Ryan Paul Gibson

content lift

We help B2B businesses run investigative customer interviews,
so they can build a more qualified pipeline,
and avoid wasting money on go-to-market activities that don't influence buyers.

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Buyer/Market Research 
* Voice of the Customer Work
* Brand Perception & Identity
* Subject Matter Expert Interviews

Founder

RPG Marketing 

I work with B2B marketing teams as a fractional senior marketer,
helping build, launch and maintain marketing programs.

The benefits of hiring a part-time senior marketer are:
* Flexibility: I can work on a variety of projects, rather than one deliverable 
* Cost savings:  A senior skill set without an increase in headcount
* Dependability: I'm in independent contributor who can balance strategy and execution

My specialty is research, content and product marketing.
Some of the projects I've worked on for clients:

* Buyer & market research, gathering insights to create new personas and messaging
* Development of content strategies to support the entire customer lifecyle 
* Thought leadership and strategic narrative development with C-Suite 
* Sales enablement programs
* Copywriting for paid search, landing pages and other high-conversion content.
* Traditional PR activities with trade media and other communications tasks 
* Original research for whitepapers, ebooks and other content formats 

Happy to chat, walk you through these various projects and see if I can help in any way.

Fractional Senior Marketer

Invest Ottawa

I teach early-stage entrepreneurs the fundamentals of customer discovery. We cover: 

- different methodologies like Jobs to Be Done and Lean Canvas 
- different types of customer research
- how to define your research objectives and find potential buyers
- how to conduct 1:1 interviews with examples from projects I've run

Mentor - Customer Discovery

GrowthMentor

Mentor - Customer Research 

Rewind

Working with the CMO and the rest of the marketing team, I help the company refine it's go-to-market strategy and oversee special projects.

Senior Marketing Consultant

Managing content team & company strategy.

Head of Content (Interim)

Helping the company with Messaging, Content, PR & Branding as they build out their core team. I have led or assisted in the following projects: 

* Messaging frameworks for multiple products
* Customer research  
* Content strategy
* Tone & voice documents
* Audits & analysis of organic channel performance 
* Overseeing contract writers
* Creation of lead magnets (Reports, Ebooks, etc)
* Customer case studies 
* Content for product launches
* Sales enablement materials

Senior Marketing Specialist

Perth Brewery

Giatec | Smart Concrete Testing Technologies

Member of the senior leadership team, reporting directly to CEO.

Led development of annual operating plan for marketing, ensuring marketing activities aligned with overall business strategy.

Oversaw a team of six direct reports, responsible for Lead Generation (SEO, PPC, Content), Social Media,  Graphic Design and Web Development.

Worked with the product, sales and customer success teams to refine the go-to-market strategy and positioning of core product lines.

Created preliminary key messaging documents, brand guides and buyer personas.

Interviewed customers for success stories and content ideas; during tenure as manager, organic traffic increased on average 175% YOY.

Built relationships with industry analysts and trade media; successfully achieving media coverage goals in annual operating plan. 

Oversaw execution of tradeshows and events.

Worked with designers and UI/UX to improve customer experience and increase conversions on key landing pages.

Copywriting for google ads, landing pages and other high conversion content.

Marketing Manager

Entrepreneurs, Tech, Jobs. Rinse. Repeat.

Helped shape and execute marketing plans, to meet the strategic objectives.

Oversaw creative development of local, national and international campaigns.

Chief architect of the “Work in Ottawa” Campaign, which generated over six million unique impressions through our digital tactics.

Member of Amazon HQ2 Task Force Marketing Committee

Senior Marketing Strategist

Manager, Marketing & Content Strategy

Dan Rascal

P/T with Ottawa's strongest & spiciest video creative agency. 

http://danrascal.com/

Consultant

Northern Army

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

Today B2B buyers spend most of a buying journey,
figuring stuff out on their own.

They spend weeks, months or years.
Trying to solve problems.
Evaluating solutions.
Trying to determine what’s credible.
What makes sense for them? 

Data from your dashboards & CRMs can help. 
Yet it’s a fraction of the buying story.
And this data typically measures the end.

Marketing teams have to influence the ENTIRE buying journey.
If you don’t have a detailed understanding,
of HOW and WHY you best fit buyer buys,
Then you will FAIL to influence their buying decisions.

In-depth customer investigations (aka interviews),
are the best process for reverse engineering the buying journey.
And the best source of data,
To build marketing & sales programs that win new business. 

Yet B2B teams struggle with this.
They tell me:

- We don't have experience in it
- We don't know how to be unbiased
- We struggle with how to use the insights
- We don't have the bandwidth
- We don't want to bother our customers
- We did it before and hadn't seen the value
- Honestly, it can be intimidating

It's hard out there for a marketing team
Always guessing.
Always spending $$.
Rarely moving the needle.

🤔 HOW I CAN HELP:

I help B2B marketers run better customer research interviews 🕵️‍♂️

After working with me you will have:
*  A reversed engineered buying journey, in the words of your ideal client
* A list of the business triggers & motivations for your target buyer (ICP)
* Insights on how to spend marketing $$$
* Possible solutions and action items for each insight
* Fresh messaging, campaign & copy ideas.

🤔 HOW WE CAN WORK TOGETHER:

There are three ways:
* I can run a turnkey research project for you ($$$)
* I can interview your customers & hand over the content ($$)
* I can teach you how to do it ($)

You can read my ONE case study in my "Features" section.

🤔 WHY ME:

I've logged 21+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 1900 people in my career.
I've worked with over 100 businesses of all shapes and sizes.

👋 SAY HELLO!

- Feel free to DM me here on LinkedIn
- Send an email to ryanpaulgibson@contentlift.io
- Visit my website: https://www.contentlift.io/

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

Nischay Aren 📢📢

MONSTER TRADING LIMITED

I have worked as a Freelance Facebook Ad manager for this E-commerce Brand. I have helped them generate 81+ ROAS in E-commerce. Basically, Facebook Ads are a very important part of digital marketing for any E-commerce Brand. If the person do paid advertising properly with strategic media buying it can give insane results on Facebook or Instagram ads ( both are same)

Freelance Facebook Ads manager  for E-commerce brand

If you are an e-com store/brand owner or e-com entrepreneur, then you are facing these challenges

1.Still struggling to find the best ads strategies for your eCommerce store?

2.Spending a lot on ads without concrete ROI?

3. iOS 14.5 update ruined everything

4.Still struggling to select the best ads platform to generate consistent quality traffic to my eCommerce store?

5.Looking for the best approaches for scaling your ads or 10X your revenue with same ad spend

After failing 3 times trying to launch and scale eCommerce stores, I finally find a replicable way to scale up eCommerce and 9x their ROAS

And today, I leverage the same method to help you avoid ‘burning millions of dollars in ads,’ while getting 9x ROI (Return on Investment)

So if you are an: 

E-com store owners who want to 10X their monthly revenue by using the right paid ads strategy.
Founder/CEO/E commerce manager/ Paid ads manager who wants to increase the profit of their company.
E-commerce marketing agencies that want to make 10X more money from their existing clients.

If you are facing the above challenges, then I have a solution for you.
I have engineered a replicable 4-steps methodology to help you get 9 times ROI in less than 30 days.

But WHY should you work with me?

The answer is simple, because:
Focus on growth -The most important thing that matters is the growth of your E-com business. I am not a typical media buyer whose job is to run ads and get paid monthly. But i will focus on growing your revenue.
My results speak louder than words - I don’t believe in just saying 10X more money. I believe in showing that to you by naked eyes. So that’s why pricing and all other things are aligned in exact same way. So you can see the results first because that matters the most.

So why don’t you give it a try? 
Here is my FREE OFFER FOR YOU

Step 1️⃣: We get on a quick 100% FREE STRATEGY CALL so I can understand your challenges and work out a personalized growth plan for you. 

https://bit.ly/Free-discovery-call-nischay

Step 2️⃣: After our call, I would send a 
FREE personalized and Detailed Growth Roadmap Document to 9x your Profit in 30 days (or less) in the next 5 working days. 

Step 3️⃣: If the strategy works for you, SETTLE THE UPFRONT PAYMENT so we can start with the project.

I'll give my 100% to your marketing, so you can give 100% to your audience.

I want to be THAT guy to remove the "thinking" for your marketing, so you can FOCUS on "doing".

Schedule a free discovery call with me here:

https://bit.ly/Free-discovery-call-nischay 

...And we'll take it from there.

taplio

The Battle

Ryan Paul Gibson

Nischay Aren 📢📢

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