swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

Medical Service Company

Responsible for Medical Service Company’s technology vision, strategy, and operations. Lead the organization's E-Commerce initiatives. Lead Business Integration activities.

Chief Information Officer

Perform all the duties of Vice President of Information Technology as well as leading all activity involved in the integration of acquired companies and new start up divisions.

Vice President - Information Technology and Business Integration

Direct responsibility for managing IT resources, both hardware and software, for a rapidly growing company that has grown from six to fourteen locations during this time period. Oversee implementing cost effective connectivity solutions. Create IT solutions to help control operational costs in an industry facing declining reimbursement. Manage development of organization workflow using .NET technology to deliver web based solutions to continue to drive organization efficiency and cost savings.

Implemented a cost effective connectivity solution for fourteen locations to corporate network and resources using MS Terminal Services and Wyse Thin Clients.

Implemented a paperless fax system using OnBase document imaging technology.

Implemented a mobile computing solution in 25+ vehicles to improve distribution and tracking efficiencies.

Developed and implemented paperless picking system increasing efficiency in picking orders for distribution and improved management of back orders.

Lead Service Improvement Team, directly addressing quality issues and improving internal processes to improve quality and customer satisfaction.

Created and implemented “3 And 3” process, working with departmental managers to introduce and implement Lean tools to eliminate waste and improve efficiency in departmental processes.

Vice President – Information Technology

Direct responsibility for managing Information Technology staff. Create IT annual budget and work with Executive management to determine priority and implement budgeted projects. Manage growing IT infrastructure for a company that grew from a single location company to a six location company. Continue management and development of corporate workflow. 

Worked with Pharmacy and Distribution managers to create an automated hand off system greatly increasing efficiency in distributing pharmaceuticals to patients.

Developed and implemented a paperless order confirmation system using OnBase workflow tools speeding up billing processes leading to revenue acceleration.

Implemented a secure IT infrastructure meeting HIPAA Security Rule guidelines including the full suite of Microsoft Server technologies (MS SQL/MS Exchange/MS Terminal Services/MS SharePoint/Active Directory).

Systems Manager

MSC Technologies

Worked for HME (Home Medical Equipment) consulting group implementing Information Technology solutions to several HME companies.

Provided IT consulting services to several HME companies, both hardware and software, to help build efficiency and provide cost savings.

Assisted in implementing OnBase Document Imaging solutions to clients.

Provided day-to-day support of primary customer’s corporate network.

Senior Systems Analyst

Worked with Director of Operations and Information Technology to develop and implement IT solutions to help create greater operational efficiency.

Responsible for the day-to-day support of corporate network consisting of 40+PCs and 4 servers.

Designed and implemented several software solutions that increased company productivity and profitability.

Designed and implemented document imaging solution to help create a more paperless office using OnBase document imaging technology

Network Administrator

Responsible for the day-to-day planning of workflow for the BP Oil National Credit Card Center Document Services department.

Provided front line system support for local corporate information systems, including UNIX, IBM mainframe, and desktop PCs.

Production Coordinator

I am an accomplished and results-oriented technical executive with demonstrated success in information technology and its use to achieve strategic objectives, drive organizational growth, and reduce operational costs. I have a history of providing effective leadership with focus on building and improving organizational workflow, using technology to improve processes, and leveraging IT tools to reduce costs.

taplio

The Battle

Ryan Morgan

Michael McGill

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