Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Constantina W.

Sproute Creative

Founder, leader and visionary for Sproute Creative. Building smarter, stronger, more cohesive and consistent brands– leaving lasting and memorable impressions that lead to action. Our goal is to meet our clients where they are in their current brand journey and help them transform and elevate their brand through smart strategy, brand leadership, unique branding and custom, creative execution.
BEST BRAND FORWARD >

Founder • CEO • Executive Creative Director

Barktique + Meow™ 

Founder, Chief Creative Visionary at Barktique + Meow™. Bringing exceptional and unique pet gifts to the marketplace, making it easy to send a thoughtful, quality gift to a loved one.

Founder

Elev8 Wellness

Invent a better prevention. Revolutionize health care at the intersection of medicine and cutting edge trends within the fitness industry. Engender worldwide community involvement in wellness. Create cure.

Chief of Brand, Co-Founder

RR Donnelley

Senior Art Director | Creative Direction

C.H. Robinson Worldwide

Graphic Designer | Art Director

Thomson Reuters

Art Director

Wellbridge

Graphic Designer

Leadership | Strategy | Creative | Innovation | Execution

Constantina Watters is the founder of Sproute Creative and a builder of brands, leaders and meaningful connections. An award-winning leader based in Minneapolis, MN, she has an extensive background in business, strategy, design and working with teams and leaders to build better brands from the inside out. 

Constantina works alongside leaders, executives, business owners and creatives to transform and elevate brands, processes, strategy and execution – lifting leaders to their fullest potential, personally and professionally.
-------------------------
BUILDING BRANDS + LEADERS
I build and launch brands, rebrand or improve existing brands. I provide strategic branding, creative and fractional brand leadership, helping leaders and business owners make branding decisions with smart strategy and help them execute those decisions. 

I help each brand tell their story so it connects with the their audience, building plans to communicate the brand so it translates visually in the physical and digital world. Branding needs to communicate consistently, cohesively, and uniquely in way that reaches the audience on a personal level. 

Helping teams and leaders communicate better.
Communication is both sales and branded marketing. If companies fail to hire great communicators, their sales suffer. If companies fail to produce great branding, their sales suffer. There is a symbiotic relationship between the two--both relying on the other.

I am first and foremost a problem solver. Understanding the customer experience and journey is an important part of executing exceptional branding and creative. I guide peers and executives while building and leading teams to keep this ideal in the forefront—providing unique, creative, and innovative ideas.

I believe in people and the passion they have for their products and services. I am a translator of communication for my customers; translating their voice into media that reaches their audience. Helping and guiding them along the way to solve business communication problems both internally and externally.

I am a mentor to new executives and seasoned professionals, helping both to re-invent themselves and provide new insights into their next chapter.

I hold the virtues of integrity, accountability, honesty and inventive execution in the highest regard. 

I am many things. And I love that.

Leader | Brand Builder | Brand Strategist | Executive Creative Director  | CMO | Fractional Leader

-Selected as Linkedin ProFinder's Best for branding and design -

As President and Executive Creative Director, I spearhead all major projects ensuring the best possible strategy and creative solution as well as overseeing the entire project's creative and brand impact.

Sproute Creative is a creative agency based in Minneapolis, Minnesota offering strategic marketing and creative services, utilizing top-notch creative talent all over the U.S. Our customers are small and large brands, start-ups and established corporate entities as well as individuals looking to re-brand themselves.

Branding + Identity: 
brand strategy, brand consulting and management, brand naming and messaging, brand standards, identity design

Marketing + Creative: 
marketing strategy and planning, collateral, campaigns  and promo, creative design for 
[print + web + mobile], tradeshow and event, sales/ education materials, advertising design, experience/ environment design

Consulting + Collaboration: 
marketing and creative consulting, media planning,  brainstorm leading, creative collaboration, vendor management, team building

taplio

The Battle

Ryan Ruud

Constantina W.

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