Snowball

Growing loyal audiences for the world's biggest brands on the world's most watched platform.

Founder & CEO

Sashimi Ventures

Investment / Advisory portfolio: 
Lovable, Percent, Airhouse, PostPilot, Agtonomy, NextStage

Principal & Owner

Jubilee Media

Mission-first entertainment: 8B views & 14M+ subscribers.

Chief Strategy Officer

I built & run the business of Jubilee (content, e-commerce, and brand partnerships), design & implement the long-term growth roadmap for the company, and shape our creative process to unlock the best content.

Executive Producer: Accepted (Emmy nominated): Tribeca Film Festival '21

Head of Growth & Strategy (founding team)

Rise9

LinkedIn but for creators - fueling creator growth with collabs, events, sponsorships.

Our own stats:
- 10 million+ followers (Facebook, YouTube, Instagram); content generating 3 billion+ views

My focus is business development & growth strategy:
• Partnerships
• App development (Swift & javascript); UIUX design (sketch); backend (node.js & Firebase)
• User acquisition (creator relationships, digital marketing & viral growth mechanics)
• Data analysis (Mixpanel for tracking, custom stats for analysis)
• Social (ex: grew FB page from 0 to 550k fans in two mo. and 415 million in mo. reach)

Co-Founder - Growth & Data Engineering

Edward Jones

Research and recommend:
• Equity investment strategies (Growth focus)
• Asset allocation & portfolio management (multi-objective)

~$900 billion in assets under management

Investment Research Analysis (Growth)

Bulldog Student Investment Fund

Serve as an advisor to the organization (2013 - Present)

BSIF is a professional investment management group in which student members conduct in-depth equity analyses and pitch investments, funded by the Endowment, to be selected for the fund's portfolio in an effort to outperform the market.

Founder & President (Current Board Member)

Host Bully, LLC

HostBully.com

For my own memories: this was my first formal business as a kid. It didn't go anywhere, but we had thousands of users who loved the service and that meant the world to me. Changed my trajectory.

Founder

We take the best brands in the world and turn them into masters of organic content.

Our team is unlike any other team on the planet.

Ryan Hashemi

illum

illum is a modern strategy firm built to spotlight and accelerate best-fit and emerging growth solutions for ambitious companies and leaders. Our mission is to unite dynamic media, tech and commerce companies with their greatest future potential by delivering actionable intelligence, strategies and execution plans that unleash new, transformative growth.

Founder / Managing Partner

Edoughble

Edoughble is a digital native turned omni-channel CPG brand on a mission to cultivate happiness one bite of cookie dough at a time. Our best-in-class line of edible cookie dough products are sold DTC at Edoughble.com and via our flagship Los Angeles Edoughble Sweet Shop, and are also available in 1000+ stores including some of the finest, natural and conventional national grocery stores including Whole Foods Market, Wegmans, Meijer, HEB's Central Market and many more.

Co-Founder / Chairman

Doing Work As LLC

Doing Work As is a media, tech and commerce intelligence and advisory company. Built by Fortune 500 strategists and operators helping companies solve for tomorrow, starting today. Our expertise and foresight position our clients at the forefront of major marketplace shifts, helping to prepare for sustainable success by optimizing current priorities and unlocking new thinking and revenue opportunities. Our client roster includes industry leaders, niche independents and innovative upstarts such as Google, YouTube, Viacom, FilmNation Entertainment, Whistle Sports, Chive Media Group, and more.

Co-Founder / Principal

DreamWorks Animation

Studio-wide Global Head of all Direct to Consumer and Ecommerce Marketplace business initiatives and strategic partnerships (e.g., Amazon) for all DreamWorks and AwesomenessTV franchises, talent and properties.

Global Head of Direct to Consumer and Ecommerce

The Walt Disney Company

Global business lead and partnership manager for Interactive Worlds group, driving core market growth, new market entry, distribution partnerships, and new commerce initiatives for the #1 kids online virtual world, Club Penguin.

Disney Interactive | Sr. Manager, Global Business Development

Leading digital product strategy, business development and monetization on new and emerging distribution platforms.

Disney Media Networks | Sr. Manager, Product Strategy

Led new media (social, local, mobile, etc) innovation, marketing strategy, and emerging business opportunities for the $1.2B vertical retail division of The Walt Disney Company.

Disney Consumer Products | Manager, Digital Marketing & Business Development

Managed a corporate-wide initiative – on a Disney Channel multimedia platform that reaches 300 million US households – to reevaluate and formalize marketing partnership practices and guidelines, identify incremental revenue opportunities, and operationalize a new campaign approval process.

Disney Media Networks | Consultant

Managed strategic planning projects with internal North American leadership team to quantitatively and qualitatively map out financial and productivity metrics for new 2010 'Imagination Park' store concept roll-out.

Disney Consumer Products | Graduate Associate, Strategic Planning

Interpublic Group (IPG)

Managed advertising campaign strategy, research, planning, creative testing, content production and campaign execution across digital, TV, print and OOH media for industry leading Nestlé brands including Nesquik, Coffee-mate, Taster’s Choice, Carnation Instant Breakfast and Good Start.

McCann Erickson | Account Executive, Nestlé Brands

Founder and strategic advisor at the intersection of media x tech x consumer. Senior executive, operational and entrepreneurial experience identifying, building and running new businesses for Fortune 500 and high-growth digital upstarts including Disney, Google,  DreamWorks, AwesomenessTV, ViacomCBS, Sanrio / Hello Kitty, Tastemade, IPG and many more. 

Lead driver of strategic planning, new business models, go-to-market and business development / partnerships that fuel growth via enterprise value creation, short and long term monetization, business model diversification and DTC proximity. 

Current Founder & Managing Partner of illum, a boutique strategy and operations firm based in Los Angeles. Active client partners include YouTube, Discovery / Oprah Winfrey Network, Fox / Blockchain Creative Labs, Lingokids, Riot Games, Electronic Arts, Podium Audio, Jubilee Media, Hellosaurus and more.

Areas of Expertise and Industry Activation: Digital Entertainment * Strategy Consulting * Direct-to-Consumer * Digital Audio (Podcasting, Audiobooks, Music) * Commerce (O&O, Marketplaces, Flexible Business Models) * Global Strategy and Expansion * Marketing and Brand Strategy * BD and Strategic Partnerships * Fund Raising and M&A Advisory   

Misc highlights include:
• Added over $350MM in new deal value to clients since 2020
• 2010 MBA @ USC Marshall School of Business in Strategy and Entrepreneurship
• Multi-Founder of $MM companies across Media, DTC, CPG, Retail
• Featured speaker and quoted in pubs such as Digiday, Axios, Bloomberg, The Information

taplio

The Battle

Ryan Hashemi

John Lustyan

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