Ryan Roslansky

Microsoft

Executive Vice President

LinkedIn

Chief Executive Officer

Chief Product Officer

Intuit

Member Board of Directors

The Paley Center for Media

Member Board of Trustees

GoDaddy

Member Board Of Directors

Glam Media

Responsible for all consumer, advertiser, publisher and developer products across the Glam Media Network.

Grew Glam Media from a top 100 global Comscore property to a top 10 in 18 months.

SVP Products & Content

Housing Media

Co-founded and grew one of the first internet real estate & rentals classified directories.  Leveraged the internet for finding real estate buyers, selling properties, and bringing efficiency to the home buying process through multiple real estate brokers across CA and FL.

Co-Founder / CEO

Yahoo

Various General Management and Global Product Management roles across Commerce, Classifieds, Directory and Search.

General Management & Product Management

As CEO of LinkedIn, I am passionate about connecting the world’s professionals to make them more productive and successful. In my years with LinkedIn, I've been fortunate to work alongside talented and innovative colleagues, and together we have developed the world's leading professional networking platform. As we look to grow and evolve LinkedIn in the years to come, I'm excited to continue driving our vision of creating economic opportunity for every member of the global workforce.

Click the bell, never miss an update from someone you want to hear from... Great reminder from Gyanda.

Back with a Friday update. This time, instead of talking about a new product, I want to highlight one that has existed for a while but you may not have used it yet. It's the subscribe bell. Check out the video on how to use it - give it a try and let me know what you think.

Excellent AI product making advice from Lenny Rachitsky and Chip Huyen 👇

Deeply researched product, growth, and career advice

My biggest takeaway from Chip Huyen: 

1. Most AI product problems aren’t AI problems. When companies think they have an AI performance issue, it’s usually a user experience problem, an organizational communication gap, or a data quality issue. One company thought their AI lead scoring system was broken, but the real issue was that the marketing team wasn’t asking the right questions to get useful data.

2. Your best performers benefit most from AI tools. In a controlled experiment, the highest-performing engineers got the biggest productivity boost from AI coding assistants, not the lowest performers. Senior engineers who already knew how to solve problems used AI to work even faster, while low performers often just copied and pasted code they didn’t understand.

3. How you prepare your data matters more than which database you choose. Companies see their biggest AI performance gains from better organizing and preparing their information—breaking content into the right size chunks, adding summaries, converting content into question-and-answer format—rather than agonizing over which technical infrastructure to use.

4. The biggest improvements to your AI product come from talking to users and understanding their feedback, not from adopting the latest models or staying glued to AI news. Many companies waste time debating which technology to use, when the real wins come from better user experience and data preparation.

5. Fine-tuning should be your last resort. Before investing in fine-tuning a model, try simpler solutions first: improve your prompts, add basic post-processing scripts, or fix your data pipeline. One company caught 90% of its model’s mistakes with a simple script. Fine-tuning creates ongoing maintenance headaches and should only be used when everything else has been maxed out.

6. You don’t need to be perfect to win. Many successful companies choose “good enough” over perfect when implementing AI systems. They calculate whether investing two engineers to improve accuracy from 80% to 85% is better than using those same engineers to launch an entirely new feature. Often, the new feature provides more value.

7. AI productivity is nearly impossible to measure. Companies invest heavily in AI coding tools but can’t clearly prove they work. When forced to choose between expensive AI subscriptions for their team or hiring one additional person, many managers choose the person, not necessarily because AI doesn’t help but because headcount feels more tangible.

8. Many people don’t know what to build despite having powerful tools. Even with AI tools that can build almost anything, many employees face an “idea crisis”—they simply don’t know what to create. The best approach: spend a week noticing what frustrates you in your daily work, then build small tools to solve those specific pain points.

DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

340,000 followers didn't make Jasmin Alić dangerous.

His refusal to outsource his humanity to AI did.

𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗗𝗿𝗼𝗽:
"LinkedIn Powerhouse Reveals 'The AI Tool Nobody Is Using' to Win in 2026"
If you caught the LinkedIn Live event, there’s gold there. 

What wasn’t in the episode? 
5 exact action items that will impact 
how you’re seen. And how fast you grow in 2026.

𝟱 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:

𝗧𝗿𝘂𝘁𝗵 #𝟭 → 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 "𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰"
Every guru preaches authenticity.
Then uses the same ChatGPT prompts.
Jasmin averages 1,000 comments being ACTUAL.
(𝘞𝘦 𝘳𝘦𝘷𝘦𝘢𝘭 𝘩𝘪𝘴 𝘦𝘹𝘢𝘤𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬)

𝗧𝗿𝘂𝘁𝗵 #𝟮 → 𝗧𝗵𝗲 𝗕𝗲𝗶𝗴𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
2024: Noise
2025: Avalanche 
2026: Extinction
Your "unique voice" = 47 other brands.
(𝘞𝘦 𝘦𝘹𝘱𝘰𝘴𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘱𝘰𝘤𝘢𝘭𝘺𝘱𝘴𝘦)

𝗧𝗿𝘂𝘁𝗵 #𝟯 → 𝗪𝗿𝗼𝗻𝗴 𝗔𝗜 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻
Stop asking AI to write FOR you.
Start using it to reveal your DIFFERENCE.
Winners will sound so real, AI studies them.
(𝘞𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨)

𝗧𝗿𝘂𝘁𝗵 #𝟰 → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 > 𝗕𝗲𝘁𝘁𝗲𝗿
$9B taught me one thing:
Never sold "better."
Only sold "different."
(𝘞𝘦 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳𝘴)

𝗧𝗿𝘂𝘁𝗵 #𝟱 → 𝗦𝗰𝗮𝗿𝘀 > 𝗟𝗼𝗴𝗼𝘀
Jasmin's booked solid.
Zero sales posts.
Just weaponized failures.
(𝘞𝘦 𝘥𝘦𝘤𝘰𝘥𝘦 𝘩𝘪𝘴 𝘵𝘳𝘶𝘴𝘵-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮)

𝗧𝗵𝗲 $𝟵𝗕 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:

The most advanced AI strategy isn't automation.
It's being stubbornly HUMAN.

Hit 2026 with impact: 
I’ll drop it tomorrow morning. Free to subscribers. 

Get the full newsletter breakdown in your inbox:
 https://lnkd.in/g2zqk58P

P.S. Have an amazing Friday.

♻️ REPOST to help restore humanity in the marketplace

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Cadbury made a shopkeeper break an unspoken rule.

Then, it broke records, hitting 75% of households.

Cadbury didn't innovate the chocolate bar.
They innovated the reason to buy one. 
Here's how:

A little girl walks into a shop.
Two buttons and a toy in her hand.
Wants to buy mom a birthday chocolate.

The shopkeeper could've said no.
Instead, he took the buttons she offered.

60 seconds of footage.
9% sales increase.
75% household penetration.

𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗢𝗜

While you're A/B testing button colors,
Cadbury tested human decency.

While you're optimizing click-through rate,
They optimized for tears.

While you're measuring impressions,
They measured goosebumps.

𝗧𝗵𝗲 $𝟵𝗕 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗦𝗲𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲

𝗟𝗼𝘀𝗲𝗿𝘀: Sell chocolate
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Sell permission to be kind

𝗟𝗼𝘀𝗲𝗿𝘀: Create ads
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Create moments

𝗟𝗼𝘀𝗲𝗿𝘀: Target demographics
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Target humanity

This is the difference I inject into every rebrand I do.

𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱

• Scored in the 1st percentile for emotional resonance
• IPA Gold Effectiveness Award winner
• 36% increase in brand recommendation

Not because they had better chocolate.
Because they understood something deeper:

Chocolate might melt in your hands.
Empathy makes US melt. Period.

𝗬𝗼𝘂𝗿 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰

Pull up your last campaign.
Count the product features.
Now count the human moments.

Which number's bigger?
There's your problem.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻

From "I want chocolate" to "I want to be the person who gives."

That's not advertising.
That's anthropology with a marketing budget.

P.S. Which brand makes you feel something?

♻️ REPOST if humanity beats algorithms

Wall Street's still using a formula from 1952.

Brands that do the same thing are losing money.

Tomorrow, I share an insane rebrand.

One that turns Wall Street's STOP sign into the perfect strategy and foundation to START a rebellion for smarter investing.
Turning Wall Street's 70-year-old playbook into tomorrow's roadmap.

The $9B Pattern:

Wall Street's 60/40 portfolio formula (60% stocks, 40% bonds) has more signs of aging and more wrinkles than today's politicians. 

It was built in 1952. 
When Elvis was making women swoon, and retirement meant a gold watch.

Only one problem:
It's not 1952 anymore.

In 2008, stocks AND bonds crashed together.
In 2022, worst year since 1949.
In April 2025, biggest two-day drop in U.S. history.

Diversification didn't fail. It collapsed.

And yet Wall Street's kept selling the same STOP sign:
→ STOP thinking for yourself
→ STOP and follow the formula
→ STOP questioning the playbook
→ STOP expecting different results

And branding gurus keep selling similar STOP solutions, convincing companies that this is the path to growth.

My only advice: STOP the madness.

The Brutal Truth about Formulas:

Every brand clinging to "best practices" is running on autopilot.

→ Like the CEOs who tell me, "We need something like Apple does."
→ Like the marketers still using tactics from the Mad Men era.
→ Like Wall Street selling "what everyone does" instead of intelligent independence that outsmarts lazy "one size fits all" templates.

Matthew Tuttle now knows what other financial powerhouses miss:

When everyone follows the same tired formula, nobody wins.

It comes down to this:
"Wall Street has formulas. Great brands have fire."

The START sign for Your Brand:

In tomorrow's "Do This Instead" newsletter, I drop the full story (and the full video you have to watch for yourself).

How we torched a 70-year formula.
Why insights beat "cookie cutters" every time.
And the exact framework that's rewriting the rules.

Whether you're managing billions or building brands, the rule is the same:

Formulas are STOP signs.
Fire is what makes you START.

Your inbox. Tomorrow. 7 AM.

As long as you're subscribed: 
https://lnkd.in/g2zqk58P
100% free. Unsubscribe any time.

P.S. If you're following your industry's "proven formula"
That is not a strategy. That's surrender.

Replace formulas with fire.

taplio

The Battle

Ryan Roslansky

David Brier

Followers

Posts

Engagements

Likes

Performance ScoreRyan Roslansky's LinkedIn Performance

Performance ScoreDavid Brier's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Roslansky

David Brier

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Roslansky's LinkedIn Performance

Performance ScoreDavid Brier's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Roslansky's LinkedIn Performance