Ryan Paul Gibson

content lift

We help B2B businesses run investigative customer interviews,
so they can build a more qualified pipeline,
and avoid wasting money on go-to-market activities that don't influence buyers.

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Buyer/Market Research 
* Voice of the Customer Work
* Brand Perception & Identity
* Subject Matter Expert Interviews

Founder

RPG Marketing 

I work with B2B marketing teams as a fractional senior marketer,
helping build, launch and maintain marketing programs.

The benefits of hiring a part-time senior marketer are:
* Flexibility: I can work on a variety of projects, rather than one deliverable 
* Cost savings:  A senior skill set without an increase in headcount
* Dependability: I'm in independent contributor who can balance strategy and execution

My specialty is research, content and product marketing.
Some of the projects I've worked on for clients:

* Buyer & market research, gathering insights to create new personas and messaging
* Development of content strategies to support the entire customer lifecyle 
* Thought leadership and strategic narrative development with C-Suite 
* Sales enablement programs
* Copywriting for paid search, landing pages and other high-conversion content.
* Traditional PR activities with trade media and other communications tasks 
* Original research for whitepapers, ebooks and other content formats 

Happy to chat, walk you through these various projects and see if I can help in any way.

Fractional Senior Marketer

Invest Ottawa

I teach early-stage entrepreneurs the fundamentals of customer discovery. We cover: 

- different methodologies like Jobs to Be Done and Lean Canvas 
- different types of customer research
- how to define your research objectives and find potential buyers
- how to conduct 1:1 interviews with examples from projects I've run

Mentor - Customer Discovery

GrowthMentor

Mentor - Customer Research 

Rewind

Working with the CMO and the rest of the marketing team, I help the company refine it's go-to-market strategy and oversee special projects.

Senior Marketing Consultant

Managing content team & company strategy.

Head of Content (Interim)

Helping the company with Messaging, Content, PR & Branding as they build out their core team. I have led or assisted in the following projects: 

* Messaging frameworks for multiple products
* Customer research  
* Content strategy
* Tone & voice documents
* Audits & analysis of organic channel performance 
* Overseeing contract writers
* Creation of lead magnets (Reports, Ebooks, etc)
* Customer case studies 
* Content for product launches
* Sales enablement materials

Senior Marketing Specialist

Perth Brewery

Giatec | Smart Concrete Testing Technologies

Member of the senior leadership team, reporting directly to CEO.

Led development of annual operating plan for marketing, ensuring marketing activities aligned with overall business strategy.

Oversaw a team of six direct reports, responsible for Lead Generation (SEO, PPC, Content), Social Media,  Graphic Design and Web Development.

Worked with the product, sales and customer success teams to refine the go-to-market strategy and positioning of core product lines.

Created preliminary key messaging documents, brand guides and buyer personas.

Interviewed customers for success stories and content ideas; during tenure as manager, organic traffic increased on average 175% YOY.

Built relationships with industry analysts and trade media; successfully achieving media coverage goals in annual operating plan. 

Oversaw execution of tradeshows and events.

Worked with designers and UI/UX to improve customer experience and increase conversions on key landing pages.

Copywriting for google ads, landing pages and other high conversion content.

Marketing Manager

Entrepreneurs, Tech, Jobs. Rinse. Repeat.

Helped shape and execute marketing plans, to meet the strategic objectives.

Oversaw creative development of local, national and international campaigns.

Chief architect of the “Work in Ottawa” Campaign, which generated over six million unique impressions through our digital tactics.

Member of Amazon HQ2 Task Force Marketing Committee

Senior Marketing Strategist

Manager, Marketing & Content Strategy

Dan Rascal

P/T with Ottawa's strongest & spiciest video creative agency. 

http://danrascal.com/

Consultant

Northern Army

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

Today B2B buyers spend most of a buying journey,
figuring stuff out on their own.

They spend weeks, months or years.
Trying to solve problems.
Evaluating solutions.
Trying to determine what’s credible.
What makes sense for them? 

Data from your dashboards & CRMs can help. 
Yet it’s a fraction of the buying story.
And this data typically measures the end.

Marketing teams have to influence the ENTIRE buying journey.
If you don’t have a detailed understanding,
of HOW and WHY you best fit buyer buys,
Then you will FAIL to influence their buying decisions.

In-depth customer investigations (aka interviews),
are the best process for reverse engineering the buying journey.
And the best source of data,
To build marketing & sales programs that win new business. 

Yet B2B teams struggle with this.
They tell me:

- We don't have experience in it
- We don't know how to be unbiased
- We struggle with how to use the insights
- We don't have the bandwidth
- We don't want to bother our customers
- We did it before and hadn't seen the value
- Honestly, it can be intimidating

It's hard out there for a marketing team
Always guessing.
Always spending $$.
Rarely moving the needle.

🤔 HOW I CAN HELP:

I help B2B marketers run better customer research interviews 🕵️‍♂️

After working with me you will have:
*  A reversed engineered buying journey, in the words of your ideal client
* A list of the business triggers & motivations for your target buyer (ICP)
* Insights on how to spend marketing $$$
* Possible solutions and action items for each insight
* Fresh messaging, campaign & copy ideas.

🤔 HOW WE CAN WORK TOGETHER:

There are three ways:
* I can run a turnkey research project for you ($$$)
* I can interview your customers & hand over the content ($$)
* I can teach you how to do it ($)

You can read my ONE case study in my "Features" section.

🤔 WHY ME:

I've logged 21+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 1900 people in my career.
I've worked with over 100 businesses of all shapes and sizes.

👋 SAY HELLO!

- Feel free to DM me here on LinkedIn
- Send an email to ryanpaulgibson@contentlift.io
- Visit my website: https://www.contentlift.io/

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

Jacob Statler

Stat Digital

Owner of Stat Digital, a content marketing agency for B2B businesses.

Specializing in SEO, newsletters, and LinkedIn.

Founder & Lead Strategist

Moco Entrepreneurs Weekly Meetup

I help plan events for entrepreneurs in Montgomery County, MD. 

Check us out if you live in the DMV area!

Lead Organizer

VipeCloud

Content Strategist

Minority Mindset

Helped write easily-digestible financial newsletters that we sent out to thousands of subscribers every morning (Monday - Friday).

Financial News Contributor

LiftIntent Inc.

Worked with LiftIntent to create dozens of long-form SEO-focused blog posts to generate leads from organic search traffic.

Writer

I turn dead B2B SaaS blogs into revenue in 90 days, done for you ➡️ Get a free content marketing playbook to rank for high-intent BOFU terms and show up in LLMs to attract ready-to-buy customers

Most B2B SaaS founders and marketing leaders tell me the same thing:

 ❌ They don’t have time to create high-quality content or build a real SEO strategy.
 ❌ Their blog MIGHT get traffic, but it’s not bringing in customers.
 ❌ They’ve been burned by freelancers who need micromanaging or agencies that deliver fluff.

So I created Stat Digital, my content marketing agency, to help B2B SaaS founders + marketing leaders turn their blogs and newsletters into predictable customer-generating machines.

Instead of publishing random content that doesn’t move the needle, we create blog posts and newsletters that:

➡️ Rank on Google + LLMs
➡️ Drive trial signups and demo requests
➡️ Build authority with your ICP
➡️ Support your sales team with conversion-focused content assets

Here’s how we do it:

Revamp-first → We start by revamping your stale content for fast wins.
BOFU-first → We create product-focused content that converts 1-9% of traffic into trials/demos.
Hands-off execution → You invest 1–8 hrs/month total (for reviews, SME interviews, or strategy alignment). We handle the rest.
Month-to-month pricing → No long-term contract necessary, just results-driven content.
 This means you can expect:

 ✅ A steady inbound pipeline of trial signups and demo requests
 ✅ ROI you can point to in 1–6 months (depending on if you have existing content)
 ✅ Confidence your marketing budget isn’t being wasted
 ✅ Growth that compounds — so you can reinvest and scale with less stress

 If you’re a B2B SaaS founder or marketing leader tired of content that doesn’t convert, let’s talk.

👉 I’ll build you a free content marketing playbook that gives you a roadmap to rank for the BOFU search terms you need (and show up in LLMs) to attract ready-to-buy customers. 

Book a call @ statdigital.io/work-with-us to claim your playbook.

CEO & Lead Strategist

Owner of Stat Digital, an SEO-focused content marketing agency for B2B businesses.

I haven't seen a single soul in the SEO world talk about this: Back in July, there was a major algo update that affected almost every B2B SaaS company running a BOFU SEO strategy.

B2B SaaS companies with "best software" listicles got pushed down in the SERPs.

But independent bloggers got pushed up.

The likely reason? Google wants non-biased product recommendations.

One of those bloggers who is now dominating rankings for many B2B (marketing-related) searches is Omid G. from Marketer Milk.

This week's Content Detox breaks down WHY his blog is dominating (actionable tactics).

Plus:

🔍 How I’m rebuilding BOFU SEO for an AI-first search world
🧪 The quiz lead magnet that added 15k+ subs
🗞️ Content marketing news you need to know this week

It's safe to say what worked perfectly last year for SEO no longer works the same today. The first 2 stories in this newsletter highlight my BIGGEST f

Open article: How I'm adapting to SEO 2.0 by Jacob Statler • 1 min read

Oh yea, you're an expert in ChatGPT SEO now, huh? Name 20 ChatGPT ranking factors right now... Go!

One thing I’m realizing about showing up in AI search is that it’s basically just doing good, holistic marketing.

But everyone wants tactics… so here you go!

This week's Content Detox covers:

🤖 The 20 data-backed signals that influence ChatGPT citations (based on 128k domains)
📆 Did you know there are actually FIVE different publishing dates for a page? Inconsistent dates hurt your SEO (and AI visibility)
🗞️ ...and much, much more!

This one’s for anyone trying to future-proof content for 2026.

Hello to my ever-so-loyal email list! I hope you're having as much fun as I am figuring out new marketing plans actually built for 2026. Last week I t

Open article: 20 data-backed signals that actually move ChatGPT citations by Jacob Statler • 1 min read

20 data-backed signals that actually move ChatGPT citations

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