Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Doug Davidoff

Lift Enablement

Chief Executive Officer

Imagine Business Development unlocks scalable growth for mid-sized/mid-market organizations by aligning and powering their sales and marketing efforts. We design and execute inbound marketing and sales development programs that generate highly qualified leads and move them through the sales funnel.

Founder & CEO - Imagine Business Development

Vistage International

Speaker

Demand Sage

DemandSage is an automated reporting platform that enables enterprise-grade marketing intelligence for everyone. It connects to HubSpot and other marketing systems to automatically generate a live reporting suite in Google Sheets.

Advisor

Entrepreneurs' Organization

Board Member - Forum Chair

Imagine Financial Services

Founder

Anne Arundel Community College

Assisstant Coach, Baseball

Merrill Lynch

Wealth Management Advisor, CFP and team leader for a group that managed in excess of $100 million in assets.  Additionally, supported Merrill Lynch's strategic initiative in team creation as a best practices financial advisor.

Vice President

Reinventing The Way Companies Sell

Let’s face it – selling in general and salespeople, specifically, do not have the greatest reputation. Think about the emotions that are elicited when you or your prospects hear the words, “The salesperson is here to meet with you.” These feelings are costing you and your salespeople millions of dollars in lost opportunities and profits.

The sad truth is that this is all so unnecessary.

Salespeople are vital to the growth of America – and, most likely, your business.

How can you tell if your salespeople are creating the value necessary to drive profitable growth in the future? Just answer this simple question:

Would your customers/prospects willingly pay for your salespeople to make sales call?

If you answer is no, or you’re not sure, then you should call Imagine Business Development and learn how we can help make that answer an emphatic “Yes!” Think about the impact such an experience would have on your business.

    * Would it increase your sales?
    * Would it shorten your sales cycle?
    * Would it increase your profit per sale?
    * Would it make your competition irrelevant by radically differentiating you?

Imagine Business Development works with forward thinking companies that are looking to double revenues over the next 3 - 5 years and want to hear the truth about doing so.  

Through our proprietary processes we enable companies to break through their growth barriers and cut their sales cycle times by as much as 50%, resulting in more sales, faster sales and more profit per sale.

Specialties: Sales Process Development, Sales Training, Sales Coaching
Go-to-market Strategy Development
Marketing Communications
Packaging
Website development
Social Media

taplio

The Battle

Rutger Katz

Doug Davidoff

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