swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

The Lubrizol Corporation

Employee and Labor Relations Specialist

HR Data Compliance Manager

HR Business Partner/Manager

HR Business Partner/Generalist

HR Specialist/Coordinator

HR Intern

Supervisor

Manager

Betsy is a curious and creative problem solver. She is recognized for her ability to deal with complex issues that require critical thinking and data analysis to develop effective solutions.

Betsy’s career journey started in retail management and focused on developing employees and creating positive customer experiences. She has worked at Lubrizol for 12 years in a variety of roles, including Talent Acquisition Specialist, HR Generalist, HR Business Partner, HR Data Compliance Manager, and Employee & Labor Relations Specialist, supporting employees around the globe. Betsy earned a Bachelor’s degree in Business Administration and a Master’s degree in Human Resources.

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical leader whose
science delivers sustainable solutions to advance mobility, improve well-being and enhance
modern life.

taplio

The Battle

Ryan Morgan

Betsy Stafford, SHRM-CP

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