Ruth Thomson

Digital Marketing & Brand Management

Ruth Thomson Ltd

Creating the vision and overseeing company operations. Leading the team to deliver impactful and transformative eduction, coaching and mentoring.

Chief Executive Officer

"LinkedIn is a very new area for me. Ruth has guided me through in her quietly knowledgeable way and left me with great confidence in using this media effectively."

LinkedIn Confidence Coaching 

"Coaching with Ruth is so rewarding. She has a very warm and calming nature which automatically makes you feel at ease and you know from the start you are in a trusted environment. She is a fantastic listener and her tips on altering my mindset have been vital in helping improve my confidence. She guides you very gently to find the answers you are looking for. I always leave a session feeling truly upbeat about the direction that I want my business to go in and know that my goals are high but achievable" Camilla Richardson, Pink Storm, https://www.pinkstormsocial.co.uk/

Entrepreneur Package: Business Coaching & Mentoring 

“I'm incredibly impressed by Ruth's ability to drill down into the pain points I've been experiencing over the last few months and offer me a completely different outlook which has left me feeling very content.  I have finished today's call with a much clearer vision and some fantastic action points that really make a lot of sense.  I can not recommend Ruth enough! This has truly been one of the most valuable 60 minutes of my career and I'm already looking forward to my coaching sessions over the coming months.“ Nathan Weeks, Founder, Connected

Executive Package: Executive & Leadership Coaching

"I started working with Ruth because I knew I needed some help to move my business forward and although I had signed up previously to memberships and courses it felt like I needed 1:1 support. I had tried doing it all myself and had got as far as I could with online courses. Having the customised support for my business has been crucial.  Ruth has also helped me stop trying to do ALL the things, and I now have a workplan after each session that is right for me at that time.  Each session is flexible enough to move with external impacts as well as taking into account my own personal situation. If you’re thinking of working with Ruth, go for it!  Having Ruth in your corner feels wonderful.  She's a cheerleader but also a voice of reason, and has heaps of knowledge that she shares generously." Bev Costoya, Digital Wellbeing Coach

Coaches Package: Business Coaching & Mentoring For Coaches 

With over 5 years of experience designing and delivering training online and over 1,000 students, my guiding passion is to help people learn and then use that learning in an impactful way. 

My webinars and virtual classroom sessions receive consistently high feedback scores and learners take away actionable insights to apply to their work. 

I have trained or worked with people from well-known brands (Amazon, Legal and General, AstraZeneca, Lloyds Bank, Google, NHS, Co-Op Food), freelancers, entrepreneurs and start-up and scale-up businesses. 

I combine my training and product management background to bring unique expertise to learning projects. 

After attending many training courses and also delivering many in-person courses, I know that knowledge and information does always prompt behaviour change or action. This is why I have built both training and coaching skills to be able to help people use the information available to them to achieve the desired results.

Corporate Training & Facilitation 

Investor

Passionate about investing in businesses that improve the world in a tangible way. Recent investments include: 

Stashbee - The Airbnb of storage
Emily Crisps - Healthier snacking 
SolarAid - Combatting climate change and poverty with solar power
Beam - Crowd funding training for people who have experienced homelessness

All my investments are made proactively. Please do not contact me with unsolicited investment opportunities. Thank you.

Startup and Impact Investor

Genius Within CIC

Coaching people with neurodiversities to be the best they can be in the workplace. Trained and supported to coach individuals with brain injury, ADHD and others. Delighted to be contributing to the mission "Working towards a future where all neurominorities will be able to maximise their potential and work to their strengths"

Coach 

CoachHub.io - The digital coaching platform

Management, Leadership and Confidence Coach 

CircuitBuilder

CircuitBuilder is a brand new way to create professionally designed circuit boards. Upload your requirements, see a detailed breakdown of costs and watch in real-time as your project progresses to completion. Whatever the stage of your project - whether you are defining specifications or already have a detailed design, CircuitBuilder is the easiest way to create custom electronics.

Say goodbye to repetitive online forms, long email trains, multiple phone calls, printing and scanning documents, chasing for updates.

Simplify and streamline with CircuitBuilder. An online home for your circuit board design.

Innovation Advisor

Mango Solutions

As Interim Director of Strategy & Innovation, I led the development of Mango's current and future products and services including a skills assessment software product and a development programme for data scientists.

Interim Director of Strategy & Innovation 

As Interim Practice Lead for Strategic Advice, I helped develop products and services to help senior executives to build data-driven companies. I enjoyed the opportunity to: 

- Present to analysts from across Lloyds Bank as part of their internal analytics conference
- Chair a panel discussion with thought leaders at a leading analytics conference
- Take part in a panel discussion at the Data Science In Insurance conference at Cass Business School 
- Support the development of the Data Science profession through the Royal Statistical Society Data Science Section

Interim Practice Lead for Strategic Advice

Digital Mums

Digital Mums is a high-growth scale-up business creating innovative digital skills training for both B2C and B2B customers.

- Delivering results across a diverse range of strategically important digital training projects 

- Delivering in-house training courses to help companies embrace digital-first, flexible and agile ways of working 

- Creating digital training content (including webinars and Touchcasts) for non-technical audiences on time, within budget and with extremely positive learner feedback

- Secured new customers for a new B2B training product using prospect research, face to face meetings and presentations

- Speaking at events, workshops and webinars, resulting in positive feedback and attracting new customers

Product & Business Development

Social Social UK

Social Social provided bespoke, intelligent and professional social media marketing. Our services included social media strategy,  campaigns, training, mentoring and coaching. Customers ranged from start-up brands like The Soap Co. to established retailers like Co-op Food. 

Achievements Include: 

- Successful social amplification strategies for brands of all sizes from start-ups to household-name brands

- Launching a new ethical luxury beauty brand into a crowded and competitive market

- Launching new products using multiple channels resulting in the product selling out in the first month

- Delivering successful social media training sessions and courses for customers such as Country Living Magazine and Red Magazine

Founder & Director

The Soap Co.

Achieving business objectives using digital marketing including campaigns, email marketing, social media, blogs, partnerships, and advertising. 

D&AD award-winning luxury skincare brand that is good and does good. Handmade soaps, hand washes and lotions are made in the UK by blind, disabled or disadvantaged. All the profits go back into the business so we can create even more jobs.

Achievements include: 

Building An Online Community: I built an engaged community comprised of The Soap Co. target audience on Twitter, Facebook, Instagram, LinkedIn and Pinterest. 

Marketing Campaigns: Creation and delivery of end to end marketing campaigns from concept to evaluation. Campaigns delivered to increase brand awareness, engagement and click through to websites. Content created for company blog, social media channels and email. Recent campaigns delivered significant increases in impressions, engagement, click throughs and sales. 

Content Marketing: Creating and managing content calendars. Creating written, visual, audio and video content on brand and tailed to the channel.

Community Management: Day to Day community management of Facebook, Twitter, Instagram and Pinterest. Responding to customer comments and queries. 

Blogger outreach and engagement: Securing product reviews, placement in gift lists and mentions by influential bloggers.

Email Marketing: Creating emails that increase sales using Mailchimp. 

PR and Media Relations: Securing coverage in print and digital publications, writing press releases, media relations and providing tours for journalists.

City, University of London

Building partnerships with companies, grant making foundations and individuals with the objective of securing significant income for the Bayes Business School and City, University of London. 

Bayes Business School (Formally the Sir John Cass Business School) is among the global elite business schools. Consistently ranked amongst the best business schools and programmes in the world. Together with an established 50-year reputation for excellence in business research and education, Bayes attracts outstanding academics, students and businesses worldwide into the Bayes community.

Achievements include:

- Leading and managed a team of 6 fundraisers, prospect researchers and stewardship officer including recruiting, interviewing, probation, performance management and supervisions.

- Led and managed partnerships with diverse organisations from The Coca-Cola Foundation to The Garfield Weston Foundation

- Relationship management of significant donor accounts including senior leaders at Coca-Cola and charity Trustees

- Creating financial and narrative reports for donors and the University's leadership

Promoted from Trust and Foundation Manager.

Head of Philanthropic Partnerships

I help female entrepreneurs and leaders start, grow and lead businesses and charities. I am their coach, mentor, trusted adviser, personal trainer for their thinking. 

Whatever they need to achieve their goals and enjoy the journey.

Stepping into leadership or entrepreneurship can be lonely and scary. Wouldn’t it be great to have someone by your side, in your corner, helping you do the inner and the outer work required

For the right clients, I am that person. If that sounds like you, let's chat
https://calendly.com/ruththomson/30minutecall

What do my clients say about me? 

“Before our session I felt overwhelmed and worried about the upcoming challenge. By end of the session I felt confident and clear on the way forward“

“I left the session buzzing and got started on my actions immediately“

“Thank you – the session was amazing!“

Here is the official bio

Ruth Thomson is a coach, mentor and trainer helping people create lives filled with meaningful work, family and freedom. She has an eclectic professional background, from innovation in data science to growing brands with digital marketing campaigns to creating and delivering highly-rated digital training. 

Over the last 18 years, she has had the pleasure of raising millions of pounds for charities, building and leading successful teams, building strategic partnerships between high profile organisations and and grown a digital marketing business and a coaching business. 

She has worked for or with clients at: AstraZeneca, Lloyds Bank, Accenture, Google, Johnson & Johnson, Virgin, BT, Vodafone, the House of Commons, Co-op Food and more. 

She is an accredited coach at Senior Practitioner level with the European Mentoring and Coaching Council, one of the three leading coach accreditation bodies. As a lover of learning, she has studied with other leaders on executive education courses at MIT, Cambridge University and Harvard University. Most recently securing a distinction in the psychology of happiness and wellbeing (PGCert) at UEL in order to bring the most cutting edge psychology research and practice to her clients. 

She loves sharing her knowledge and has contributed to articles in The Times, The Guardian, The Telegraph, Psychologies Magazine, Evening Standard and Virgin Entrepreneur Network. 

Alongside running her coaching business, volunteering and family life, she is an abstract artist represented by Saatchi Art 
https://www.saatchiart.com/ruththomsonart

If you would like to work with me, please do not hesitate to get in touch or visit www.ruthlouisethomson.com

Harris Creative

Harris Creative is an award-winning construction marketing agency with 35 years experience that is based in the heart of Leeds. 

As senior social media manager, I am responsible for planning and executing social media strategies for a wide range of clients in the construction industry across LinkedIn, Twitter Instagram, Facebook and Pinterest. My role includes planning and executing organic and paid social campaigns across all platforms by developing engaging, creative and innovative content. I also take an active role in overseeing the work and development of the social media team members. 

Additionally, I am involved in existing and new business proposals, delivering social media training for clients, reporting, competitor analysis, platform and community management and working closely with the design team on photography and video briefs.

Senior social media manager

RMS Creative Communications

RMS is an integrated communications agency with clients across B2B and B2C sectors. I was responsible for social media marketing for agency clients across Facebook, Instagram, Twitter, LinkedIn and TikTok. This included organic and paid social, influencer outreach and gifted campaigns as well as community management. I was also responsible for social media audits, social media strategies and advising clients on best practice. 

Clients I have worked with include a mixture of B2B and B2C including a property development company, food and drinks brands, a tissue brand, a pre-paid funeral brand and a charity involved with the NHS.

Social Media Manager

Rascal + Friends

Rascal + Friends offers premium nappies at an affordable price and sells products exclusively through Tesco. I was responsible for organic and paid social content along with community and influencer management across Facebook and Instagram. I worked closely with Tesco and provided regular reports to the senior buying team. I was also involved with running sampling campaigns, in-store marketing activations and NPD testing.

Social Media & Community Manager - UK and Ireland

TMW Unlimited

TMW Limited is a customer engagement agency based in London. I was part of a remote team responsible for social media community management and social listening for the Barratt and David Wilson Homes (UK housing developer) accounts. The team worked on a shift rota and we managed customer care across Facebook, Twitter and Instagram. The platforms used were Khoros for community management and Meltwater, TweetDeck and Trustpilot for social media listening.

Community Manager

WorldFront

Creating and sending email marketing campaigns and monitoring analytics.

Digital Marketing Specialist

Bella Design and Marketing

Bella Design & Marketing is a well established creative agency based in Knutsford, Cheshire and Central Manchester. 

I was responsible for the day to day management of social media and PR for seven clients in a range of industries from a yearly agricultural show to a travel media provider to commercial property surveyors. Each client had at least two social media channels and I gained experience working on Twitter, LinkedIn, Facebook and Instagram. I was responsible for paid social media advertising and reporting on ROI.

The distribution of press releases and ensuring that news articles were updated regularly on each client website was my responsibility as was ensuring regular client contact and good working relationships.

I was also responsible for SEO, Google Ads and Google My Business for clients.

Social Media Account Manager 

Assisted clients with digital marketing including social media, email campaign set up and management, content management, SEO and PPC, Google Shopping, Ad Words and Analytics, as well as operation and system evaluation and improvement.

Bayleys Real Estate

Bayleys is New Zealand’s largest full-service, locally owned real estate company.  Bayleys North Shore was a franchise of Bayleys comprised of three offices on Auckland's North Shore.  

I was responsible for project managing and supporting all online initiatives nationally and internationally for Bayleys North Shore.  I managed the web, customer service and rental divisions, which included four direct reports.  

Key Achievements:
•	Re-developed the regional website and increased traffic.  
•	Developed the Bayleys North Shore auction system with an external IT supplier, which was later used by Bayleys head office.  
•	Managed the merge of several databases into Salesforce.com.  
•	Grew Bayleys North Shore’s international presence through a partnership called Global Footprints and an alliance with New Zealand News UK.
•	Represented Bayleys North Shore at a property seminar in England.
•	Set up a rental division.

Web Manager, Bayleys North Shore

APN News & Media

APN News & Media was a media organisation with a portfolio of newspapers, magazines, radio, outdoor and digital.  

Real Estate Key Account Manager with large clients including Bayleys Real Estate, Colliers and CBRE.  

Developed and maintained strong working relationships with key stakeholders; clients, other APN departments (online, outdoor billboards, radio and print) as well as editorial.

Key Account Manager

Implemented and managed the production process of media advertising, portfolio production and database management for 57 offices nationwide consisting of 1000 sales agents including three direct reports.  

Key Achievements
•	Created new and improved existing processes for reconciling and booking advertising.
•	Streamlined the portfolio production process using CampaignTRACK.  
•	Project managed, designed, implemented and delivered a CRM system for the marketing department. 
•	Overhaul of the portfolio suite – worked with a design agency to re-design portfolios to include editorial and paid advertising.
•	Responsible for raising $200,000 in 2008 and $150,000 in 2007 for sponsorship of the Bayleys national conference. 
•	Worked with the Bayleys events team to organise an exhibition hall to showcase sponsors products.
•	Updated the Bayleys brand style guide and rolled out an internal brand recognition campaign.

Brand & Production Manager

Responsible for the one year roll out of CampaignTRACK to 63 offices nationwide.  The project ran on time, to budget and within scope.

Project Manager - CampaignTRACK

Marketing Co-ordinator

Highly driven social media marketer with proven results in organic and paid social across LinkedIn, Instagram, Twitter, Facebook and TikTok.  Experience in developing social media strategies across a wide range of B2B and B2C clients. Skilled in platform management, community management, social listening, influencer outreach and relationship building. 

A lifelong learner, I completed Emma Van Heusen's ADcelerator Facebook course in 2023 and in 2019, I gained an Advanced Diploma in Strategic Social Media Marketing through Digital Mums.

I am a founding member of The Social Club, a virtual members club for female social media marketers where I keep up to date with the latest social media news and trends on a daily basis

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