Actionable strategies to grow your audience, monetize your skills, and build leverage online. | Trusted by leaders at Google, Adobe, Meta

Hi, I’m Ryan. I help high performers become founders by using LinkedIn to build real, profitable businesses.

My career didn’t fall apart. I didn’t burn out. I finished every role cleanly - Director, VP - leading hundreds of engineers across the world and helping build multiple billion‑dollar companies.

And still, I knew I wanted to build on my own.

I’ve founded 5 companies and earned multiple exits while scaling teams behind $1B+ in outcomes. I loved the work, but I wanted a life where I could build big things and be present for my family. I wanted ownership. I wanted flexibility. I wanted proof I could do it on my terms.

LinkedIn became the path. I grew from 1,200 to 100,000+ followers in nine months, built a brand that opened doors I didn’t know existed, and stepped fully into my own business.

Since then, I’ve coached 50+ founders to design careers, income streams, and opportunities that match the life they actually want - not the life their company dictates.

Here’s how we work:

- Identify the opportunities you can’t see in your past experience.
- Build a clear, practical brand that attracts the right people.
- Turn your skills into simple offers, real customers, and predictable income.

Today, I own my time. I build, coach, and spend my days with my family - and help others do the same.

If you’re a high performer who wants a business that fits your life, DM me.
Partnerships, speaking, press: ryan@ryanyockey.com

Professional highlights:
• 5× Founder | Multiple exits
• Scaled teams responsible for $1B+ outcomes
• Grew to 100,000+ followers in 9 months
• Coached 50+ founders
• Trusted by leaders at Google, Adobe, Meta

Ryan Yockey

Change is scary. Starting over is scarier.

Most people avoid both.

And stay exactly where they are.

Here's what I've learned watching people build:

The caterpillar doesn't negotiate with the cocoon.
It surrenders to it completely.

That's the part nobody tells you about growth:

→ You don't transform by adding more.
→ You transform by letting go first.

The job that didn't work out wasn't a failure.
The idea that collapsed wasn't wasted.
The version of you that didn't make it — needed to go.

Most people want the butterfly.
They just want to skip the dissolving.

That's not how it works.

The discomfort you're avoiding right now?

That's the process.

That's what I write about every Saturday.

Want to know if your LinkedIn profile is holding back the next version of you?

I'll send you a free Loom walkthrough — I'll tell you exactly what's killing your growth.

Drop your profile link in the comments or grab a spot here: https://lnkd.in/gUMT6k_g

I help high performers build businesses on LinkedIn | From 1,200 → 140K followers in 12 months | Coaching + Newsletter for founders who want out

Most people dismiss their biggest dreams.

Not because they're impossible.

Because they sound crazy out loud.

I know the feeling.

I spent 12 years climbing someone else's ladder — VP titles, good salary, the whole picture.

On paper, it made sense.
Inside, it felt like I was disappearing.

The idea of walking away felt irrational to everyone around me.

To me, it felt like the only option.

That gap? That's where every real entrepreneur I know has lived.

Most people never cross it.

They wait for the idea to feel safer.
They wait for someone to tell them it's okay.
They wait until the timing is better.

The timing never gets better.

Here's what I've learned building a business 141,000+ entreprenuers:
→ The dream that embarrasses you in a room full of people is usually the one worth chasing
→ "Crazy" is just what conviction looks like before it has proof
→ The people who crossed that gap didn't wait for certainty — they decided the discomfort of staying was worse than the risk of going
→ Your idea doesn't need to make sense to everyone else — it only needs to make sense to you

The entire point of life is to take chances on dreams that seem crazy to most — but feel like destiny to you.

If your LinkedIn profile still reflects who you used to be — not who you're becoming —

I'll personally audit it on Loom and show you exactly what to fix.

https://lnkd.in/gUMT6k_g

Stay unreasonable.

Stay locked into your growth.

No time for noise.
No time for comparison.
No time for reacting to things that don’t matter.

Just you and what you’re building.

Most people don’t stall because they lack ability.
They stall because their attention is scattered.

Scrolling.
Second-guessing.
Watching other people play a different game.

The ones who make real progress?

They’re not louder.
They’re not busier.

They’re focused.

I learned this the hard way.

When my growth slowed, my attention was everywhere.
When things started compounding, my attention narrowed.

The difference wasn’t effort.
It wasn’t talent.

It was what I stopped giving energy to.

Discipline isn’t doing more.
It’s removing everything that doesn’t compound.

Your growth doesn’t need motivation.
It needs protection.

Everything else is distraction.

Every Saturday morning, I send one focused email to 134,000+ entrepreneurs.

One idea.
One system.
No fluff.

It takes 4 minutes to read.
It’s free.
And it’s designed to help you keep building while others drift.

Join here: https://lnkd.in/gfyweeTM

Stay locked in.
Keep building.

I’ve been watching people for years. The patterns are wild.

The loudest person in the room? Usually compensating.

The flashiest? Probably broke or close to it.

The one who won’t shut up about how smart they are? Not that smart.

Here’s what I’ve noticed about people who actually have it:

The strongest are gentle.
They don’t need to intimidate. Their presence does the work.

The smartest are quiet.
They listen more than they talk. They know they don’t know everything.

The wealthiest are simple.
No logos. No flex. Just compound interest and time freedom.

The happiest are private.
They’re not performing for an audience. They’re living for themselves.

Real power doesn’t need to prove itself.

It just exists.

The person who’s actually built something doesn’t need to tell you about it every five minutes.
Their results speak.

The person who’s actually confident doesn’t need external validation.
They’ve done the internal work.

If you find yourself constantly trying to prove your worth, your intelligence, your success—pause.

Ask yourself who you’re trying to convince.

Because the people who’ve made it?
They stopped performing a long time ago.

They just started building in silence.

That’s what I write about every Saturday. One short note to 140,000+ entrepreneurs who care more about real progress than public applause.

It takes 4 minutes.

And its free: https://lnkd.in/gfyweeTM

No noise.
Just the work.

graphical user interface, text, application, chat or text message

I turned down $250K because of what Charlie Munger taught me.

The offer was simple: consult for a company selling overpriced courses to desperate entrepreneurs. Easy money. I needed it.

But I kept thinking about Munger's rule: "Don't sell anything you wouldn't buy yourself."

Would I buy their $5K course? No.

Would I recommend it to a friend? Hell no.

So why would I help them sell it?

The internal war was brutal. I had payroll coming up. My savings were thin. This one deal would solve everything.

But every time I tried to justify it, I felt sick.

I said no.

The next month was terrifying. I scrambled. I took smaller projects. I ate ramen more than I'd like to admit.

Then something shifted.

When you stop chasing money that feels wrong, you create space for opportunities that feel right.

Six months later, I landed a client whose product I genuinely believed in. The work energized me. The money came anyway.

Now I use Munger's rule as my filter for everything:

Would I buy this?
Would I use this?
Would I recommend this to someone I care about?

If the answer is no, I walk.

It's the most expensive filter I've ever used.

And the most profitable.

Every Saturday morning, I send one focused email to 135,000+ entrepreneurs about doing exactly that. 

Designed to help you build more by doing less. 

It takes 4 minutes to read.
It’s free. 
Join here: https://lnkd.in/gfyweeTM

The dream is the proof.

Most people treat their idea like a problem.

Too risky. Too big. Too far from where they are now.

So they shrink it.

They find a more "realistic" version and call it wisdom.

But here's what I've watched happen over and over:

The people who can't stop thinking about something — even when it makes no sense — are the ones who were supposed to do it.

The obsession isn't random.

It's directional.

The dream didn't show up to torture you.

It showed up because you're one of the few people built to carry it.

Most people quiet that voice.

The ones who don't?

→ They stop needing other people's permission
→ They stop waiting until conditions are perfect
→ They stop treating the dream like a liability

The hardest part isn't the work.

It's deciding the dream deserves to be taken seriously.

141K people chose to take theirs seriously.

If you're ready to be taken seriously too — your LinkedIn profile is where that starts.

I'll tell you exactly what's holding it back: https://lnkd.in/gkDvugyj

What dream are you still sitting on?

Everyone you admire online looked ridiculous once.

Most of them will never tell you that.

14 months ago I had 1,200 connections from 10 years of doing nothing.

A resume for a profile.

Content so bad I cringe thinking about it.

I kept going anyway.

Today I have 141,000+ followers built almost entirely through that same profile.

The people who eventually look polished didn't skip the beginner phase.

They stayed in it longer than everyone else.

Most people quit right before the compounding kicks in.

Not because they lack talent.

Because they can't tolerate looking bad on the way to getting good.
→ The rep builds the skill
→ The skill builds the confidence
→ The confidence builds the result

You don't find your voice by waiting until it's perfect.

You find it by posting the imperfect thing anyway.

If your profile still looks like mine did 14 months ago — I'll show you exactly what to fix.

Free audit: https://lnkd.in/gkDvugyj

3x Olympian | Executive Sparring Partner for Senior Leaders in D-A-CH | The Executive Edge - ASPIRE: High performance that protects people’s health and dignity

I’m Eva Gysling, a three-time Olympic swimmer and executive/team leader with 35+ years in complex organisations. I know real pressure - on the starting block and in the boardroom - and how much potential gets wasted when culture is left to chance, systems are poorly designed, and leadership behaviour goes unchallenged.

My work sits where Olympic mindset, executive leadership, culture and corporate mental health meet. Burnout isn’t an individual weakness, and “tough” leadership doesn’t justify daily micro-suffering - especially when it’s driven by bad behaviour. High performance without psychological safety is a contradiction. If people pay with health or dignity, it’s not performance, it’s system failure and a culture problem.

That’s why I created The Executive Edge - ASPIRE: a clear six-module framework for senior leaders who build healthy high-performance cultures on purpose. ASPIRE turns intent into standards, rituals and tools across:

• Pressure design
• Accountability
• Resilience
• Strategic agility
• Team confidence
• Culture anchoring

Purpose:
Design pressure, behaviour and collaboration so people can deliver ambitious results while staying healthy, respected and appreciated.

Who I work with (DACH)
• Senior leaders in tech, healthcare and other disruptive environments (and their leadership teams)
• People & Culture / HR leaders responsible for culture, mental health and leadership quality
• Interprofessional bridge leaders (Product, IT, Ops, Clinical/Service) living in the friction between silos
• Selected consultants, coaches and executive-education partners who want an Olympic-tested, tool-rich system to plug into their work

Together, we redesign how pressure, workload, behaviour, collaboration and culture are handled so leaders don’t have to choose between results and system health.

What I don’t do:
I don’t train people to “be more resilient” so they can tolerate the intolerable. No glossy wellbeing without accountability. No treating bad leadership as a private issue. Psychological safety is infrastructure, non-negotiable, measurable, and owned.

What working with me feels like:
Calm under pressure; direct, respectful and appreciative; Olympic-level standards with high respect for people. We install small, robust rituals/behaviors that hold when things get tough: clearer decisions, fairer load, healthier teams, and more honest collaboration. Proof, not slogans.

If this sounds like your world, let’s explore whether ASPIRE can help you build the healthy high-performance culture you actually want to own.

Eva Gysling, OLY

Money can buy influence.
Degrees can open doors.
But only character earns respect.

Some things grab attention fast.

Money. Degrees.
Followers. Status.

They look impressive from the outside.
They just do not tell you who someone really is.

What actually matters shows up differently ↓

→ How someone treats people with nothing to offer.
→ How someone carries success without arrogance.
→ How someone acts when no one is watching.
→ How someone gives without needing credit.

Titles fade.
Positions change.
Attention moves on.

But…
Character stays.
And it always leaves a mark.

Choose carefully what you admire.

♻️ Repost now with others
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Eva Gysling

Most mistakes feel enormous only because we replay them in our own head.

We zoom in.
We exaggerate.
We turn one moment into a full story about who we are.

But step outside your perspective for a second.

What feels huge to you often barely registers to anyone else.

People are focused on their own deadlines.
Their own worries.
Their own missteps.

The real damage rarely comes from the mistake itself.
It comes from how long we punish ourselves for it.

Growth does not come from being flawless.
It comes from recovering quickly.

This is what you should do...

✅ Learn the lesson.
✅ Adjust the approach.
✅ Keep moving.

Most mistakes are small.
Staying stuck in them is what makes them feel big.

Repost now with others
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Character is revealed not in the spotlight.

It shows up in how you treat the people who cannot help you.

The ones who cannot influence your career.
The ones who cannot reward or recognize you.
The ones who are invisible to everyone else.

This is where true integrity lives.

True leaders behave the same way regardless of the situation:

→ Always give time and guidance.
→ Treat everyone fairly - not selectively.
→ Listen actively and acknowledge perspectives.
→ Speak with respect, even when no one is watching.

Why does this matter?

Because power and success are temporary.

Titles fade.
Money comes and goes.
But reputation and integrity endure.

The way you treat those who cannot help you defines who you really are.

It shows what kind of leader, colleague, or human you are when no one else is looking.

Credits: Jen Blandos

Repost now with others.
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Ryan Yockey

Eva Gysling, OLY

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Yockey's LinkedIn Performance

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