Ryan Paul Gibson

content lift

We help B2B businesses run investigative customer interviews,
so they can build a more qualified pipeline,
and avoid wasting money on go-to-market activities that don't influence buyers.

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Buyer/Market Research 
* Voice of the Customer Work
* Brand Perception & Identity
* Subject Matter Expert Interviews

Founder

RPG Marketing 

I work with B2B marketing teams as a fractional senior marketer,
helping build, launch and maintain marketing programs.

The benefits of hiring a part-time senior marketer are:
* Flexibility: I can work on a variety of projects, rather than one deliverable 
* Cost savings:  A senior skill set without an increase in headcount
* Dependability: I'm in independent contributor who can balance strategy and execution

My specialty is research, content and product marketing.
Some of the projects I've worked on for clients:

* Buyer & market research, gathering insights to create new personas and messaging
* Development of content strategies to support the entire customer lifecyle 
* Thought leadership and strategic narrative development with C-Suite 
* Sales enablement programs
* Copywriting for paid search, landing pages and other high-conversion content.
* Traditional PR activities with trade media and other communications tasks 
* Original research for whitepapers, ebooks and other content formats 

Happy to chat, walk you through these various projects and see if I can help in any way.

Fractional Senior Marketer

Invest Ottawa

I teach early-stage entrepreneurs the fundamentals of customer discovery. We cover: 

- different methodologies like Jobs to Be Done and Lean Canvas 
- different types of customer research
- how to define your research objectives and find potential buyers
- how to conduct 1:1 interviews with examples from projects I've run

Mentor - Customer Discovery

GrowthMentor

Mentor - Customer Research 

Rewind

Working with the CMO and the rest of the marketing team, I help the company refine it's go-to-market strategy and oversee special projects.

Senior Marketing Consultant

Managing content team & company strategy.

Head of Content (Interim)

Helping the company with Messaging, Content, PR & Branding as they build out their core team. I have led or assisted in the following projects: 

* Messaging frameworks for multiple products
* Customer research  
* Content strategy
* Tone & voice documents
* Audits & analysis of organic channel performance 
* Overseeing contract writers
* Creation of lead magnets (Reports, Ebooks, etc)
* Customer case studies 
* Content for product launches
* Sales enablement materials

Senior Marketing Specialist

Perth Brewery

Giatec | Smart Concrete Testing Technologies

Member of the senior leadership team, reporting directly to CEO.

Led development of annual operating plan for marketing, ensuring marketing activities aligned with overall business strategy.

Oversaw a team of six direct reports, responsible for Lead Generation (SEO, PPC, Content), Social Media,  Graphic Design and Web Development.

Worked with the product, sales and customer success teams to refine the go-to-market strategy and positioning of core product lines.

Created preliminary key messaging documents, brand guides and buyer personas.

Interviewed customers for success stories and content ideas; during tenure as manager, organic traffic increased on average 175% YOY.

Built relationships with industry analysts and trade media; successfully achieving media coverage goals in annual operating plan. 

Oversaw execution of tradeshows and events.

Worked with designers and UI/UX to improve customer experience and increase conversions on key landing pages.

Copywriting for google ads, landing pages and other high conversion content.

Marketing Manager

Entrepreneurs, Tech, Jobs. Rinse. Repeat.

Helped shape and execute marketing plans, to meet the strategic objectives.

Oversaw creative development of local, national and international campaigns.

Chief architect of the “Work in Ottawa” Campaign, which generated over six million unique impressions through our digital tactics.

Member of Amazon HQ2 Task Force Marketing Committee

Senior Marketing Strategist

Manager, Marketing & Content Strategy

Dan Rascal

P/T with Ottawa's strongest & spiciest video creative agency. 

http://danrascal.com/

Consultant

Northern Army

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

Today B2B buyers spend most of a buying journey,
figuring stuff out on their own.

They spend weeks, months or years.
Trying to solve problems.
Evaluating solutions.
Trying to determine what’s credible.
What makes sense for them? 

Data from your dashboards & CRMs can help. 
Yet it’s a fraction of the buying story.
And this data typically measures the end.

Marketing teams have to influence the ENTIRE buying journey.
If you don’t have a detailed understanding,
of HOW and WHY you best fit buyer buys,
Then you will FAIL to influence their buying decisions.

In-depth customer investigations (aka interviews),
are the best process for reverse engineering the buying journey.
And the best source of data,
To build marketing & sales programs that win new business. 

Yet B2B teams struggle with this.
They tell me:

- We don't have experience in it
- We don't know how to be unbiased
- We struggle with how to use the insights
- We don't have the bandwidth
- We don't want to bother our customers
- We did it before and hadn't seen the value
- Honestly, it can be intimidating

It's hard out there for a marketing team
Always guessing.
Always spending $$.
Rarely moving the needle.

🤔 HOW I CAN HELP:

I help B2B marketers run better customer research interviews 🕵️‍♂️

After working with me you will have:
*  A reversed engineered buying journey, in the words of your ideal client
* A list of the business triggers & motivations for your target buyer (ICP)
* Insights on how to spend marketing $$$
* Possible solutions and action items for each insight
* Fresh messaging, campaign & copy ideas.

🤔 HOW WE CAN WORK TOGETHER:

There are three ways:
* I can run a turnkey research project for you ($$$)
* I can interview your customers & hand over the content ($$)
* I can teach you how to do it ($)

You can read my ONE case study in my "Features" section.

🤔 WHY ME:

I've logged 21+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 1900 people in my career.
I've worked with over 100 businesses of all shapes and sizes.

👋 SAY HELLO!

- Feel free to DM me here on LinkedIn
- Send an email to ryanpaulgibson@contentlift.io
- Visit my website: https://www.contentlift.io/

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

Producer

Black Camel Agency 

General Manager

Account Manager

The Social Effect

Digital Project Manager

Katana

Marketing Assistant

The Pot Shack

Managing and monitoring website tasks
Managing website content
Copy writing, which includes creating blogs and product descriptions
TOF Content Strategist
Upsell Strategist
Optimisation of landing pages
Increasing web pages SEO score
Administrative tasks

Website Content Manager

Japan Africa

Project managed and produced Japanese Documentaries around African for Japanese Broadcasters and Production companies. 

My role specs included but was not limited to: 

Detailed and thorough internet research on a variety of points of interest throughout Africa, including, but not limited to, wildlife, landmarks, scenery, unique cultures, people, tribes, and comparisons of African living to the Japanese way of life.

Negotiating with travel and tourism suppliers to obtain the best STO rates and travel packages. 

Collaborated with government departments, Ministries and Embassy officials to obtain film and work permits, throughout Africa, for Japanese production teams.

Organised custom clearance for equipment to enter and exit the countries. 

Led all the arrangements for remote filming which involves identification of locations, sourcing of local crews, equipment etc. 

Collaborating and assigning specialists, researchers and scientists in different fields, including nature, culture and World Heritage Sites. 

Sourced, arranged and managed all the filming requirements 

Blogging, monitoring the website and running of the company's social media platforms. 

Conceptualisation and implementation of new ideas, marketing plans and projects through to conclusions. 

Communication support to the Japanese staff which included editing and proofreading 

Responsible for all project handovers 

Directed and managed all travel and logistic arrangements, with all local and cross-border suppliers.

Distribution of Media material to authorities where required.

Assisted in the management of finances including, costing of projects, cost control, recons, debtors and creditors.

Managed all general office administration.

Project Manager & Producer

Freelance Producer | Master of Organized Chaos & Creative Magic ✨

I’m the one making sure the lights shine, the cameras roll, and the magic happens. As a freelance producer, I manage everything from pre-production to post-production: juggling vendors, suppliers, creatives, clients, and the internal team like a seasoned circus act (minus the clowns).

With over 12 years of experience in video production, I’ve built a track record of delivering high-quality content across a wide range of formats and industries. I started out in documentary filmmaking, working as a production coordinator and later as a producer—managing shoots across Africa for Japanese broadcasters.

Since then, I’ve gone on to produce video ads for international clients, primarily in the B2B tech space. Every project has brought its own creative and logistical challenges, and I thrive on solving them—balancing strategic thinking with a hands-on, solutions-driven approach.

I love the process of storytelling and production, and I’m passionate about turning complex ideas into impactful, compelling content. No matter the scale or complexity, I bring a calm, resourceful mindset to every project and always aim to deliver work that’s not just polished, but purposeful.

Let’s create something unforgettable! 🚀

taplio

The Battle

Ryan Paul Gibson

Amy Corlett

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?