Ryan Staley

Whale Boss

A New Era of Revenue Leadership with AI 

Our mission is to empower 1 million Go-To-Market Executives to achieve superhuman potential through AI transformation. We help revenue leaders escape the operational grind, multiply team capacity, and accelerate revenue—all while working less and achieving more.  This can be done in less than 2 months with AI education activation, innovation and automation. 

🚀 AI as “Liberating Intelligence”
AI isn’t just a tool; it’s “liberating intelligence.” This shift redefines productivity, ambition, and control, enabling leaders and teams to reach impact levels once unimaginable—all without expanding headcount. This approach resonates with executives who seek freedom in both business and life, making AI a true transformational ally.

🔹 From Productivity to “Capacity Multiplication”
Today’s leaders don’t need mere productivity boosts; they need to multiply team capacity. AI agents, workflows, and assistants go beyond task completion, amplifying output so teams perform at peak levels without constant oversight—giving leaders time for moves that truly matter.

🌄 Liberating Leaders to Live the Dream, Not Chase It
With AI, revenue leaders can grow without the endless grind. Freed from perpetual hiring and micromanagement, you gain the power to step back, letting a self-sustaining revenue engine deliver results while you live the life you envision.

💡 AI for “Decision Density”: Minimize Decisions, Maximize Impact
AI reduces the mental load by taking on real-time tactical choices, freeing leaders to focus on fewer, high-impact decisions. It turns decision-making from a draining process into strategic momentum.

I’m passionate about helping revenue leaders not just transform their teams but redefine growth itself. 

Together, we’re building a future where AI isn’t just helpful—it’s liberating.

Founder and CEO

The Scale Up Show

I deconstruct how the top SAAS CEOs in the world grow their companies repeatedly and predictably.  

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),  Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

Podcast Host

Gartner

Gartner Peer Community is Gartner's new, next-generation online destination designed to increase value through timely answers and meaningful peer connections.

Ryan Staley has been invited as a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership, and enterprise go-to-market among other topics. Gartner Peer Community is Gartner's new, next-generation online destination designed to increase value through timely answers and meaningful peer connections. 

Ryan Staley has been invited as a Founding Peer Community Ambassador to contribute insights on B2B sales, AI for Sales, sales leadership, and enterprise go-to-market among other topics.

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

Pavilion

As an instructor, I have taught over 800 VPs of Sales and CROs my proprietary methods for Enterprise Sales and Enterprise GTM.  

Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member,  Former CRO & Enterprise Sales GTM School Lecturer

RevGenius

RevGenius is a think tank networking group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Founding Member

Sales Hacker, Inc.

Flex Technology Group

Specific examples of value delivered for net new customers listed below;

-Leading Retail Company ($15 billion in annual revenue)-$3.6 Million in expense reduction over the life of contract, 15 FTE's freed up for core IT initiatives and 300% improvement in SLA's

-High Growth Manufacturer ($9 Billion in annual revenue)-$1.8 Million in expense reduction over the life of contract, 300% improvement in SLA's and 15 vendors consolidated into 1.

-Leading National Healthcare Provider ($2.5 Billion in annual revenue)- $3.6 Million in expense reduction over the life of contract, SLA improvement of 400% and  Co-authored enhanced asset management strategy

-Top Professional Services Organization ($3 Billion in annual revenue)- 60% expense reduction, SLA improvement of 300% and asset management visibility provided across 900 locations

Vice President of Strategic Accounts

Director of Strategic Accounts

Director of Sales, Midwest Region

Regional Sales Manager

Pitney Bowes (Managed Services)

Managed Print Services Enterprise Sales (Midwest Region) for Fortune 500 and Fortune 1000 organizations.

Senior Sales Consultant

Antenna Software

Antenna is a high growth early stage Software company that provides a SaaS based applications and mobility platforms that allow Fortune 500 companies to mobilize their enterprise applications.

• Responsible for Direct and Channel Sales for the Region
• Developed new Partner/Customer relationships for an
   undeveloped territory

Director of Sales Midwest Region

Sold customized Managed Print Services and software solutions to Fortune 500 and Fortune 1000 C-level executives. 

• President's Club Winner 2004, 2005, 2006, and 2007
• Grew a new market that had no customers into the one of
   the most profitable sales markets.

I help Chief Revenue Officers & Sales Professionals Leverage AI to work 10 hours less weekly and 2x performance. Follow for cutting-edge cheat codes, prompts, and workflows🎙Scale Up Show Host🔥$0→$30M ARR in 5.5 yrs

Over the last decade, I’ve grown a division from 0-$30M ARR with 4 Sales People and have upskilled over 1,600 GTM executives on AI, Enterprise Sales and GTM Strategy  .

My mission is to inspire 1 million Go To Market Executives to work less and sell more through becoming Superhuman with Artificial Intelligence.

I help revenue leaders transform their teams by acquiring AI skills to escape the operational grind, and accelerate topline revenue.

I’m the founder of Whale Boss and The Scale Up Show.

My portfolio:

→ I’m the Founder of Whale Boss, an AI Sales & Marketing consulting and skill transformation company
→ I’m the Founder of the Scale Up Show, Top 1% Global Podcast
→ I teach Executives, Sales & Marketing teams to implement tools like ChatGPT, Copilot, Claude, etc.   
→ I provide Chief AI Officer Advisory services for human capital.  


My results:

→0-$30M without funding, marketing or SDRs with only 4 Sales people
→Identified and implemented over 500 AI use cases (internally and externally)
→Taught over 800 CROs proprietary selling strategy and tactical execution
→Consulted over 40 Technology companies on custom revenue growth strategies.  
→Voted as a TOP global AI thought leader, Gartner Ambassador & Sales Assembly thought leader. 


If you want to learn more on how to become Superhuman, you can join my newsletter.
⇒ https://superhumanrevenue.beehiiv.com/


If you want to explore AI skill transformation for your organization or Team, apply for an AI Consult.  
=> https://calendly.com/ryanstaleywss/introductory-call-with-ryan-staley-from-whale-boss


Youtube- https://www.youtube.com/channel/UCFGndSHN4KkE89kUP74U7Qg

Podcast-https://ryanstaley.io/podcast/

X-https://x.com/Ryan_Staley1

Just wrapped another CRO roundtable last week in Chicago.
Stellar group. 

The conversation was unfiltered, insightful, and honestly pretty intense.


Here's what's actually keeping revenue leaders up at night:
1. Misaligned Expectations with the Board

Targets keep rising while market conditions keep deteriorating.
The fear isn't about working harder—it's about being held to numbers that completely ignore reality. How do you prove success when the metrics everyone's watching don't actually reflect what's happening in the business?




2. The AI Shock + Everything Changing at Once

Technology, GTM motions, buyer behavior, AI capabilities, org structure—all shifting simultaneously.

Without a clear framework, every change feels like risk instead of opportunity.

The real issue? Separating AI hype from actual impact before you waste time and credibility chasing vaporware.



3. Tech Stack Evolution vs. Human Adoption

The stack evolves faster than behavior, process, and culture ever will.
You've got increasingly sophisticated tools and data while revenue outcomes lag miles behind. The gap isn't closing—it's widening.



4. Margin and Pricing Pressure
Competitors are cutting price aggressively, creating massive pressure to follow.

Leaders are stuck protecting brand value and economics while discount pressure builds every single quarter. Race to the bottom or hold the line?



5. Comp Plans, Metrics, and Governance

Designing effective comp plans is brutal when GTM motions shift and turnover stays high.

Which metrics actually matter versus which ones just look good in board decks? How do you create incentive alignment when ownership across GTM is still fuzzy?


6. Cross-Functional GTM at Scale

Scaling Sales, CS, Product, and Marketing requires a unified operating model.

At hyper-scale, collaboration collapses into silos. Everyone wants a single customer journey—until it requires giving up their kingdom.



7. Talent and Ramp Reality
Ramping and retaining top reps in this environment is harder than ever.
The challenge? Distinguishing true high performers from strong interviewers. And balancing L&D investment against the reality of high turnover.



8. CRO Role Clarity and Org Design

When do you actually need a CRO versus a Head of Sales?

The difference is structural and political, not just a title change. Position the role wrong in the leadership architecture and it becomes friction instead of leverage.

Which of these 8 is hitting hardest for you right now?

Huge thank you to Warren Zenna to hosting

Also it was an amazing group and great to see Daniel Frailey Guy Rubin Greg Leos Howard Diamond Elio Narciso Marc Sabatini Jason A Wankovsky  James Kaikis

Founder & CEO, Whale Boss | Demystifying AI Agents | Helping revenue leaders 2x team results through AI Led GTM | Trusted by PE-backed SaaS | Transform your team in 60 days

I've learned more about life than I ever had this year, so I wrote down 20 things I know at 48 that I wish I knew at 28.

This is straight from the heart.



1. Working as an employee trains you to ask for permission. Working as a founder trains you to take action because your life depends on it.

2. Every 10 years, there was a technology evolution that I ignored because I was too busy. I missed the internet explosion (in early 2000), Mobile and Social (2008-2011), and Bitcoin (2015 at $230 vs. $100K+ now). I am not doing the same with AI.

3. I used to be massively afraid of failing; things had to be perfect. However, my most painful failures pushed me to do things that I never would have dreamed of.

4. Without some separation of work from relationships, health, and fun, life can seem empty when work doesn’t meet your expectations.

5. The biggest risk to an achiever with a hard work ethic is burnout. Recovery (in whatever form you need) is sometimes better than working an extra 5-10 hours weekly.

6. It’s better to have 2-3 amazingly loyal friends you can count on rather than 15 that are mediocre.

7. Lack of focus on your own can be just as paralyzing as a job you hate.

8. You can learn anything, but you don’t have time to learn everything.

9. Nobody has all the answers, and the fastest way to evolve is to do rather than passively watching LinkedIn, YouTube, taking courses, reading books, etc.

10. If you don’t make a plan for your life, you will live within the confines of someone else’s plan.

11. I appreciate my parents way more now because I have to parent and realize how hard they worked to give me an amazing life.

12. If you help others unselfishly, it always comes back to you, whether it be a day, a month, or years later.

13. God, the universe, or whatever you believe in will often guide you in simple ways if you just ask for it and allow for grace.

14. Daily focus on gratitude will transform who you are and your view of the world if you make space for it.

15. Alcohol doesn’t need to be a big part of your life to fit into social situations.

16. Your biggest breakthroughs will happen unexpectedly after you relentlessly work to improve through massive action.

17. Every person on this earth has a unique path that no one else has ever had. Take that experience and do the best you can with your unique gifts.

18. Focus is the biggest barrier you will face when AI makes custom knowledge free.

19. Your children will bring you joy that you can’t comprehend at 28.

20. If you take care of yourself physically, mentally and psychologically you won’t feel old.

That's all for now! I am sure more will come to me for a post 2 on this:)

Every company says they're "doing AI." Few are actually seeing results.

Why? They're treating AI like a 2-year R&D project when it should be a 60-day transformation.

━━━━━━━━━━━━━━━━━

THE TYPICAL APPROACH (That Fails):

Months 1-6: Form committees, evaluate vendors
Months 7-12: Run pilots, "gather learnings"
Months 13-24: More pilots, maybe deploy something

Result: $500K spent, 2 years wasted, no impact

━━━━━━━━━━━━━━━━━

THE 60-DAY APPROACH (That Works):

Weeks 1-2: Pick ONE process, automate it, show immediate results
Weeks 3-4: Expand to 3 more processes, train team
Weeks 5-6: Connect to existing systems, measure everything
Weeks 7-8: Deploy revenue-generating applications

Result: $35K investment, 60 days, measurable ROI

━━━━━━━━━━━━━━━━━

WHY MOST FAIL:

- Analysis paralysis: Studying instead of using
 Boiling the ocean: Too many initiatives at once
 No quick wins: Team loses interest

━━━━━━━━━━━━━━━━━

THE ANTI-HYPE RULES:

1. Ship to production in Week 1 (not pilots)
2. One process at a time
3. Measure hours saved, not AI maturity
4. If it takes >60 days, you're doing it wrong

━━━━━━━━━━━━━━━━━

REAL EXAMPLE: $300M ARR Company

Day 1: Identified pain point (meeting prep), trained 30 reps
Day 14: 4.5 hrs/rep/week saved
Day 30: Expanded to email, research, CRM
Day 60: 300 hrs/week saved, pipeline up 20%, win rate up 6%

Investment: $35K | ROI: 400%+ in 90 days

━━━━━━━━━━━━━━━━━

THE BOTTOM LINE:

Stop planning AI. Start shipping AI.

60 days. Not 2 years.

━━━━━━━━━━━━━━━━━

Is your AI transformation taking too long?

whale-boss

li_at

JSESSIONID

Talks about #gtm, #sales, #chatgpt, #entrepreneurship, and #artificialintelligence

95% of executives are missing GPT-5's true potential.


WHEN I see people using GPT-5 like ChatGPT 4o...

WHAT I really see is millions in missed opportunities.

I just cracked GPT-5's three game-changing features that separate winners from wannabes:

Feature #1: 

The "Rival Intelligence" Framework ⚡ → Single prompt = 5 expert perspectives instantly → Customer + Shareholder + Employee + Competitor + Regulator analysis → I fed it Shopify's leaked AI memo - got strategic recommendations in 30 seconds


Feature #2: 

Your Data = Your Competitive Moat 🎯 → Connect HubSpot, Google Drive, Box directly to GPT-5 → Extract client dreams, fears, frustrations from 90 days of data → Generate personalized scripts + strategies from YOUR actual conversations


Feature #3: 

Agentic Workflow Mastery 🚀 → "Single-pass" prompting = no more back-and-forth → Deep market recon + strategy + execution in ONE prompt → Think strategic consulting team, not search engine


HOW to implement today:

Challenge Current Thinking: Use rival perspectives on your biggest decision

Mine Your Gold: Connect your CRM and ask for pattern analysis

Go Agentic: Create workflows that think 5 steps ahead

I'VE tested this with 2,500+ executives.

The results? Superhuman decision-making in seconds.

Most leaders are playing checkers with AI.

Smart ones are playing 4D chess.

Which game are you playing? 👇

Download The Ultimate GPT-5 Go-To-Market Prompting Toolkit: 
Profile link

Gpt 5 not Gpt 4

4 hours of GTM work → 15 minutes. Same outcome. ~2x quality.
Here’s what one AI workflow did for me last week:


The workflow (all in a single thread):

-Follow-up email with clear actions for the prospect.
-Deal coaching on how qualified it was through MEDDICC-style criteria.
-Next best actions based on my notes and pipeline context.
-Full proposal in my branding, with all the details tightened up.


🔥 Total time: ~15 minutes.

Old way: 3–4 hours of deep work.

Quality: better structure, cleaner narrative, stronger visuals than if I white-knuckled it myself.


This is why I think we need a new standard for AI ROI.

Not “I paid $100 for licenses, where’s my $40K?”


But:
Hours collapsed per workflow
Quality lift vs manual
Capacity unlocked per rep per week


The beautiful thing about it was that it wasn’t a complex Agent build.

It was a stacked workflow of 2 tools.


Those are the leading indicators that create the compounding ROI later.


Question for you: Where in your GTM motion would a “4 hours → 15 minutes” shift change the quarter?

$1.5 Trillion invested in AI in 2025.

90% of enterprises see ZERO impact on EBIT.

Let me say that again:

90% see no bottom-line impact.

Despite trillions invested.

Here's why (and what to do differently):

━━━━━━━━━━━━━━━━━

**THE PARADOX:**

What's happening:
→ 92% plan to increase AI investment
→ 70%+ have integrated AI into at least one function
→ AI is everywhere in the enterprise

What's NOT happening:
→ Revenue growth from AI
→ Profit margin improvement
→ Bottom-line impact

The question everyone's avoiding:

Where's the ROI?

━━━━━━━━━━━━━━━━━

THE 3 FAILURE MODES:

1. Pilot Purgatory

Companies run 47 AI pilots.

None reach production.

Why? They're always "testing."

2. The Integration Gap

AI tools purchased.

Can't access company data.

Sit unused. Money wasted.

3. Time to Value Problem

Implementation takes 6+ months.

People lose interest.

Tools abandoned before impact.

━━━━━━━━━━━━━━━━━

REAL DATA FROM MY CLIENTS:

Companies that SEE ROI:
→ Implementation in <60 days
→ Focus on 2-3 use cases max
→ Measure impact weekly
→ Result: 2x productivity, 10-20% revenue lift

Companies that DON'T see ROI:
→ Implementation in 6+ months
→ Try to boil the ocean (10+ use cases)
→ Measure impact quarterly (or never)
→ Result: Wasted investment, team burnout

━━━━━━━━━━━━━━━━━

THE "TIME TO VALUE" FRAMEWORK:

If people don't see results in 2 weeks, they quit.

Here's how to beat that:

Week 1:
→ Pick ONE painful process
→ Implement ONE AI solution
→ Show immediate time savings

**Week 2:**
→ Quantify the impact
→ Share wins widely
→ Build momentum

**Week 3-4:**
→ Scale what worked
→ Add ONE more use case
→ Repeat

**Result:**
→ Fast wins compound
→ Adoption spreads organically
→ Bottom-line impact in 90 days (not never)

━━━━━━━━━━━━━━━━━

**THE BOTTOM LINE:**

The $1.5 Trillion AI investment paradox isn't about bad technology.

It's about bad implementation.

**Fix these 3 things:**

1. Get out of pilot purgatory (ship to production)
2. Solve integration FIRST (data access is everything)
3. Deliver value in weeks, not quarters

Do that?

You'll be in the 10% that actually sees ROI.

━━━━━━━━━━━━━━━━━

Are you seeing AI ROI at your company?

Or are you stuck in pilot purgatory?

Comment below. 👇

It took me 10 years to learn how to qualify deals effectively.

AI can do it in 3 questions.

With 95% accuracy.

Here's how:

━━━━━━━━━━━━━━━━━

THE OLD WAY:

Years 1-3: Learn your product inside out
Years 4-6: Understand your market deeply
Years 7-10: Master pattern recognition

Result: Expert intuition about which deals will close

Time investment: 10 years

━━━━━━━━━━━━━━━━━

THE NEW WAY:

3 Questions to AI:

Question 1:
"Based on our last 100 won deals, what are the top 5 characteristics that predict a win?"

Question 2:
"Analyze this new opportunity: [paste deal details]. How does it compare to our ideal customer profile based on actual wins?"

Question 3:
"What are the 3 biggest red flags from our lost deals that appear in this opportunity?"

Result: Data-driven qualification in 5 minutes

Accuracy: 95%+ (tested against actual outcomes)

━━━━━━━━━━━━━━━━━

WHY THIS WORKS:

Human intuition:
→ Based on maybe 50-100 deals you remember
→ Influenced by recency bias
→ Misses subtle patterns

AI analysis:
→ Based on ALL your historical deals
→ No bias, just patterns
→ Sees correlations humans miss

━━━━━━━━━━━━━━━━━

REAL EXAMPLE:

Sales rep brought me a "perfect" opportunity:

Human intuition said:
→ Great fit company
→ Budget approved
→ Timeline makes sense
→ "This is closing for sure"

AI analysis revealed:
→ Company size matches lost deals (not won deals)
→ Title of decision maker is different than usual champions
→ Deal velocity is 2x slower than typical wins
→ Missing 3 key buying triggers from successful deals

Recommendation: Deprioritize

Outcome: Deal stalled at 120 days, never closed

AI was right. Human intuition was wrong.

Every company says they're "doing AI." Few are actually seeing results.

Why? They're treating AI like a 2-year R&D project when it should be a 60-day transformation.

━━━━━━━━━━━━━━━━━

THE TYPICAL APPROACH (That Fails):

Months 1-6: Form committees, evaluate vendors
Months 7-12: Run pilots, "gather learnings"
Months 13-24: More pilots, maybe deploy something

Result: $500K spent, 2 years wasted, no impact

━━━━━━━━━━━━━━━━━

THE 60-DAY APPROACH (That Works):

Weeks 1-2: Pick ONE process, automate it, show immediate results
Weeks 3-4: Expand to 3 more processes, train team
Weeks 5-6: Connect to existing systems, measure everything
Weeks 7-8: Deploy revenue-generating applications

Result: $35K investment, 60 days, measurable ROI
━━━━━━━━━━━━━━━━━

WHY MOST FAIL:

- Analysis paralysis: Studying instead of using
 Boiling the ocean: Too many initiatives at once
 No quick wins: Team loses interest
━━━━━━━━━━━━━━━━━

THE ANTI-HYPE RULES:
1. Ship to production in Week 1 (not pilots)
2. One process at a time
3. Measure hours saved, not AI maturity
4. If it takes >60 days, you're doing it wrong
━━━━━━━━━━━━━━━━━

It-took-me-10-years-to-learn-how-to-qualify-deals-effectively.pdf

Google Just Opened a 90-Day Competitive Window
Most businesses will miss it entirely.


I've watched this pattern for 3 years across 2,500+ executives:


Early movers capture 12-18 months of market advantage. Hesitators spend years catching up.


It's happening again. Right now.


The Tests That Matter
I spent 48 hours stress-testing Gemini 3 on real business scenarios:
Sales Prep: 

3 hours → 10 minutes (same quality, better output) 

Website Build: 3 weeks → 63 seconds (921 lines of functional code) 
Analytics Dashboard: 2 weeks → minutes (production-ready)

Zero exaggeration. I recorded everything.


The Business Math

Your team of 50 can now perform like 60-75. 
Your content velocity increases 5-10×. 
Your decision speed accelerates 10-20×.


Same headcount. Same budget. Different results.


Your 3-Stage Play
Days 1-30: Individual team members test on daily tasks (10-20% time savings) 
Days 31-60: Scale across departments (30-40% capacity increase) 
Days 61-90: AI-first workflows deployed (50%+ multiplication)

NOTE: After 90 days, this becomes table stakes. The advantage window closes.

The Split Happening Now
Group A: Testing this week, implementing next week, scaling by month-end Group B: "Monitoring the situation"
Group A dominates their markets by Q2 2025. Group B explains market share losses to their boards.


Your 7-Day Action Plan


Day 1-2: Identify your highest-value, most time-intensive process 
Day 3-4: Assign your best operator to test Gemini 3 
Day 5: Document time/capacity savings Day 6-7: Scale or course-correct

The Question


You won't get disrupted by AI.

You'll get disrupted by competitors using AI better than you.

Are you testing this week, or "waiting for more information"?

The 90-day clock is ticking ⏰

The GPT-5.1 rumors have my full attention.

What I’m hearing from people who actually know:

→ Not an update. A transformation.
→ Reasoning that makes current models look broken.
→ Speed + pricing that changes everything.


Here’s what happens if this is real:
The gap between AI-first and AI-last companies becomes uncrossable.
Workflows we teach today become obsolete next week.


6-month “AI strategies” get rewritten in 48 hours.


What I’m telling clients:

Don’t wait to “see what happens.”
Build the muscle of rapid AI adoption NOW.


Because if these rumors are accurate, you’ll need it in 3 weeks.


Bottom line:
The curve is about to bend.
Teams ready to move fast will capture 18 months of advantage in 60 days.


Teams still “evaluating” will be explaining to their board why they’re behind.



Which side will you be on?

BREAKING-CLAUDE 4.5 OPUS RELEASE (here's what it actually means)
I've spent 3 years implementing AI for go-to-market teams.   
Here's what I've learned about benchmarks:


Nobody cares about the scores.
They care about what the scores MEAN for their Monday morning.


So let me translate the latest Claude Opus 4.5 results into plain English:


WHAT THE NUMBERS SAY:

Agentic Coding: 80.9% (fixes 4 out of 5 real software bugs)
Tool Use: 98.1% (completes multi-tool tasks reliably)
Scaled Tool Use: 62.3% (orchestrates many tools simultaneously)
Novel Problem Solving: 37.6% (still struggles with truly creative thinking)


WHAT THIS MEANS FOR YOUR TEAM:

🔹 For CROs: Your SDRs spend hours on research before every call. AI can now do that research in 10 minutes with 80%+ accuracy. That's 2-3 extra meetings per AE per week.
🔹 For CMOs: Campaign execution bottlenecks disappear when AI handles reporting, repurposing, and distribution simultaneously. 2X output. Same team.
🔹 For RevOps: Manual CRM updates, forecast modeling, pipeline analysis—AI handles 50%+ of this autonomously now. Your analysts focus on insights, not data entry.


WHAT THIS DOESN'T MEAN:

AI isn't replacing your closers.

The novel problem solving score (37.6%) tells you where humans win: complex negotiations, relationship building, creative strategy.

That number was near 0% two years ago—so the frontier is moving.
But TODAY, the play is clear:


AI handles the mechanics. Humans handle the moments.

The companies I work with aren't debating this anymore.
They're racing to reorganize around it.


How are you thinking about deploying agentic AI this quarter? Drop your use case below—I'll share what's working.

The "Pilot Purgatory" Problem
The traditional software playbook is KILLING your AI ROI.

Here's what I mean:
I've seen dozens of Public, VC, PE-backed companies spend 6-9 months "validating" AI pilots.

By the time they're ready to scale? The technology has already evolved 3 generations.

OpenAI just released data showing they've shipped a new feature every ~3 days this year.


Your quarterly validation cycle can't keep pace with weekly capability improvements.


Here's the uncomfortable truth most consultants won't tell you:
The companies stuck in pilots aren't failing because of technology.


They're failing because they're applying OLD playbooks to NEW capabilities.
🔹 Traditional software: Start small → Test a specific use case → Scale once proven 

🔹 AI implementation: Build learning systems → Iterate in weeks → Scale while improving


The difference?
AI systems don't follow fixed rules. 
They generate outputs based on patterns, data, and context.


Success changes with new inputs.

That means quality and reliability require CONTINUOUS evaluation, feedback, and iteration.


NOT a 6-month pilot program that measures last quarter's metrics.


Here's what I've seen work in 60-day transformations:

Shorter loops (weekly, not quarterly reviews)

Decentralized learning (champions across every team)

Immediate measurement against business outcomes


NOTE: The companies reaching production consistently share one trait—they balance speed with structure and evolve as fast as the technology.



Is your AI strategy moving at the speed of ChatGPT's feature releases, or the speed of your annual planning cycle?

Gemini 3.0 in 3 Minutes: Live website & Dashboard build (INSANE RESULTS)

This one blew me away.  

After playing with this all weekend Google really knocked the cover off the ball.

Turning cold leads into warm leads.

This was a combo of Gemini 🍌and @grok 

The ability to generate an insane scene and then animate it can be done for $60 per month of what would have taken $10,000 in the past in addition.



It can be done from your phone in literally 5 minutes vs a multi-week process.



Insane that this is possible.  And opens up creativity to so many people.

40% of enterprises say they lack internal AI expertise.

This number is about to get worse.

Here's why (and what to do):

━━━━━━━━━━━━━━━━━

THE SKILLS GAP DATA:

What enterprises need:
→ AI strategy development
→ Prompt engineering expertise
→ AI workflow design
→ Integration architecture
→ Change management for AI

What they have:
→ Traditional IT skills
→ Legacy system knowledge
→ Pre-AI processes
→ No AI-native talent

The gap is widening.

━━━━━━━━━━━━━━━━━

WHY THE GAP IS GROWING:

Reason 1: AI Skills Are Brand New
→ These roles didn't exist 2 years ago
→ No traditional education path
→ Learn by doing, not by degree

Reason 2: Competition for AI Talent Is Brutal
→ Startups offering $300K+ for AI roles
→ Enterprises can't compete on salary
→ Best talent going to AI-first companies

Reason 3: Skills Evolve Monthly
→ What was cutting-edge 6 months ago is basic now
→ Constant learning required
→ Traditional training programs too slow

━━━━━━━━━━━━━━━━━

THE 3 TYPES OF AI SKILLS NEEDED:

Type 1: Foundational (Everyone needs)
→ AI tool usage (ChatGPT, Claude, etc.)
→ Basic prompting
→ Understanding AI capabilities/limitations

Current gap: 60% of employees lack this

Type 2: Applied (Power users need)
→ Advanced prompting techniques
→ Custom GPT creation
→ Workflow automation
→ AI + existing tools integration

Current gap: 80% of employees lack this

Type 3: Strategic (Leadership needs)
→ AI strategy development
→ ROI calculation
→ Risk assessment
→ Change management

Current gap: 90% of leaders lack this

Does your company have the AI skills it needs?

Or are you in the 40%?

The-Skills-Crisis-A-dollar500K-Problem-With-a-dollar35K-Solution.pdf

A CRO of a Publicly Company told me he'd trade his worst performing salesperson to fund AI transformation.

Not fire a large part of his team because of AI.

Trade the lowest performing person FOR AI.

That conversation revealed something I've now confirmed across hundreds of executive conversations:

The leaders who will win in 2026 aren't thinking about AI as a technology decision.


They're thinking about it as a RESOURCE ALLOCATION decision.

After 3 years and 2,500+ executive AI implementations, here are the 7 beliefs driving their 2026 AI strategies:

1. AI is strategically non-optional—but must be grounded in execution 
🔹 Not a side experiment. Not a pilot. 
🔹 They want AI hardwired into campaigns, daily activities, and systems.


2. Willing to fund AI by reallocating headcount, not adding spend 
🔹 One mid-performing rep = one AI transformation budget. 
🔹 They're in reallocation mode, not expansion mode.


3. Training must be the most relevant enablement they've ever had 
🔹 No theory. No hype. 
🔹 People must leave sessions doing specific things differently TOMORROW.


4. Transformation must be phased and resilient to changing priorities 
🔹 They're notorious for changing direction. 
🔹 Crawl-walk-run beats big-bang every time.


5. Time and change-capacity are the scarcest resources 
🔹 AI work must be time-neutral or time-accretive. 
🔹 It can't feel like "another initiative."


6. AI must compensate for structural underinvestment 
🔹 No dedicated data analysts. Underfunded marketing. 
🔹 AI is the force multiplier that covers the gaps.


7. The AI story must be consistent across sales + marketing + leadership 
🔹 One storyline. One SOW. 
🔹 CFO and CMO must see their words in the program.


NOTE: The bar has changed. Executives will trade headcount for AI—IF it clearly drives daily behavior change and revenue outcomes.


Which of these 7 beliefs resonates most with what you're hearing from leadership?


Struggling to figure this out? 

DM me to see how your peers are tackling this for 26 and beyond.

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This isn't just about speed; it's about shifting your focus from creation to strategy.

The secret is knowing exactly what’s possible with Claude Code (outside of traditional coding). It’s a game-changer for Marketing, Sales, and general Go-to-Market functions.

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Sometimes I think we overcomplicate AI in sales.

Everyone wants the perfect playbook, the secret sauce, the one tool that will magically double revenue.

But the truth is, most of the wins I’ve seen come from small, gritty experiments.

A team tries a new AI-powered lead scoring model. It flops. They tweak it, try again. Suddenly, they’re booking 30% more meetings.

Or a manager uses AI to analyze call recordings. Finds out the top reps ask twice as many questions as everyone else. Next week, the whole team is trying it. Win rates jump.

It’s not glamorous. It’s not always scalable. But it works.

AI isn’t a silver bullet. It’s a thousand little adjustments, stacked up over time.

The teams that win aren’t the ones with the biggest budgets. They’re the ones willing to get their hands dirty, fail fast, and learn faster.

So if your AI project feels messy, you’re probably on the right track.

What’s the smallest experiment that made the biggest impact for your team?

Mixing models? 

 There’s been a lot of different opinions in terms of mixing models however, I’m absolutely blown away that I could create a video like this in five minutes by using nano banana pro 🍌with Grok 4.1 imagine.

I get for standardization purposes of ONLY ONE LLM in large organizations has huge value however, a lot of the large language models are like superheroes that each have their own special superpower.

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

The only question is — 𝘸𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳?

Most leadership & executive coaches aren’t struggling with talent, skills, or results.

They’re struggling with visibility that converts into premium clients.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹:
❌ Posting more doesn’t solve it
❌ Referrals aren’t predictable
❌ A résumé-style profile will never sell you as an authority

That’s why I created the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven system that transforms your LinkedIn presence in just 30 days into a steady pipeline of 3–5 warm, qualified leads every week.

And no, this isn’t about posting daily, spamming DMs, or trying to be an influencer.

It’s about showing up as the Authority your future clients already want to hire.

𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
✅ Position themselves as the premium choice in their niche
✅ Attract inbound attention from decision-makers ready to buy
✅ Replace gimmicks with genuine conversations that convert

𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:
"𝘐𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 2 𝘸𝘦𝘦𝘬𝘴, 𝘮𝘺 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 𝘐’𝘷𝘦 𝘩𝘢𝘥 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨!" — Brad S., Leadership Coach

If you’re ready to stop blending in and start being sought-after…

📅 Schedule your free 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 and let’s map out exactly how to position you so premium clients come to you 👉 https://jo.my/authority-boost-strategy-call

Chareen Goodman, Business Coach

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵. 𝗜𝘁’𝘀 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 😵‍💫

Today's Authority Traction Newsletter dives into something most coaches, consultants, and founders  know deep down but rarely talk about...

➡️ Your LinkedIn isn’t flat because of the algorithm.
➡️ It’s flat because confusion compounds faster than Authority.

You know what I mean, right? 🤔

👉 A blurred niche here…
👉 An unfocused message there…
👉 One skipped week…
👉 One forced post…
👉 One more “pivot”…

Suddenly you’re not leading the conversation... you’re reacting to it. 😲

After years working inside Fortune 500 organizations, I can tell you this with certainty: Businesses rarely collapse from 𝗕𝗜𝗚 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀. They collapse from 𝗹𝗶𝘁𝘁𝗹𝗲 𝗱𝗿𝗶𝗳𝘁𝘀.

And right now, I see a lot of drifting on LinkedIn without people realizing it.

So,
If you’re tired of “trying everything”…
If you’ve been feeling inconsistent…
If your message feels fuzzy…

Remember this... 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴, 𝘣𝘶𝘵 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘵𝘰𝘰.

Let’s make sure you’re on the right side of that equation on Turkey Day. 🦃

📰 Click below and read the newsletter. It will answer one question clearly and directly: “𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 -𝗢𝗥- 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻?”

And yes… Black Friday is coming and I have one offer you'll want to check out.
 
Hit 🔔 on my profile so you don’t miss it. Or DM me 𝗔𝗟𝗘𝗥𝗧 for early access.

#AuthorityTraction #AuthorityBrand #BlackFriday2025 #ChareenGoodman #

Stop Being Overlooked on LinkedIn | I Help High-Ticket Coaches & Service-Based Founders Build Magnetic Authority Brands with My Proven Formula to Attract Clients & Grow Revenue | Keynote Speaker 👉 Bank Your Brilliance™

What 2026 Will Look Like If Nothing Changes The biggest threat to your business in 2026 isn’t going to be the LinkedIn algorithm. It isn’t even going 

Open article: Authority Compounds… and So Does Confusion by Chareen Goodman, Business Coach • 4 min read

Authority Compounds… and So Does Confusion

I don’t talk about this much but there was a moment in my business where I almost walked away from LinkedIn completely. 🤔

Not because I didn’t believe in it, but because I was tired. 😫

👉 Tired of posting thoughtful content that got polite engagement... but no real conversations.
👉 Tired of spending hours planning, writing, showing up… with no increase in clients.
👉 Tired of feeling like the algorithm was eating my brilliance for breakfast.

And the worst part? I knew I was good at what I did. The market just didn’t know it yet.

I was visible → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘤𝘩𝘰𝘴𝘦𝘯.I was present → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘱𝘳𝘦𝘧𝘦𝘳𝘳𝘦𝘥.I was Seen → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘴𝘰𝘶𝘨𝘩𝘵-𝘢𝘧𝘵𝘦𝘳.

The emotions were rising up:
⛓️‍💥 It felt unfair.
⛓️‍💥 It felt confusing.
⛓️‍💥 And if I’m being honest… 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. I know you know what I mean.

One day I had to get bold and confront myself:
“𝘏𝘰𝘸 𝘢𝘮 𝘐 𝘵𝘩𝘪𝘴 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”

Turns out, I was doing the right things… 𝙗𝙪𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝙋𝙝𝙖𝙨𝙚. 🙄

I thought I had a visibility problem but I actually had a phase problem.

I was trying to create Phase 3 results (𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴, 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺) while still operating with Phase 1 habits (𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘨𝘢𝘱𝘴).

And once I understood what Authority Phase I was actually in, I cold change the outcome..

🏆 My confidence came back.
🏆 My messaging sharpened.
🏆 My lead flow increased.

𝗔𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗷𝗼𝗯… 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗿𝘂𝗻𝘄𝗮𝘆.

So tomorrow, we’re having the conversation I wish someone had with me years ago about this. Because too many brilliant coaches are working in the wrong phase and blaming themselves for the wrong things.

If you’ve been feeling stuck, overlooked, inconsistent, or confused by what “should be working but isn’t”… you’ll want to be in The Authority Lounge Experience™ room.

🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 — 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃 𝟮𝟭⏰ 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗖𝗦𝗧
📍 𝗩𝗶𝗮 𝗭𝗼𝗼𝗺 - 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Join me 💛 The Authority Lounge Experience™

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

No alternative text description for this image

This weekend while grocery shopping with my husband, I overheard two women behind us talking about the government shutdown ending. 🛒

One said... “𝘐 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘰𝘯𝘦.”

Ouch! That hit me like a Mack truck. 🚛

Then I heard the other... “𝘐𝘵’𝘴 𝘴𝘤𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘤𝘭𝘰𝘴𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘢𝘳𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘢𝘱𝘢𝘳𝘵.”

That's when I stopped reaching for the PayDay candy bar and told him... “𝘚𝘩𝘦’𝘴 𝘯𝘰𝘵 𝘸𝘳𝘰𝘯𝘨.”

It is scary, isn't it? 😬

That shutdown didn’t just break a record, it cracked open a truth.

👉 People had to take out loans for groceries... 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘩𝘢𝘵-𝘸𝘩𝘢𝘵?
👉 Families had to choose between rent and food... 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦?
👉 Folks lined up at food banks who never imagined needing one... 𝘪𝘵 𝘨𝘰𝘵 𝘳𝘶𝘨𝘨𝘦𝘥!

Even though the government reopened, the fear and anxiety still lingers because something felt and experienced like this is not easily erased.

As we were driving home, I said “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘱𝘶𝘴𝘩 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘩𝘢𝘳𝘥.”

You see, life doesn’t warn you. Life just happens, and you either have a stability plan or you don’t.

Most people who have jumped into coaching or consulting don’t have that in place.

And honestly, when I first started out as a coach, I didn’t either. Nobody was there to actually tell me about building my Authority Brand and much less show how to do it. They were telling me a whole lot of other stuff, but not the stuff that mattered most.

I spent years posting and praying on all the "social media" platforms... Facebook, Instagram, Twitter, hoping and waiting on leads, clients and referrals like they’d fall from the sky... 𝘰𝘯𝘦 𝘴𝘭𝘰𝘸 𝘮𝘰𝘯𝘵𝘩 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘸𝘯 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦. 😣

But thank God for a good man (pun intended 😂)

He looked at me, smiled... and said “𝘉𝘶𝘵 𝘯𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘰𝘭𝘥𝘴 𝘺𝘰𝘶 𝘶𝘱.”

That’s when it clicked...

Your Authority Brand isn’t a logo. 𝗜𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻. It's your insurance policy that keeps your business breathing when everything else suffocates.

That’s why I built The Authority Lab™ to help coaches, consultants, and founders build their personal business protection plan as an Authority Brand on LinkedIn.

→ Not as a program, but as the stability system I wish I had when I was barely keeping my head above water.

With another possible shutdown looming in 2026… 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿! 💪

#ItsMonday #GovernmentShutdown #BlackFriday2025 #AuthorityLab #ChareenGoodman
___________________________

I’m opening something special for Black Friday. 🙌

Hit the 🔔 on my profile so you don't miss it and DM me the word 𝗔𝗟𝗘𝗥𝗧 if you want early access before the public announcement.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼 𝗮𝗻 𝘂𝗻𝘀𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿. 😯

“𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘺𝘰𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘢. 𝘗𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘰𝘶𝘳 𝘣𝘭𝘰𝘤𝘬. 𝘈𝘯𝘪𝘮𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘤𝘢𝘭𝘭𝘦𝘥.”

Are you kidding me. 😲

I thought I had landed a starring role in a remake of "The Grey". Instead of wolves... coyotes on the block.

Y'all, I live in Chicago. The city of snow and Al Capone, not coyotes.

Yea, the coyotes don't look too threatening in the pic.

They're just standing there... 𝘊𝘢𝘭𝘮... 𝘈𝘭𝘮𝘰𝘴𝘵… 𝘩𝘢𝘳𝘮𝘭𝘦𝘴𝘴. 😬

But danger rarely announces itself loudly, right.

It lurks and eases in quietly. Going unnoticed all too often.

Well, that just might be like your LinkedIn presence right now. 👀

You scroll, thinking everything’s fine.
You assume visibility will bounce back after the holidays... 𝘶𝘯𝘵𝘪𝘭 𝘉𝘈𝘔!

Your headline blurs, your offers fade, and your DMs stay silent. 😬

That's Authority erosion, the topic I wrote about in my Authority Traction Newsletter today. 📰

You see, when you're trying to build your Authority Brand, you don’t just wake up one day with:

📉 Zero leads
📉 Zero profile views
📉 Zero engagement
📉 Zero discovery calls

That happens slowly, with...

👉 A weak banner here.
👉 A confusing headline there.
👉 A message that blends in.

𝘕𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮. 🙄

Before you know it… your LinkedIn presence is in danger and your Authority eroded. 😬

This year, I’ve reviewed hundreds of profiles, and the pattern is always the same.

Coaches and consultants assuming:

❌ Visibility will pick back up soon.
❌ Leads flow will be better next year.
❌ They’ll fix their profile “after the holidays.”

But Authority doesn’t vanish overnight. It just erodes when we're not paying attention.

Quietly. Steadily. Sometimes… 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁𝗹𝘆.

Here’s the twist: just like those coyotes circling back at night... Authority threats circle back. They don’t vanish.

That’s why the Authority Lab™ is here for 2026.

What we do in the Lab, isn’t built on hustle. It’s built on 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 + 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Your Black Friday opportunity drops this week. Only time to lock in 2026 Black Card Access™.

Comment 𝗔𝗟𝗘𝗥𝗧 and I’ll send the early details.

Chareen Goodman - Business Coach

Helping Introverted Coaches & Founders Build a Visible, Premium Authority Brand — So YOU Stand Out Confidently, Attract High-Value Clients & Grow Without Losing Your Identity | Speaker | Bank Your Brilliance™

Too many coaches live on borrowed oxygen. One flick of the LinkedIn algorithm and BOOM... 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗮𝘁-𝗹𝗶𝗻𝗲𝘀. 😯

(𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯. 🙌)

A while back, I made a decision: 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.

→ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘵𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘤𝘢𝘯 𝘸𝘰𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘦𝘢𝘴𝘺. 😊

Basically, there are two ways to operate here:

1️⃣ 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗧𝗲𝗻𝗮𝗻𝘁 → You copy, chase reach, and ride every hack-du-jour. Every update feels like Russian roulette with your revenue.

2️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱 → You own a fortress of proof, positioning, and Authority presence. The algorithms may visit, but they don’t control the rent.

The problem? Over 87% of you act like Tenants but expect Landlord results. 😏

Here's the antidote ⚗️

Remember that:
✅ Platforms shift, but Authority compounds.
✅ Likes don’t pay invoices; conversations do.
✅ Visibility without positioning just fuels the scroll.
✅ LinkedIn insurance isn’t a policy; it’s an Authority Brand that outlives the feed.

My personal playbook (𝘴𝘵𝘦𝘢𝘭 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦):

The Authority Brand Formula™ ↔ B + O + C × (Ex3) ÷ T

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Say why you’re the pick, not a pick.
𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → Turn your profile into a “Book a Call” funnel, not a résumé.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → Educate, agitate, validate.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Comments, Connections, Conversations.
𝗧𝗶𝗺𝗲 → Compress all this until consistency becomes your default.

Run the formula for 90 days and see results like:

👉 Profile views increase by 210% (targeted prospects)
👉 Inbound connection requests grow by 167%
👉 Steady flow of premium leads

Will an update throttle your impressions? 𝘔𝘢𝘺𝘣𝘦.
Will it topple a brand anchored in Authority? 𝘕𝘰𝘵 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦.

Bottom line... Stop refreshing the feed... ➡️ Start banking your brilliance.

Your own personal economy is now in you hands. 💛

graphical user interface, text, application

Most automation tools promise the moon…🌜
but leave you empty-handed... 😏
or your account banned... 🫣

But ReactIn.io? It actually 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗦!

In just 7 days, 𝗶𝘁 𝗽𝘂𝗹𝗹𝗲𝗱 𝗶𝗻 𝟮𝟮 𝗵𝗶𝗴𝗵𝗹𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱, ICP-fit leads, straight from genuine content engagement. 😍

❌ No scraping. 
❌ No spammy DMs. 
❌ No annoying pitching.

This isn’t just AI hype. → This is 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁 running quietly in the background while you focus on what truly matters: 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁.

I put it to the test. 
It passed with flying colors. 🙌

That’s why I’m bringing ReactIn.io into my clients’ world inside the Authority Lab™.

Because tools help you 𝗱𝗼 𝗺𝗼𝗿𝗲, but smart systems help you 𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.

💡 ReactIn.io powers the automation.
💛 The Authority Lab™ powers the transformation.
👉 Swipe through the full scoop in my carousel below.

P.S. Thanks François Delporte and Hugo Delattre 💛

#Sponsored #AuthorityLab #ReactIn #AuthorityBrandFormula #ClientAttraction #LinkedInGrowth #ChareenGoodman

Reactin for LinkedIn Leads Carousel.pdf

I thought the 𝗠𝗮𝗰𝘆’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗣𝗮𝗿𝗮𝗱𝗲 was going to be magical… 🤩

Instead, it felt like an episode of Survivor. 🤺

Years ago, my sister and I took a road trip from California and drove cross-country to spend Thanksgiving with friends on the East Coast.

And we thought… why not go to the Macy’s Thanksgiving Day Parade while we’re here?

Sounds dreamy, right? 🥰

Nope.

It was icy cold. 🥶

It was packed shoulder to shoulder. 😧

People were pushing, shoving, elbowing for a better view. 🫣

Kids were screaming. 😩

Adults were screaming. 😬

At one point it felt like a cat fight with snowballs disguised as confetti. 😲

I lasted maybe at most 20 minutes before ducking into a McDonald’s to defrost with a cup of hot cocoa... ☕
𝘸𝘩𝘪𝘤𝘩, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘢𝘳𝘵. 😂

But here’s the funny thing about that experience…

For years, that parade reminded me of the chaos we get sucked into with all the “holiday hype.” 😏

🛑 Everyone is pushing.
🛑 Everyone is rushing.
🛑 Everyone is fighting for something they don’t actually want. 🙄

And the stuff that truly matters gets lost somewhere in all that noise and chaos.

But...

There is always an upside in those moments, 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘤𝘶𝘱 𝘰𝘧 𝘩𝘰𝘵 𝘤𝘰𝘤𝘰𝘢. ☺️

Like...
🧡 The warmth.
🧡 The simplicity.
🧡 The clarity.

Those are the moments that ground you and you have to take them when you can and however way you can, even if it's just a cup of hot cocoa. 😋

That’s what Thanksgiving actually is for me now. 🦃

So in the spirit of the season this year...

Instead of adding to the noise I’m giving you the exact opposite of a chaotic, pushy Black Friday moment.

⚠️ No rushing.
⚠️ No shoving.
⚠️ No screaming.
⚠️ No “50% OFF (but not really stuff).”

If 2026 need that type of space and structure, and not another crowded parade of modules and videos, comment BLACK CARD and I’ll send the details way.

And...

𝗛𝗔𝗩𝗘 𝗔 𝗪𝗢𝗡𝗗𝗘𝗥𝗙𝗨𝗟 & 𝗛𝗔𝗣𝗣𝗬 𝗧𝗛𝗔𝗡𝗞𝗦𝗚𝗜𝗩𝗜𝗡𝗚 🦃

pic credited to Canva AI because I didn't take pictures that day. 🤣

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝟮𝗞, 𝗼𝗽𝗲𝗻𝗲𝗱 𝟰𝟬 𝘃𝗶𝗱𝗲𝗼𝘀, 𝗮𝗻𝗱 𝘄𝗮𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰... 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗺𝗲. 🎩🐇

🔮 The modules sat in your hard drive taking up space.
🔮 Your notebook filled with half-written frameworks.
🔮 Your feed stayed quiet with not movement.
🔮 Leads did not come in as expected.
🔮 But the loss of confidence did.

𝗧𝗛𝗘 𝗕𝗔𝗗 𝗡𝗘𝗪𝗦: Traditional coaching programs drown you in information.

🪄 8 modules. 𝘕𝘰 𝘸𝘦𝘦𝘬𝘭𝘺 𝘱𝘭𝘢𝘯.🪄 40 videos. 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘩𝘦𝘤𝘬𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬.🪄 A prayer. 𝘠𝘰𝘶 𝘮𝘰𝘷𝘦 𝘰𝘯 𝘢𝘯𝘥 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

End result... You start to wonder if you were the problem. (I know I did when I was in that situation. 🤨)

But here is the shift you're looking for.

Authority is not taught with modules and videos.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁!
⇉ with your sleeves rolled up...
⇉ day-by-day with focused...
⇉ week-by-week live...
⇉ in the trenches...

𝗧𝗛𝗘 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦: The Authority Lab™ trades modules for clear direction and videos for guided implementation.

✅ Weekly direction so you never guess.
✅ Weekly accountability so you never hide.
✅ Weekly refinement so your voice sharpens.
✅ A weekly rhythm that compounds into Authority the algorithm cannot ignore.

Clarity on Monday. → Momentum by Friday.
Fifty-two micro wins that stack into one category-leading Authority Brand ➡️ 𝗬𝗢𝗨𝗥𝗦!

🙌 Imagine knowing the exact move for each week of 2026.
🙌 Imagine twelve months where support cancels out confusion.
🙌 Imagine watching credibility rise while courses collect dust somewhere else.

If a full year of that type of guided rhythm would make you unstoppable in 2026 on LinkedIn, let the next step be simple. Comment 𝗕𝗟𝗔𝗖𝗞 𝗖𝗔𝗥𝗗 for access. ◼️

#AuthorityBrand #BlackFriday2025 #ChareenGoodman

𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 😲

You can have the best content in your niche…
You can post consistently, comment daily, and still be invisible. 👀

But the problem isn’t your visibility. → 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝘅𝘁.

Here’s the truth most coaches don’t want to hear:

👉 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘢𝘯’𝘵 𝘱𝘭𝘢𝘤𝘦 𝘺𝘰𝘶, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘤𝘩𝘰𝘰𝘴𝘦 𝘺𝘰𝘶.

Your posts might be interesting, but if they’re not anchored in a clear position, they float right past your buyers.

And that’s the difference between being seen and being sought out. 😍

When I finally codified my 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ and started leading with context, I saw the shift:

🙌 My message clicked.
🙌 My audience recognized it.
🙌 LinkedIn News tapped me to contribute 3x 𝘪𝘯 𝘰𝘯𝘦 𝘮𝘰𝘯𝘵𝘩.

Not luck. Not louder posts.  Just clarity that converts.

📰 This week’s issue of 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 dives deep into this exact shift... 𝘸𝘩𝘺 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘱𝘺, 𝘣𝘶𝘪𝘭𝘥𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯.

Check it out: "𝘊𝘰𝘯𝘵𝘦𝘹𝘵 𝘐𝘴 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨: 𝘏𝘰𝘸 𝘵𝘰 𝘔𝘢𝘬𝘦 𝘠𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘖𝘣𝘷𝘪𝘰𝘶𝘴"

Too, let me know what’s that one thing you could clarify this week that would make your Authority obvious and not overlooked? 🤔

(And if you’re not sure where to start, this newsletter will show you exactly how.)

#AuthorityTraction #AuthorityBrandFormula #ContextIsEverything #LinkedIn 
#ChareenGoodman

Clarity, Context & Conversion: Key for Recognizable Authority All to often, I talk with brilliant coaches and consultants who are posting content, com

Open article: Context Is Everything: How to Make Your Authority Obvious by Chareen Goodman, Business Coach • 6 min read

Context Is Everything: How to Make Your Authority Obvious

𝗕𝗲𝗶𝗻𝗴 𝗯𝘂𝘀𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ≠ 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗮𝗶𝗱 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 😲

95% of leadership & executive coaches mistake busyness for business.

Stop spinning your wheels and follow these 9 steps so you can fill your calendar faster.

1️⃣ 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗮𝗱𝗲𝘀 when it’s not backed by Authority.
→ (You don’t need more eyeballs... you do need the right eyeballs.)

2️⃣ Posts, comments, DMs → All roads must lead to one place: 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
→ (No call booked means no cash booked.)

3️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ = (B + O + C) × (Exe) / T.
Branding + Optimization + Content, multiplied by Engagement on 3 levels, divided by Time.
→ (Master the math and you'll print the receipts.)

4️⃣ Your profile is not a résumé. It’s a sales page wearing 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿.
→ (Rewrite it until it says “𝘐’𝘮 𝘪𝘯 𝘥𝘦𝘮𝘢𝘯𝘥" not “I’m available”)

5️⃣ Content ≠ 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗗𝗶𝗮𝗿𝘆.
Content is your commercial. Each line in your post should elevate Positioning, Proof, or Perspective.
→ (If it does none of the three, delete it and start again.)

6️⃣ Vanity metrics feel good, but 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗲𝗲𝗹𝘀 𝗯𝗲𝘁𝘁𝗲𝗿.
Track three KPIs only: Profile Traffic, Engagement Quality, Conversion Flow = DM to Deal™.
→ (Quality > Quantity, every single day that ends in “y” 😉)

7️⃣ Comment like an 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, not as amateur.
Level up your comments with Insights → Relationships → Invitations → Invoices.
→ (In that exact order 😊)

8️⃣ The fastest way to 𝟮𝘅 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀?
Talk to double the humans in half the time.
→ (Your Triad of Engagement™: Comments, Connections, Conversations.)

9️⃣ Consistency 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲.
Authority is built in public, interest is nurtured in private, deals are done in the DMs.
→ (Keep all three spinning or the flywheel dies.)

Remember these two things:
✅ Busy on LinkedIn ≠ Cash in your pocket.
✅ Do what matters, not what’s convenient.

So...
👉 Save this post.
👉 Read it every day.
👉 Implement one line per week.

Then, your LinkedIn “activity” will turn into LinkedIn income quicker than you can say “𝘕𝘦𝘸 𝘤𝘭𝘪𝘦𝘯𝘵 𝘴𝘦𝘤𝘶𝘳𝘦𝘥.” → (a.k.a. Cha-ching) 🫶

P.S. Find out why you’re not booking more clients on LinkedIn. Take the 3 minute 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 𝗤𝘂𝗶𝘇. Link is in the comments. 👇

Everyone says visibility is everything. 𝗜 𝗰𝗮𝗹𝗹 𝗕𝗦. 😏

❌ Likes aren’t leads
❌ Views aren’t sales

Your Stripe account would back me up. 💳

Here’s the truth you already feel:

✅ A viral week can still mean an empty calendar
✅ A thousand reactions won’t pay the rent

Visibility means eyeballs → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗺𝗲𝗮𝗻𝘀 𝗱𝗲𝗺𝗮𝗻𝗱

The real question isn’t who saw it.
It’s who remembered it… 𝘢𝘯𝘥 𝘳𝘦𝘢𝘤𝘩𝘦𝘥 𝘰𝘶𝘵.

That’s where The Authority Equation™ comes in.

It’s not follower count → 𝘪𝘵’𝘴 𝘧𝘭𝘰𝘸 𝘤𝘰𝘶𝘯𝘵:

🙌 Decision-makers in your DMs
🙌 Calls booked from your content
🙌 Referrals coming from past clients
🙌 And the close rate that follows

Remember, Authority isn’t measured in likes. It’s measured in leverage.

And that’s exactly what we’re unpacking tomorrow inside 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™: 𝘛𝘩𝘦 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘌𝘲𝘶𝘢𝘵𝘪𝘰𝘯: 𝘞𝘩𝘺 𝘉𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘤𝘦 𝘐𝘴𝘯’𝘵 𝘌𝘯𝘰𝘶𝘨𝘩.

Join me for a Real Talk. Real Strategy. Real Authority conversation.

🗓️ Friday, Nov 7 @ 11 : 30 AM CST
🎟️ Free to join → https://lnkd.in/gqC6ZRq6

Visibility gets you seen.
Authority gets you chosen. 💛

☕️𝗔 𝗦𝘂𝗻𝗱𝗮𝘆 𝗰𝗼𝗳𝗳𝗲𝗲 𝗰𝗵𝗮𝘁 𝘃𝗶𝗯𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝗼𝗳𝗳 𝗺𝘆 𝗰𝗵𝗲𝘀𝘁... #SundayMusings

So, I was scrolling through my DMs this morning (terrible habit, I know 🙄) and saw THREE different coaches all crying the blues and saying basically the same thing:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘰𝘳𝘦 𝘭𝘦𝘢𝘥𝘴... 𝘐 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴... 𝘯𝘰𝘵𝘩𝘪𝘯𝘨'𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘦..."

And honestly? It made my heart hurt a little. 🥹

Because here's what I'm seeing everywhere right now on LinkedIn.

Coaches and consultants stuck in the 𝗵𝘂𝘀𝘁𝗹𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗿𝗮𝗽 thinking that if they just...

👉 Post MORE... 
👉 Show up MORE...
👉 Hustle a bit HARDER...

Then something will magically happen. 🔮

But let me tell you, 2026 is the year of positioned #Authority, not more #Hustle ... (𝘢𝘯𝘥 𝘺𝘦𝘴, 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘭𝘪𝘬𝘦 𝘶𝘴𝘪𝘯𝘨 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴, 𝘪𝘵'𝘴 𝘫𝘶𝘴𝘵 𝘮𝘺 𝘵𝘩𝘪𝘯𝘨. 🤣)

I've been there. 

It was that season where I thought LinkedIn was broken... or I was broken... or SOMETHING was broken... because 𝘐 𝘸𝘢𝘴 𝘥𝘰𝘪𝘯𝘨 "𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵" 𝘣𝘶𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘤𝘳𝘪𝘤𝘬𝘦𝘵𝘴.

Turns out I wasn't broken... LinkedIn wasn't broken... NOTHING was broken... 𝘐 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘥𝘰𝘪𝘯𝘨 𝘗𝘩𝘢𝘴𝘦 3 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘗𝘩𝘢𝘴𝘦 1. 😬

That was like trying to run a marathon when you haven't even mastered the skill of running around your own neighborhood block 3x. 🏃‍♀️‍➡️

But this is the dirty LinkedIn family secret nobody talks about? 🤫

Most of us are solving the wrong problems 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗲𝗻𝗲𝗿𝗴𝘆, but wondering why we're on the verge of 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 𝗮𝗻𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗶𝘁. 

❌ We're focusing on followers when we should be building systems.
❌ We're optimizing our captions when we should be clarifying our message.
❌ We're chasing algorithms when we should be creating predictable lead flow.

The coaches and consultants who are going to WIN in 2026? 

They're not the ones posting for the sake of posting 5x a day. 

They are the ones who will be 𝗔𝗟𝗜𝗚𝗡𝗘𝗗 by getting:
➡️ Clear in their message
➡️ Structured in their system
➡️ Confident in their Authority

2026 will hit very different when you finally stop fighting uphill and start building your ideal future client pipeline with intention. 😍

Just saying. 💛

P.S. OK, the picture may be a little unrelated, but it was such a beautiful day in Chicago, I had to make a double pumpkin spice run. 🎃

P.P.S. Join me on Friday, November 21st at 11:30 AM/CST for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ where will will dig into the conversation of Authority Phases so you can assess if you're in the right phase or not. 

Registration link is in the comments. Or you can always DM me 𝗔𝗧𝗟 to learn more. 😊

#AuthorityPhase #AuthorityBrandFormula #AuthorityLab #LinkedInStrategy #LeadFlow

Okay so… last night I went to a masquerade birthday party for someone very dear to me, and LISTEN... your girl had fun. 💃🏽

The moment my friend called and invited me, I told her “𝘐’𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵.”

That’s commitment. And because of that commitment, I got to experience pure joy, old friends reuniting, new friendships started, gratitude, and life happening in real time. 😍

But I want you to get this one thing… none of it would’ve happened if I hadn’t made the commitment first. 🤔

There is power in making a commitment because:
👉 Commitment creates unforgettable moments.
👉 Commitment creates real relationships.
👉 Commitment creates lasting results.

But it also reminded me of something important.. you cannot get the full experience of anything without giving full commitment. 

𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘭𝘪𝘧𝘦, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

I committed to being there and because of that simple commitment, I experienced joy, connection, reconnection, and growth.

Everything good that happened was downstream of the commitment... “𝘐’𝘮 𝘪𝘯.”

Building your Authority Brand takes that type of commitment... “𝘐’𝘮 𝘪𝘯.”

𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗔𝗰𝘁𝗶𝗼𝗻 → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Because at some point, your future has to stop waiting for permission… and start changing with commitment. 💛

---------------------------
P.S. If you’re feeling that nudge like the one I felt when I said “𝘐’𝘮 𝘪𝘯” then maybe this is your moment too. 𝗕𝗹𝗮𝗰𝗸 𝗖𝗮𝗿𝗱 𝗔𝗰𝗰𝗲𝘀𝘀™ into the Authority Lab™ is open, but only for the ones who are ready to commit to a different 2026 on LinkedIn.

If you know you’re ready to step out of hiding and into your Authority on LinkedIn... this is my personal invitation to you. Check out the link in the first comment. And then 𝗗𝗠 𝗜'𝗠 𝗜𝗡 when you've made the commitment. 💛

Here's a quiet truth I’ve learned about LinkedIn... 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗮𝗽𝗮𝗯𝗹𝗲, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹, 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗲𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

→ They read.
→ They reflect.
→ They save posts.
→ They watch silently.
→ And they only reach out when something truly lands.

If that’s you, then I want to speak to you for a moment.

From my vantage point, you’re not being quiet because you lack expertise. You’re quiet because:

• You lead with depth, not noise
• You don’t want to perform to be seen
• You value clarity over constant content
• You’re intentional about how you show up

But here’s the tension I see in so many coaches, consultants, and founders who operate this way...

𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 2026 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘧𝘦𝘦𝘭 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘢𝘵𝘪𝘷𝘦… 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵.

If that’s what’s been sitting on your mind lately, I’d love to know... 👉 𝗪𝗵𝗮𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?

You can comment if you want, but you don’t need to. A private message works just as well. 😊

P.S. If this resonates, send me the word 𝗤𝗨𝗜𝗘𝗧, and I’ll share something with you privately. No pressure. Just clarity

LinkedIn keeps whispering your name. Yet the room stays quiet. 👀

You know your insights can shift an entire industry, but the timeline scrolls past as if you never posted.

Being the best-kept secret may be romantic in novels, but on LinkedIn it's revenue leaking out of every unseen word.

Your Authority is in jeopardy. 😬

Make this your day to stop hiding behind your brilliance.

Because being the best kept secret isn’t noble ➡️ 𝗜𝗧'𝗦 𝗘𝗫𝗣𝗘𝗡𝗦𝗜𝗩𝗘.

We go live today for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ 😍.

If you’re visible but not converting, this hour will change how you use LinkedIn.

🕰️ Today @ 11:30 AM CST via ZOOM
🎟️ Grab your seat → https://lnkd.in/gqC6ZRq6

P.S. Bring your coffee and LinkedIn headline and join us for a real-time conversation on why being brilliant at what you do isn’t enough to attract clients, and how to bridge the gap between being visible and being in demand.

Busy isn’t 𝗯𝗮𝗻𝗸𝗮𝗯𝗹𝗲 on LinkedIn! 😲

⚠️ You post, post, post, and wait. 𝘕𝘰 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴 𝘩𝘪𝘵 𝘺𝘰𝘶𝘳 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳.
⚠️ You comment, comment, comment, 𝘣𝘶𝘵 𝘯𝘰 𝘪𝘯𝘷𝘰𝘪𝘤𝘦𝘴 𝘨𝘦𝘵 𝘴𝘦𝘯𝘵.
⚠️ You connect, connect, connect, 𝘺𝘦𝘵 𝘯𝘰 𝘸𝘪𝘳𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳𝘴 𝘭𝘢𝘯𝘥.

Activity can feel like momentum, but motion does not equal money. 😲

The difference? 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Authority is the quiet gravity pulling premium clients toward you while the news-feed spins on.
Authority is the signal that cuts through the digital noise and says...

“𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘨𝘶𝘪𝘥𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵, 𝘴𝘰 𝘱𝘢𝘺 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘢𝘺 𝘱𝘳𝘦𝘮𝘪𝘶𝘮.” 😍

Authority is never an accident. It is a formula: 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ → (B + O + C) × (Ex3) / T

➡️ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 that clarifies exactly who you are.
➡️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 that turns your profile into proof.
➡️ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 positioning your brain as the best room in the building.
➡️ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 on three levels: comments, connections, conversations — 𝘤𝘰𝘯𝘷𝘦𝘳𝘵𝘪𝘯𝘨 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘰 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱.➡️ All compounded over 𝗧𝗶𝗺𝗲.

When you shift from busy to bankable, a powerful thing happens: The right people visit. The right people talk. The right people pay. 😍

So before you queue another post “just to stay active” 😏
𝘗𝘢𝘶𝘴𝘦...Ask yourself...
𝘋𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘢𝘤𝘵𝘪𝘰𝘯 𝘣𝘶𝘪𝘭𝘥 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘰𝘪𝘴𝘦?

Your coaching play for this week:
✅ Choose Authority.
✅ Choose Bankable.
✅ Choose Courage.

Ready to swap motion for money? Send me a DM with the word “Formula”, and I’ll show you how to turn the scroll into stop, look, and listen. 💛

-------------------------
Hi, I'm Chareen Goodman, Business Coach
Click on my profile + follow + 🔔
Creator of the Authority Brand Formula™

Visibility isn’t the same as being chosen. 🤨

And that distinction is what separates 𝘁𝗵𝗲 𝗯𝘂𝘀𝘆 from 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝗲𝗱. 👀

Here’s what I mean…

You can have thousands of impressions, a steady stream of likes, and even a few people in your DMs and still wonder why the right clients aren’t reaching out.

Because what builds clients, credibility, and cash flow isn’t random visibility… 

𝗜𝘁’𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

So what is that?

Authority-Driven Visibility™ is the type of visibility that turns heads and opens doors. 😍

✅ It’s strategic.
✅ It’s structured.
✅ It’s engineered to position you as the obvious choice — 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 ❓ 𝘰𝘯𝘭𝘪𝘯𝘦.

It’s when your content, profile, and conversations all say the same thing:
“𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘢𝘮. 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘴𝘦𝘳𝘷𝘦. 𝘈𝘯𝘥 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘳𝘦𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴.”

Who it’s for:
👉 Coaches.
👉 Consultants.
👉 Thought leaders.

The people who’ve done the work — 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 — but are tired of shouting into the algorithm void hoping someone notices what they do and how they help.

Why you should care:
Because the coaches and consultants who get chosen in 2026 won’t be the loudest, they’ll be the clearest.

The ones whose digital footprint signals Authority and 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺.

And that’s what I help you build.

This is exactly what we'll be engineering inside my Authority Lab™ in 2026. 

So if you’re tired of showing up without traction… it might be time to stop chasing visibility and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆. 

Stay tuned because I'll be talking more about this leading up to Black Friday. 👀

If LinkedIn has felt a little “off” lately, you’re not imagining it. 🙄

After the noise of Thanksgiving → Black Friday → Cyber Monday…

A lot of brilliant coaches and consultants are quietly asking themselves:

“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘦 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘮𝘺 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘦𝘦𝘭𝘴 𝘴𝘵𝘢𝘭𝘭𝘦𝘥?”

Great question. 🤔

Here’s the real reason... and it’s not the algorithm:
➡️ Observation creates inspiration.
➡️ Proximity creates results.

And most experts stay stuck in observation mode far longer than they realize.

✅ Watching the wins.
✅ Saving frameworks.
✅ Collecting inspiration.
✅ Studying the testimonials.
✅ Trying to reverse-engineer what they see…

…but never stepping inside the environment that actually produced those results. 😮

This week’s Authority Traction™ Newsletter goes deep into this divide and why 2026 will reward the those experts who step into proximity, not the one who hustles harder from the sidelines.

If you’ve been feeling “almost there,” “circling the same goal,” or “watching others pass you,” this one will hit home.

📰 Read the full newsletter: 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙒𝙤𝙣’𝙩 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮. 𝙋𝙧𝙤𝙭𝙞𝙢𝙞𝙩𝙮 𝙒𝙞𝙡𝙡.

And then ask yourself the question that changes everything ⤵️ 

“𝘈𝘮 𝘐 𝘰𝘣𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘳 𝘢𝘮 𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘮𝘪𝘯𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥?”

Intriguing... 👀

Too, if you want the link to the December 5th Authority Lounge Experience when it drops Wednesday, DM me LOUNGE.

#AuthorityTraction #AuthorityBranding #LeadershipCoaching #ExecutiveCoaching #BusinessConsulting #LinkedIn #AuthorityLab

Your next level isn’t in their testimonial... It’s in your decision to step in. Have you every felt it? There’s a moment every coach, consultant, and 

Open article: Observation Won’t Build Your Authority. Proximity Will. by Chareen Goodman - Business Coach • 5 min read

Observation Won’t Build Your Authority. Proximity Will.

View Chareen Goodman, Business Coach’s profile

This might surprise you…  😲

but most of the coaches I work with aren’t struggling because they’re not talented.

They’re struggling because they’re working in the 𝘄𝗿𝗼𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗵𝗮𝘀𝗲. 🫣

I know this because I’ve lived in every phase myself. 🙄

When I first started building my Authority Brand on LinkedIn, I believed:

If I post more… If I engage more… If I show up more... things would take off. 😏

But this is what I got...
👉 BUSY
👉 INVISIBLE
👉 EXHAUSTED

Completely unaware that I was doing the right work, but in the wrong phase. 🙄

In a nutshell:
➡️ What grows your Authority in one phase will slow you down in another.
➡️ What feels productive may be the very thing holding you back.

Here's what I've discovered: 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘵𝘩𝘳𝘦𝘦 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘗𝘩𝘢𝘴𝘦𝘴, 𝘢𝘯𝘥 𝘦𝘷𝘦𝘳𝘺 𝘤𝘰𝘢𝘤𝘩 𝘪𝘴 𝘪𝘯 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦𝘮.

𝗣𝗛𝗔𝗦𝗘 𝟭: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆, 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗦𝗶𝗴𝗻𝗮𝗹𝗶𝗻𝗴
This is the foundation of your Authority.

✔️ You’re defining how the market should perceive you.
✔️ You’re shaping your positioning, sharpening your message, and making your expertise recognizable.

This phase isn’t about polish. It’s about precision and context because if people can’t instantly understand who you help, what you solve, and why it matters, nothing else moves the needle.

𝗣𝗛𝗔𝗦𝗘 𝟮: 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 
This is where visibility turns into traction. 

But the frustration is real... You’re visible, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴.

Phase 2 requires:
✔️ A predictable content rhythm
✔️ An engagement system
✔️ A DM-to-Deal™ workflow
✔️ Consistent Authority signals

In this phase, consistency is currency and 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 💪

𝗣𝗛𝗔𝗦𝗘 𝟯: 𝗦𝗰𝗮𝗹𝗲, 𝗟𝗲𝗮𝗱 𝗙𝗹𝗼𝘄 & 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲
This is where Authority becomes a pipeline.

✔️ You’re known.
✔️ You’re trusted.
✔️ Your systems are working.

Now the work shifts:
From effort → efficiency.
From creation → expansion.
From being visible → becoming in-demand.

This is where the R.O.I. of Lead Flow™ becomes essential!

👉 Referrals → Outbound (done right) → Inbound demand.

In Phase 3, you don’t need more hustle. → 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗟𝗲𝗮𝗱 𝗙𝗹𝗼𝘄 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗥.𝗢.𝗜.

Here’s the BIGGEST mistake I see on LinkedIn:

❌ Coaches trying to operate in Phase 3 when they’re still in Phase 1.
❌ Coaches stuck in Phase 1 habits when they’re well into Phase 2.
❌ Coaches playing hopscotch across all Authority Phases.

👉 Wrong phase → Wrong effort → Wrong results.

If you want help identifying your Authority Phase, join me at The Authority Lounge Experience™ — Friday, Nov 21.

Comment PHASE or DM me PHASE and I’ll send your private invite.

P.S. Save this post. You’ll want it handy as you build out your 2026 Authority Plan.
𝘛𝘳𝘶𝘴𝘵 𝘮𝘦 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦. 😉

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