Ryan Rouse

Growth advisor to consumer businesses with a focus on every line of the P&L | Previously, Co-Founder at Factor Meals (acquired), CEO at Highkey

Growth-minded CPG leader with deep experience across finance, brand building, and operational leadership.

After more than a decade in finance—culminating in an eight-year tenure at Merrill Lynch—I co-founded Factor_, a ready-to-eat meal delivery company that went on to be acquired by HelloFresh for $277M in 2020.

I joined HighKey Snacks as Chief Marketing Officer and later CEO, guiding the low-sugar snack brand through rapid expansion and an acquisition in 2024.

I'm currently the President of MALK Organics, a fast-growing, near nine-figure brand redefining the plant-based milk category with its commitment to clean, organic ingredients and uncompromising quality.

And I write a newsletter about what it really takes to grow—your company, your mindset, your tolerance for chaos:
​
​• The unfiltered truth about building a brand
• Why “strategy” isn’t always strategic
• What to do when everything feels on fire
• Mindset shifts that keep you sane(ish)​
• Founder mistakes, market moves, and lessons I’m still learning​
​
​Part playbook, part perspective shift.
For anyone trying to grow something—and keep their head on straight.

Sign up using the link here (or below my profile pic above): https://ryanrouse.me/

Vice President | Partner

Data driven investors in early stage consumer brands. 

The best people I've hired never complained about the workload.

Or the pressure.

They thrived on it.

They're burning out from the culture.

High performers can handle a lot. They're wired for it. They manage their time, stay focused, and actually like the work.

They don't leave because they're tired.

They leave because they're drained.

There's a difference.

Tired comes from hard work.

Drained comes from bad leadership, unclear priorities, and politics.

One recharges with rest.

The other doesn't go away until the environment changes.

If your top talent is checking out, don't assume they can't handle the work.

Ask yourself if they can handle the culture.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

We just launched a line of coconut-based creamers and they absolutely slap.

(Shout out to my kids who would cringe hard at that.)

No gums, no oils, no natural flavors. 

Just real, recognizable ingredients and a texture so creamy it'll make your coffee blush. 
​
🥥 Available in 3 flavors: Vanilla, Sweet Cream, and Unsweetened (for the purists)​
🥥 USDA Organic, non-GMO, glyphosate residue-free​
🥥 Clean label, full flavor: proof you don’t need additives to taste good ​
​
Hitting refrigerated shelves across the US as we speak. 

You should try them. For real.

Promoted two people today.

It's the best part of leadership.

Not the title changes. Not the org chart updates.

The part where you give great people room to run.

You watch them take ownership. Make decisions you wouldn't have made. Push ideas further than you could have alone.

And when you realize they didn't need you to tell them what to do.

They needed you to get out of the way.

That's the job.

Find people who are better than you at what they do.
Give them space to prove it.
Then watch them show the world what they're capable of.

Jayme and Barrett - you earned it many times over. I'm just happy to be a part of your journey and grateful you are part of mine.

I couldn't do any of this without you. 

Thank you 💙

The fastest way to get promoted?

Make yourself replaceable.

Sounds backwards. It's not.

I've watched talented people get stuck in roles for years. Not because they weren't good. Because they were too good at one thing.

They hoarded knowledge. Built processes only they understood. Made themselves "essential."

And their boss couldn't promote them.

Because who would do their job?

Meanwhile, the people who got promoted were doing the opposite:

Documenting everything.
Training their backup.
Building systems that worked without them.

They made it easy to backfill their role.

Leaders don't promote bottlenecks. They promote people who can be moved.

The employee who says "only I know how to do this" thinks they're proving value.

They're actually proving they're stuck.

The employee who says "here's the playbook, anyone can run this now" just showed they're ready for bigger problems.

Your job isn't to be irreplaceable at your current level.

It's to make your current role so transferable that promoting you becomes obvious.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

Social media will have you believe if you haven't made millions by 30, you're late.

It's bullshit.

Warren Buffett made 99% of his wealth after 50.
Ray Kroc was 52 when he started McDonald's.
Vera Wang was 40 when she entered fashion.
The list goes on and on...

Know what those extra decades give you?

Pattern recognition. You've seen enough cycles to know which ones matter.

Scar tissue. You've failed enough to know it won't kill you.

The pressure to achieve young is manufactured. 

By people selling courses. By media celebrating outliers. By your own impatience.

You're not late. The game is longer than they tell you.

Good thing too. 

Because big moves develop over decades.


~~~~~~~~~~~~~

If you liked this post, you might like my emails. No BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

Your mood is not private.

It's broadcasting to everyone around you.

Show up to a meeting stressed, and watch what happens.

People tense up. Conversations get shorter. Ideas stop flowing.

Show up calm, and the opposite happens.

People relax. They think clearer. They bring solutions instead of panic.

I used to think emotions were personal.

Something I could feel without affecting anyone else.

I was wrong.

Every time I showed up frustrated, my team got quieter.
Every time I showed up anxious, my team got nervous.
Every time I showed up scattered, my team got confused.

They weren't reading my words.

They were reading my energy.

And matching it.

As a leader, your emotional state isn't just yours.

It spreads.

Like a cold. Like a yawn. Like panic in a crowded room.

The question isn't whether your emotions are contagious.

They are.

The question is: which ones are you spreading?

Because your team is catching whatever you're carrying.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

I used to think being intense was the problem.

It's not.

Letting other people control that intensity is.

I'm wired hot. Always have been.

It's helped me build things, push through walls, and get results most people won't.

But I also let it burn bridges I didn't need to burn.

The shift came when I stopped waiting for someone else to tell me to dial it down.

I learned to own the dial myself.

Still intense. Still emotional.

But now I decide when to turn it up and when to pull it back (most of the time, not perfect).

It's been the difference between intensity being an advantage vs. a liability.

Self-awareness isn't about changing who you are.

It's about controlling how you show up.

~~~~~~~~~~~~~

If you liked this post, you might like my emails - no BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

I've never been the smartest person at any company I've been at.

But I'm always the fastest.

At Merrill Lynch, I was 1 of 75,000 employees. Could've been the best analyst on the floor. Still replaceable.

At a startup? Different game.

My superpower wasn't an MBA or some fancy framework.

It was knowing how to find shit fast.

When my co-founder at Factor_ asked "How do other meal delivery companies handle returns?"

Everyone else: "Let me schedule some calls."

Me: Ordered from 3 competitors. Submitted returns. Pulled their policies. Built a framework. Done.

Couple of hours, tops. 

Founders already know how to find answers. That's how they got this far.

They're not asking you because they're lazy. They're drowning.

The employee who says "I researched this, here are three options, I recommend X because Y" - and did it FAST - becomes indispensable.

The one who says "I don't know, what do you think?" becomes overhead.

At early stage companies, resourcefulness and urgency beat credentials every time.

No waiting. No deferring. No "I was waiting for you to give me the go ahead."

Run. It. Down. 

And do it quickly. 

Leaders will notice. 

Trust me.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

5 things founders get wrong about employee motivation:

(From someone who got all 5 wrong)

1. Expecting owner-level commitment from employee-level equity.

You own 40% of the company. They own 0.1%.
You'll make millions if it works. They'll make rent.

Stop acting surprised when they work less hours.

2. Thinking your sacrifice is their baseline.

I worked for no salary for three years. Maxed out credit cards. Emptied my 401k. 

That was my choice. Not theirs.

Your personal bet doesn't become their obligation.

3. Using guilt instead of respect.

I used to send passive-aggressive Slack messages when people left on time. "Must be nice to have work-life balance."

Real asshole moves.

Then one of my best employees quit.

In his exit interview, he said: "Ryan, you chose to mortgage your house for this company. I didn't."

He was right.

4. Believing more equity will change how people work.

I once gave someone more equity expecting it to change their output. It didn't.

That's because everyone has a "work MO." A default gear.

If they're a killer, they'll be a killer.
If they do the bare minimum, they'll do the bare minimum.

Equity won't flip that switch.

(It will help retain the killers, tho.)

5. Confusing presence with productivity.

The person cranking until 9pm isn't always your best performer.

Sometimes they're just slow. Or inefficient. Or avoiding something at home.

Judge output, not hours.


The fix isn't complicated.

Find people who give a shit about doing good work.
Pay them well.
Respect their time.

They won't work until 10pm unless it's truly necessary.

But when it is necessary, they'll be there.

Because you hired people who are wired for it. 

And earned their trust.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

I used to think hustle meant force.

Push harder. Work longer. Make it happen.

That mindset nearly broke me by the time I turned 37.

I was always pressing, always grinding, convinced that if I just worked hard enough, success would come faster.

But the thing I learned watching people who actually win long term is they don't force it.

They create the conditions for success, then let it unfold.

They work hard, but they're not desperate.

They're confident things will work out because they've done the work.

So I stopped trying to control every outcome and started trusting the process more.

I still show up every day. I still put in the work. I'm still wildly ambitious.

But I'm not white-knuckling my way through life anymore.

And since I stopped forcing everything, more opportunities started showing up.

Better opportunities. Clearer decisions. Less stress.

Turns out, there's a difference between working hard and working anxious.

One builds momentum.

The other burns you out.

I'm playing the long game now.

And it feels a hell of a lot better than the sprint I was running before.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

I used to think winning arguments made me smart.

It didn't.

It made me insufferable.

Healthy debate has respect and curiosity.

Ego-driven arguing has neither.

One sharpens you.

The other isolates you.

In healthy debate, you ask questions to understand.
In ego-driven arguing, you ask questions to trap.

In healthy debate, you say "I hadn't thought of that."
In ego-driven arguing, you say "Yeah, but..."

In healthy debate, you admit when you're wrong.
In ego-driven arguing, you double down.

In healthy debate, you want to learn something.
In ego-driven arguing, you want to be right.

Here are some things that helped me:

1. Pause before responding. Ask myself if I'm trying to understand or trying to win.

2. Repeat back what I heard. "So what you're saying is..." Forces me to actually listen.

3. Find one thing I agree with first. Even in disagreement, there's common ground.

4. Ask "What am I missing?" Instead of explaining why I'm right.

5. End conversations with "That gave me something to think about." And mean it.

The shift won't be immediate.

But people will start engaging with you differently.

Conversations get richer.

Ideas get better.

Relationships get stronger.

If you catch yourself needing to have the last word, you're probably arguing from ego.

If you walk away from a conversation thinking differently, you're probably debating with curiosity.

Took me way too long to learn the difference.

~~~~~~~~~~~~~

If you liked this post, you might like my emails - no BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

Learn the rules like a pro so you can break them like an artist.

This Picasso quote gets twisted constantly.

People think it's about tactics. 

But it actually means master the fundamentals so deeply that innovation becomes instinct.

In business, I see this constantly:

The CMO who never ran a P&L trying to "disrupt" pricing strategy.

The founder who skips unit economics to chase viral growth.

The exec who wants to "break the mold" before understanding why the mold exists.

The best leaders I know spent years in the trenches.

Learning why things work before reimagining how they could work better.

They got creative because they got good first.

Master the boring stuff first.

Then go be an artist.


~~~~~~~~~~~~~

If you liked this post, you might like my emails - no BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

All senior leaders need to be numbers people.

Doesn't matter if they're in marketing, ops, or product.

If they can't read a P&L, understand unit economics, or connect their decisions to revenue, they're not ready for the seat.

Not "build a financial model from scratch" numbers people.

Not "debate GAAP accounting" numbers people.

But you need to speak the language of business.

Because every decision either makes money or costs money.

And if you can't see that connection, you're flying blind.


—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

In consumer, your customers don't care how smart you are.

They care that their order arrives on time.

That you're in stock when they need you.

That your quality doesn't fluctuate batch to batch.

They're not buying your IQ score.

They're buying your ability to deliver on expectations - some general to the market and some specific to your product and promise.

That's all execution.


~~~~~~~~~~~~~

If you liked this post, you might like my emails - no BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

Your VP of Sales just quit mid-quarter.

No notice.

Just a call at 8am and a pile of deals in limbo.

That's when your team learned who you really are.

Your values aren't what you say in the good times.

They're what you do when everything's on fire.

You can preach respect all day long.

But if you lose your mind on someone when something goes wrong?

That's the real culture.

The version of you that shows up under pressure is the version that gets
replicated across your entire organization.

Not the polished one.

Not the prepared one.

The stressed one.

The frustrated one.

That's the leader your people will become.

So before you blame your team for losing their composure, poor communication or lack of ownership, ask yourself this:

What did I show them when things got hard?

Because they were watching.

And they learned.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

The most frequent question I get from entrepreneurs is "What advice would you give your former self?"

My answer: Pace myself.

They blow me off.

Not to my face, but I can tell.

I get it though.

I did the same thing when I was in their shoes.

Thought I was different.

That I could outwork the system.

That entrepreneurial fire made me feel invincible.

Until it didn't.

If you're putting in 80 hours a week consistently, it's not a matter of if you're gonna burn out, it's a matter of when.

Because you can't sustain that for the time required to play the long game. 

(Which is the only game in town.) 

Find your sustainable pace now before you're forced to. 

You're running a marathon, not a 100-yard dash.


~~~~~~~~~~~~~

If you liked this post, you might like my emails. No BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

Hard work is table stakes, not a flex. 

Your competitors work hard. 

It's necessary, but not sufficient. 

You also need to think in ways others don't. 

Most people default to putting in more hours because thinking hurts. 

It's easier to stay busy than to sit with a problem until you crack it.

I wish success in business was just about working harder. That would be simple. 

But the world doesn't give a shit about your hours.

It rewards people who create the most value. 

Value comes from seeing what others miss. 

From connecting dots in ways that seem obvious after but weren't before.

From working hard *and* smart.


~~~~~~~~~~~~~

If you liked this post, you might like my emails. No BS musings from 12+ years in the trenches building brands.

You might not, but it's free so WGAF:

https://ryanrouse.me/

Your manager isn't thinking about you nearly as much as you think they are. 

I promise. 

And that's a good thing. 

Carry on.

Most people think they're either risk-takers or they're not.

But that's not really how it work.

Risk isn't something you have a fixed capacity for.

It's something you build tolerance to.

Like lifting weights.

You don't walk into a gym and deadlift 400 pounds because you "have it in you."

You start small. 

Then add weight over time. 

Each rep expands what you can handle next time.

Risk works the same way.

The person who quit their corporate job to start a company didn't wake up one day with superhuman courage.

They made a series of smaller bets first.

A side project. A conversation. A decision to stop playing it safe in one area of their life.

Each one stretched the muscle.

So if you think you're not a risk-taker, you're probably right.

But it's not because you can't be.

It's because you haven't trained that muscle yet.

~~~~~~~~~~~~~

If you liked this post, you might like my emails - no BS musings from 12+ years in the trenches building brands.

You might not, but it’s free so WGAF:

https://ryanrouse.me/

Your best relationships aren't built in the good times.

They're forged in the shit storms.

When revenue's down. When you're making layoffs. When the product launch flops and everyone's pointing fingers.

That's when you find out who's really on your team.

I've watched partnerships crumble during growth phases that should've been celebrations. And I've seen teams get tighter during crises that should've torn them apart.

The difference?

How you communicate when it's hard. 

Whether you protect respect even when you disagree. If you can trust each other when the path forward isn't clear.

You can't go back to the early days when everything felt simple. When the stakes were lower and disagreements didn't matter as much.

And honestly? You shouldn't want to.

Because every hard conversation, every tense board meeting, every moment you chose trust over ego made you stronger.

The relationships that survive the pressure are the ones worth keeping.

Everything else is just networking.

Jordan Lee

For almost half a decade I was climbing the corporate ladder

Starting as a sales development representative I helped build an Ed-Tech company from $2 to $10m in 5 years.

In the process, I rose up the ranks all the way to managing director, and even was offered millions in stock options.

But then one day, I decided there was more to life than 60h weeks, long commutes to the office, and neglecting my health & personal life.

I made the risky decision to quit & left my corporate career to start my own Agency, from zero.

While I was able to almost match my previous income with my agency, I wasn't seeing the success & freedom I dreamed of when quitting my job.

Then in 2022, everything changed:

OpenAI released ChatGPT, and I saw the potential AI truly had.

As AI developed, I grew my business into something I like to call "AI Arbitrage".

I connect businesses and empower entrepreneurs with AI that helps them achieve more, automate the boring parts of business and allow them to focus on work that can change lives. 

From someone just wanting a side income to bigger clients, we aim to empower everyone.

Our stats:

$308,960 is the average cash collected by our clients.

In a survey of over 700 businesses with over 90 responding, business owners averaged $19,359 in monthly revenue after implementing our system...and I don't plan to stop any time soon!

If you want to learn how I sell A.I tools to businesses, DM me "Playbook" for a free playbook how I did it.

CEO & Co-Founder 

As the CEO I am responsible for the success of the business. 

I focus driving team performance through the leadership team, becoming the Gold Standard supplier and ensuring we overdeliver for our clients.

My business partner Jacob oversee's all things Marketing. 

We reverse engineer our goals into 30/60/90 day plans per department then execute via 2-week sprints. 

Our largest investment continues go into high-quality talent. 

Four key area's we look at to improve our business and remove constraints is:
1. People 
2. Process
3. Management 
4. Metrics

This is the CEO of NVIDIA. He just spoke on Joe Rogan's podcast:

"If you don't adapt to A.I now, you'll get left behind..."

Here are 5 A.I Agents you can start using today to make an extra $1,000/mo in 2026:

So, here’s what’s going to happen…

I’m going to show you 5 existing A.I Agents you can use today.

Then, I’ll show you how to charge $1k-$10k to install them into businesses that need A.I.

It’s stupid simple, so here is how it works:

#1 – Hermes A.I. SDR

This agent books calls on autopilot.

It sends out emails and personalizes first lines using LinkedIn + company pages.

Then it optimizes subject lines & follow-ups automatically.

It only costs me $50/month.

#2 – Loki A.I. Ad Writer

This agent writes 100s of Facebook + YouTube ads in minutes

It matches tone to niche (ecom, SaaS, service).

It also can generates hooks, headlines, body copy, and CTAs,

It only costs me ~$40/month.

#3 – Odin Content Creator

This agent writes blog posts, landing pages, and emails.

It adjusts its style to match the brand voice.

It also structures content for SEO + conversions.

It only costs me ~$50/month.

#4 – Superhuman A.I.

This agent auto-drafts and sends email replies.

It summarizes long threads and organizes inboxes by project/client.

It’s like having a personal assistant.

It only costs me ~$30/month.

#5 – Recraft A.I.

This agent designs banners, carousels, and product images.

It matches brand colors and aesthetics.

It also can output ad creatives in seconds.

It only costs me ~$20/month

Now you’ve learned about the agents you can install.

It’s time to actually sell them into a company & make some profit.

I made $100,972+ last month doing this but I won’t gatekeep…

Here’s the exact process broken down:

Step 1: Find businesses that still do everything manually

Use exa.ai to pull lists of:

Marketing agencies
Coaches/consultants
Accounting firms
Service businesses with high costs

Step 2: Use  instantly.ai to for outreach

Send 50-100 emails/day and offer to help the company make higher profit using A.I. 

You can use ChatGPT or Claude to write an email.

Book zoom calls with interested prospects.

Step 3: Pitch the savings

You’ll show them how each agent can:

1. Make more money by generating more customers.
2. Save them time by doing “admin”/”manual” tasks.

If you only got them 2 extra customers at $1,000 you’ve given them a 2x return on their money.

Step 4: Implement the Agent

You can sell your agent for $1,000-$10,000 then a $1,000/mo to $5,000/mo retainer.

I would hire a VA for $250 from onlinejobs.ph to do the installation for you.

This means you just focus on client relationships.

Step 5: Stack your offer

Start with 1 A.I. Agent, then upsell more to them…

Want outbound? Add Hermes
Need content? Add Odin
Need a closer? Add a follow-up VA + script

This is how you can make $5k+/mo just from 1x client.

If you'd like me to tell you the best AI side business to start with your current experience, then dm me "Start"

Let’s face it: A.I is not going anywhere.

In 10 years time, it will be as normal as WiFi or the internet and it is going to replace millions of jobs.

The difference between the rich and the poor won’t be how skilled they are.

It will be how quickly they adapted to A.I and leveraged it to create value and solve problems.

Your boss is looking at ways to replace you.

But don’t fight the change…

This is the biggest opportunity of our lifetime and if you’re prepared to take action it’s how you’ll be able to build generational wealth.

If you want to learn exactly how you can start your A.I agency:

DM me “AIGP” and let’s chat.

This guy analyzed 180,080,175 job postings to see what jobs A.I is actually replacing right now.

If you still think A.I is just a “trend”, you’re in for a huge shock.

Here’s a look at what jobs are being replaced and what jobs are growing:

1. Skilled work is being “stripped”...

Roles that just “do work” using their skill are collapsing.

Job postings for workers that produce decks, reports, or briefs etc. are down 28-35%.

If you aren’t involved in strategy or direction your role is becoming optional.

2. Middle managers are being removed…

Job postings for these roles are down over 7%.

Directors and VPs can now prototype products, analyze data, and even write code with AI.

They no longer need lots of people in the middle (or below) to do this work.

3. “Safe” back office jobs are high risk…

Office jobs in “compliance” or “sustainability” are down over 30%.

Any role whose primary purpose is translating policy into checklists, reports, and documentation is exposed as this can almost be fully automated by A.I right now.

4. The “winners” make A.I do the work…

The fastest growing corporate‑adjacent roles are those that control AI and revenue. 

These types of jobs are up by over 30%.

The people who understand and deploy AI are being hired to decide which human jobs get automated next.

This year, A.I is only going to get better…

I think that even if you’re not in one of these jobs, you’re at risk.

The only way to protect yourself right now is to go all-in on learning about A.I.

Even if you’re a beginner with A.I, here’s your simple game plan:

1. Become an A.I “expert” in your job

These are the roles in super high-demand right now.

If you start showing the team how to use A.I tools to automate “grunt” work.

You automatically become higher value to your business.

Here’s some simple things you can do…

Emails -> Superhuman.AI organizes inboxes
Meetings -> Motion.AI schedules your day
Spreadsheets -> Claude code creates them

Simple A.I tools can remove 30% or more of your day-to-day work.

2. Build an A.I proof income stream

Once you’re good at using these tools yourself…

Local businesses will pay for someone like you to install them into their company.

I made over $100,000 doing this last month but with a few deals you can do $10,000 quickly.

We’re living in uncertain times right now.

But I think the answer to protecting yourself is simply to adapt to A.I.

If you would like to learn exactly how to do that and build an A.I proof income stream…

DM me “PLAYBOOK” and I’ll send you a free guide breaking down how.

POV: It's 2030, A.I has taken your job & you're reliant on a UBI check from the government.

If this happens, 2026-2030 will be your last chance to build wealth.

Here is how smart families will prepare before it's too late...

Let’s set the scene…

Bill Gates said “A.I will take over most jobs”

Elon Musk and Sam Altman said the same thing.

In terms of timelines, no-one knows for sure but we do know this

2020:“AGI is 50 years away”
2021:“AGI is 34 years away”
2022:“AGI is 18 years away”
2023:“AGI is 8 years away”

In 2026, the prediction is as close as 1-4 years

But what actually is “AGI” and what does this mean?

AGI = Artificial General Intelligence

This is the stage of A.I where it can understand, learn, and perform any human task

At this point, any job a human performs can be replaced with AGI

So when this happens, here’s what it will mean for everyone:

Companies will make sky-high profits as their costs are so low

They will pay tax to the government who will pay out everyone in UBI payments

This will let you buy from the large companies but you’re not going to be wealthy

The only difference between rich and poor?

It’s going to be how much money and assets you have

This means over the next few years, you need to start stacking cash & buying assets

But also, making sure you’re A.I proof for the first wave of mass layoffs coming soon

Here’s the “caveat” about this situation…

Yes, A.I is going to replace jobs.

But right now, it’s also creating a gold rush where millionaires are being made

NVIDIA CEO said the next generation of millionaires will be made from A.I

That’s why I think the only logical solution for people like you and me is to spend these next 3-5 years, using A.I to build generational wealth. Here’s how…

1. Pick an industry (Upload CV/resume into ChatGPT and as: “based on my skills and experience, what’s a good industry for me to work with”)

2. Use perplexity.ai to find out the biggest problems in that industry (e.g time consuming customer service, hard to land customers etc.)

3. Use aiacquisition.com to find an existing A.I Agent that can solve that problem. (e.g. Hermes SDR is an agent that reaches out to prospects and books sales calls)

4. Use apollo.io to find companies in that industry with 1-50 employees then find the CEOs LinkedIn profile

5. Send a DM asking if they want to save/make more money using A.I Agents. (e.g. I have an A.I Agent that books more qualified calls to make you more revenue)

6. Charge $3,000+ and a $1,000+/mo retainer to implement the A.I Agent into their business. I hire a VA from onlinejobs.ph for $250 to do this for me

I started doing this 2 years ago & now make over $1,000,000 a year in profit

If you start now, you’ll have A.I proof income for the first wave of layoffs.

Then, you’ll also have extra cash you can use to buy land, gold, Bitcoin, real estate, stocks or store away to have tangible wealth if UBI gets rolled out.

DM me "AIAA" for details on how you can get started!

Instantly.AI will send 10,000 emails pitching an A.I receptionist:

200 of them reply…
60 book a demo call…
15 say yes…

$7,000 per deal = $105,000 cash collected.

This system only takes ~4 hours to set up. Here’s how it works:

Most people don’t realize you can use A.I to…

1. Send automated outreach at mass scale
2. Pitch a simple A.I receptionist
3. Build the A.I receptionist

Here’s how to set this A.I system up in under 4h to start generating money:

1. Find your leads.

The aim is to find businesses with:
> Boomer owners who don’t understand A.I
> A need for an A.I receptionist
> 1-50 employees

Just take this criteria and upload it into ChatGPT:

Ask ChatGPT:

“Based on [insert criteria] please give me the exact apollo.io filters to find 10,000 qualified prospects I can reach out to using cold email”

Go to apollo.io and use these filters, then download the 10,000 leads it returns.

2- Send Outreach

Take the 10,000 leads and put them into Instantly.AI.

Ask ChatGPT or Claude to write a simple email pitching the receptionist.

50-100 emails will be sent per day without you having to do anything.

The goal is for them to book a “demo call”.

3- Build the Agent

Ask ChatGPT to give you the JSON code for an A.I receptionist.

You can copy & paste this code into n8n.io which will build the automation.

Then go to vapi.ai and connect the voice agent feature to your automation.

If you want the full tutorial for this, comment “___”.

See how quick it is to set up the system?

Now, you should see “demo call” bookings start to come in.

On this call, you just show the A.I receptionist you’ve built and explain how it works.

This is so simple because you’re just giving information not overtly selling.

If they’re interested you tell them it’s $7,000 to install.

I usually hire a VA for $250 from onlinejobs.ph to do this for me.

But it’s super simple to integrate if you wanted to do it yourself to keep more cash.

So there you go…

You can build this entire system in ~4h and leave it on autopilot until you have to take a call.

Then once you close a business, you get paid a sweet $7,000 fee.

Do not overcomplicate selling A.I Agents in 2026.

If you'd like to learn how I scaled and still run a profitable AI business, dm me "AIAA" & I'll get to know your current situation, if I think you can do it too, I'll give you more details on how!

I asked Gemini to Deep Research the jobs most likely to be taken over by A.I in 2026 and here's what it said:

"Routine cognitive tasks are delegated to AI agents. 

...Job security will no longer depend on technical execution, but rather on high-level strategic oversight, emotional intelligence, and the ability to audit complex automated systems."

& here's the top 10 jobs it predicted may be replaced:

1) Data Entry Clerks 

Automated text recognition (OCR) and LLMs can extract, process, and input data into systems instantly with higher accuracy than humans.

2) Telemarketers 

Conversational AI agents can now hold natural, persuasive voice conversations indefinitely without fatigue or emotional burnout.

3) Bookkeeping and Payroll Clerks 

AI software can automatically categorise expenses, reconcile transactions, and process payroll based on set rules without manual intervention.

4) Basic Translators 

Real-time neural machine translation has reached a level of fluency that renders human translation unnecessary for general business communication and documentation.

5) Proofreaders and Copy Editors 

Generative AI tools not only correct grammar and syntax instantly but can also rewrite content for tone and style more efficiently than human editors.

6) Customer Support Representatives (Tier 1) 

Intelligent chatbots can now resolve complex queries, process refunds, and troubleshoot issues 24/7 without needing human escalation.

7) Market Research Analysts 

AI agents can scrape, aggregate, and synthesize millions of data points from the web in seconds to identify trends that would take humans weeks to compile.

8) Paralegals and Legal Assistants 

AI-driven document review tools can scan thousands of legal contracts and case files for relevant precedents and clauses instantly.

9) Junior Software Developers 

Coding assistants and autonomous agents can now generate boilerplate code, debug errors, and refactor applications faster than entry-level programmers.

10) Retail Cashiers 

Computer vision and "just walk out" technology are eliminating the need for manual scanning and payment processing at checkout counters.

This year, A.I is only going to get better…

I think that even if you’re not in one of these jobs, you’re at risk.

The only way to protect yourself right now is to go all-in on learning about A.I.

I've found a way to profit from A.I without having any technical skills.

I made over $100,000 doing this last month but with a few deals you can do $10,000 quickly.

If you would like to learn exactly how to do that and build an A.I proof income stream…

DM me “PLAYBOOK” and I’ll send you a free guide breaking down how.

Bernie Sanders just warned AI could eliminate up to 100 million jobs in the U.S. over the next decade.

As an AI founder myself, who makes $100k+ a month profit from my AI businesses, without having any technical skills...

I made a video on how I would save myself from this AI take over, and you can access it for free using this link: 

https://lnkd.in/e_Pkdz_8

We’re at the absolute beginning of the AI boom.

1.7M+ mid-market businesses in the US need AI implementation.

Companies doing $1M-$50M in revenue who know they need to automate but have no idea where to start.

They don’t need one service. They need full transformation, consulting and execution.

There are roughly 1,500 AI agencies operating nationwide. do the math.

1,133 potential clients for every single AI agency.

Traditional marketing agencies? They compete for 31 businesses each. And it took 25 years for that market to saturate.

AI agencies have existed for 2-3 years. You’re early. stupid early.

Disclosure: In a survey of over 660 businesses with 102 responding, business owners averaged $18,105 in monthly revenue after implementing our system. All testimonials shown are real, but do not claim to represent typical results. Testimonial results are meant to demonstrate what the most dedicated students have done and should not be considered average. AI Acquisition makes no guarantee of any financial gain from the use of its products.

Never ask yourself if you want that thing. We all desire things. Ask yourself if you're willing to sacrifice what it takes to get that thing.

===

How to leverage my A.I business model for a side hustle to become more financially secure: https://lnkd.in/ej6bdm8D

I'm not going to stop using Artificial Intelligence because you pretend to care about the environment.

Everyday I see posts about how much water it's using, or some other BS about how it's impacting the environment.

If the people posting really cared that much about it?

First off they wouldn't be posting...

because those posts have to be stored on a server somewhere...

and those posts get to other people's feeds through an algorithm...

which is also running somewhere along with the storage.

& both that storage and the computers that run the algorithm require water, and "damage the environment" just like you're saying AI does.

You're also posting from a phone.
Likely have a car, air conditioning, etc.

If you really cared you'd be living with the amish or some hippie community.

Once you get past your fake "I care about the environment" stuff, you'd realise that AI is taking over just about every industry you can think of one way or another.

It doesn't look like it's slowing down.

AI industry made over $370 billion in 2025.

I got a teeny tiny tiny tiny piece of the pie.

And it's made me a multi millionaire.

Without having to write a single line of code or have any technical skills.

It's made me feel financially secure enough to move to Dubai and start a family with the woman I love.

If you're going to virtue signal this once in a lifetime opportunity away, fine.

If you're interested in learning how I got to this point:

DM me "AIAA"

I'll ask you some questions to gauge your experience.

Then show you how to leverage that pre existing experience to become more financially secure with an AI side business using my "AI Arbitrage System".

I'm telling everyone and their Nans to start an AI Agency in 2026.

The barrier to entry has never been lower.

You don't need any technical skills.

You take AI tools that already exist (there's thousands of them).

You find a company that needs help with a problem that AI tool will solve.

You implement that AI tool for them and charge a premium.

It's how I've made millions with my business.

I don't know what else to tell you.

The problem isn't knowledge anymore, it's action.

It's...are you willing to take that leap.

...are you willing to take a few hours out of your day to focus & make this work.

In my opinion, if you're not willing to do that, then you're beyond saving.

If you want detailed directions on how I'd start and scale a profitable AI Agency if I were in your shoes...

Dm me "2026"

I'll get to know you with a few questions, then I'll point you to the best way to start taking advantage of this AI revolution.

I went from "everything's screwed" to "I'm so excited" in one conversation.

Here's why you're closer than you think ↓

Have you ever grown apart from someone?

Maybe that lack of communication caused you to:
- Grow resentment
- Feel misaligned
- Convince yourself it was hopeless

Then you finally had the conversation.

And suddenly?
You felt relieved.
You realized it wasn't as bad as you thought.
You wondered why you waited so long.

This pattern shows up everywhere in life.

In relationships.
In business.
In your own head.

We see it all the time at AI Acquisition.

Someone wants to start an AI business.
They're confused. Uncertain. Stuck.

They talk to one of our consultants for 45 minutes.

Just one conversation.

And they go from absolute confusion to the most clarity they've ever had about their plan of action.

It happened to me this past week.

I genuinely thought everything was screwed with our business.
I was spiraling.
I was convinced we had major problems.

Then I had one conversation with our CTO.

Everything flipped.

I got so excited about our future.
My entire mentality changed.

And I realized something:

So much of that "I'm screwed" conclusion came from conversations I was having in my own head.

Not from reality.
From the stories I was telling myself.

Here's the truth:

You're not one month away from success.
You're not one quarter away.
You're one conversation away.

But you have to have the conversation.

Stop delaying the difficult discussion.
Stop letting confusion paralyze you.
Stop overthinking in your own head.

✅ Book the meeting you've been putting off
✅ Ask the question you're afraid to ask
✅ Talk to the person who can give you clarity

Understanding creates clarity.
Clarity creates action.
Action creates results.

Happy Monday.
Let's start February off with a bang!

Lesson for today:

One good conversation can change everything.

You're closer than you think.

Keep going.

What conversation have you been putting off that might change everything?

Drop it in the comments.

taplio

The Battle

Ryan Rouse

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