Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Mastercard

Lead teams to develop effective marketing strategies and deliver impactful results, providing expertise and project leadership, driving innovation, and fostering team growth.

Implement marketing strategies and programs across diverse industries by leveraging technology and data.

Director Marketing Services, Advisors

Guidepoint

Senior Marketing Advisor

TREELANCE

Co-founded an e-commerce business and created profitable products selling on Amazon, Google, Shopify, Etsy, Pinterest, TikTok, Instagram, and Facebook.

Investor & Advisor

Storj

Built the partner marketing strategy positioning Storj as the leading provider of enterprise-grade, globally distributed cloud object storage, owning joint GTM plans for Tech Alliances and Channel partners.

Aligned cross-functional teams and influenced C-level executives, establishing solid relationships with decision-makers across organizations and successfully executing co-marketing campaigns.

Partner Marketing Manager

Head of Partner Marketing, Business Messaging

Facebook

Drove Business Messaging strategy, planning, GTM, and execution across APAC, closely collaborating with WhatsApp, Messenger, and Instagram teams, including Product Marketing, Sales, Engineers., brands, and partners, contributing to a 73% Y/Y revenue growth.

Crafted sales enablement resources, training, and insights being the voice of product in the market and the voice of market to product, improving outbound and inbound marketing to achieve our business objectives.

Led product marketing launches and influenced leadership driving alignment on critical projects and meaningful opportunities like Conversational Commerce, Lead Generation, and Click to Message Ads.

Regional Product Marketing Manager

Built relationships with 500 Fortune companies in LATAM & NA for Netflix, Apple, AT&T, Spotify, Comcast, Samsung, Verizon, etc., and Multicultural agencies (US Hispanics / Latinx, BIPOC & minority audiences) and liaised with all teams involved, including sales, product, marketing, comms, legal, policy, and engineers.

Enabled key stakeholders and C-suite executives across XFN teams to create inclusive and diverse marketing campaigns, inspiring change and spearheading a multimillion-dollar business.

Led full-funnel marketing campaigns and designed persuasive sales presentations using trends, success stories, and robust measurement.

Sales Manager

Exceeded quarterly revenue targets and overachieved quota by closing strategic deals and optimizing campaigns to drive performance and maximize ROI.

Hired new team members, delivered training, and led XFN teams to scale clients, improving internal processes and providing exceptional customer support.

Account Executive

Drove strategic partnerships with advertising agencies across Europe and LATAM, including all the "Big Six": OMG, WPP, AEGIS, PUBLICIS, HAVAS, and IPG.

Managed campaigns for our top 100 clients (P&G, Telefonica, IKEA, El Corte Ingles, BMW, Vodafone, Inditex, Peugeot, Kellogg’s, Nike, Adidas, Coke, Levis, Volvo, Sol Meliá, L’Oréal, etc.).

Developed onboarding experiences reducing employee ramp time and improving client-facing team's performance.

Account Manager

Artefact

Launched eBay's Affiliate Partner Network and represented eBay with executives and affiliates across Europe.

Recruited and managed people to support eBay and coordinated in-house teams in Spain, France, Belgium, and Italy.

Business Development Lead

Responsible for a wide portfolio of strategic accounts and implementation of the affiliate department in our Spanish local office.

Closed high-value contracts and provided advice on Search (SEM & SEO), Bid management, Media Planning, and Social Media.

Online Marketing Consultant

Wamba.com

Led marketing and communications at this innovative social media start-up managing 10 people, organizing events, coordinating marketing campaigns, community support, and partnership agreements. 

Madrid office set-up: recruiting, interviewing and training.

Head of Marketing

Realevents

Worked in a dynamic, award-winning agency specialized in delivering educational programs, campaigns and projects through Irish schools and colleges.

Special contribution organizing the Murphy's Live (Ireland’s biggest band competition).

Executive Assistant

Iberdrola

Point-of-sale promoter and client portfolio management.

Business Development Manager

Agile leader with 20 years of international experience in marketing and sales across LATAM, NA, EMEA & APAC. Dynamic problem solver, adept at generating innovative solutions to drive meaningful impact. 

I excel in identifying opportunities, influencing key decision-makers, and steering new business to get things done while fostering empathy and continuous learning.

Successfully implemented global strategies for the world's most influential brands. 

Resourceful, versatile, and passionate about building and growing long-term partnerships, inspiring everyone to reach their full potential.

taplio

The Battle

Ryan Ruud

Andres Garcia Canon

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