Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Attributics

Founder

Merkle

Vice President Customer Strategy - Martech & Digital Transformation

Merkle Sokrati

Director - Enterprise Martech, Digital Transformation

GroupM

Responsible for creating new products and platforms focused on assisting brands in sales awareness and engagement, and for creating brand reach opportunities through technology partnerships.

Head of Products, Platforms & Networks

Kantar IMRB

Overseeing Product development, Operations, Business development & Sales for the unit Responsible for the P& L . 
The portfolio of IMRB digital includes: 
    Audience Measurement  - WAM  - Web Audience Measurement and mobile Audience    measurement Social Media Listening
   Bigdata and Digital 
   ROI in Digital ecosystem

Vishal drives strategic planning  for due to client, competitor, and market assessments
He Establishes and manages the P&L for portfolio and initiatives (margins, capital investment, revenue) through both direct and indirect management including operating plan input
Develops and directs the internal/external go to market strategy for portfolio
Aids with Product Pricing strategy and set rate cards for new products
Actively manages financial performance in concept with commercial teams
Manages product family/portfolio revenue expectations
Leads product strategy for client business opportunities and meets with key client personnel (contract stakeholders) and prospects (RFPs when appropriate)
Builds/Leads 3 year strategy for portfolio including 1-3 year priorities

Practice Head Digital.

Sapient

Translates the client’s business requirements into systems design.
AWS Infrastructure Management and Strategy for DR and Virtual private Cloud
Strategy for Automated build and release management
Strategy for Product release management
API Governance, Management and Strategy
Architecture for Content delivery with SDL tridion 2011
Integration with Akamai - Akamai Koana Site defender , Site Sheild , Site  Accelerator , Front end optimization
Integration of technologies such as Rich Relevance, Bazaar Voice, Email Marketing Program, Commerce server, Omniture and web2.0 development using Agile methodologies
 Provides mentoring on best practices and processes.
Works with the client's IT organization to establish technology strategy at an application level.
Establishes high, mid and micro level plans for the team. Sets technical direction and manages a team of up to 30 people.
 Independently leads the estimation effort for a project. Reviews other's estimates and point out holes.
 Identifies and manages risk on project.
 Prepares pieces of sales proposals and portrays Sapient's technical expertise.
 Actively works with the account team to establish strategy for the account.
 Support Sales Efforts.
 Perform Estimate, Risk and Project Reviews.
Resolves complex technical issues.

Manager  Technology

Patni Computer Systems

Re-architecting and rebranding store fronts  and catlogs. 
Implementing Endeca , Fast search , Ontolicca as Search engines for websites
Implementation of core ecommerce technologies of Rich relevance , ratings , Site Analysis – Omniture 
Buidling online catlogs and Estores 
Using Sharepoint 2010 as application development platform
Proposal and assessment of existing architecture.  Re-architecting and redesigning the portal in SharePoint 2010 
Functional lead for solutions on SharePoint 2010 , Content  management, rebranding the portal , sales force automation and baan integartion
Owns the relationship from delivery standpoint and Set up account management processes
Setting up the Infrastructure and sharepoint large scale farm.

Project Manager Web technologies

Managing multiple Ecommerce applications in an onsite offshore model.
Liaison between business and the IT to gather business requirements and translate them into technology programs as well as onsite offshore co ordination with efficient team management
Responsible for the overall project including consulting, requirements gathering, Design, Analysis and Documentation. 
Communicate with client and offshore team at project level, including status reporting, Delivery management, scheduling, query resolution etc.
Complete end to end project management & first Point of contact for all delivery issues
Transition management including resource screening, selection & deployment. 
Collaborate with customer for process improvement, business review meetings and staffing.

Ecommerce tech lead

Software Specialist

Bajaj Electricals Ltd

Engineer

Delivering MarTech Value

I build intelligent marketing systems that don't just react to customers—they anticipate their needs. As the founder of Attributics, I lead a specialist agency focused on one goal: leveraging Agentic AI to dramatically improve customer retention and lifetime value (LTV).

We move beyond traditional automation to create self-optimizing, AI-driven workflows that act autonomously across the customer lifecycle. This isn't just martech implementation; it's a fundamental shift towards predictive, personalized, and profit-driven customer engagement.

My expertise lies at the intersection of:
1. Agentic AI & Autonomous Marketing Workflows
2. Customer Retention & Loyalty Strategy
3. Enterprise MarTech Stack Transformation & Architecture
4. Lifecycle Marketing Program Design & Execution

Previously, I've directed digital transformation and martech strategy for global brands at Merkle, Sapient  Nitro & GroupM.

Open to: Strategic advisory roles and partnerships with brands ready to redefine their customer experience through AI.

Let's connect if you're exploring how Agentic AI can transform your retention metrics.

taplio

The Battle

Rutger Katz

Vishal Agarwal

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