Actionable strategies to grow your audience, monetize your skills, and build leverage online. | Trusted by leaders at Google, Adobe, Meta

Hi, I’m Ryan. I help high performers become founders by using LinkedIn to build real, profitable businesses.

My career didn’t fall apart. I didn’t burn out. I finished every role cleanly - Director, VP - leading hundreds of engineers across the world and helping build multiple billion‑dollar companies.

And still, I knew I wanted to build on my own.

I’ve founded 5 companies and earned multiple exits while scaling teams behind $1B+ in outcomes. I loved the work, but I wanted a life where I could build big things and be present for my family. I wanted ownership. I wanted flexibility. I wanted proof I could do it on my terms.

LinkedIn became the path. I grew from 1,200 to 100,000+ followers in nine months, built a brand that opened doors I didn’t know existed, and stepped fully into my own business.

Since then, I’ve coached 50+ founders to design careers, income streams, and opportunities that match the life they actually want - not the life their company dictates.

Here’s how we work:

- Identify the opportunities you can’t see in your past experience.
- Build a clear, practical brand that attracts the right people.
- Turn your skills into simple offers, real customers, and predictable income.

Today, I own my time. I build, coach, and spend my days with my family - and help others do the same.

If you’re a high performer who wants a business that fits your life, DM me.
Partnerships, speaking, press: ryan@ryanyockey.com

Professional highlights:
• 5× Founder | Multiple exits
• Scaled teams responsible for $1B+ outcomes
• Grew to 100,000+ followers in 9 months
• Coached 50+ founders
• Trusted by leaders at Google, Adobe, Meta

Ryan Yockey

Change is scary. Starting over is scarier.

Most people avoid both.

And stay exactly where they are.

Here's what I've learned watching people build:

The caterpillar doesn't negotiate with the cocoon.
It surrenders to it completely.

That's the part nobody tells you about growth:

→ You don't transform by adding more.
→ You transform by letting go first.

The job that didn't work out wasn't a failure.
The idea that collapsed wasn't wasted.
The version of you that didn't make it — needed to go.

Most people want the butterfly.
They just want to skip the dissolving.

That's not how it works.

The discomfort you're avoiding right now?

That's the process.

That's what I write about every Saturday.

Want to know if your LinkedIn profile is holding back the next version of you?

I'll send you a free Loom walkthrough — I'll tell you exactly what's killing your growth.

Drop your profile link in the comments or grab a spot here: https://lnkd.in/gUMT6k_g

I help high performers build businesses on LinkedIn | From 1,200 → 140K followers in 12 months | Coaching + Newsletter for founders who want out

Most people dismiss their biggest dreams.

Not because they're impossible.

Because they sound crazy out loud.

I know the feeling.

I spent 12 years climbing someone else's ladder — VP titles, good salary, the whole picture.

On paper, it made sense.
Inside, it felt like I was disappearing.

The idea of walking away felt irrational to everyone around me.

To me, it felt like the only option.

That gap? That's where every real entrepreneur I know has lived.

Most people never cross it.

They wait for the idea to feel safer.
They wait for someone to tell them it's okay.
They wait until the timing is better.

The timing never gets better.

Here's what I've learned building a business 141,000+ entreprenuers:
→ The dream that embarrasses you in a room full of people is usually the one worth chasing
→ "Crazy" is just what conviction looks like before it has proof
→ The people who crossed that gap didn't wait for certainty — they decided the discomfort of staying was worse than the risk of going
→ Your idea doesn't need to make sense to everyone else — it only needs to make sense to you

The entire point of life is to take chances on dreams that seem crazy to most — but feel like destiny to you.

If your LinkedIn profile still reflects who you used to be — not who you're becoming —

I'll personally audit it on Loom and show you exactly what to fix.

https://lnkd.in/gUMT6k_g

Stay unreasonable.

Stay locked into your growth.

No time for noise.
No time for comparison.
No time for reacting to things that don’t matter.

Just you and what you’re building.

Most people don’t stall because they lack ability.
They stall because their attention is scattered.

Scrolling.
Second-guessing.
Watching other people play a different game.

The ones who make real progress?

They’re not louder.
They’re not busier.

They’re focused.

I learned this the hard way.

When my growth slowed, my attention was everywhere.
When things started compounding, my attention narrowed.

The difference wasn’t effort.
It wasn’t talent.

It was what I stopped giving energy to.

Discipline isn’t doing more.
It’s removing everything that doesn’t compound.

Your growth doesn’t need motivation.
It needs protection.

Everything else is distraction.

Every Saturday morning, I send one focused email to 134,000+ entrepreneurs.

One idea.
One system.
No fluff.

It takes 4 minutes to read.
It’s free.
And it’s designed to help you keep building while others drift.

Join here: https://lnkd.in/gfyweeTM

Stay locked in.
Keep building.

I’ve been watching people for years. The patterns are wild.

The loudest person in the room? Usually compensating.

The flashiest? Probably broke or close to it.

The one who won’t shut up about how smart they are? Not that smart.

Here’s what I’ve noticed about people who actually have it:

The strongest are gentle.
They don’t need to intimidate. Their presence does the work.

The smartest are quiet.
They listen more than they talk. They know they don’t know everything.

The wealthiest are simple.
No logos. No flex. Just compound interest and time freedom.

The happiest are private.
They’re not performing for an audience. They’re living for themselves.

Real power doesn’t need to prove itself.

It just exists.

The person who’s actually built something doesn’t need to tell you about it every five minutes.
Their results speak.

The person who’s actually confident doesn’t need external validation.
They’ve done the internal work.

If you find yourself constantly trying to prove your worth, your intelligence, your success—pause.

Ask yourself who you’re trying to convince.

Because the people who’ve made it?
They stopped performing a long time ago.

They just started building in silence.

That’s what I write about every Saturday. One short note to 140,000+ entrepreneurs who care more about real progress than public applause.

It takes 4 minutes.

And its free: https://lnkd.in/gfyweeTM

No noise.
Just the work.

graphical user interface, text, application, chat or text message

I turned down $250K because of what Charlie Munger taught me.

The offer was simple: consult for a company selling overpriced courses to desperate entrepreneurs. Easy money. I needed it.

But I kept thinking about Munger's rule: "Don't sell anything you wouldn't buy yourself."

Would I buy their $5K course? No.

Would I recommend it to a friend? Hell no.

So why would I help them sell it?

The internal war was brutal. I had payroll coming up. My savings were thin. This one deal would solve everything.

But every time I tried to justify it, I felt sick.

I said no.

The next month was terrifying. I scrambled. I took smaller projects. I ate ramen more than I'd like to admit.

Then something shifted.

When you stop chasing money that feels wrong, you create space for opportunities that feel right.

Six months later, I landed a client whose product I genuinely believed in. The work energized me. The money came anyway.

Now I use Munger's rule as my filter for everything:

Would I buy this?
Would I use this?
Would I recommend this to someone I care about?

If the answer is no, I walk.

It's the most expensive filter I've ever used.

And the most profitable.

Every Saturday morning, I send one focused email to 135,000+ entrepreneurs about doing exactly that. 

Designed to help you build more by doing less. 

It takes 4 minutes to read.
It’s free. 
Join here: https://lnkd.in/gfyweeTM

The dream is the proof.

Most people treat their idea like a problem.

Too risky. Too big. Too far from where they are now.

So they shrink it.

They find a more "realistic" version and call it wisdom.

But here's what I've watched happen over and over:

The people who can't stop thinking about something — even when it makes no sense — are the ones who were supposed to do it.

The obsession isn't random.

It's directional.

The dream didn't show up to torture you.

It showed up because you're one of the few people built to carry it.

Most people quiet that voice.

The ones who don't?

→ They stop needing other people's permission
→ They stop waiting until conditions are perfect
→ They stop treating the dream like a liability

The hardest part isn't the work.

It's deciding the dream deserves to be taken seriously.

141K people chose to take theirs seriously.

If you're ready to be taken seriously too — your LinkedIn profile is where that starts.

I'll tell you exactly what's holding it back: https://lnkd.in/gkDvugyj

What dream are you still sitting on?

Everyone you admire online looked ridiculous once.

Most of them will never tell you that.

14 months ago I had 1,200 connections from 10 years of doing nothing.

A resume for a profile.

Content so bad I cringe thinking about it.

I kept going anyway.

Today I have 141,000+ followers built almost entirely through that same profile.

The people who eventually look polished didn't skip the beginner phase.

They stayed in it longer than everyone else.

Most people quit right before the compounding kicks in.

Not because they lack talent.

Because they can't tolerate looking bad on the way to getting good.
→ The rep builds the skill
→ The skill builds the confidence
→ The confidence builds the result

You don't find your voice by waiting until it's perfect.

You find it by posting the imperfect thing anyway.

If your profile still looks like mine did 14 months ago — I'll show you exactly what to fix.

Free audit: https://lnkd.in/gkDvugyj

Want to grow your business? Craft and share a story that connects with your customers. DM me to learn how.

This is what happens when you learn something new. 

It’s 6:25 am. I am sitting in my green chair.

I get my phone out of my pocket and put it in front of my face.  It tells me that it can't recognize my face, so I type in my pass code. The home screen is full of apps, and I take a second to find the app I want to open. 

It’s the Kindle app.  It opens to page 263 of 481. I am about 57% done. 

The book I am reading is called Very Good Copy, by Eddy Shleyner. It’s about copywriting. Copywriting is the discipline of writing ads, advertisements, and website content to sell products. 

The chapter I am about to read is called Writing Immersive Stories.  It begins with a story about a hospital visit. Eddie talks about his experience just before and right after surgery. He then breaks down a technique for writing stories called “realism.” 

He offers two more examples. I read them. I can’t stop. The technique is so effective that my mind won’t let me put my phone down. 

I finish the chapter, and I feel empowered. Inspired.  Excited.  I learned something new today.

Learning something will make you feel that way, excited, empowered. But that is not the end of it. When you apply what you learn and get results, the feelings of success and accomplishment can often overwhelm you and send you jumping up and down like a little kid. 

The key is to apply the learning.  And over the years, that’s what I’ve done. 

When I learned communication and writing, I:

🔹 Improved the lives of thousands of my readers
🔹 Built an audience of 55k+ people 
🔹 Written 850+ posts

When I learned product management, I: 

🔹 Led $10M + enterprise software modernization projects
🔹 Mentored and coached dozens of product managers
🔹 Build 18+ software products

When I learned strategic thinking, I: 

🔹 Reduced time-to-market from months to weeks for a Fortune 500 client
🔹 Saved companies over $100M+ in operating expenses
🔹 Enhanced customer service efficiency by 30%

And much more. 

Learning can transform you and your career in unimaginable ways. All you need is an open mind and a willingness to put what you learned into practice.

If you are: 

→ Overwhelmed by chaotic meetings
→ Under pressure to deliver outstanding results
→ Burnout from excessive workloads

🔥 Then send me a DM and we can figure out how I can help you.

Terry Danylak

Most projects don’t fail because of bad ideas.
Most projects fail because of a bad planning. 

It’s not surprising. According to Harvard research, 85% of leaders spend less than one hour per month on strategy. 

This makes it likely they miss critical trends or fall behind. 

Reviewing your strategy is the key to successfully navigating the constantly evolving competitive landscape. 

🔥 Join the elite 15% and review your strategy using the SWOT analysis tool.

It will help you: 

✓ Make more informed decisions
✓ Identify competitive advantages
✓ Spot your dangerous weaknesses
✓ Create a blueprint for your success

SWOT consists of four areas:

→ Strengths: Your advantages over your competitors
→ Weaknesses: Areas that limit your business performance
→ Opportunities: Situations that can help gain leverage
→ Threats: Unfavourable and harmful conditions

📌 Check out the cheatsheet for more in-depth information.

Make SWOT part of your monthly strategy review to help you lead with confidence and create lasting change.

(Stats Source: HBR, 2005)

—

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Founder @ StrategyShift • I help teams move faster, waste less, and deliver more • Lean Strategy Consulting • Delivered $100M+ in savings for enterprises

It’s not the person with the best experience who gets the job.
It’s the one who is best prepared for the task at hand. 

The interview. 

Here are 7 common interview questions:

1️⃣ Tell me about yourself.
Don’t recite the resume. Tell a story. Highlight an achievement.

The hiring manager wants to know:

• What makes you stand out?
• What value can you create?
• What problems can you solve?

2️⃣ What are your strengths?
Share a strength that’s crucial to the role. Back it up with data.

The hiring manager wants to know:

• How self-aware are you?
• How relevant is your strength?
• How will you fit in with the team?

3️⃣ What’s your greatest weakness?
Focus on the skill you’ve improved. Describe how you’ve improved.

The hiring manager wants to know:

• Are you dependable?
• Are you an honest person?
• Do you have a plan to improve?

4️⃣ How do you handle pressure? 
Tell a story. Highlight your go-to tactics for staying calm.

The hiring manager wants to know:

• Are you a resilient person?
• How do you handle stress?
• Do you communicate clearly?

5️⃣ What are your salary expectations? 
Show that you’ve done your homework. Give a range. 

The hiring manager wants to know:

• How do you value this role?
• Are you within their budget?
• Do you fall within the market rate?

6️⃣ Tell me about a gap in your resume.
Be honest. Be brief. Talk about skills you’ve gained in the gap.

The hiring manager wants to know:

• How you used your time?
• Do you have any visible red flags?
• What was the reason for the gap?

7️⃣ Tell me about a time you’ve failed.
Be honest. Show that you know how to recover. 

The hiring manager wants to know:

• Do you know when you’ve failed?
• How well you recover from failure?
• Did you learn lessons for the future?

🔥 Just as important are the questions you ask. 

Ask about:

→ The role
→ The culture
→ The company

(Check them out in the carousel)

Prepare. Impress. Succeed.
You’ve got this. 

—

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How To Ace Your Job Interview

What great leaders say, every day
To build strong and successful teams.

🔥 What you say sets the tone for your entire team.  

Your words can make or break your people. 
When you say the right things, you:

➟ Make your team feel valued and heard
➟ Bring positive energy that inspires your people
➟ Create a culture of growth where everyone can thrive
➟ Show genuine appreciation — it has a lasting impact.
➟ Show you care; it motivates others to give their best.

Be the leader who brings out the best in your team. 
Your words have the power to transform.

📌 And above all, be sincere in your words and actions. 

—

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What Great Leaders Say

Genuine leadership isn’t about titles.
Genuine leadership isn’t about power.
Genuine leadership isn’t about control.
Genuine leadership isn’t about command.

Genuine leadership is about:

→ Integrity
→ Honesty
→ Respect
→ Purpose
→ Vulnerability
→ Accountability

Genuine leaders lift you up.
Genuine leaders help you grow.
Genuine leaders make you better.
Genuine leaders motivate you to win.
Genuine leaders light the fire and let you lead.

Each and every authentic leader possesses these traits:

1️⃣ Boldness
They take bold steps and take necessary risks.

2️⃣ Honesty
They don’t deceive or hide information.

3️⃣ Self-Awareness
They understand and improve themselves.

4️⃣ Genuine
They don’t hide themselves. What you see is what you get.

5️⃣ Humble
They know what they know and don’t brag about it.

6️⃣ Ethical
They have integrity and respect for others.

7️⃣ Patience
They know things take time and are prepared to wait.

8️⃣ Consistency
They execute, day in and day out, without complacency.

When you lead with authenticity, you create a culture of:

• Trust
• Support
• Innovation
• High performance

You build relationships, and you win together.
This is the main benefit of becoming a genuine leader.

—

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90% of strategic plans fail because they lack a clear structure and follow-through. 

Strategic planning is a difficult task because it requires:

• Extreme focus
• Making difficult decisions
• Execution of those decisions

A few years back, I worked with a Fortune 500 client to develop a multi-year system improvement strategy. 

Their previous two attempts failed, and they were desperate to succeed this time. 

Their objective was to realize $100M of savings in one year, but the actual impact was to be much bigger. Billions of dollars were riding on this project.  

After reviewing their previous attempts, I realized their strategy process lacked structure. This made it difficult to focus on the right issues and create a coherent plan. 

1️⃣ I proposed we start with the foundation: 

• Mission
• Values

We needed to understand where this business unit was going. 

2️⃣ In the second phase, we assessed the current environment.  

We looked at: 

• The current market
• Opportunities and threats
• Weaknesses and strengths

This helped us understand what we had to work with. 

3️⃣ In the third phase, we began our strategic planning process.  

We defined:

• The vision
• Strategic goals
• Key objectives

We laid out the general direction we wanted the system improvement to take.

4️⃣ Our fourth phase was about tactical planning, outlining: 

• The guiding policy
• Key actions to take
• Accountable executives

After three months of hard work, the plan was ready for execution. 

5️⃣ During this stage, the people responsible would be: 

• Monitoring results
• Adjusting the plans
• Gather feedback and improve 

This was the strategic blueprint we set up for our client’s $100M system improvement strategy. 

📌 Reach out via DM if you want to learn how you can apply this in your business. 

(Stat source: Harvard)

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