Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Bigfoot Analytics

Bigfoot Analytics is your source for insights and understanding in regards to your data and what it means to your organization. Our focused consulting firm specializes in exploring the business questions most pressing for you and hunting for meaningful insights that drive significant performance gains – no matter what your metric. Using proven analytical methods we’ll help you analyze data based on your companies’ unique goals and objectives. Using a lean approach to data analysis we’re often able to help our clients avoid the expensive costs associated with “big data” technology solutions.

Founder & Chief Insights Analyst

Demand Quest, Inc.

Teaching courses on analytics, from understanding Google Analytics to further developing your analytical "chops" to drive more business intelligence and understanding for your business.  Check out the Demand Quest link to find courses throughout the year on all things related to building your technical knowledge across the digital landscape.

Analytics Instructor

When I Work

When I Work is a mobile technology company that is transforming the way businesses schedule, communicate and coordinate attendance with their hourly employees. Responsible for digging in and exploring how data can lead to powerful insights for businesses of all sizes. Taking disperse data streams and melding them into something that drives real change and amazing results. Data adventure is my mission and finding the answers to questions is what I get to do all day long.

Head of Analytics & Chief Data Hacker

Three Deep Marketing

Three Deep Marketing was a full service digital marketing company. Served as liaison between Analytics and Development teams to ensure proper configuration, assessment, and best practices around key performance indicators (KPI’s). Presented analysis to clients via data visualizations, presentations, white papers, and blogs. Provided thought leadership to the marketing analytics team to improve integrated marketing analytical solutions. Identified opportunities for improvement in both reporting and digital measurement modeling processes. Trained colleagues on analytical tools and procedures. (Three Deep eventuality became part of Bold Orange).

Analytics Manager

GovDelivery

Client Performance Analyst collects, organizes, and analyzes data from within GovDelivery and relevant data from external platforms to provide outstanding business intelligence that drives decisions regarding client performance improvements, outreach strategies, marketing, and high level business insights. The strategic vision of the Client Performance Analyst will be to provide leadership in data analysis across departments and groups within GovDelivery with a specific eye toward understanding how data analysis can drive better relationships with all of our clients.  (GovDelivery eventually became part of Granicus).

Client Performance Analyst

Thomson Reuters

Analyzed customer usage data to drive acquisition opportunities in Global Litigation content areas – targeted strategies that lead to 50% increase in customer usage.  Outstanding analytical skills in Excel and Access database management – built, updated, and maintained databases with almost 10 million records. Presented to team leaders, managers, and upper management in large multinational corporation the results of analyses which directly impacted targeting mechanisms and procedures.  Developed new State Targeted Acquisition Tool Database (STAT) for acquisition specialists to target new acquisition documents – trained Content Acquisition staff on how to use and understand the tool.

Content Acquisition Specialist - Usage Analyst

Hopkins High School & Eagan High School

Worked as a high school teacher at both Hopkins High School and Eagan High School.  At Hopkins, I taught at-risk students and coached great debate team.  At Eagan, I taught Social Studies.

Managed 30-35 students per class and coordinated all content, lesson plans, and classroom instructions.

Teacher

University of Colorado at Boulder

Coordinated and analyzed data collected through National Science Foundation research grant. Managed and supervised daily activities and work assignments of both graduate and undergraduate students. Prepared progress reports and developed strategies and techniques to motivate student workers. Worked closely with colleagues and notable scholars in the field of political science and other academic disciplines to define “mission” of the project and to assess its success. Presented statistical data and models at professional conferences.

Lead Research Assistant

I am a passionate data analytics professional dedicated to promoting the power, creativity, and genuine insights derived from impactful analysis. With a relentless pursuit of excellence, I consistently strive to deliver compelling narratives using data to benefit businesses and organizations. To me, exceptional analytics encompasses not only generating valuable insights but also comprehending the fundamental business questions at the outset, aligning the appropriate data variables, and rigorously testing business hypotheses for validation or refutation.

My approach to data analytics is tool-agnostic, as I am always willing to venture into uncharted territories within an organization to uncover relevant data sources that can drive tangible return on investment (ROI) and substantial performance improvements. I am equally adept at exploring the realms of Big Data and Small Data, recognizing the criticality of extracting actionable insights that can shape strategies and drive operational effectiveness for businesses and organizations.

Irrespective of their size or industry, all types of businesses possess a remarkable opportunity to leverage analytical methods and tools to uncover invaluable business insights. These insights, in turn, translate into enhanced returns for the company, investors, CEOs, executive teams, and most importantly, customers.

My areas of expertise encompass a diverse range of disciplines, including analytics, measurement, data analysis, data science, business intelligence, data exploration, and data integrity. Through my proficiency in these domains, I am committed to empowering organizations to harness the true potential of their data, unlocking hidden opportunities, and driving sustainable growth.

In summary, as a data analytics professional, I am driven by the belief that data, when properly harnessed and analyzed, has the power to revolutionize businesses, enable informed decision-making, and unlock unparalleled success. I am dedicated to championing the art of analysis and using data as a catalyst for driving positive change and strategic advancements within businesses and organizations.

taplio

The Battle

Ryan Ruud

Dennis Still

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?