Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Conclusion Consulting

Conclusion Consulting is an energetic consultancy club that operates in a (digital) world that changes every week. Change and adaptability is in our blood. We know what change demands of technology, but also of the people behind it. We ensure that your digital transformation does not become an abstract expedition, but a manageable process.
In the end: you remain agile and resilient and achieve better business results.

Within the firm, I’m part of the Digital Strategy team and the Service Design circle.

Digital Strategy Consultant

Ynnovate

Ynnovate richt zich op nieuwe manieren om het innovatievermogen van overheidsorganisaties te vergroten, waarbij het ontwikkelen van vaardigheden een belangrijk uitgangspunt is.

Ynnovation Squad Member

Maastricht University

As a professional coach of a MoL student, I support a few students by: 
•	Picturing and discussing the field of L&D/HR(D) outside academia: What (not) to expect? How could work look like? 
•	Sharing experiences of the L&D/HR(D) field and my own job search and career path. 
•	Asking (open, critical) questions that elicit student‘s reflection and that may help in their development in terms of their competences or their search for a job. 
•	Giving feedback.

Professional Coach

Fable

Founder, Story culture developer

Raad voor de Kinderbescherming

Implementation Consultant (via Conclusion Consulting)

Digital Lemons

As a freelance consultant:
- I assist SME's with leveraging their (already available) data through interactive dashboards; 
- Next, I analyze the possible trends of the data; 
- Then we find ways to better make use of data-driven strategies and the outcomes of the analyzes;
- Lastly, I coach and train others to be able to perform such activities themselves.

Founder, Freelance Consultant

APG Financial

Portfolio officer (via Conclusion Consulting)

EMC Performance

As an L&D consultant I aid organizations in their L&D challenges in a broad sense of the phrase.  I did this through joining a specific L&D team within the organization of the client and working alongside them. 

Throughout this experience I have always tried to exploit the concepts of Data Driven L&D and Scrap learning.

Learning and Development Consultant

Belastingdienst

As a L&D consultant, I was responsible for updating and revamping lots of contents (eLearns and other online learning tools) of their internal online learning platform.

Learning & Development consultant (via EMC)

Responsible for program management, learning strategies and translating global L&D demands to the Dutch office for the assurance practice.

Program Manager L&D (via EMC)

Storythinker w/ a background in Strategy and L&D

Ambitious, creative, tenacious, tech-savvy third culture person, with a collection of experiences in various cultures and societies. Growing up in the Netherlands, Scotland, England, and Malaysia I have learned to adapt to any situation, which taught me how to be flexible in any working environment and be able to read various people as well as professional markets and organizational structure. My experiences have made me open minded and even more eager to learn things I do not know.

With a Bachelor degree in Hotel Management, a Master of Science degree in Management of Learning, and a knack for IT, I am the person that can provide you with academic as well as the pragmatic insight of your situation.

taplio

The Battle

Rutger Katz

Yorrick Mentink

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