Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

HubSpot Evangelist

I am working to transform the way businesses sell. Currently, I do that by producing educational content for HubSpot Academy, which is the worldwide leader in inbound marketing and sales education, transforming the way people and companies grow through online courses, projects, certifications, and software training.

Kyle Jepson

Okay, HubSpot friends, here's a question for you: Where are the gaps and inconsistencies in HubSpot's platform?

I'm talking about things like not being able to enroll certain objects workflows, features being available for one object type but not another, reporting difficulties, etc etc -- anyplace that HubSpot works one way in one place but a different way (or not at all) in another.

What are the ones you feel most viscerally? Which ones bother you the most? 

Let me know if the comments, and I'll make sure we address them at the Admin HUG when we talk about Data Gaps in a couple weeks.

#HubSpot #HubSpotTipsAndTricks

🎩 #OrangeHatAlert 🎩 [All Subscriptions] YOU CAN NOW SET DEFAULT VALUES FOR PROPERTIES!!!!! #HubSpotTipsAndTricks

👇🏻Click the link below to opt into the beta:👇🏻

#HubSpot #CRM

My last post asking for feedback got 350+ comments, but the Product team says they're still hungry for more, soo -- let's do this again!

At HubSpot, we talk a lot about Context and how we can provide you with more of it, to level up your content, personalize your customer and prospect interactions, make informed decisions, and so much more.

We think about Context as encompassing all the knowledge humans (or agents) need to act successfully; the key information to drive the next best action for growth.

We want to hear from you about the biggest gaps in the Context HubSpot provides today. Where in the Product do you find yourself having to work around what HubSpot doesn't get about your business, prospects or customers?

Shoutouts to the people who gave the most suggestions on my last post: Paul Ard (27), Laura Brennan and Jamie Shuck (13 each), Kevin van Beers (11), Karen Politte-Corn (10), Cameron Birkett and Anna Clyburn (9 each), Michaela Schmied Henning and Jessica Veiga and Yisrael Segall (8 each), Kaitlyn Mace and Dan Crosby and Shevy A. (7 each), and Luke Owen and Tara Connolly and Joshua Oakes (6 each) -- thanks for all your help! Let's do it again!!

Also tagging my regular hot-takes friends: 🤠 Shadab Khan, Max Cohen 🧔🏻, Chris Carolan, Casey Hawkins, Will DePeri, Hannah Fisher, Chris Grant, Tyler Samani-Sprunk, Maggie Stevens, Selim Maalouf, Nick L., Josh Wingate, ⚙️ Noah Stambovsky, D'Ana Guiloff 🫶🏻, Jeremy Byars, and Chad Hohn -- tell your friends HubSpot wants MOAR FEEDBACK!!! #HubSpot #HubSpotTipsAndTricks

[Sales/Service Pro] Reporting your progress against a goal is SO easy now #HubSpotTipsAndTricks

👇🏻Click the link below to go to your Goals👇🏻

#HubSpot #CRM #Goals #Sales

If AI has you wondering whether content should feel this complicated… same.

This upcoming group demo walks through how teams are using AI tools inside Marketing Hub to improve content quality, extend the life of their best work, and support lead gen without burning themselves out.

Details + signup here 👇
https://hubs.ly/Q03-ZKzq0 

#HubSpot #HubSpotTipsAndTricks #AI

🎩 #OrangeHatAlert 🎩 [All Enterprise] The primary display property for custom objects now has a lot more field type options! #HubSpotTipsAndTricks

👇🏻Click the link below to go to your Data Model👇🏻

#HubSpot #CRM #DatabaseManagement

[All Pro] Customer Agent can now be deployed to pretty much ANY channel #HubSpotTipsAndTricks

👇🏻Click the link below to go to your Customer Agent👇🏻

#HubSpot #AI #CustomerService

[All Enterprise] Line items can now be added to custom objects! #HubSpotTipsAndTricks

👇🏻Click the link below to opt into the beta:👇🏻

#HubSpot #CRM #DatabaseManagement

We're skipping the 19th (holiday in the US), but we'll be back on the 26th with a double batch of HubSpot updates #HubSpotTipsAndTricks #HubSpot

taplio

The Battle

Rutger Katz

Kyle Jepson

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taplio

The Battle

Rutger Katz

Kyle Jepson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Jepson's LinkedIn Performance

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Performance ScoreKyle Jepson's LinkedIn Performance