Ryan O'Keeffe

Jago®

Helping leaders gain clarity and confidence to master their reputation.  Personal Branding. 

Take our free Personal Brand Health Check at www.wearejago.com.

Founder

Forbes Agency Council

Official Member

TEDx

Responsible for the video production crew and capturing the speakers talks on film.

TEDx Partner

Lead Agency 

Yell

Coaching and mentoring the new Google business development managers across the UK.  Working with talented individuals to develop a deeper knowledge of Yell's Google proposition and guiding them on the right strategic approach to increase conversions.

Marketing Communications Advisor

Responsible for Yell's highest spending accounts in account and brand management and marketing strategy role, working with national brands, blue chips, advertising agencies and large regional companies.  Creating effective online and offline advertising campaigns and developing brand value to produce competitive ROI's.

Premier Account Brand Manager

Responsible for £2m of advertising revenue, to retain and grow a customer base, planning offline and online marketing strategies for our clients.

Marketing Executive

Retaining & growing customer revenues through print and online.

Field Sales Consultant

Telesales

Qimtek Ltd

Putting buyers and suppliers together in the engineering industry.

By building good relationships with both buyer or manufacturer and the contractor we married the two parties together to enable growth for each organisation.

Sourcing Advisor

We don’t build Personal Brands, we empower you to build your own | Personal Brand Strategy & Activation | Forbes Contributor | Speaker | People Promoter

𝗙𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲-𝗯𝗮𝘀𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗶𝗺𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗮𝗹𝗲𝗻𝘁. The key to a 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 and 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 involves several elements:

✅ Self awareness and courage (authenticity)
✅ Emotional intelligence (relationship building & leadership)
✅ Strategy (authority positioning & a game plan)
✅ Storytelling (lead generation content)
✅ Social selling (outreach & engagement)

At Jago®, we specialise in emotional intelligence, strategy, and storytelling, helping leaders develop comprehensively. 𝗢𝘂𝗿 𝗚𝗼𝗮𝗹: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝗶𝗲𝘀. 

Our methodology includes one-on-one support, guiding you from discovery and strategy to activation for reputation building and lead generation. 

We also offer workshops in personal branding and emotional intelligence.

Interested in enhancing your personal brand or your team's & develop authentic leadership and drive your business growth? 

⭐️ 𝐓𝐚𝐤𝐞 𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐇𝐞𝐚𝐥𝐭𝐡 𝐂𝐡𝐞𝐜𝐤 🔗 𝐕𝐢𝐬𝐢𝐭 𝐰𝐞𝐚𝐫𝐞𝐣𝐚𝐠𝐨.𝐜𝐨𝐦 ⭐️ 

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆:

➡️ "Before Jago, I was unnoticed. Learning self-acceptance and that not everyone will like me was key. Consistency and time investment brought results. Jago's grounded, skilled team connected with me. In 18 months, their support won major accounts and opened new doors. Their push for visibility led to successes, like speaking at major events." - 𝗣𝗵𝗶𝗹 𝗕𝗹𝗮𝗰𝗸𝗺𝗼𝗿𝗲, 𝗔𝗴𝗲𝗻𝗰𝘆 𝗢𝘄𝗻𝗲𝗿, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿, 𝗖𝗿𝗲𝗮𝘁𝗲 𝗛𝗲𝗮𝗹𝘁𝗵

➡️ "Personal branding is essential. My commitment to my brand and team made it necessary. With Jago, we focused on my authentic self, avoiding clichés. Their smart, nuanced approach was key. They preserved my story's uniqueness and presentation, resonating with my clients and team, surpassing expectations. Importantly, it generated leads and had a major positive impact." - 𝗝𝘂𝗹𝗶𝗮𝗻 𝗞𝘆𝗻𝗮𝘀𝘁𝗼𝗻, 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻, 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮

✨ 𝗦𝗲𝗲 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝘆 or visit 🔗 𝐕𝐢𝐬𝐢𝐭 𝐰𝐞𝐚𝐫𝐞𝐣𝐚𝐠𝐨.𝐜𝐨𝐦 to see how we have transformed our clients into authentic industry leaders.

𝗥𝗶𝗻𝗴 𝗺𝘆 🔔 𝗮𝗻𝗱 𝗗𝗠 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻

www.sheher.co.uk

Providing human marketing for technology businesses, especially around partners, the channel and ABM. Helping creating compelling marketing strategy and plans to deliver it - for businesses that want to develop and strengthen their customer and channel relationships, find new customers or build more successful, customer focused businesses, powered by marketing and working in close alignment with sales teams.

The Cirdan Sailing Trust

Board Trustee

MomentumABM

The account-based marketing consultancy transforming how sales and marketing teams grow their most valuable customers. I was a board member and led the client team in the London office creating and managing programs with real commercial impact for the best tech companies globally. Companies like Microsoft, SAP, Oracle, Amazon, Google and many more.

Group Business Director

Sage

I was responsible for the strategy, planning, development, execution and measurement of channel and alliance marketing programs that accelerate the Sage growth strategy and drive incremental revenue through the channel. I worked closely with partners and alliances business leaders, product marketing and the demand generation team to define global, joint go-to-market strategy with top-tier alliances, resellers, independent software vendors, SIs, service provider partners, accountants and other technology partners.

Working with the regional and local channel teams and the partner segment marketing directors, I built and executed marketing plans that supported the regional and partner segments on a global and regional and basis, as both a strategist and a hands-on participant, creating innovative co-marketing programs and executing effective marketing activities.

VP, Partner Marketing, Worldwide

Palo Alto Networks

I was responsible for creating pan-EMEA marketing campaigns with our focused partners and strategic alliances across EMEA. Working with field and channel sales and business development teams, I supported and drove partner programmes, impacting on overall sales growth and pipeline for Palo Alto and partners alike. I ensured that corporate programmes had an EMEA focus and worked for channel partners, as well as ensuring alignment with EMEA segment managers, product marketing and global programmes.

EMEA Partner Marketing Director

The IT Marketing Agency

The IT Marketing Agency are experts in marketing for technology businesses.

Technology drives innovation - in business and in life. You need to do more than simply keep up.

The ITMA helped channel players reach and connect with their audience, whether end users, partners or resellers. Understanding the complexities of technology marketing, via the channel or direct to the end user, and the need for simplicity in not only delivery, but reporting too. Proving ROI matters!

From strategic input to tactical delivery and brilliant execution across all marketing channels, ITMA enabled the best return on investment on your technology marketing spend.

Managing Director

Cyance Ltd

As Channel Marketing Director of Cyance I worked across the channel with vendors, resellers and partner organisations, developing best practice, creating marketing strategy and executing multi channel campaigns.

Cyance used a blend of channels such as email, digital, social, multi-lingual telemarketing and mobile to give clients a way to build impactful, engaging and relevant dialogues with their prospects and customers (end user and channel), all the way through the buying cycle: from initial prospect identification through first contact and then ongoing lead nurturing – right up the point of sale.

Channel Marketing Director

NBG Ltd - Network Buying Group

As the Head of Marketing for Network Buying Group, I'm working with the MD and Exec to introduce a comprehensive, multi-channel marketing strategy for the group for 2011. This will see us working closely with vendors to deliver marketing plans that meet their goals and objectives and deliver leads and sales to group members, thereby also giving a fantastic return on investment for both.

Head of Marketing

Ingram Micro

I managed in the in-house marketing team which consisted of 14 full time staff including the inhouse production team which I put in place as part of a departmental restructure. In my time at Ingram I not only developed some great channel relationships but grew the profit of the division by almost 25% over the recession. I was also instrumental in putting together key channel campaigns and initiatives which helped to drive innovation, reseller recruitment and fantastic ROI.

Menorca Gold Ltd

My parents, who are based on Menorca run Menorca Gold, a small family business that offers holidays in private villas and apartments on Menorca.

If you're steering 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 in a technology company and aiming to attract, engage, retain or grow your partner base or looking for 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 to supercharge your alliances, I can help. 

A tech marketing specialist with over 20 years in the channel, I understand your position and will collaborate with you to unlock growth in channel marketing and strategic alliances. I've lead global partner marketing organisations for vendors, worked in distribution, run an agency and now I offer bespoke channel marketing consulting and execution.

I excel in generating impactful marketing strategy, ideas and nurturing genuine relationships, all underpinned by a keen analytical and creative approach.
 
I help channel leaders, partner marketing directors, and strategic alliances teams at tech companies, especially those targeting the UK market, develop deeper, trust-based relationships and innovative marketing initiatives for stronger business outcomes.
 
My focus is on enhancing channel relationships, fostering creativity with key partners and driving growth.
 
I do this with a 5-stage process:

→ Discovery
→ Absorption
→ Understanding
→ Creating the theme or 'big idea'
→ Evolution
 
⭐️ 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝘁𝗼 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 ⭐️
 
What my clients say

➡️ “We brought in Gemma to raise our profile in Europe and find more effective ways to connect with ‘hard to reach’ senior stakeholders. She is a great partner to work with, insightful, flexible and with a bias for action.” Philip Hall, Managing Director, CommerceHub

➡️ “Gemma did a wonderful job building innovative campaigns and content for the channel in EMEA and she always demonstrated passion, energy and determination.” Michael Herman, Vice President, Channel Sales, EMEA & LATAM, Netskope

➡️ “Gemma is one of those marketeers who has her finger on the pulse of business and understands that Marketing campaigns can't be confined to the computers at HQ, but rather exist to generate business and influence opinions at the field level.” Jason Beal, Vice President, Worldwide Partner Ecosystems

Passionate advocate for Mermaids and the LGBT community and Trans ally.  Co author of Between (2025)  🌈❤️
 
𝗖𝗹𝗶𝗰𝗸 🔔 𝗳𝗼𝗿 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗗𝗠 𝗳𝗼𝗿 𝗮 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗰𝗼𝗳𝗳𝗲𝗲 – 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗮 𝗿𝗲𝗮𝗹 𝗹𝗶𝗳𝗲 𝗼𝗻𝗲❗

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