Ryan Paul Gibson

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

We specialize in buyer research interviews for B2B.
We start booking 1:1 conversations with your ideal buyer 72 hours after launching your project.

You get first-party data to build go-to-market programs that influence buying decisions.

- Their roles and responsibilities 
- The business process buyers are responsible for
- How problems and challenges manifest in this process 
- How do they try to solve these problems
- How and why they prioritized various solutions 
- Buying triggers and catalysts of change
- Their perceptions of vendors/solutions in the market 
- How buyers select and evaluate vendors
- Buying committee members and what they care about 

I've logged 23+ years in Marketing, Sales, and Business Development.
I mentor and teach Customer Discovery & Market Research for early-stage startups.  
I worked three years as an investigative reporter.
I've interviewed over 2300 people in my career.
I've worked with over 200 businesses of all shapes and sizes.

Founder

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

🎈  No one had proved this in 30 years.


It's 1990.
John Narver & Stanley Slater wanted to verify a core business theory.
That businesses with a deeper understanding of the market & buyers
were more profitable.

The idea had been written about since 1960.
Philip Kotler was big on it. 
But no empirical study had ever put this idea to the test.
So Narver and Stanley did.

In their 1990 study
They examined 140 business units within one large corporation.
Then in 2000, they replicated the study across 53 corporations.
All in-depth field research.
Across multiple departments.
Rigorously designed controls. 

In both studies, the hypothesis held true. 
There was a meaningful correlation between Market Orientation and profitability.
In other words, businesses that have a deeper understanding of markets & buyers,
significantly shift their odds of success. 

Why this matters:

When go-to-market programs struggle to produce profits,
The default reaction from B2B teams is to focus on execution.
To “do more things” and get “more leads in the pipeline”.

But most GTM programs struggle due to a lack of market and buyer understanding.
(Or “Market Orientation” & “Market Readiness” if we are talking foundational business terms.)
Which means they aren't winning deals,
And "more leads" just masks the real problem.  

I've heard every variation of "we know our buyers, we just need more of them".
And those are the businesses that keep wondering what's off with their go-to-market.

Ryan  Paul Gibson 

I help you get the truth from b2b buyers | Principal @ content lift 🎈

GoGTM

Most GTM strategies chase the 3% who are ready to buy. GoGTM is built for the other 97%.

We help B2B teams shape tomorrow’s demand, today — by building trust before the funnel.

Our first offering, GoEngage, delivers sharp messaging, credible outreach, and curated relevance that gets you in front of the right people, earlier. It’s how we help growth-stage teams create traction before competitors even know there’s a deal.

Founder & Head of Growth

Research HQ

Turning Research into Relationships for B2B Growth

At Research HQ (RHQ), we help businesses forge stronger relationships by producing high-impact research reports, guides, and interactive tools that establish thought leadership and build brand awareness. 

What We Do:
🔹 Content Excellence:
We work closely with clients to craft authoritative and relevant content that addresses market challenges and positions them as leaders in their respective spaces. From industry reports to interactive tools, our content educates and inspires action.

For B2B Buyers:
The B2B buying process should be more precise, faster, and insightful. Connecting decision-makers with valuable, unbiased content, we help streamline research, drive better decisions, and reduce friction throughout the buying journey.

👉 At RHQ, we bridge the gap between thought leadership and meaningful engagement, helping businesses expand their reach and influence.

Follow us for insights on B2B growth, market trends, and outreach strategies that drive results.

Founder & CEO

B2B Uncovered Podcast

A show about B2B ​marketing, sales and growth.

Host

InsightBrief

InsightBrief is an independent, research-led publisher focusing on tech, business and finance.

Founder & Research Director

OneStopClick

Portal serving SME's – helping them research, identify, and generate RFQ's for services in web hosting, colocation, web design, development and managed services.

Founder 

Morgan DeVille

Executive Search, specialising in front office fixed income and equities professionals for global investment banks

Co-Founder

NCR Corporation

Sales Executive

Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

Most of your ideal buyers don’t know who you are, what you offer, or how you help — until it’s too late.

GoGTM fixes that.

We’re a demand creation partner for high-growth B2B companies, focused on the 97% of the market not actively buying. Instead of chasing the same 3% everyone else is, we build an embedded GTM engine that shapes tomorrow’s demand, today.

Through GoPresence (our always-on LinkedIn presence), insight-rich research, and precision outreach, we help your team earn trust, stay visible, and position your solution before competitors even appear.

No MQL theatre. No one-off campaigns. Just a system that compounds awareness and opportunity across complex buying cycles.

If you need to be seen, trusted, and considered by the right accounts before intent spikes, let’s start a conversation.

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