Actionable strategies to grow your audience, monetize your skills, and build leverage online. | Trusted by leaders at Google, Adobe, Meta

Hi, I’m Ryan. I help high performers become founders by using LinkedIn to build real, profitable businesses.

My career didn’t fall apart. I didn’t burn out. I finished every role cleanly - Director, VP - leading hundreds of engineers across the world and helping build multiple billion‑dollar companies.

And still, I knew I wanted to build on my own.

I’ve founded 5 companies and earned multiple exits while scaling teams behind $1B+ in outcomes. I loved the work, but I wanted a life where I could build big things and be present for my family. I wanted ownership. I wanted flexibility. I wanted proof I could do it on my terms.

LinkedIn became the path. I grew from 1,200 to 100,000+ followers in nine months, built a brand that opened doors I didn’t know existed, and stepped fully into my own business.

Since then, I’ve coached 50+ founders to design careers, income streams, and opportunities that match the life they actually want - not the life their company dictates.

Here’s how we work:

- Identify the opportunities you can’t see in your past experience.
- Build a clear, practical brand that attracts the right people.
- Turn your skills into simple offers, real customers, and predictable income.

Today, I own my time. I build, coach, and spend my days with my family - and help others do the same.

If you’re a high performer who wants a business that fits your life, DM me.
Partnerships, speaking, press: ryan@ryanyockey.com

Professional highlights:
• 5× Founder | Multiple exits
• Scaled teams responsible for $1B+ outcomes
• Grew to 100,000+ followers in 9 months
• Coached 50+ founders
• Trusted by leaders at Google, Adobe, Meta

Ryan Yockey

Change is scary. Starting over is scarier.

Most people avoid both.

And stay exactly where they are.

Here's what I've learned watching people build:

The caterpillar doesn't negotiate with the cocoon.
It surrenders to it completely.

That's the part nobody tells you about growth:

→ You don't transform by adding more.
→ You transform by letting go first.

The job that didn't work out wasn't a failure.
The idea that collapsed wasn't wasted.
The version of you that didn't make it — needed to go.

Most people want the butterfly.
They just want to skip the dissolving.

That's not how it works.

The discomfort you're avoiding right now?

That's the process.

That's what I write about every Saturday.

Want to know if your LinkedIn profile is holding back the next version of you?

I'll send you a free Loom walkthrough — I'll tell you exactly what's killing your growth.

Drop your profile link in the comments or grab a spot here: https://lnkd.in/gUMT6k_g

I help high performers build businesses on LinkedIn | From 1,200 → 140K followers in 12 months | Coaching + Newsletter for founders who want out

Most people dismiss their biggest dreams.

Not because they're impossible.

Because they sound crazy out loud.

I know the feeling.

I spent 12 years climbing someone else's ladder — VP titles, good salary, the whole picture.

On paper, it made sense.
Inside, it felt like I was disappearing.

The idea of walking away felt irrational to everyone around me.

To me, it felt like the only option.

That gap? That's where every real entrepreneur I know has lived.

Most people never cross it.

They wait for the idea to feel safer.
They wait for someone to tell them it's okay.
They wait until the timing is better.

The timing never gets better.

Here's what I've learned building a business 141,000+ entreprenuers:
→ The dream that embarrasses you in a room full of people is usually the one worth chasing
→ "Crazy" is just what conviction looks like before it has proof
→ The people who crossed that gap didn't wait for certainty — they decided the discomfort of staying was worse than the risk of going
→ Your idea doesn't need to make sense to everyone else — it only needs to make sense to you

The entire point of life is to take chances on dreams that seem crazy to most — but feel like destiny to you.

If your LinkedIn profile still reflects who you used to be — not who you're becoming —

I'll personally audit it on Loom and show you exactly what to fix.

https://lnkd.in/gUMT6k_g

Stay unreasonable.

Stay locked into your growth.

No time for noise.
No time for comparison.
No time for reacting to things that don’t matter.

Just you and what you’re building.

Most people don’t stall because they lack ability.
They stall because their attention is scattered.

Scrolling.
Second-guessing.
Watching other people play a different game.

The ones who make real progress?

They’re not louder.
They’re not busier.

They’re focused.

I learned this the hard way.

When my growth slowed, my attention was everywhere.
When things started compounding, my attention narrowed.

The difference wasn’t effort.
It wasn’t talent.

It was what I stopped giving energy to.

Discipline isn’t doing more.
It’s removing everything that doesn’t compound.

Your growth doesn’t need motivation.
It needs protection.

Everything else is distraction.

Every Saturday morning, I send one focused email to 134,000+ entrepreneurs.

One idea.
One system.
No fluff.

It takes 4 minutes to read.
It’s free.
And it’s designed to help you keep building while others drift.

Join here: https://lnkd.in/gfyweeTM

Stay locked in.
Keep building.

I’ve been watching people for years. The patterns are wild.

The loudest person in the room? Usually compensating.

The flashiest? Probably broke or close to it.

The one who won’t shut up about how smart they are? Not that smart.

Here’s what I’ve noticed about people who actually have it:

The strongest are gentle.
They don’t need to intimidate. Their presence does the work.

The smartest are quiet.
They listen more than they talk. They know they don’t know everything.

The wealthiest are simple.
No logos. No flex. Just compound interest and time freedom.

The happiest are private.
They’re not performing for an audience. They’re living for themselves.

Real power doesn’t need to prove itself.

It just exists.

The person who’s actually built something doesn’t need to tell you about it every five minutes.
Their results speak.

The person who’s actually confident doesn’t need external validation.
They’ve done the internal work.

If you find yourself constantly trying to prove your worth, your intelligence, your success—pause.

Ask yourself who you’re trying to convince.

Because the people who’ve made it?
They stopped performing a long time ago.

They just started building in silence.

That’s what I write about every Saturday. One short note to 140,000+ entrepreneurs who care more about real progress than public applause.

It takes 4 minutes.

And its free: https://lnkd.in/gfyweeTM

No noise.
Just the work.

graphical user interface, text, application, chat or text message

I turned down $250K because of what Charlie Munger taught me.

The offer was simple: consult for a company selling overpriced courses to desperate entrepreneurs. Easy money. I needed it.

But I kept thinking about Munger's rule: "Don't sell anything you wouldn't buy yourself."

Would I buy their $5K course? No.

Would I recommend it to a friend? Hell no.

So why would I help them sell it?

The internal war was brutal. I had payroll coming up. My savings were thin. This one deal would solve everything.

But every time I tried to justify it, I felt sick.

I said no.

The next month was terrifying. I scrambled. I took smaller projects. I ate ramen more than I'd like to admit.

Then something shifted.

When you stop chasing money that feels wrong, you create space for opportunities that feel right.

Six months later, I landed a client whose product I genuinely believed in. The work energized me. The money came anyway.

Now I use Munger's rule as my filter for everything:

Would I buy this?
Would I use this?
Would I recommend this to someone I care about?

If the answer is no, I walk.

It's the most expensive filter I've ever used.

And the most profitable.

Every Saturday morning, I send one focused email to 135,000+ entrepreneurs about doing exactly that. 

Designed to help you build more by doing less. 

It takes 4 minutes to read.
It’s free. 
Join here: https://lnkd.in/gfyweeTM

The dream is the proof.

Most people treat their idea like a problem.

Too risky. Too big. Too far from where they are now.

So they shrink it.

They find a more "realistic" version and call it wisdom.

But here's what I've watched happen over and over:

The people who can't stop thinking about something — even when it makes no sense — are the ones who were supposed to do it.

The obsession isn't random.

It's directional.

The dream didn't show up to torture you.

It showed up because you're one of the few people built to carry it.

Most people quiet that voice.

The ones who don't?

→ They stop needing other people's permission
→ They stop waiting until conditions are perfect
→ They stop treating the dream like a liability

The hardest part isn't the work.

It's deciding the dream deserves to be taken seriously.

141K people chose to take theirs seriously.

If you're ready to be taken seriously too — your LinkedIn profile is where that starts.

I'll tell you exactly what's holding it back: https://lnkd.in/gkDvugyj

What dream are you still sitting on?

Everyone you admire online looked ridiculous once.

Most of them will never tell you that.

14 months ago I had 1,200 connections from 10 years of doing nothing.

A resume for a profile.

Content so bad I cringe thinking about it.

I kept going anyway.

Today I have 141,000+ followers built almost entirely through that same profile.

The people who eventually look polished didn't skip the beginner phase.

They stayed in it longer than everyone else.

Most people quit right before the compounding kicks in.

Not because they lack talent.

Because they can't tolerate looking bad on the way to getting good.
→ The rep builds the skill
→ The skill builds the confidence
→ The confidence builds the result

You don't find your voice by waiting until it's perfect.

You find it by posting the imperfect thing anyway.

If your profile still looks like mine did 14 months ago — I'll show you exactly what to fix.

Free audit: https://lnkd.in/gkDvugyj

Hi, I’m Erin, and I help experts turn what they know into digital learning products that change behavior and drive revenue.

Most “online courses” don’t fail because the expert isn’t brilliant.
They fail because they’re built like content… not like a product.

So the result looks familiar:

Your framework works when you deliver it, but it doesn’t travel without you
The “course” becomes a polished video dump (expensive, impressive… ineffective)
You stall in planning mode because you can’t see the commercial path clearly enough to commit

That’s the gap I close.

I’m the founder of Audacious Labs, and my work sits at the intersection of behavioral science, learning design, and commercial strategy. We help thought leaders, consultants, coaches, and framework-driven experts convert their IP into structured, science-backed learning systems engineered for real humans and real outcomes.

A quick credibility snapshot (so you know this isn’t theory):

Designed and sold digital learning products to 100+ global enterprises
Led teams that sold $200M+ in learning solutions 
Built for organizations like Amazon, IKEA, Google, EY, Deloitte, and Nike
Created the only method for digital learning that actually changes behavior (Hook to Habit)

What I care about most is this: knowing better isn’t enough to do better.
Skills and habits are the bridge, and most learning never builds the bridge.

This isn’t “course creation.” It’s product architecture.
We design the pieces that make a learning product perform in the market and in real life:

✅ The Promise: what changes, for whom, and why it’s worth paying for
✅ The Learning System: the skills + habits that create the transformation
✅ The Commercial Engine: positioning, packaging, pricing, and a path to leverage

One non-negotiable standard: every product must do two things at the same time:
Drive real behavior change
Generate meaningful, sustainable revenue

If both outcomes aren’t possible, we’ll tell you. 

Sometimes that means simplifying the offer. 
Sometimes narrowing the audience. 
Sometimes choosing a different product shape entirely. 

(Integrity is a killer growth strategy.)

If you’re building a learning product this year and want it to be both effective and profitable, this is where I do my best work.

Erin Green

What’s slowing you down isn’t perfectionism.
It’s the belief that everything you produce is a reflection of your competence.

You think:
If this isn’t polished, people will assume my work is subpar. 

If this page isn’t tight, it reflects my whole brand.

If this email sequence isn't smooth, it signals that my offer is low quality.

So you wait.

And polish.

And adjust.

Because everything “represents” you.

Right now for me, it's refining my email course....for the 3rd time.

But here’s what’s actually happening.

It's a human tendency to dramatically overestimate how closely people are scrutinizing you.

Psychologists call this the spotlight effect — first studied by Thomas Gilovich and colleagues at Cornell.

We consistently believe others notice and judge our flaws far more than they actually do.

Turns out....they don’t.

They’re busy thinking about themselves.

Think about hiring a realtor.

Have you ever seen one driving clients around in a car full of trash?

No.

Baseline competence matters.

Clean car. 
Functional. 
Professional.

But whether they’re driving the newest BMW or a clean, new-ish Nissan?

It barely changes your perception of their ability to negotiate a deal.

In fact, too flashy and you might start wondering who’s really benefiting from those commissions.

There’s a threshold.

Below it? It signals carelessness.
Above it? Diminishing returns.

And yet in business, we keep acting like every landing page, every caption, every first campaign has to clear some imaginary prestige bar.

Spoiler alert, it doesn’t.

When you delay launching because it doesn’t feel “polished enough,” you’re not protecting your brand.

You’re robbing yourself from a feedback loop.

(And feedback loops are what actually allow us to get better.)

Next time you're stuck, ask yourself this question:

Is this below the competence threshold…
Or am I overestimating the spotlight?

Most of the time, it’s the spotlight.

Erin Green

Helping Experts Build Behavior-Changing, Profitable Learning Products | $200M+ Sold to Amazon, Google, IKEA & More | Founder, Audacious Labs

A principal's office, a broken laptop, a life lesson.
You’ll never guess what was written on the wall.

I'd received the dreaded call again.
My son was in the principal’s office.

This time, for throwing his Chromebook on the ground.

🤯 Shit. 

Sitting in the principal's office with my son, 
taking my own deep breaths
I saw a poster on the wall that read:

“You can’t pour tea into a full cup”

Well, isn’t that the truth.
Full cups happen to all of us, all the time.
At work, and in our personal lives.

And as my son was learning for himself,
That spilled hot tea leaves a nasty burn.

In my effort to make sense of the world around me, I did some research on what causes "full cup syndrome" and how we can overcome it. 

Thankfully, once you understand the science behind why our cups get full
You can free up space quickly and with minimal effort.

Here's what I learned:

Why:
✔️ When stress hormones get released - cortisol directly impairs short-term memory
✔️Emotions get triggered: causing our feeling brain to hijack our thinking 
✔️Minds get saturated: working memory innately has limited capacity
✔️Environments are distracting: cluttered spaces + constant notifications = cognitive overload
✔️Bodies experience pain: tension can occur when our bodies and minds disconnect. Too much of this and our neck/shoulders/back ache.

Here's how to get unstuck:
1️⃣ Acknowledge the block - name what’s happening without self judgment
2️⃣ Recognize the mental overload. This reduces its intensity
3️⃣ Declutter your space or work from a less cluttered place
4️⃣ Single-task instead of multi-task (I know, this one is hard!)
5️⃣ Plan (and actually take) breaks throughout the day

👉 Follow Erin Green for more insights on behavior change. 

♻️ If you’ve found this post useful, repost so people in your network can benefit too.

Most people don’t fail in the fire.  They fail in the waiting.
 
My mom is a potter.  

I grew up in a house that constantly smelled like wet clay and burnt dust from the kiln.
 
The wheel spinning.  
Tom Petty on the radio.  
Dog asleep at her feet.
 
And the occasional “oh for f*ck’s sake” when a bowl collapsed in on itself.
  
She’d slice the wire under it.  
Flatten it back into a lump.  
And start all over again.
 
When she finally made something she liked, it went into the kiln.
 
And then nothing happened.
 
No fixing.  
No tweaking.  
No “just checking.”
 
You do not open a kiln halfway through.  

If you pull it out too early, you ruin it.

The heat hasn't done its job yet.
 
This applies to running a business too.

We launch something, feel mild resistance, and then we pivot.

We don't let the heat do it's job. 

I’m running ads right now.
 
Old me would have shut them down after 72 hours and called it “being data-driven.”
 
This time I’m letting them run 14 days.

Because I've learned that with ads:
- Real data takes time
- Algorithms optimize with volume
- Impatience overrides intelligence
 
Whether its a new marketing strategy, a product launch, or pivoting your offer,
these are all moves that take time.

And heat.  
And reshaping.  

And yes, quite frequently, an expletive. 

My mom used to hesitate to sell her mugs.  
They were always too thick. Or too heavy. 
Or the glaze was messed up in that one spot.
 
Meanwhile people were offering $100 for them and my dad and I greeted the "fresh batch" out of the kiln with the excitement of my 7 year old on Christmas morning. 
 
All my mom could see were the flaws in what she had created.  
But the rest of us only saw value.
 
I've learned that entrepreneurship is painfully similar.
 
You don’t destroy good work by failing.
 
You destroy it by interrupting it before it has a chance to become anything.
 
Follow Erin Green

Custom feels premium.
Systems feel boring.
Guess which one actually scales.

Consultants love the word “custom.”

I get it.

It signals care. Attention. Thoughtfulness.

But if you’re solving the same kind of problem
for the same kind of client
in roughly the same way each time…

is it really custom?

Or is it just familiar?

Most “custom” services aren’t custom.
They’re patterns that haven’t been written down yet.

And sometimes, if we’re honest, “custom” is just fear of packaging your thinking.

What if it doesn't work without you present?

I’ve worked with hundreds of consultants and the pattern is very predictable.

The ones who scale over $1M aren’t smarter.
They’ve just stopped reinventing their delivery every week.

I made this shift in my own business.

At first I resisted it.
I thought systemizing would remove me too much from delivery.
That quality would drop.

It didn’t.

We deliver faster now.
Our margins improved.
And my clients actually get more access to me.

Oh, and it's far less exhausting.

Here's what I've learned:
If something shows up three times, it’s not custom.
It’s a pattern.

Start looking for it, and you'll notice:

The same objections.
The same mistakes.
The same missing pieces.

That’s not random.
It's a method waiting to be systematized.

There are only three ways a service business grows:
Raise prices.
Add hours.
Or change the structure.

The first two keep you busy.
The third builds something durable.

The longer you protect “custom,”
the longer your income is tied to your energy.

Repeated explanations turn into curriculum.
Repeated steps turn into process.
Repeated decisions turn into leverage.

Goals help you win once.
Systems let you win without being the bottleneck.

Follow Erin Green for insights on entrepreneurship and building a business off of what you know.

Authority isn’t claimed.  
It’s perceived.

People don’t follow the smartest experts.
Or the ones with the most innovative frameworks.

They follow the ones whose content feels like a safe bet.

Which means your personal brand isn't really about images or colors,

It’s about how you communicate trust, credibility, and authority before you ever speak.

When done well, a strong brand makes your audience and your offers feel safe.

And we buy from people we think are safe.

Here are 5 psychological cues you can start using to strengthen your personal brand today:

1️⃣ Cognitive Ease – Keep it simple, make it sticky.
👉 The brain wants clarity, not cleverness.
- Short sentences. Clear structure
- 1–2 fonts. Simple color palette
- Repeat key phrases until they stick

2️⃣ Social Proof – Show what “people like me” are doing.
👉 We trust what feels familiar.
- Use recognizable client logos (instant trust cue)
- Say “Join 2,000+ execs…” to generate momentum
- Show DMs or comments that reflect real outcomes

3️⃣ Emotional Priming – Set the tone before you speak.
👉 Your vibe lands before your message does.
- Choose colors that match the mood you want to create
- Use fonts and visuals that match your tone (calm, bold, precise)
- Align brand voice with visual cues

4️⃣ Authority Bias – Signal expertise without saying “I’m an expert.”
👉 Authority is felt, not claimed.
- Use high-quality, pro photos that reflect your positioning
- Be specific in your posts: “Worked with X”, “Tested with Y”
- Design every asset like a product — clean, confident, intentional

5️⃣ Consistency – Build trust through repetition.
👉 The brain relaxes when it knows what to expect.
- Use the same handle, photo, and brand kit across platforms
- Stay anchored in 2–3 core themes
- Reuse your best frameworks. It’s not repetitive, it’s reinforcing

Don’t just build a brand that looks good.
Build one that tells your audience you can be trusted.

Trust ➡️ purchases.

Follow Erin Green for more insights on behavior change and online course creation.

Logic Doesn't Sell - Safety Does

Your competition won’t outthink you. 
They’ll out-execute you.

Research shows that the quality of an idea accounts for just 5% of it's success.

Execution delivers the other 95%.

That's not a rounding error. 
That's a 20x difference in impact.

And yet, most leaders still spend 90% of their time debating the 5%.

It's a sure fire way to kill good ideas.

Leading studies continue to show that time and again, companies that outperform their comeptitors aren't necessarily smarter or more creative. 

They've built something far more valuable - an organization that knows how to get things done. 

Great companies understand that:
 
(1) strategy without action is just theory
(2) action without learning is expensive chaos
(3) Disciplined execution creates compounding returns 

Think about it:

👉 Market feedback only comes when you give it something to react to
👉 Learning only happens through real-world testing
👉 Competitive advantage is built through iteration loops, not planning sessions

This is where leadership matters most.

Not in generating more ideas, but in building a culture that consistently turns strategic intent into tangible outcomes.

Here's what else is cool.

Research comparing human-led execution versus automated execution found that human-driven implementation retained up to 40% more of the original project value.

Why? 

Because as humans we adapt. 
We read the context. 
We iterate based on nuance.

Execution isn't about moving faster. It's about building the organizational muscle to:

✔️ Prioritize ruthlessly
Focus creates momentum. Saying no protects your capacity to deliver.

✔️ Test quickly
Run small experiments that generate learning, not just activity.

✔️ Iterate with intention
Each cycle should build institutional knowledge, not just check boxes.

✔️ Keep humans in the loop
AI can help, but human judgment is what preserves value through complexity.

✔️ Make execution a strategic competency
The best leaders treat delivery as a capability they deliberately build and refine.

Your competitive edge isn't in the quality of your next strategic offsite.

It's in whether your team can actually move from idea to implementation, consistently and at scale.

The teams winning right now aren't the best thinkers.

They're the best learners.

And learning only happens when you execute.

👉 Follow Erin Green for frameworks that help leaders execute with clarity and confidence.

Knowledge without leverage doesn’t create wealth.
It creates burnout

I see it every time I meet with a new client.

Solo consultants who've spent 15+ years mastering skills.
They know their craft inside out.
They get results for every client they touch.

Yet they're revenue is still capped at $200k.

Why?

Because they're trapped in a business model that trades time for money.

18 client calls a week.
Fully booked calendar.
Custom proposals for every new deal.
Zero leverage.

Not to mention, major burnout.

The math is simple:

You can only work so many hours in a week.
You can only charge so much per hour.
And you're the only "you".

So you hit a ceiling.

Not because you're not amazing at delivering value and transformation for your clients.
But because the business model you've chosen makes growth exhausting.

Here's what most experts don't realize:

The gap between a $200k year and a $1M+ year isn't more expertise.

Or better marketing.
Or digging deeper and giving it your all.

It's picking the right model to monetize your expertise.

There are only 5 scalable high-ticket models that knowledge businesses use to break $1M.

Each one trades off time, money, authority, accessibility, customization, and productization differently.

1. Cohorts work if you love teaching and want to create community.
2. Masterminds work if you have the network and authority.
3. DIY + Mentoring works if you want to record once and show up strategically.
4. Done-For-You works if you have strong operations.
5. Hybrid OS works if you're selling infrastructure, not advice.

The model you choose determines whether you scale or stay stuck.

Most experts pick the wrong one.

Not because they're incapable.
But because they never designed for leverage.

Swipe through to see all 5 models and see which one is best for your business 👉

Most experts don't need more skills to grow their business.
They need a different model for making money.

Follow Erin Green for tools on building a scalable business off of what you know.

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