Ryan Paul Gibson

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

We specialize in buyer research interviews for B2B.
We start booking 1:1 conversations with your ideal buyer 72 hours after launching your project.

You get first-party data to build go-to-market programs that influence buying decisions.

- Their roles and responsibilities 
- The business process buyers are responsible for
- How problems and challenges manifest in this process 
- How do they try to solve these problems
- How and why they prioritized various solutions 
- Buying triggers and catalysts of change
- Their perceptions of vendors/solutions in the market 
- How buyers select and evaluate vendors
- Buying committee members and what they care about 

I've logged 23+ years in Marketing, Sales, and Business Development.
I mentor and teach Customer Discovery & Market Research for early-stage startups.  
I worked three years as an investigative reporter.
I've interviewed over 2300 people in my career.
I've worked with over 200 businesses of all shapes and sizes.

Founder

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

Nemanja Zivkovic

Volcano of creativity | I fix wasted marketing spend when the pipeline’s stuck | B2B systems where brand, sales & growth collide into one engine | Biblical (like Oasis)

You have a great product, but your message is messy. Your team is busy, but the pipeline is stuck. You’ve tried every "growth hack" in the book, yet you’re still the one doing the heavy lifting to close every deal.

I’m Nemanja, and I help you build a business that runs like a system.

I don’t just "do marketing." I did, as marketing goal = busines goals. But for the last few years I do much more. I help you align your brand, your sales, and your operations so they all pull in the same direction. I believe that in a world of AI-generated noise, being human is your only real competitive advantage.

Why work with me? 

I think like an owner. I’ve done this for 120+ companies and 80+ startups, helping them stop chasing clicks and start building equity.

If we're talking about real results, my own agency, Funky Marketing, closed 65 inbound B2B deals in 18 months in the very 1st year with zero ads (nothing against ads I just use them the right way - to scale what's already working without them).

I live in Serbia, but even my 1st job (ugh, a long time ago - check my work experience below) was for a Canadian company working on North American markets. Global perspective from the start. 

I’ve scaled systems for brands like Microsoft, Wix, Deloitte, and Generali across the US, Europe, and the Middle East.

In time, I learned that I love to have skin in the game, so I often partner with serious companies through revenue share or equity. If you don’t scale, I don’t win. And as an ex-basketball player, I hate losing.

Published the 1st book in the Serbian language talking about LinkedIn (soon in English, too!).

Pronounced as one of 10 Marketing Voices to follow on LinkedIn, by LinkedIn! Hey, that was huge!

Built a few communities, the biggest one with 600+ people online and 350 coming to offline events every two weeks. Proud of that and currently building a global one (pssst, more info soon).

When I’m off the clock, I’m probably listening to good music (search dilimanac on Spotify), wandering in the woods, traveling, or getting lost in a comic book or an epic fantasy world. 

I also spend my time mentoring founders at the Founder Institute and BioSense because I believe in giving back to the ecosystem that helped me grow.

So what do I actually do?

I clarify your message so buyers "get it" instantly.
I build systems that keep working even when you aren't. 
I turn your business into a revenue engine that compounds over time.

No interns, no buzzwords, no fluff. 
Senior operator who cares about your bottom line as much as you do.

Ready to simplify? Let's talk.

CEO & Founder

We create demand generation programs primarily for B2B tech-based companies in the growth phase and enable them to generate consistent revenue growth, increase their deal size and shorten their sales cycles using inbound and content strategies.

People think marketing is easy. Hint: it’s not.
People see marketing as black and white, like sales. Hint: it’s not.
Marketing is very very gray. And oftentimes counterintuitive, which is why so many people don’t get it.

We keep delivering on what we promise.

taplio

The Battle

Ryan Paul Gibson

Nemanja Zivkovic

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