Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Kessler Productions

Being in front of the camera came first for Joe. Acting in commercials for Walmart, Best Buy, and The NFL among others, Joe got his fair share of on-camera work, before honing his skills as a Director/Producer. Now, years later, Joe’s directing success with Kessler Productions lies in his ability to connect with anyone, which translates into an easy-going and relatable directorial style that gets the best from professional actors and non-actors alike—resulting in highly approachable video content that connects with audiences everywhere. Joe has directed short films, mini-documentaries, commercials, branded content, virtual events, corporate videos, and still smiles from the video production work he did for The NFL and The Philadelphia Eagles (his hometown), when the Super Bowl came to Minneapolis in 2018.

Founder

Uptop Films

Co-Founder

Slap Happy Comedy

Co-Founder, Comedian

Rasmussen College

Program Manager

North Central University

Director of Admissions. Worked alongside of the marketing/advertising departments to create compelling messages for incoming and current students. Traveled the country as a Keynote Speaker to both inspire and recruit high school students on behalf of the college.

Director Of Admissions

I wear a lot of hats...literally. Video Director, Content Producer, Video Marketer, Creative Director, Video Storyteller,...but my favorite hat is "Dad"; raising 3 awesome daughters and creating lots of silly home videos!

I kicked off Kessler Productions when I saw companies lacking quality video content to support the work they do. I learned that some companies had no idea how to tell their story through video and others had no strategy for getting the most value from videos they produced.

As a team of creatives we're driven to tell the best story possible, through video! A good story should make you feel something. When it comes to your company, it’s crucial to establish that feeling and tell your story in a way that keeps your brand or business top of mind. If you've got no clue how to tell your story through video? No problem. We can pitch you some video ideas and then produce them.  Yeah, there will still be cool camera work, but the secret sauce is in how the story is told. This isn’t just another day of filming, but rather our chance to tell your best story possible!

taplio

The Battle

Ryan Ruud

Joe Kessler

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