but it’s something else entirely...

Most leaders think resistance means disagreement.
It doesn’t. It means threat detection.

You’ve spent weeks crafting airtight logic - slides, data, strategy - to explain why your change makes sense.

You present it.

And instead of buy-in, you get silence... skepticism... subtle foot-dragging.
So you double down: more presentations, more rationale, more logic.

But here’s what your team is actually thinking:
- “Do I still matter?”
- “Do I have the skills for this future?”
- “What if I fail?”

You’re speaking strategy.
They’re experiencing survival.

That’s exactly what Arvind Krishna faced when he pivoted IBM into hybrid cloud in 2020.

His senior engineers - lifers in the mainframe era - pushed back.
Not because they disagreed.
Because their careers suddenly felt fragile.

Krishna didn’t counter with more logic.
He did something smarter: he made it safe to feel uncertain.

He held open office hours.
Engineers were blunt:
“I’m not sure I have the skills for this world.”

He didn’t sugarcoat. He validated:
“You’re right to feel that way. This is a shift. Let’s bridge it together.”

And resistance began to dissolve.
That’s what real leadership looks like.

Here’s the shift to make:

- Stop assuming silence is agreement.
- Stop seeing resistance as defiance.
- Start seeing it as an emotional signal.

Before explaining what’s changing, acknowledge what that change might threaten.

Try this:
“Some of you might be wondering if your skills still matter. That’s a legitimate concern. Let’s talk about it.”

Then pause. Really pause. Let people speak.
And when they do - don’t correct their fear. Name it. Normalize it.

Why this matters:

✔️ Most change efforts fail because emotional resistance goes unacknowledged.
✔️ Teams don’t fear strategy. They fear irrelevance.
✔️ Safe teams adapt. Unsafe teams stall.

If you’re announcing change and facing resistance, you don’t need a new strategy. You need a new leadership lens.

That sequence is at the heart of my new book Deliver: Why Some Leaders Get Results and Most Don’t.

It explains why the fastest teams are not the most talented, they are the most trusted. We’re letting a limited group preview it before the November 10 release.

Read the PDF, leave an honest Amazon review, and we’ll send you two signed copies as a thank you.

Apply here:
https://lnkd.in/e74z3WTy

In 2016, a power outage grounded 2,000+ Delta flights overnight. Ed Bastian had one choice: hide or own it. Here's what he did that turned the crisis into Delta's defining cultural moment:

Most Fortune 500 CEOs follow the same crisis playbook.

Let PR craft the perfect statement. Blame the technology vendor. Promise to "investigate thoroughly." Then disappear until the news cycle moves on.

Bastian did the opposite.

Within hours of the outage, he recorded a video from his phone. No script. No teleprompter. Just him, looking directly into the camera, taking full responsibility for the failure.

Then he announced immediate compensation for every affected traveler before the crisis was even resolved.

Wall Street analysts predicted massive reputational damage. Instead, the response became a masterclass in crisis leadership.

What made Bastian's approach culturally transformative wasn't just what he did. It's what he refused to do.

He refused to let lawyers and PR teams sanitize his message. That directness signaled to every Delta employee: when we fail, we own it immediately. No committees. No blame-shifting. No waiting for perfect information.

He refused to use passive corporate language. "We're investigating" is what legal teams write. Taking direct responsibility is what real leaders do. That choice told employees their leaders would model the same accountability expected from frontline staff.

He refused to wait until the full cost was calculated before offering compensation. The decision came fast, even though they didn't know the financial impact. That bias toward action over analysis became a cultural permission slip: when customers are hurting, we move first and worry about spreadsheets later.

This is how singular moments become cultural inflection points.

Most managers won't face a crisis this public. But you'll face your moment where your team watches to see if your values are real or just wall art.

That moment is coming faster than you think.

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Doug McMillon saw it before anyone else. Walmart's supply chain was a sleeping liability. No crisis yet, but fragility everywhere. So he did what most CEOs don’t:

He built the fix before the fire.
Years before COVID disruptions, he invested heavily in automation, real-time inventory systems, and predictive logistics.

No media coverage. No quarterly boost. Just quiet prevention.
Then the storm hit.

In 2021–2022, Target struggled with stockouts. Amazon missed delivery windows.

Walmart? They kept shelves full and trucks moving.
That’s the power of preventative leadership.

But here’s the problem:
Most companies don’t reward prevention.

They reward the hero who pulls the all-nighter, not the planner who avoided the crisis.

They promote the manager who “handles escalations well,” not the one who has none.

They praise the engineer who patches the outage, not the one who built the alert that caught it two weeks earlier.

This is how firefighting cultures form.

The real work of prevention is invisible:
Planning buffers before they’re needed
Investing in root cause fixes, not surface wins
Creating systems that scale sanity

The best leaders don’t just ask:
“What happened?”
They ask:
“What system let this happen?”

You’ll know you’re rewarding the wrong behaviors when:
- Planning meetings keep getting canceled for “urgent issues”
- Employees stay late to fix recurring bugs, and get applauded
- The phrase “We got lucky” shows up in every postmortem.

Prevention isn’t flashy.
It doesn’t make headlines.
But it makes history.

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Emma Walmsley didn’t bluff her way through a crisis. She told her team and investors exactly what GSK had failed at and what she didn’t know yet. The result? 

Trust surged, top talent returned, and innovation restarted.
Most leaders think saying “I don’t know” will cost them respect.

The opposite is true. 
Admitting uncertainty builds more credibility than faking confidence ever will.

When Emma Walmsley became CEO of GlaxoSmithKline in 2017, the company was struggling.

Its R&D pipeline had stalled. Top scientists were leaving.
Analysts questioned whether GSK could compete in modern pharmaceuticals.

Walmsley did something most executives avoid: she told the truth.

In her first earnings call, she told analysts that GSK had "failed to invest appropriately in innovation.”
No predecessor would’ve used that language. No spin. No deflection.

Then she went further.
She told her top 20 leaders she didn’t have the answers and asked them to redesign R&D from scratch.

That honesty unlocked what years of PR couldn’t:
• Research partnerships with 3 top universities that had previously refused to engage
• A 34-point jump in internal trust within 18 months
• Re-engagement from scientists who had stopped taking GSK’s calls

Why did this work?
Because your team already knows when you're bluffing.

The VP who spends 45 minutes defending shaky market projections doesn’t protect his credibility.

He destroys it. 
His team walks away executing on targets no one believes in.

Most leaders default to false certainty because we’re trained to believe authority means having the answers.

But what your team needs isn’t omniscience.
It’s clarity on what you know, what you don’t, and how you’ll solve it, together.

Here’s a simple 3-part framework:
- Say what you know, with specifics.
- Name what you don’t, without hedging.
- Propose how you’ll figure it out, using the team’s intelligence.

The skill is knowing when to lean into transparency and when to project steadiness.

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Tony Hsieh eliminated all managers at Zappos to fix bureaucracy. 260 employees immediately quit. Here's why consensus-driven leadership destroys companies just as fast as founder mode:

Tony built Zappos into a billion-dollar company by trusting employees completely. Customer service reps could spend $2,000 solving problems without asking permission. The culture was legendary.

Then bureaucracy crept in. One resignation letter changed everything.

In 2013, Tony got a resignation letter that shattered his vision. This wasn't just any employee complaining - this was someone who embodied everything Zappos stood for. 

Someone who had lived the culture and was now walking away because the very thing Tony thought he'd eliminated had returned: soul-crushing corporate bureaucracy.

He introduced holacracy - self-organizing teams, no bosses, distributed decision-making. Pure democracy. The business press celebrated it. Employee engagement scores initially hit all-time highs. People felt energized by the radical experiment.

Then reality hit.

Simple decisions that took minutes now required multiple team consultations. A website change that should have taken days needed 6 months and 3 circle consultations. By the time teams reached consensus, competitors had shipped similar features months earlier.

Projects stalled as teams struggled to figure out who had the authority to decide anything. Customer service scores dropped because representatives became unclear about their power to solve problems.  

Employees spent more time talking about work than actually working.

By 2015, Tony issued an ultimatum: commit to holacracy or leave with generous severance. Around 260 people - roughly 18% of the workforce - walked out the door.

While Tony was drowning in democratic discussion, Reed Hastings at Netflix was proving the opposite approach worked.

Reed didn't eliminate hierarchy - he weaponized it. "We're not a family. We're a team," he told employees.

Just clarity and accountability. When someone wasn't performing, they got generous severance. When decisions needed making, leaders made them.

The result? Netflix became one of the fastest-growing companies in history while Zappos fell off Fortune's Best Companies to Work For list for the first time in 8 years.

Steve Jobs put it even simpler: "Real artists ship."

Tony solved for Alignment but sacrificed Clarity and Movement. Perfect alignment around going nowhere is still going nowhere.

Leaders are trapped between two broken extremes: founder mode autocracy that burns out teams, or consensus mode paralysis that stalls everything. Both destroy companies. Both drive away top talent.

The answer isn't balancing these approaches. It's replacing them with a systematic framework that delivers Clarity, Alignment, and Movement simultaneously.

I explore this framework and the full Zappos story in my new book, Deliver: Why Some Leaders Get Results, and Most Don't. Available now at https://lnkd.in/eaiPFZhw.

When Nintendo's profits fell, CEO Satoru Iwata cut his salary by 50%. Most executives protect themselves first. He absorbed the pain. Here's the leadership lesson that changes everything:

Most CEOs in crisis mode blame the market or lay off staff. Iwata did the opposite.

The result? Teams didn't scatter. They rallied.

Here's what most leaders miss about trust:
Your team isn't listening to your words about sacrifice. They're watching whether you're willing to feel it first.

When Iwata cut his salary, he did something most executives avoid: he made his pain visible before asking anyone else to absorb impact.

That shift in sequence, me first, then us, completely changes team psychology.

Instead of resentment ("easy for you to say"), you get commitment ("we're in this together").

Leaders often underestimate the power of example. People follow what you do long before they follow what you say.

The rally at Nintendo didn't happen because Iwata gave better speeches afterward. It happened because he demonstrated that leadership meant absorbing impact, not delegating it.

Your team is watching how you handle pressure. And they notice the gaps.

When you ask them to work weekends, but protect your own calendar. When you freeze their hiring budget but approve your conference travel. When you demand transparency about their mistakes but hide your own.

These moments teach them that sacrifice flows in one direction.

Flip the sequence: Before you ask your team to take on extra load, what are you willing to absorb first? Before you implement budget cuts, where are you cutting from your own resources?

The visibility matters. They need to see you feeling the impact before they're asked to.

Accountability doesn't rise through motivational talks. It rises when people watch you demonstrate that being a leader means going first into discomfort, not last.

The fastest way to build trust is to take responsibility before assigning it.

If this resonates, I recently explored this idea in one of my podcast episodes: “Stop Breaking Glass – How Effective Leaders Stay Calm.” You’ll hear the exact framework: Breathe → Elevate → Lead, a system for staying steady under pressure so your team feels protected, not exposed.

Listen to it here:
https://lnkd.in/e2kHfmQX

If every decision goes through you, it's not leadership. It's a traffic jam. Here's how Daniel Ek turned Spotify into a decision-making machine:

Your calendar is back-to-back approvals. Product decisions. Pricing decisions. Hiring decisions. Your team waits hours (or days) for answers you could give in minutes - if you weren't drowning in other people's decisions.

Most managers believe this is control, that approving every decision keeps quality high and mistakes low.

The opposite is true. When decisions stack at the top, 3 things happen.

Speed dies. Your competitor ships in 2 weeks, while your team waits 3 months for approvals.

Innovation stops. Your people stop proposing bold ideas because they know you'll water them down through 4 rounds of review.

Your best people disengage. They came to build and create. You've turned them into order-takers who execute your vision instead of owners who contribute their own.

Daniel Ek figured this out at Spotify. He built the company around small teams with real decision-making authority.

Product squads could ship features without executive approval. Engineering teams could choose their own tech stack. Marketing teams could launch campaigns.

But not chaos. Guardrails everywhere.

Teams owned decisions within their domain. They couldn't change company strategy or blow the budget. They had clear boundaries, transparent metrics, and quarterly check-ins.

The result? Product cycles that used to take months took weeks. Innovation came from dozens of teams experimenting simultaneously instead of 5 executives guessing what might work.

Here's what most leaders miss: Your job isn't to make every decision. It's to build a system that makes good decisions without you.

Start by sorting decisions into 3 buckets:

1. Strategic (company direction, major investments, key hires) - you own these.

2. Operational (how to execute strategy, resource allocation within budget, team structure) - push to your direct reports.

3. Tactical (daily execution, minor resource shifts, individual choices) - these should never reach you.

For everything you push down: Define clear boundaries. Set outcome metrics. Create transparency so you can monitor without micromanaging.

The test: If a decision can be reversed easily and the worst case is a learning moment, it shouldn't require your approval.

The best organizations don't have hero leaders making all the calls. They have systems that create good decisions at every level.

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When Anne Fudge took over Young & Rubicam in 2003, the legendary ad agency was in crisis. Clients were leaving. Revenue was dropping. The board brought her in to fix it fast...

Everyone expected her to show up on day one with a turnaround plan.
She did something that looked like the opposite.

For 100 days, she didn't announce a single initiative. She walked the halls instead. Sat in cubicles. Had hundreds of conversations with people at every level of the company.

And she asked the same question every time: "If you were CEO, what would you change first?"

The people who actually served clients told her what executives had been too afraid to say out loud. Those insights didn't just inform her strategy—they became her strategy.

Most leaders think they need to talk more. The best leaders listen more and speak last.

Here's what Fudge understood that most leaders miss: Questions unlock truth. Listening unlocks commitment.

When you ask people what they'd change, you're not just gathering data. You're signaling that their perspective matters, that it's safe to tell the truth, and that you're building solutions together rather than imposing them from above.

That's the shift from Answer-First to Question-First leadership.

Most leaders resist this approach because asking questions feels like admitting weakness. But here's the paradox: When you ask instead of tell, you actually build more credibility, not less.

People commit to solutions they help create. 
They resist solutions imposed from above.

Start Monday with one question: "What's one thing we should stop doing?"

Then do the hardest part - stay quiet and actually listen. Don't defend, don't explain, don't problem-solve yet. Just let your team tell you what they see.

The most transformative thing a leader can do is ask a better question.

I've worked with leaders at Amazon, Walmart, and Lockheed Martin to build this approach into their daily leadership. The transformation happens when leaders stop imposing and start uncovering.

Want more research-backed insights on leadership?
Join 11,000+ leaders who get our weekly newsletter:
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Most CEOs sent memos when COVID hit. Tony Fernandes went live. And saved AirAsia with one move most leaders avoid...

When COVID grounded AirAsia in 2020, most executives issued top-down updates about layoffs and cost-cutting.

Tony did something radically different.

He hosted weekly livestreams - unfiltered Q&As with pilots, crew, and baggage handlers. He didn’t spin a PR message. He listened. He acknowledged fear. He celebrated small wins.

No strategy deck. Just empathy, live.

The result? What should have caused mass resignations turned into loyalty.

AirAsia rebounded faster than competitors, kept more staff, and reengaged its workforce around a shared future.

Because strategy without empathy is just noise.

Execution isn’t logical. It’s emotional.
People don’t follow plans, they follow voices that make them feel safe.

Fernandes understood this. That’s why his people followed him through crisis.

Here’s the leadership test:
If your team isn’t moving, it’s probably not because the plan isn’t clear.
It’s because they don’t trust they’ll be okay inside it.

A great vision needs an empathetic voice.

You can find this and more insights in my new book, "Deliver: Why Some Leaders Get Results and Most Don’t"

If you want an early copy, join the Advance Reader Group.

You’ll get the full PDF now, and two signed print copies after you leave an honest review.

Join here: https://lnkd.in/e74z3WTy

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• Share with leaders in your network

When teams break down under pressure, it is almost never a systems problem. It is a standards problem. Here's why:

Two teams can have the same training, the same procedures, and the same workload, yet deliver completely different outcomes. 

The difference is the leadership expectation at the top. 

Weak leaders tolerate chaos and explain it away as “being in the trenches.” Strong leaders set a non-negotiable bar for excellence and build environments where people are set up to win.

Your team will always mirror the standards you hold.

Capacity inside a team is rarely fixed. 
Leaders who assume their people are “maxed out” end up creating the ceiling themselves. 

When you stop assigning challenging work, hesitate to delegate, or protect people from stretch opportunities, the team interprets that as doubt. They pull back, play safe, and contract to match the expectations you set.

The ceiling becomes a self-fulfilling prophecy.

But when a leader signals belief and backs it with support, people consistently outperform their own assumptions about what they can do. 

High-capacity teams are almost always built by leaders who expect more and equip people to rise to it.

Here’s what this looks like in practice:

1. Remove tolerances that drain performance.
Identify the lowest standard you’re currently accepting. Chronic lateness, “good enough” work, technical performers who spread negativity - whatever it is, that tolerance sets the floor for the entire team. Raise it, and the rest of the team will rise with it.

2. Use stretch goals properly.
Stretch goals only work when they’re paired with support. Set targets that push the team 20–30 percent beyond their comfort zone, then remove obstacles, provide resources, and explain why you believe they can deliver. The combination of challenge and support drives expansion.

3. Lead with visible belief.
Teams rarely outperform the level of belief their leader communicates. When you model growth, people step into growth. When you signal doubt, people shrink.

Leadership is not about loading people with pressure. 
It is about raising the standard, backing your expectations with action, and creating an environment where excellence is normal, not extraordinary.

Catch this episode on our podcast, Lead in 30: https://lnkd.in/egJnM3eA

Every organization has values. What separates good leaders is how they act when those values collide with real-world pressure. Alan Jope faced one of those moments, and his decision left a lasting mark:

In 2021, a private equity firm approached Unilever about acquiring a profitable personal care brand. The financials looked perfect. $200M revenue, 18% margins, immediate accretion to earnings.

The board saw an easy win.

But Jope's team discovered the brand's supply chain relied on palm oil from suppliers with documented deforestation practices. It violated Unilever's sustainability commitments.

Not technically. Explicitly.

Investors pushed back. One board member asked the question Jope knew was coming: "Isn't this exactly why we have audits? To fix these issues after acquisition?"

The path of least resistance was obvious. Buy the brand. Fix the supply chain later. Everyone wins.

Jope rejected the deal entirely.

Not because it was easy. Because Unilever's values meant something only if they guided decisions when the stakes were real.

The result wasn't chaos. Employee engagement scores rose 12% in the following quarter. Brand equity strengthened as customers and talent saw that the company meant what it said.

Teams watched their CEO choose principle over profit and thought, "Maybe we actually mean what we say."

Clarity without consistency fails. 
People trust what leaders prove, not what they say.

Values aren't beliefs you discuss in offsites. They're behaviors you demonstrate under pressure.

And the moment you compromise them for convenience, your credibility collapses.

I watched this play out with a director at a Fortune 500 tech company. She'd promised her VP they'd ship a new feature by end of quarter, tied to her bonus and promotion review.

Two weeks before deadline, her lead engineer showed her the code. It worked. Technically.

But the error handling was incomplete. Ship it now, and 5% of users would hit crashes they couldn't recover from.

She called the VP: "We're pushing the launch 3 weeks. The feature isn't ready."
He wasn't happy. She didn't get promoted that cycle.

But her team watched her choose quality over her own advancement. Six months later, when she asked them to pull weekends for a critical launch, they showed up.

Because they'd seen what she was willing to sacrifice.

Your team is watching. Not what you post about integrity. What you do when living your values costs you something.

That's when they start believing.

This principle sits at the core of The 3rd Leader framework. When I work with leaders, we focus on building trust through decisions, not declarations.

Because your team doesn't believe what you say in town halls. They believe what you prove when it costs you something.

P.S. If you found this valuable, repost for your network ♻️

Join the 11,000+ leaders who get our weekly email newsletter: https://lnkd.in/en9vxeNk

Lead with impact.

When Feike Sijbesma took over Royal DSM in 2007, he inherited a 20,000-person petrochemicals giant that was slowly dying. Most CEOs would have started with layoffs and restructuring...

Sijbesma did something different.

The company's identity was embedded in 100+ years of chemical manufacturing. Employees saw themselves as producing materials, optimizing yields, managing costs. That's what they'd always done.

Sijbesma recognized something crucial: you can't change 20,000 people's behavior by changing the org chart. You have to change what they believe they're building.

He reframed DSM's entire purpose around a single question: How do we improve global health and nutrition?

Not through efficiency metrics or cost reduction. Through meaning.

This wasn't just messaging. He restructured investments, shifted R&D priorities, and aligned every business decision to this new north star. When people understood they were solving global malnutrition rather than optimizing chemical yields, something shifted.

Alignment moved from resistance to momentum.

DSM transformed into a global leader in life sciences and nutrition innovation. The same 20,000 people, radically different results.

Here's what made it work: Sijbesma understood that alignment accelerates when people grasp the case for why they're being asked to do something. Not what. Not how. Why.

Most leaders try to convince people to do something different. They build presentations, create incentives, and restructure teams.

But alignment isn't persuasion. When people understand the purpose, alignment becomes passion.

This is the foundation of the 3rd Leader framework: Clarity drives alignment, and alignment creates movement.

Purpose-driven leaders build teams that move faster and deliver better results because they've solved the hardest problem first. They've answered why it matters. 

If you're ready to transform how your leaders create alignment and drive results, let's talk about bringing Lead In 30 to your organization.

Want more on becoming the leader everyone wants to work for?

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• Share with leaders in your network

Lead with impact.

Musemind - UI/UX Design agency

Musemind is a research-driven UI/UX Design agency. We’re a team of fantastic product designers, visual designers, and Motion designers, creating stunning digital experiences for businesses and organizations. Our clients included Microsoft, Salesforce, Indeed, Panther, Motley Fool, Peel, etc.

What we do:

  – Digital products design used by millions of users
  – World-class user experiences
  – Modern websites that tell your brand's story

Our expertise:: UI/UX Design, Product Design, Saas Design, Mobile App Design, Web Design, Interaction Design, User research, User testing, Prototyping, and Front-end development.

What do I do at musemind?

  – New business and client partnership
  – Architect of high-performing teams
  – Design products for clients
  – Multi-platform and device design
  – Creative direction

Want to work with us?
Email me – nasir@musemind.agency

Chief Executive Officer (CEO)

Panther

Panther is a Cloud SIEM Platform for modern security team. Panther takes vast amounts of AWS security logs and provides normalization, real-time analysis, and a scalable data warehouse to store and query them.

What I did

- B2B Security Product
- Panther Website
- Brand Guidelines 
- Design system
- infographic Design

Senior Product Designer

On Deck

On Deck is a community platform where top talent comes to accelerate their ideas and build companies, surrounded by a world-class community.

Product Designer

Gluu, Inc.

Sr. UI/UX Designer 

SPYNR INC.

UI/UX Designer

bdtask

UI/UX designer

Co-founder & CEO @Musemind | Leading UX Design Agency for Top Brands | 350+ Happy Clients Worldwide → $4.5B Revenue impacted | Business Consultant

Thanks a lot for being here.

Looking for a design that goes beyond pretty pixels? Welcome aboard!

The Short Story:

I'm Nasir, a design leader with over a decade of turning user journeys into masterpieces. I don't just design interfaces, I craft experiences that capture hearts and drive results. Think of me as your design alchemist, transforming ideas into impactful solutions.

The Long Game:

From startups to global brands, I've seen it all. From mobile apps to enterprise software, I've built it all. With Musemind, we don't just design, we strategize, prototype, test, and optimize. We bring the full spectrum of design expertise to the table, from user research to motion graphics.

What Makes Me Tick:

Impactful Design: I'm not satisfied with just looking good. My designs need to deliver real results, measurable growth, and user love.

Collaborative Spirit: Design thrives in teamwork. I partner closely with clients, understanding their vision and exceeding expectations.

Creative Problem Solver: Challenges excite me. Whether it's a complex user flow or a brand identity refresh, I find innovative solutions.

Passionate and Dedicated: Design is my lifeblood. I feel happy after creating something extraordinary.

Ready to Work Together?

If you're looking for a design partner who goes beyond the ordinary, let's chat! 

We've helped brands win big, and we're excited to see what we can achieve together.

Connect with me at:
Email: hello@musemind.agency
Website: https://musemind.agency  

Let's turn your design dreams into reality!

Nasir Uddin

We’re aiming to open 3 more branches around the world. 

Feels unreal to even say that.

Because not long ago, we were a tiny team.
A team with dreams bigger than our resources.

- No fancy office.
- No big investors.
- No strong roadmap.

Just passion.
And trust in each other.

We started small.
We failed.
We learned.
We improved.
We kept going.

Today, Musemind - Global UX Design Agency is growing fast.

Stronger than ever.
Smarter than ever.
Better than ever.

But it’s not about me.
It’s about our people:

- Designers.
- Developers.
- Thinkers.
- Doers.

Every single one of them:

Took ownership.
Worked hard.
Believed.
Made it happen.

To my team… thank you for:

- Standing by the vision.
- Pushing when things got tough.
- Turning challenges into victories.

2026 will be special.

More branches.
More faces.
More milestones.

And this is just the beginning.

The best is yet to come.

PS: If you’re building something from scratch, keep going.
The sleepless nights will make sense one day.
The hard days will turn into stories.
And you’ll smile knowing it was all worth it.

CEO @Musemind - Leading UX Design Agency for Top Brands | 350+ Happy Clients Worldwide → $4.5B Revenue impacted | Business Consultant

“Traditional UX laws are dead.”

There. I said it.

2026 is not about:

↳ Wireframes
↳ Usability
↳ Or pretty interfaces anymore.

It’s about intelligence.
It’s about collaboration.
It’s about humans and AI sharing control.

The UX world just shifted.

We no longer design for users alone.
We design for users and their digital agents.
AI now:

- Predicts
- Plans
- And even acts.

Our job?

To make that interaction human again.

That’s why we built the 8 new laws of UX for 2026.
Each one reflects a real shift caused by AI-driven design.

You’ll see how:

- Interfaces now anticipate user needs.
- Flows must adapt to context, not just screen size.
- Clarity and trust matter more than ever.
- Micro iterations beat long design cycles.
- And ethical AI design becomes the new UX baseline.

These aren’t theories.
They’re survival rules.

Because the truth is simple.

AI didn’t kill UX.
It upgraded it.

Designers who evolve will lead.
Those who don’t will fade.

So if you’re a designer, researcher, or founder…

Study these laws.
Rethink how you build.

Because in 2026, every click is a collaboration.

PS: I made this infographic as a clear snapshot of how AI is reshaping UX design.
Save it, share it, and use it to guide your next product decision.

Stop blaming the market.

The truth is painful.

Most designers just are not hire-ready yet.
Harsh. 
Yes.

But also fixable.

This carousel is not magic.
It is:

- Mindset.
- Discipline.
- Intentional preparation.

Not random applying.

Most beginners chase portfolios.
Smart beginners study hiring.

Recruiters move fast.
They filter faster.
They choose clarity over creativity.

Your portfolio is not the website.
It is the decisions inside it.

Your case study is not a novel.
It is a proof of thinking.

Your outreach is not begging.
It is a communication skill.

Winning a job is a UX process.

Recruiters are your users.
Interviews are tests.
Rejections are data.
Iteration wins here.


It will feel slow first.
Then it gets fast.

Momentum comes after discipline.
One yes changes everything.
Your turn is coming.

Swipe all the slides.

Study.
Apply.
Repeat.

Comment if you want a starter portfolio checklist.
Save this for your 30-day plan.
Share this with a junior designer.
Follow for more UX career lessons.

PS: No one is coming to save your career.
But you can build it step by step.
And I am here to help.

How To Get Your 1st UI UX Job

This year surprised me.

I did not expect this.

I am Nasir Uddin.
CEO of Musemind - Global UX Design Agency.
This is my story.

I stopped in November.
I looked back.
I saw real growth.
It felt unreal.
It hit me hard.

Our work got:

- Sharper.
- Cleaner.
- Stronger.

Our clients trusted more.
Our name spread fast.
Our impact grew quiet.
Our results spoke loud.

I learned key things:

Growth loves patience.
Progress hides daily.
Small moves change everything.

Now, 2026 calls us.
We:

Plan bold steps.
Scale new markets.
Build global trust.
Refine our craft.
Push better systems.
Ship better work.

The next chapter starts.
Stay close to our journey.

PS: Track tiny wins.
They build massive momentum.

This is the world’s shortest UX career plan.

(From 0 → 1 in just 3 months)

Most beginners still think:

“If I get a degree or spend years learning, I’ll finally break into UX.”

But the truth?

You don’t need a degree.
You don’t need years.
You just need focus
+ the right roadmap.

In 3 months…
You can go from zero to job-ready.
If you know:

- What to learn
- How to practice
- How to showcase it

This carousel breaks it down visually:

👉 Why UX (not just UI) makes you hireable
👉 What to focus on each month (step-by-step)
👉 How to build a job-ready portfolio with only 3 case studies

No filler.
No endless theory.
Just a simple, practical path anyone can follow.

Swipe through.
You’ll see the steps.
You’ll believe it’s possible.
You’ll start.

♻️ Repost this if you know someone stuck at “0” who needs this roadmap!

World’s Shortest UX Career Plan!

UX design is dying in 2026?!

But not in the way you think.

The screens we design for today?
They’ll soon disappear.

Because UX is shifting from what we see to what we feel.

In 2026, design won’t live inside a screen.
It’ll live in moments.
In emotions.
In invisible interactions.

Here’s what’s coming:

- Zero UI.
- AI-assisted design.
- Emotion-driven experiences.

Designers won’t just design interfaces.
We’ll design intelligence.
We’ll design feelings.

No more click-based journeys.
No more flat visuals.
No more lifeless minimalism.

2026 is all about:

- Smarter AI.
- Human-centered emotion.
- Interfaces that disappear into real life.

So, if you’re still focused only on screens…
You might be designing for the past.

👇 Check out my latest carousel to see what’s next for UX in 2026.

UI/UX Design Trends 2026

I haven’t shared an R&D breakdown in a while…

So let’s make this one worth your scroll.

We just redesigned a SaaS service-booking flow..
and the difference feels like switching from chaos to clarity.

Here’s what we focused on:

1. Cut the cognitive load by simplifying the entire service list
2. Made availability + pricing visible at a glance
3. Reduced the booking friction to almost zero
4. Improved hierarchy so users always know what to do next

And honestly…

This might be one of our cleanest, most intuitive UX revamps this year.

I love projects like this because they remind me of one thing:

Good design isn’t about adding more.
It’s about removing everything that slows the user down.

If you're building a SaaS product, study this.
Your users will thank you later.

3 things you can do immediately:

Repost this so others learn from it ♻️
Drop your thoughts or questions below.
Tell me which screen you want me to break down next.

See you in the comments!

PS: This is just ONE part of the full case study.
If you want the complete breakdown, I might drop it soon 👀

This one dashboard can change investor decisions forever.

Here is a mini breakdown of our process.

Most dashboards feel:

- Messy.
- Crowded.
- Stressful.

Bad dashboards confuse users.
Great dashboards guide users with ease.

Here are 6 steps we used to design this one:

1. We mapped every user intent clearly.
2. We simplified the full investment journey.
3. We created a clean visual hierarchy.
4. We kept every chart simple to read.
5. We added clear feedback for every action.
6. We designed fast scanning for busy investors.

Look, you do not need complex dashboards.
You need a:

Clear one.
Calm one.
Confident one.

The best SaaS tools follow this idea.

Simplify data.
Guide users.
Remove friction.
Build trust.

That is what this dashboard aims to do.

It shows real value clearly.
It highlights profits with balance.
It presents insights with clarity.
It supports smart decisions fast.

Almost like this post.

If you want to see how our team plans, builds and shapes high impact UI UX for SaaS products

I share this process often.

PS: Which part of this dashboard impressed you most?

Most designers don’t have a “design problem.”

They have a “no-system” problem.

Sounds harsh.
But it’s true.

Good visual design isn’t talent.

It’s not luck or magic.

It’s a system.

A clear.
Simple.
Repeatable system.

And once you follow it?
Your work becomes:

- Cleaner.
- Faster.
- More consistent.

That’s why I made this carousel.

Inside it, you’ll see:

- The 5 steps I use daily
- The same structure we follow at Musemind
- The formula that makes any layout look “premium”
- And why simple decisions create the biggest results

Nothing complex.
Nothing fancy.
Just a system you can use today.

If you want your design to look good and feel good,
Start with these 5 steps.

Your future self will thank you.

PS: Which step do you struggle with the most?
Drop it in the comments.

Good Visual Design  in 5 Steps

Last week I got a message requesting a job!!

(and I realized something.)

Most people do not struggle with skills.
They struggle with presentation.

The message said
"I need a job. I can design. Please hire me."

- No intro.
- No context.
- No portfolio.

Just a request.

And it made me think.

Designers often spend months learning tools.

- Figma.
- AI.
- Prototyping.
- Wireframes.

But they forget the real skill.
Communication.

In the real world
Skill alone does not win.

Visibility does.
Clarity does.
Confidence does.

If you want to get hired
Show:

- Who you are.
- What you can do.
- How you think.

Give context.
Give value.
Tell your story.

Hiring is not a charity.
It is a decision to trust someone with a dream.

So the question is not
"Do you need a job?"

The real question is
"Can you make someone believe you are the right one?"

I always say this to my team.

Design gets attention.
Communication gets opportunities.
And mindset builds careers.

Work on all three.
Not just one.

Your skills can open the door.
Your communication keeps you in the room.

Want to grow your design career faster?
Drop a ❤️ and hit follow.

I share real lessons.
I share what actually works.
And I want you to win.

I helped hundreds of UX designers get hired.

Here’s the exact 3-stage system you can follow 👇

Stage 1: Get Noticed
This is where 90% fail.

A beautiful portfolio isn’t enough.
It must scream clarity in 5 seconds.

Recruiters scan for:
↳ Clear positioning
↳ Strong hero projects
↳ Instantly understandable case studies

No confusion. No guessing games.
Just instant “This designer gets it.”

Stage 2: Build Trust
Now they zoom in.

This is where thinking beats aesthetics.

They look for:
↳ Your problem-solving logic
↳ Your design decisions
↳ Proof of real impact

Pretty screens attract.
Clear process convinces.

This is what turns curiosity into confidence.

Stage 3: Seal the Deal
Interview time. No slides will save you here.

What wins?
↳ Communication
↳ Mindset
↳ Collaboration energy

Great designers don’t just answer.
They ask smarter questions.

They sound like partners, not applicants.

Design skill + thinking + personality
That’s the hiring formula.

This carousel breaks it down slide by slide.
No fluff. Just what actually works.

If you’re a UX designer (or know one),
this might change their career.

Save this for later.
Repost ♻️ to help someone get hired.

How UX Designers Get Hired

Building an 8-figure design agency isn’t luck.

It’s a process.
It’s a structure.
It’s the stack you rely on every single day.

First comes research.
Because design without research is guessing.
And guessing burns money.

We study behavior.
We map journeys.
We see what clicks.
We see what breaks.

Only then do we move forward.

Next comes design.
Not just visuals.
Not just pretty screens.

But flow.
Logic.
Systems.
Consistency.

Every choice must reduce friction.
Every step must guide the user.

Then comes collaboration.
Design is never solo.
It’s collective.

Ideas need feedback.
Concepts need alignment.
Execution needs trust.

When teams align, speed happens.
When speed happens, growth follows.

Then comes productivity.
Structure drives clarity.

Tasks must be defined.
Deadlines must be realistic.
Communication must be sharp.

A disorganized team cannot build clean products.

And finally, innovation.

Because the world won’t wait.
Technology won’t wait.
Clients won’t wait.

New methods emerge every week.

Some vanish.
Some thrive.

But ignoring them isn’t an option.

An agency that stops learning stops scaling.
And one that stops scaling doesn’t last.

This is how we run.
This is how we scale.
This is how we build experiences that matter.

Not by chance.
Not by magic.
But by stacking the right pillars.

Step by step.
Layer by layer.

If you were building your own design agency today,
What would be the first pillar in your stack?

Most users don’t hate bad products.

They hate bad experiences.

And honestly, that’s on us.
Designers, not users. 
We:

- Overthink visuals.
- Overlook emotions.
- Chase trends.
- And forget real people.

Our R&D team decided to fix that.
We built this concept to prove it.

Simple. 
Calm. 
Human.

Every section has a purpose.
Every action feels natural.
Every click feels understood.

That’s what design should be about.

Not pixels.
Not layouts.
But feelings.

We tested this idea on a skincare site.
And the results were incredible.
Users felt guided, not confused.

Because good UX doesn’t demand attention.
It earns it.

PS: I’ll break down the UX hacks behind this soon.
Follow to catch the full story.

Most UX designers don’t fail from lack of talent.

They because of something else.

You can:

Design amazing screens.
Craft perfect case studies.
Even land dream clients.

But without structure, it all collapses.

See, a UX career isn’t luck.
It’s a system:

- Repeatable
- Scalable
- Measurable 

That’s what these 8 frameworks are about.

They turn random progress into predictable growth.
They make:

Learning intentional.
Feedback useful.
Visibility natural.

If you ever feel stuck in UX,
revisit these frameworks.

They’ll remind you why you started.
And how to keep moving forward.

Save this post.
Repost it to help another designer grow.
Your share might spark someone’s UX breakthrough.

PS:
Which of these 8 frameworks fits your current stage?
Drop the number below. 
Let’s discuss.

Only 12% of prototypes impress premium clients.

Not because the UI is ugly.
But because the logic is missing.

Most designers jump into Figma too early.
They:

Polish pixels before planning logic.
Chase beauty before building clarity.

That’s why projects fall apart fast.

Premium prototypes aren’t about fancy visuals.

They’re about real structure and thought.
They show how your mind works.
They prove you think like a partner.

Clients don’t want eye candy.
They want:

- Confidence in your process.
- To see real thinking.
- To feel logic behind design.

In this carousel, I break it down.
Step by step, from rough to premium.

You’ll learn to think like a strategist.
You’ll design flows that feel effortless.

Start rough.
Map logic.
Add data.
Test small loops.
Then go hi-fi.

That’s how:

Premium prototypes are made.
Clients trust your design.
Projects scale faster.

Save this carousel for your next project.
It’ll save hours of confusion later.
And it’ll make your work stand out.

Repost if you want more designers to learn. 💪

PS: A prototype is not decoration.
It’s your thinking on display.
Design logic first, and beauty follows naturally.

How to Prototype Premium Projects

UX isn’t competitive.

Your approach is just lazy.

I’ve seen this again and again.

Pretty UI. Fancy animations. Zero direction.

So here’s the exact career system every UX designer should follow 👇

Stage 1: Build Foundation
This is where 80% already fail.

They chase tools instead of thinking.

Real growth starts with:
↳ One strong portfolio, not 10 weak ones
↳ Deep UX basics, not trend-hopping
↳ Original thinking, not Dribbble cloning

A designer without fundamentals
is just decorating screens.

Stage 2: Build Credibility
Now you stop looking like a beginner.

This is where serious designers separate.

Focus on:
↳ Daily practice, not occasional bursts
↳ Business understanding, not just visuals
↳ Real feedback, not silent perfection

Great UX doesn’t just look good.
It makes sense.
And it makes money.

Stage 3: Build Authority
This is where careers take off.

Not overnight.
But intentionally.

You grow by:
↳ Communicating ideas clearly
↳ Learning from real products
↳ Choosing your niche over time
↳ Staying patient when others quit

Skill > hype.
Always.

This infographic breaks down
10 practical ways to build a serious UX career in 2025.

No motivational fluff.
Just the real direction designers need.

If you’re in UX (or plan to be),
This might save you years of confusion.

Save this.
Share this.
Repost ♻️ if you want better designers around you.

Mastering UX interviews is NOT about your portfolio.

(And yes, this will annoy a lot of designers.)

But hear me out.

Most designers spend 95% of their time polishing case studies…
…and only 5% preparing for the actual interview.

That’s why they freeze.

That’s why they ramble.
That’s why they can’t explain their decisions under pressure.

So let me clear the air:

→ Your portfolio gets you IN the room.
→ Your interview SYSTEM gets you HIRED.

Here’s the simple cycle I use (and teach) to turn interviews into predictable wins:

1. Identify gaps
Weak storytelling? 
No metrics? 
Unclear impact? 

Pick one and fix it first.

2. Analyze requirements
Study the job description. 
Ask: what does this company actually care about?

3. Create your stories
Structured, repeatable, clear. 
Role → Process → Challenge → Outcome.

4. Practice delivery
Out loud. Not in your head.
Whiteboard challenges. 
Behavioral questions. 
Portfolio walkthroughs.

5. Measure the results
After every interview, write what worked and what didn’t.
Make it measurable.

6. Standardize the system
If something works, turn it into a template.
Your intro, your case studies, your answers. 
Systemize everything.

People think interviews are about “performing.”
They’re not.
They’re about reducing unpredictability.

And a system removes 90% of the uncertainty.

USE THIS (if you're preparing for interviews)

1. Pick ONE skill to improve this week.

Storytelling? 
Confidence? 
Whiteboard? 
Choose one.

2. Set ONE measurable metric.
Example: Raise confidence from 5 → 8.

3. Track it visibly.
Checklist. Board. 
Simple weekly summary.

P.S. What’s the ONE thing you always mess up in interviews?
Mine? Over-explaining when a 10-second answer would’ve done.

Your promotion depends on how you use AI.

Read more if you disagree.

Most designers fear AI.
The top designers use it.

AI is not the threat.
Staying the same is.

AI helps you:

- Move faster.
- Stay smart.
- Stay strategic.
- Stay valuable.

AI gives clarity.
You give judgment.

AI finds patterns.
You find meaning.

AI builds drafts.
You build decisions.

This is why AI-powered designers grow faster.
With better:

Outcomes.
Speed.
Opportunities.

Your edge is simple.

Use AI as support.
Not as a shortcut.
Not as a replacement.
Not as a crutch.

AI helps.
You lead.

That is how promotions happen now.
The future belongs to designers who adapt early.

PS. Repost the carousel if this gave you clarity.

AI-Powered UX 101

I came to Europe for two reasons. 

Growth and clarity.

I’m Nasir Uddin.
CEO and Co-Founder of Musemind - Global UX Design Agency.

I just arrived in Europe.
And this trip feels huge.

I’m here with Rasel Ahmed,
Our CDO and Co-Founder.
We are expanding Musemind.

We are building our European branch.
And we are hiring European talent.

This feels like the:

- Right move.
- Right time.
- Right direction.

We talked:

- Strategy.
- Team.
- Design quality.

And how to scale globally.
Europe gives a:

- Fresh perspective.
- Bigger ideas.
- Clearer vision.

And yes, I’m also enjoying a vacation here.

This trip matters.

For me.
For Rasel.
For Musemind.
For our next chapter.

We are:

- Moving with intention.
- Thinking long-term.
- Building something global.

More updates soon.
More growth ahead.

PS: What’s the one thing a design agency must master to scale internationally?
Share your thoughts below.

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The Battle

Russ Hill

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taplio

The Battle

Russ Hill

Nasir Uddin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Russ Hill's LinkedIn Performance

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Performance ScoreRuss Hill's LinkedIn Performance